*timestamp* _transition song: up no more by twice_ *_movie concept_* 00:29 movie - btob 00:38 sherlock - shinee 00:47 kill bill - brown eyed girls 00:55 what is love? - twice _honorable mention_ _tail by sunmi_ *_criminal concept_* 01:06 peek-a-boo - red velvet 01:15 365 fresh - triple h 01:23 skydive - b.a.p 01:31 press your number - taemin *_experimental concept_* 01:43 i got a boy - snsd 01:52 zimzalabim - red velvet 02:01 side effects - stray kids 02:09 me&you - exid _honorable mention_ _red light by fx_ *_quirky concept_* 02:21 catallena - orange caramel 02:30 rookie - red velvet 02:38 chococo - gugudan 02:46 cat & dog - txt _honorable mentions_ _goblin by sulli_ _signal by twice_ _ketchup by dalsoobin_ _taller than you by mamamoo_ *_summer concept_* 02:59 touch my body - sistar 03:07 wave - ateez 03:15 red flavor - red velvet 03:23 tiki-taka - weki meki _honorable mentions_ _hola hola by kard_ _party by snsd_ _dance the night away by twice_ *_cute concept_* 03:35 gee - snsd 03:44 just right - got7 03:52 likey - twice 04:00 love so sweet - cherry bullet _honorable mentions_ _hakuna matata by dreamnote_ _knock knock by twice_ *_innocent concept_* 04:12 hug u - dia 04:21 me gustas tú - gfriend 04:29 ah choo - lovelyz 04:38 i don't know - apink *_aesthetic concept_* 04:50 shangri-la - vixx 04:58 hwaa - gidle 05:06 blooming days - exo-cbx 05:15 home - seventeen _honorable mentions_ _breathe by ab6ix_ _no air by the boyz_ *_girl crush concept_* 05:26 get it - pristin v 05:35 bad boy - red velvet 05:43 not that type - gugudan 05:51 how you like that - blackpink _honorable mentions_ _dun dun by everglow_ _cool by weki meki_ _hobgoblin by clc_ *_scary concept_* 06:03 chase me - dreamcatcher 06:11 voodoo doll - vixx 06:20 girls - nature 06:28 you in me - kard _honorable mention_ _hate you by ladies code_ _touch by miss a_ *_dark concept_* 06:39 paranoia - kang daniel 06:48 odd eye - dreamcatcher 06:56 oh my god - gidle 07:04 dr. bebe - pentagon _honorable mentions_ _jungle by cix_ _ can't you see me by txt_ _fake love by bts_ _ponzoña by purple kiss_ _can we talk again by purple kiss_ *_technology concept_* 07:17 black mamba - aespa 07:25 come back home - 2ne1 07:34 superhuman - nct 127 07:42 bomb - alexa _honorable mentions_ _power by exo_ _rpm by sf9_ _q&a by cherry bullet_ *_emotional concept_* 07:54 goodbye - 2ne1 08:03 how can i love the heartbreak, you're the one i love - akmu 08:11 gone - rosé 08:19 breathe - lee hi *_rich concept_* 08:32 regular - nct 127 08:40 lotto - exo 08:48 gucci - jessi 08:56 i'm a star - wooseok x kuanlin *_teen crush concept_* 09:08 dalla dalla - itzy 09:16 picky picky - weki meki 09:24 asap - stayc 09:33 girl front - odd eye circle (loona) *_school concept_* 09:44 tag me (@me) - weeekly 09:52 mansae - seventeen 10:00 rough - gfriend 10:09 humph! - pentagon *_elegant concept_* 10:20 eung eung - apink 10:29 feel special - twice 10:37 psycho - red velvet 10:45 butterfly - loona *_latin concept_* 10:56 egotistic - mamamoo 11:05 lo siento - super junior x leslie grace 11:14 señorita - gidle 11:22 bomb bomb - kard *_retro concept_* 11:34 mago - gfriend 11:41 1 of 1 - shinee 11:50 oh my mistake - april 11:58 retro future - triple h *_dreamy concept_* 12:10 secret story of the swan - iz*one 12:18 flower shower - hyuna 12:26 as you wish - wjsn 12:34 the fifth season - oh my girl *_sexy concept_* 12:46 miniskirt - aoa 12:54 something - girls day 13:02 move - taemin 13:10 dally - hyolyn *_revolution/rebel concept_* 13:21 revolution - alexa 13:30 say my name - ateez 13:38 mirroh - stray kids 13:46 n.o - bts *_badass concept_* 13:57 so what - loona 14:06 i am the best - 2ne1 14:13 crazy - 4minute 14:22 love killa - monsta x *_fantasy concept_* 14:33 save me, save you - wjsn 14:41 puzzle moon - gwsn 14:50 tt - twice 14:58 mr. potter - dia *_fun concept_* 15:09 fun - fromis_9 15:17 thumbs up - momoland 15:25 clap - seventeen 15:34 her - block b
@productive18183 жыл бұрын
Girl, you have taste!
@idefenentlyhateyousomuch10353 жыл бұрын
How on earth are you editing these please make a tutorial
@parkjimin-standkb-623 жыл бұрын
Thanks for making this effort!
@starryeyed66593 жыл бұрын
i thought at least BTS's spring day would be in this because it's pretty aesthetic.
@auspicious84153 жыл бұрын
um, is bts conceptless? Btw really good video. Enjoyed watching, dropping a subscribe
@pombvisaveloona31493 жыл бұрын
*Any concept*: A *Red Velvet*: Hey I have a song with this concept 👁️👄👁️
@semnome60593 жыл бұрын
SNSD tbm
@pombvisaveloona31493 жыл бұрын
@@semnome6059 vdd
@janesangel3 жыл бұрын
pior q sem meme, tem mesmo, é só ver a tradução das b-sides delas
@pombvisaveloona31493 жыл бұрын
@@janesangel Vdd
@MariaClara-kw9he3 жыл бұрын
BTS: *s a m e*
@lindsay56013 жыл бұрын
I love how versatile kpop groups are, with all of these concepts it never gets boring
@boiaboiaboianao96843 жыл бұрын
Scary concept: Dreamcatcher's discography: my time has come
@aridnadia23033 жыл бұрын
Queens of dark and scary concept
@ritu05042 жыл бұрын
Smirking in Siyeon's Yes baby yes
@ehe10963 жыл бұрын
Okay but Odd Eye is literally the best dark concept song ive heard in my entire life, im so addicted to it 😭
@sn48113 жыл бұрын
SAME AAA
@junnie43903 жыл бұрын
odd eye is a masterpiece that never gets old
@یکعددمولتیفنبدبختفشاریمخودتی3 жыл бұрын
All the songs of this group are masterpieces
@_blackswanista_69593 жыл бұрын
dreamcatcher are the owners of the scary concept
@yveswisemoon66443 жыл бұрын
Yes
@shooky_bxnny37733 жыл бұрын
Yass
@moommoom69153 жыл бұрын
I ult dreamcatcher but what about vixx
@yveswisemoon66443 жыл бұрын
@@moommoom6915 them too. vixx and dreamcatcher are the kings and queens of horror/scary concept.
@eri66563 жыл бұрын
absolutely not. vixx invented it !
@riddy33 жыл бұрын
Now this is a perfect video for all your friends that think kpop sucks and show them how versatile it really is thank you
@-loveholic3 жыл бұрын
Yes, i have an english presentation wednesday (19 may) and i'm gonna do it about kpop. Kinda scared what my class think BUT IMMA DO IT I will update y'all
@riddy33 жыл бұрын
@@-loveholic yes go learn them what taste is
@shooky_bxnny37733 жыл бұрын
@@-loveholic okey
@aparnatomer4553 жыл бұрын
@@-loveholic so how did it go
@-loveholic3 жыл бұрын
@@aparnatomer455 yeah it went okay but i was pretty nervous- so i got a 6,5/10 but my class respects kpop and doesnt make fun of me and i got to show kard so i'm happy
@sineadcapapas3 жыл бұрын
Red Velvet having 6 songs here with different concepts. So happy and proud for my girls. Support Joy's Solo Debut Album "Hello"
@myra02243 жыл бұрын
As her album came out today, I just wanted to say that it's truly amazing and even though I wasn't planning on buying any RV solo albums, I think I might buy this one
@godischungha45993 жыл бұрын
me gustas tu is the og ‘i like you’ kinda song, legendary asf
@notasimplesponge3 жыл бұрын
Also I Don't Know, they are like the mothers of innocent concepts
@pombvisaveloona31493 жыл бұрын
👑 Red Velvet the queens of concepts 👑 👑 VIXX the Kings of concepts 👑
@KoiinuNe3 жыл бұрын
truth!
@misslunastar90703 жыл бұрын
Facts!!
@pombvisaveloona31493 жыл бұрын
*the versatility of kpop is what I like most about it* 🛐✨
@remaddy54693 жыл бұрын
I'd love it if you had added CLC's Hobgoblin in Girlcrush concept
@NurulNuha-vd2mn3 жыл бұрын
me too. i was actually suprised
@michellemaria-39113 жыл бұрын
I personally feel Spring Day should be in emotional songs tbh.
@tan88022 жыл бұрын
mv concept wise its nostalgic
@Saf992 жыл бұрын
Exactly its the longest charting song in Korea for a reason
@chuubaccatheworld90753 жыл бұрын
I love how versatile they can be
@jeongyeonstolejiminsjams3 жыл бұрын
Random concept: appears on screen bts & red velvet: ayo it’s our time to shine
@dramaticllama1303 жыл бұрын
note: this is not criticism, i just think these songs should've made it to the list: ponzona by purple kiss (dark concept), god's menu by stz (experimental concept), red light by f(x) (experimental concept), criminal by taemin (criminal concept), and fancy by twice (elegant concept?).
@alicegilelach60563 жыл бұрын
same, i was definitely expecting criminal to be there!
@rainbow.rivers3 жыл бұрын
ikr? they missed the opportunity for criminal to be in criminal concept and after school (weeekly) in school concept, it's only fitting lol
@janesangel3 жыл бұрын
ig fancy is more like teen crush?? idk how to describe fancy's concept exactly, i just know is a timeless bop
@kkwonbi80713 жыл бұрын
you forgot blood sweat and tears in aesthetic/rich concept and fake love in dark concept
@yokainat2 жыл бұрын
bst also fits sexy concept 😳
@Aisha__XOXO3 жыл бұрын
sistar, the original queens of summer concept🔥
@trash-30583 жыл бұрын
Not me immediately knowing BTS' N.O would be under rev/rebel
@jehnyv.7073 жыл бұрын
I'm sure that when Summer Concept appeared the first song you think of was Touch my body or Red Flavor
@lilaloou3 жыл бұрын
Great video!!!! The only thing I would add is for the ‘aesthetic concept’- I would’ve added but such an amazing video~
@kendelehall3 жыл бұрын
criminal concept: criminal - taemin 😂
@libellle3 жыл бұрын
You have great taste Practically all of the songs in the scary/dark category are some of my favorite songs/mvs (I was kinda looking for black or white by cross gene, but it might be a bit too bloody to be included here)
@chaewonsglasses3 жыл бұрын
dreamcatcher own and live in the scary/horror concept. I said what I said. 😤😂
@myra02243 жыл бұрын
And VIXX too of course
@angelicwarrior1183 жыл бұрын
I am amazed by how many unique songs have appeared in this entire video. Thanks, minxlia, you make me so happy with this.
@alisha1.2.7.3 жыл бұрын
before i stanned (g) i-dle, i have to admit... i was so scared of them lool
@ohnoanu3 жыл бұрын
the amount of concepts that rv fit into-
@frostydapingu14043 жыл бұрын
omg finally someone recognising 1of1 by Shinee, its so sad I love this song so much but never see anyone talking about it
@minexlia3 жыл бұрын
i talk about 1 of 1 like all the time lol one of my fav song ever
@buddyatiny3 жыл бұрын
I love the concept so much and I'm so happy that you choose so many Gfriend songs especially Rough because it's one of the best school MV💜
@jsuisuneeewok_90093 жыл бұрын
Gfriend are just iconic
@lollikpop31703 жыл бұрын
AHHHHHHHHHHH THIS WAS SO GOOD!!!! I'M LITERALLY IN LOVE WITH ALL CONCEPTS LMAO
@Mika-xs1sl3 жыл бұрын
My favourite concepts are definitely scary and dark. I absolutely adore dreamcatcher and vixx♥️🤘
@aridnadia23033 жыл бұрын
same!
@baekkie29043 жыл бұрын
The fact that Red Velvet is almost in every category just proves that they are versatile queens
@bruhhhhbish3 жыл бұрын
When u didn't add NCT in experimental concept and vav in latin concept I'm sad :"""")
@duaaqabel3 жыл бұрын
for me dark concept must include Monster - Exo
@nitts53883 жыл бұрын
Yeah both of them
@uszako3 жыл бұрын
say what you want but i believe in cute concept supremacy >>>
@incibayram62263 жыл бұрын
i got sad when i didnt see blood sweat tears for the rich concept but it became okay at the moment i saw egoistic
@darkroastcoffee94103 жыл бұрын
I love your picks! It is so fresh and everyone can tell you have excellent taste just by showing VIXX
@96677123 жыл бұрын
After all these years GEE is still the ultimate cute song
@okbecausehesjk4503 жыл бұрын
Don’t mind me just putting time stamps so I can come back here later when I run out of things to listen to 4:53) shangrila- vixx 5:34) get it- pristin 6:31) you in me- kard 11:05) egotistic - mamamoo 13:14) dally - hyolyh 14:23) love killa- Monsta x 15:15) fun- fromis_9
@ravenmusicmaker80933 жыл бұрын
When Dark concept and Scary concept forgets Enhypen...👀👀👀👀🧛🧛
@anj0__3 жыл бұрын
ma'am your taste is immaculate, omg
@ib73753 жыл бұрын
2:39 CHOCOCO is such a masterpiece. I'm so sad the song and MV didn't get the recognition they deserve. Now Gugudan disbanded :(
@nasywadinahasanah013 жыл бұрын
11:51 THANK YOU FOR INCLUDING MY GIRLS!!!
@sameerakhan74553 жыл бұрын
YESSS!!! I LOVE these videos! I can never get enough of them! This just shows how versatile Kpop rlly is! It's not just cute or girl crush!
@hongngocnguyen46783 жыл бұрын
omg thank you so much for including Not that type (Gugudan)!!! That song is really underrated! 😭
@fatima_s_3 жыл бұрын
When the rich part came up, Regular came up immediately in my head lool😂
@dancingmachine55623 жыл бұрын
Seventeen can be literally in every concept
@hatsuharu3333 жыл бұрын
Best “Criminal” concept includes Taemin’s press your number but not his song literally named “Criminal” haha
@__mthais3 жыл бұрын
365 FRESH IS LITERALLY GOLD KSBDKWDN
@dejanivandic67853 жыл бұрын
You really hit me with breathe and 2ne1's goodbye.. those are just different. I would add Our page by Shinee and haru haru by Bigbang
@jsuisuneeewok_90093 жыл бұрын
A dreamy concept without blue hour nor run away? That's scandalous
@minexlia3 жыл бұрын
i like being scandalous ig
@janesangel3 жыл бұрын
i understand txt are the kings of dreamy concept but she can't put all the songs with dreamy concept existing here (and she may not like txt's songs also, who knows)
@layelle223 жыл бұрын
seventeen should be here in most of the categories honestly THEIR DISCOGRAPHY IS AMAZING n they’ve done every single genre-
@anushkasharma21273 жыл бұрын
NOW YOU KNOW WHY VIXX AND RED VELVET ARE THE KINGS AND QUEENS OF CONCEPTS 😌😌 Edit: I just saw a similar comment after I commented this , don't attack me by saying its copied , plix .
@Judara3 жыл бұрын
Also oneus, but it seems like this person dont know them
@anushkasharma21273 жыл бұрын
@@Judara Ya Ik . They are said to be the new vixx and even got the title of the kings of 4th GEN. Well I hope you heard their new album. Black Mirror and Valkyrie rock version SNAPPED .
@Judara3 жыл бұрын
@@anushkasharma2127 ofc i did! Black mirror is absolutely awesome!
@myra02243 жыл бұрын
@@Judara Oneus are still building their way up, don't worry their time will come soon
@Judara3 жыл бұрын
@@myra0224 yes
@gaby_perezi3 жыл бұрын
oh my GOD catallena! A THROW BACK AND A FOREVER BOP!!!!
@pombvisaveloona31493 жыл бұрын
Qualquer conceito: A *Red Velvet*: hum eu tenho uma música com esse conceito 👁️👄👁️
@semnome60593 жыл бұрын
SNSD tbm
@IKnowYouKnowLeeKnow3 жыл бұрын
Songs I would add: Criminal concept: 1. Taemin- criminal 2. Bap- one shot Experimental concept: 1. Vixx- Shangri-la 2. Nct- the 7th sense Summer concept: 1. Nct dream- we young 2. Bap- honeymoon Cute concept: 1. Txt- crown Innocent concept: 1. Omg- closer Aesthetic concept: 1. Bts- blood, sweat and tears 2. Nct dream- go 3. Ten- dream in a dream Technology concept: 1. Idk does vixx- error count? Or also rock your body?? Emotional concept: 1. Bts- spring day Rich concept: 1. Nct dream- boom Teen crush concept: 1. Enhypen- drunk dazed? School concept: 1. Nct dream- my first and last Latin concept: 1. Nct- hot sauce (parts of it) Retro concept: 1. Nct dream- go Sexy concept: 1. Libido- forgot the group name 2. Troublemaker- troublemaker Badass concept: 1. Clc- hobgoblin 2. Blackpink- boombaya Thanks for the video! Loved it 🥰 Also yes I'm a boy group stan if you couldn't tell already 🙃
@yatogami7253 жыл бұрын
dude your taste is immaculate
@airheadwonnie3 жыл бұрын
zimzalabim is the epitome of experimental (it took me way too long to figure out how to spell experimental)
@mochii13463 жыл бұрын
✨❤️Blackpink are the👑 queens 👑of the girl crush concept ❤️✨
@gummyhero62 жыл бұрын
I loved the video got some new songs to listen to! For the criminal concept I think nillili mambo by block b would be up there to :D
@filosofainerba3 жыл бұрын
when you are early but you don't know what to say... love your videos
@yuhmentos28033 жыл бұрын
After hours and hours of adding all of these concepts on my kpop playlist i finaly finished them all 😭👌
@fairyprincess51553 жыл бұрын
i finally know what concept i like, fun and experimental
@lenasilva4913 жыл бұрын
What you said it's "innocent concept" used to be called white aegyo, by the way!
@kpopwrldd3 жыл бұрын
this video is so accurate!!
@shinesara2263 жыл бұрын
Experimental songs: SM
@thearmybombwhichjiminbroke24733 жыл бұрын
I guess in technology one and futuristic type one, mmmh by Kai can also be used, like did you see that VFX, dude it felt like we were present in the video. Also, that last moment when he slices of the particles in the air. DAMN.
@sarahh.69233 жыл бұрын
Finally someone appreciates Tiki Taka!!
@lesamanoban6603 жыл бұрын
what i'd like to add in this list criminal concept - the stealer by tbz aesthetic - blood, sweat & tears by bts, bbibbi - iu emotional - spring day by bts, missing you by btob
@Dasombaby2 жыл бұрын
Concept exist : Red velvet:been there done that
@qrynnteez_31233 жыл бұрын
EMOTIONAL CONCEPT ATEEZ > INCEPTION DARK CONCEPT ATEEZ > HALA HALA SCHOOL CONCEPT ATEEZ > THANXX ELEGANT CONCEPT ATEEZ > ANSWER AURORA > ATEEZ ATEEZ IS KING OF CONCEPT 👑👑👑👑👑👑👑👑👑👑👑
@jeremiasesquivel39923 жыл бұрын
Vixx and Dreamcatcher are the owners of the scary concept
@angie-iy4by2 жыл бұрын
seventeen is SO versatile oml STAN SEVENTEEN FOR A BETTER LIFE PEOPLE
@Msnoname3 жыл бұрын
I think Golden child's Burn it can also be included in the movie concept.
@leoniemelodie73 жыл бұрын
It's kinda crazy, I was at the "Quirky concept" part and as I was watching the colorful MVs and weird aesthetics I thought "Wow, it'd be really cool if TXT did that in the futur, they do lots of concepts and that'd be interesting with their storyline!" then Cat & Dog by TXT is the next song in the category 😂😂 I guess I didn't think of it! It is quirky hahaha, so they've done it in their debut year. Still, it stays a really cool idea. Groups that are a few years in their career can totally pull off quirky concepts! Now I'm thinking of BTS' IDOL. It was iconic! So that could come true, knowing BigHit. (imagine if the next song in the category is IDOL, lmao. I'd be a psychic. And Imagine if TXT really get that psychedelic, colorful and cheerful MV? Bro, I'd be a time traveler.)
@alishashashasha69093 жыл бұрын
I can't possibly believe ON official MV is not in the movie concept. And black swan in aesthetic one? 😭💜 But your taste ig 💟
@angel932293 жыл бұрын
Dreamcatcher queens of horror, dark and also fantasy concept (you and i, scream, fly high, what)
@anthonyelms16523 жыл бұрын
now notice how rv was in every category
@EtherealTaemin2 жыл бұрын
i was expecting View in the summer concept and Criminal by Taemin in the criminal concept. haha regardless, great list! 👍
@artemonic_50492 жыл бұрын
The way this devoured
@jas_vv3 жыл бұрын
rich and scary concepts just hit different. I don't even know how to explain..
@wmpatria3 жыл бұрын
once again proof red velvet can do everything
@semnome60593 жыл бұрын
Sherlock is a masterpiece
@moonlitalks3 жыл бұрын
i knew girls by nature would be here lmao. also i miss pristin :< edit: ALEXA YES
@DanielParkTC3 жыл бұрын
For me actually for criminal or most likely dark concept i would add Cross Gene - Black or White but maybe it's just me. There are crime, darkness and deepness in that song.
@khaoulabouzouita11003 жыл бұрын
When I saw rich concept I thought the first song would be 2NE1 falling in love because damn there's a lot of gold and 2ne1 are rich with talent
@elisesuarez92153 жыл бұрын
QUEEN SIDE EFFECTS, DESERVED !!!!
@froggy36363 жыл бұрын
tech theme reminded me of thank u soooo much from yubin
@chocoheartss3 жыл бұрын
Omg this is amazing! Umm if u dont mind could u make part 2 or sum cuz u could add Blue Hour by TXT in Fantasy Concept and Eternally by TXT in either Scary or Dark Concept, thank you!
@abearicano3 жыл бұрын
GFriend pulled off the different concepts perfectly! Glad to see DIA tracks too!
@qwheeinie47843 жыл бұрын
One more summer bop is rollin I think HEHHEHE
@applejuuls3 жыл бұрын
this video made me realise how much i love dark concepts?? paranoia, odd eye, oh my god and dr bebe literally all belong to my fave songs of all time and seeing them all in the same category... i never realised it lol!!
@kyutrbl3 жыл бұрын
movie... skydive... akmu... you got TASTE
@lolo-no9pm3 жыл бұрын
help why are these videos so entertaining
@inurihettiarachchi97803 жыл бұрын
Hm I personally think these songs should have been added to the list too but overall this was a nice compilation of songs,u managed to include songs from almost all kpop groups♡ BS&T by BTS- Rich/aesthetic/sexy concept Power by EXO - Techno concept [I saw this under honourable mentions but still would have preferred it in the vid hehe) Spring Day by BTS - Emo concept Give me more by VAV - Summer concept Airplane pt.2 by BTS - Latin concept 💜🤗💜
@tylerwells98583 жыл бұрын
puzzle moon!!! one of the best title tracks ever
@daryainal77023 жыл бұрын
not me expecting drunk dazed/given taken on scary concept, airplane pt2 on latin dynamite on retro 🥲
@vannlogs3 жыл бұрын
the director of blooming days is called vm project architecture and they're literally my favourite mv producers, apart from digipedi! I genuinely recommend checking out their other music videos if you really like this aesthetic because it's simply beautiful :D
@NiniannE3 жыл бұрын
you missed BTS' "Black Swan" for the aesthetic or elegant concept though...
@wivola46782 жыл бұрын
oh my god is legendary
@l0uderthanbombs3 жыл бұрын
movie concept b.a.p one shot criminal concept red velvet peek a boo quirky concept yeojin kiss later summer concept sistar shake it cute concept loona hi high innocent concept loona 1/3 love&live aesthetic concept nct u the 7th sense girl crush concept clc black dress scary concept dreamcatcher chase me dark concept got7 you calling my name technology concept dreamcatcher odd eye emotional concept iKON i'm okay rich concept nct 127 regular teen crush itzy wannabe school concept exo growl elegant concept loona butterfly latin concept mamamoo egoistic retro concept vivi everyday i love you dreamy concept twice feel special sexy concept girls day i'll be yours badass concept 4minute crazy fantasy concept gfriend fingertip funny concept winner hold