Best way to setup UTM parameters in Google Ads

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Күн бұрын

Пікірлер: 30

@andrewschaeffer4438 2 ай бұрын

Great explanation thank you. Other explanations ramble or miss explaining the key points. My takeaway: 1. Set tracking template at the account level. 2. At the campaign level, set the values for whatever custom parameters I've created. 3. Test the URLs to make sure they work.

@stephenessex4515 Жыл бұрын

Brilliant explanation of the Google Ads Tracking URLs. You're perhaps the only person that actually understands and explains its usage correctly. Only minor issues (for future videos) is that the sound was very low and difficult to hear, and the video/image too small (I ended up using earphones on a mobile and pinching and zooming). Keep up the great work 👍🏻

@nicholasadams9098 Жыл бұрын

Totally agree he’s got one of the only helpful, concise explanations, I didn’t really have audio issues thankfully

@bunkoti 11 ай бұрын

Very well explained. The other videos just ramble on.

@PPMTechnologiesHoldingsLLC 4 ай бұрын

Question... When I am on the campaign level adding my campaign-specific custom parameters, do I need to add the original tracking URL that I created on the account level to the "Tracking Template" field, or is this redundant and unnecessary? Thanks!

@nicholasadams9098 Жыл бұрын

I’ve been on and off looking for an explanation like this for 2 months lol so thank you for the very helpful video. I apply static utm tracking to every ad in the ad final url for a very complex client and we’re finally transitioning to a dynamic method. 😅

@martymcmart 7 ай бұрын

Great video! Got one question for you on this. Why do you need to use the {_campaign} and {_adgroup} in the tracking template instead of just {campaignid} and {adgroupid}. Would that work as well?

@attributer 6 ай бұрын

You could that and it would work, but it's worth noting {campaignid} and {adgroupid} will return the internal Google Ads Campaign ID and Ad Group ID, which is essentially just a long string of numbers and letters. It's pretty much useless. That's why you do the custom parameters (I.e. {_campaign} and {_adgroup}) as you can specify what gets returned (I.e. a legible campaign name)

@kristenlee18 5 ай бұрын

@@attributer This may be a silly question but... what if you're tracking multiple campaigns and want to use this method? Does using the same custom parameters (i.e. {_campaign} for every campaign) confuse the system and make it so it doesn't know what to spit out when _campaign is used? Or does it really have nothing to do with an underscore specifically but really just ensuring you add a unique character or symbol within the curly brackets that's unique to each campaign?

@meditacoesdiarias_song 2 жыл бұрын

How copy this UTM parameters to Google Ads?

@secretsantapod4 Жыл бұрын

Could you explain the differences between manually adding UTMs to each URL behind the ad vs. using tracking templates vs. putting the UTMs in the final URL suffix field? Do all methods result in the same outcome? Is there a "best practices" implementation method out of the 3 options? Or is it just a difference of how much time/how manual the process takes for each?

@attributer 8 ай бұрын

Yes, they all have the same result in the end, which is the UTM parameters are in the URL when someone clicks the ad and lands on your site (which ultimately means the analytics tools you have running on your site can see where these people are coming from). As you said, the main difference is time and how manual the process is, but I would also add that using tracking templates results in better data. I have seen several times where people are creating new campaigns, ad groups, etc and forget to put the UTM parameters in. If you're using tracking templates (particularly at the Account level), then they'll always be applied.

@alvaromartinez7975 Жыл бұрын

Nice Man!! Can you share with us the UTM parameter you use?

@attributer Жыл бұрын

{lpurl}?{_campaign}&{_adgroup}&{keyword}

@byron9200 Жыл бұрын

hi sir@@attributer do you have a facebook or twitter where in I can ask you some questions?

@ManaliSinkar Жыл бұрын

How to put adgroups in custom parameters

@gonzalorojas8501 Жыл бұрын

Hey, I have one question. How do we track which ad is getting conversions now with RSA?

@stefanopistillo7934 4 ай бұрын

hello, how do you set the campaign and ad parameter so that it automatically picks my campaign and ad set name without me having to manually set that up on each campaign?

@attributer 4 ай бұрын

Unfortunately you can’t. That’s why it needs to be done using custom parameters

@stefanopistillo7934 4 ай бұрын

@@attributer thanks for the reply! one last question: in the account settings tracking section, should I turn on parallel tracking? reading the info it seems better because it would load the pages faster...What do you think?