Betterment's path to $45B and beyond, with CEO Sarah Levy

Lex chats with Sarah Levy, CEO of Betterment - the largest independent digital investment advisor. Levy kicks off the conversation by discussing her career journey from working in the media industry to leading a fintech company. Levy explains that she was attracted to Betterment's mission of making people's lives better and saw the potential for growth and scale in the company. She also highlights the importance of brand building and understanding the customer in creating a successful business. Levy discusses Betterment's core products, including its retail robo-advisory service and its 401(k) offering for small and medium-sized businesses. She explains that Betterment aims to be a holistic investing home for its customers, focusing on expanding access and offering more account types and asset classes. Levy also discusses the potential for Betterment to offer self-directed investing options in the future.
MENTIONED IN THE CONVERSATION
Betterment's Website: bit.ly/3Uq5gPK
Sarah's LinkedIn: bit.ly/4d5aGqJ
Topics: Fintech, embedded finance, banking, investment, RIA, Tax, roboadvisor, advisory, branding, 401k
Companies: Betterment, Nickelodeon, Disney, Viacom, Schwab, Fidelity
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TIMESTAMPS
1’10: From Nickelodeon to Betterment: Tracing Sarah Levy's Journey Through Media and FinTech
7’22: Brand Personification and Audience Engagement: Exploring Digital Transformation with a lens on the consumer
13’33: Mission and Brand Resonance: Transitioning Leadership at Betterment
16’50: Initial Impressions and Strategic Directions: Enhancing Betterment's Brand and Services
21’41: Refining FinTech: How Betterment Evolved to Meet the Needs of Modern Investors
24’58: Building Betterment's 401k Business: Strategic Growth and Market Opportunities
34’45: Revamping RIA Economics: Betterment's Innovative Approach to Advisor Services
39’41: Beyond the Super App: Betterment's Strategic Approach to FinTech Diversification
44’12: Focused Growth: Betterment's Strategic Decision to Prioritize Long-Term Investing Over Self-Directed Trading
47’09: The channels used to connect with Sarah & learn more about Betterment
Disclaimer here (www.fintechblueprint.com/disc...) - this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.
Contributors: Lex ( / lexsokolin ) , Laurence ( / lesmith96 ) , Matt ( / matthewjameslow ) , Farhad ( / farhadhuseynli ) , Mike ( / michael-hurrell-823643171 ) , Daniella ( / daniella-seberini-273a... )
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