Corporate Greed Isn’t New. The Internet Is Just the New Playing Field, says Douglas Rushkoff

Corporate Greed Isn’t New. The Internet Is Just the New Playing Field, says Douglas Rushkoff
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The Online Economy Is Breaking Businesses, and Stealing Our Time and Energy
It's harder for most people to making a living now than it was before the rise of online businesses like Facebook and Amazon. That's because the digital economy is hurting the real economy.
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DOUGLAS RUSHKOFF:
Douglas Rushkoff is the host of the Team Human podcast and a professor of digital economics at CUNY/Queens. He is also the author of a dozen bestselling books on media, technology, and culture, including, Present Shock, Program or Be Programmed, Media Virus, and Team Human, the last of which is his latest work.
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TRANSCRIPT:
Douglas Rushkoff: The digital economy is breaking things because most people running digital companies aren't aware of the operating system that's beneath what they're doing. There's a good old fashion venture capital driven operating system. It goes back to central currency and corporatism and chartered monopolies and really the way our economy works, which has worked for a good 400 or 500 years and promoted everything from the British East India Trading Company right through to Walmart and General Electric. But when you take that and juice it up with digital steroids, weird things start to happen. You end up able to tweak and optimize your business so carefully that you can really see is a growing? Is it not growing? What can we do to promote growth? Growth. Growth. And if your company is not growing you end up in big trouble against all the other players that are growing.
It's simple power law dynamics. It's a winner takes all landscape. So if you have a company like Twitter, which I would see in my old fashion view as a successful company. It makes $500 million a quarter based on 140-character app. Success, right? No. In the current environment that's a failure because they don't have a growth strategy. They don't know how to turn into a video company, a news company, a social company, an everything company. And the reason why the digital economy is breaking our businesses is because we're taking the old agenda of growth and running it on digital platforms and it ends up amplifying and spinning this priority out of control.
Most of us look at the industrial age as this natural outgrowth of the need to do more and better business. But as I researched it I found out that most of the innovations we came up with in the industrial age were really for the opposite. There was a thriving peer to peer economy right at the end of the Middle Ages that nobody likes to talk about. The soldiers had come back from the Crusades. They had all sorts of new inventions and technologies and mechanisms; there were new trade routes that they had opened up. And they had came back to their towns and they took something that they found in the Middle East called the bazaar and they revived it as something they called the marketplace. So now people who had just been peasants working on the land of the Lords started coming together and trading this stuff that they made. And they had all of these really interesting instruments from market money and local currency and grain-based currency and all of these evolved really to promote the exchange of value and the velocity of transactions between people.
And it started to really do well, which was the problem. As the peasants became wealthy the aristocracy got scared, who are these people? They're not going to be dependent on us any more. So they came up with two main financial innovations to prevent the rise of this peer to peer economy. The first one was the chartered monopoly, really the parent to the modern corporation. All the chartered monopoly was was a way to say all of you small businesses are now illegal. If you want to be in the shoe business you have to work for his majesty's royal shoe company. You want to be in the grain business you have to work for his majesty's royal grain company. So people who were small business people now became employees. Instead of selling the value they created, now they sold their time as servants, as wage laborers.
Read the full transcript on bigthink.com/v...

[@Deh9o11en8or]

in capitalist america, internet use you

[@westafricangooner9819]

Haha

[@AscendingApsolut]

In youtube, comments make: YOU.

[@wedgewizard5429]

in soviet america, internet make money from you!

[@kylerevilla8248]

Wedge Wizard in The United States of Russia, the people makes the internet

[@o0xst]

x entity a dollars y entity b dollars z entity PRICELESS hahahah heheheh hohohoho

[@NaturalVTSKilla]

The internet is just a series of commercials catching our attention.

[@dddmemaybe]

Except for the smaller corners at least. Well, idk. Pirating is probably bigger than just a nook in the internet.

[@kiqyou]

not if you use brave. (seriously though, use brave)

[@mingusboodle]

That might explain why it has become so boring. Most of the web is less fun and interesting than the browser games you get when the internet is down.

[@MarioTomicOfficial]

Great video, very true.

[@chaz-e]

Mario Tomic hey Mario, great to see you around. :) liked your Mindfulness video.

[@jBurn801]

Very true, I have been watching the process for a while. it's sad to see local mom n pop shops go out of business and be replaced by a corporation. customer service seems to get replaced by ignorance.

[@BillFlann9]

This video brings to mind a quote I heard on the old Lynn Samuels show on WABC in NYC(she was sometimes called the station's token liberal ). I don't recall the business man she was referring to, but I still remember the quote (albeit, no verbatim) 'The purpose of a company is not to make money, but instead to do something so well that it continues to make a profit'.

[@RJTheMountainSage]

He literally outlines the roots of the corrupt society we live in today, wish we would have learned this in public school. Damn public education system

[@mingusboodle]

A school run by bureaucrats isn't interested in teaching what's wrong with bureaucracy.

[@eugenesong8357]

Wow I think about this topic every time I go to the Farmer's Market. Usually the products I get tend to be healthier, better tasting, and the pricing is competitive to the larger corporate markets. If I had the choice I would prefer to use smaller businesses purely based on product quality and price. Usually there's a ton of legislation that make an already difficult task of running a small business even that much more difficult.

[@dontaylor7315]

In my state (Tx) the lobbyists' seating section at the legislature is referred to as the owners' box. Small business is outgunned by the corporate owners of government. So my state is a microcosm of the corporate-owned national government.

[@yucansuckadee8930]

You sound like a out of touch, backdoor bragger! Goody, you can have access to Farmer's Market, over pay for same stuff, people can't easily afford! I LIVE IN FARMLAND COMMUNITY! PEOPLE ARE GREEDY AND DO NOT CARE ABOUT THE ENVIRONMENT. FOR PEOPLE, FOR ANIMALS ITS FINE. THE AIR IS TOXIC AS THE WATER. WHICH INDIANS SURCHARGE SOMEHOW. THE GREEN ENERGY WAS PHASED OUT. HERE WE HAVE WORKPLACE INJURIES AND SHOOTINGS, THAN ANY DEFECT IN LAW OR REGULATION. THERE'S NO FARMER'S MARKET HERE!!! NONE!!! NADA!!!! NEVER!!! SURROUNDED BY FARMLAND!

[@romulo353]

He ends it by stating that there's money to be made, when he could have said that we're all one people and we should aim towards living in a global sustainable economy, where people don't starve and have access to great things (healthy food, culture, good products) all over the world, it's feasible you know, we just have to want it collectively. We just have to want it.

[@dddmemaybe]

Well yea. If there isn't money to be made why would we want it though? He already explained how it would help other people if you are helping other people... lol. Both sayings, yours and his, would be repetition anyways. It's just a conclusion to the thesis. His is shorter and more realistically-angled instead of idealistic.

[@xandercorp6175]

Don't live in an ideological cage. There's nothing wrong with treating money like it exists, rather than pretending it doesn't in order to try and live in a landscape of insubstantial wishes. Because money does exist, and is after all only a placeholder for value. Wishes, on the other hand, are only good when they fuel worthwhile action and not when they serve as an intellectual anesthetic.

[@markievlev843]

I liked most of the arguments except for one about family run and shareholder run businesses. The history knows a great deal of family businesses which did horrible atrocities to their employees. I do not think it is rather the growth strategy which affects whether or not organization treats their employees ethically, but the management conduct and culture overruling the companies' values and approaches. The problem with the large organizations is indeed that they focus on performance more rather than on culture and employee treatment, however it has nothing to do with family or shareholders. In fact there are plenty of cases, where bequeathed businesses have been cannibalized for financial gain by relatives, leaving employees on their own.

[@tripp1592]

is it just me or does dude look like a fully white obama?

[@FeatherJo]

+Tripp Moore YES!!

[@markievlev843]

+Tripp Moore It is Obama's Clone! Illuminati confirmed!

[@dsahgkg]

+Tripp Moore it's the ears

[@PazLeBon]

+Tripp Moore showbizzy slightly camp mannerisms haha i see what you mean. dont say it out loud tho he will hear you from miles away

[@SemperAugustusBubble]

+Tripp Moore Wrong. Obama looks like a black version of Rushkoff.

[@jondana8380]

uncontrolled, never-ending growth: the philosophy of the cancer cell. What happens to the host body when the cancer cell's growth is not stopped?

[@sanikasuryawanshi4463]

Amazing ❤️

[@SolusBatty]

Welcome back Big Think. We lost you there for a while.

[@Daniel7681]

Wow, best Big Think i've seen in a long time. Awesome job!

[@BoothTheGrey]

There are lots af assumptions that has to put more into reality. For example: He says that family businesses dont wanna be mean to eomployees or customers. Well... thats simply not true as an absolute assumption. In percentage numbers I am sure that family businesses are far less mean than big shareholder corporations. But there are also several family businesses run by a rather brutal owner. The "big farmer time" in 19th century in USA tells a lot about what a few brutal guys can do to the surrounding communities. So - yes. Running familiy businesses has a much better chance to be wealthy for the society than running big shareholder corpoations. But it still is far away from being a "safe" thing. The biggest problem in ALL economics discussions is that modern psychology still is left aside. We have lots of data that in all societies there are a few percentages of sociopathic or destructive narcistic personalities. The question is how important functions in a civilized society can be run so we check out the people who get in these important function roles. Sometimes its enough that only very few important personalities "check in" to bring a community/corporation/nation/whatever on a rather destructive path. How can a society protect itself not to let the wrong personalities in the important functions? Right now psychologic research has valid data that there is a much higher percentage of sociopathic behaviour in top level management and in financial business than in the whole population. Why? Because they can be more successfull in those working areas than other personalities. If family businesses are "the big thing" in a society of course the sociopaths would change their aims, too. If we dont start to think OUR OWN psycholgy - and how different human can be - and how important is it to check the social systems and what personalities are running those systems... it is not so important how the system is built by default. Because social systems always develop. And HOW they get developed depends on the people who are running the systems.

[@teegaines7836]

BoothTheGrey 👏🏽🙌🏽👍🏽

[@whirled_peas]

Ebay doesn't promote an even exchange at all. Their cut on sales is extortionate (they have no competitors).

[@rurikmckaiser543]

Prof Doug. I love what you have shared here! This is brilliant!

[@JosephGubbels]

I think the fact that Twitter is losing massive swathes of its user base is a better indicator that it is a failure.

[@drmoore427]

One of the better Big Think videos in a while. As an entrepreneur, it actually got me thinking ;)

[@PazLeBon]

my attention span gets worse. im sure its since youpube n facefook. I can rarely even finish a

[@TheGodGamr]

I see what you did there

[@whirled_peas]

+Medical Cannabis Spain i also find it hard to

[@dddmemaybe]

where did I go

[@MaxKing]

You have to watch all the video or you will miss something!

[@chrisfaraday3924]

His Longer talks with Audiences is where he lights up - So Glad he is gaining success and views. Absolute Brilliance and Amazing perspective - Sooooo Needed, VC's are lost shallow selfish children in a complex and constantly evolving world

[@ctcsys]

Exactly this and ad-based internet model is getting fixed by Craig S Wright nChain but getting sued already by COPA for that fix..

[@Je_suis_Jefe]

the second half of this lecture is golden.

[@omegasrevenge]

Now make a video exactly on how to fix this and I am going to demonstrate for it.

[@nicholashildenbrand8632]

Did you ever make this video?

[@PracticalPsychologyTips]

Awesome video! I agree, the digital age is definitely focused on huge growth. I create animated book reviews and talk about their concepts, and the next book I'm reviewing is "Growth Hacker Marketing" which is an amazing book. Thanks! :)

[@stormiewutzke4190]

Yeah but the torches and pitchforks come first. There is a reason people are hording guns and ammunition and I am starting to wonder if they are right.

[@ziffulmyer]

Very interesting points! A compelling perspective on our struggles with the new digital way of life. but I didn't appreciate the picture you painted of poor people gambling away their "welfare checks" ...still, great talk!

[@ziffulmyer]

+Christopher Knorr. Naa , lots of people buy lotteries tickets and scratch-offs, including poor people. And I doubt he meant it that way ;) But to typify low-income people with buzzwords like welfare-check or lottery-tickets, or some worse ones like _welfare-queen_ is unfair. It's just one step up from calling poor people "trailer trash" or "ghetto" implying that low-income people are lazy, shiftless, and looking for handouts ...instead of simply _lacking resources._ (not trying to be PC... just sayin)

[@crankybanshee3809]

"Killing your marketplace" is what short-term thinking companies who employ technology just to avoid employing people are doing to themselves.

[@sharongillesp]

NO issues are black or white … yet, the opening graphic uses blackness to encompass the evils of the internet and I’m tired of it. Red and green are opposite colors … use them!

[@stygian69]

This is why Silicon Valley is now a tech cesspool.

[@Patchuchan]

+Yo Mamma The tech industry is most definitely in a bubble very similar to the one in the late 1990s and it will come to a similar conclusion.

[@BrentDearth]

Fantastic video!

[@diegomorales4413]

Family owned business is the seed of corporate business...

[@patricialefevre6779]

Problem is when looking for $$$ for a startup, if the idea isn't a "unicorn", its considered a "lifestyle" business. This includes small manufacturing operations, making good money, increasing year over year, growing and expanding its products and markets, allowing for hiring and training local people as employees. Even then it is impossible to raise $$$$. Having over $100,000 in money from others (plus your own $$$ and pilot machines) - proving that they believe in your product and are willing to risk skin in the game, venture capitalist of all types, are still not willing to invest $$$, because it is not going to pay them $$$$ 25 - 50 times their input (plus paying them back the original $$ they invested). Your model is sustainable and makes the most sense. We are all winners. Sadly, that is not the current situation, and wishing won't make it so. Maybe after another huge financial crash, then the masters of the universe will see reason and change - investing in a business model that creates actual wealth, and not just pie in the sky returns for the few. Uber comes to mind - a terrible model - creates nothing of value, yet is considered a hot product to invest in. Another problem is that the investor class wants to invest way more money than you are looking for; less than several million dollars and they think there is something wrong with either you or your product/service or both.

[@RJTheMountainSage]

Brilliant! Clearly well thought out, well sourced information

[@kd1s]

I work for a digital marketing company. Love working there too. They treat us pretty well.

[@o0xst]

kd1s you are an emo

[@poojalal7478]

Excellent information but uncomfortable w/speaker naturally being able to say "as long as we* can venture into Africa, extend into Asia, find slaves.." comment- yikes. Although it's true that Europe engaged in those heinous crimes, ruining the worlds already established peer to peer connections, it's trippy to hear him relate to life ruiners so naturally. Even a hypothetical "if we can get slaves comment" is disturbing.

[@G8tr1522]

Pooja Lal is this all you could think about? I hope it didn't distract you from the rest of the video.

[@poojalal7478]

radiohead4everrrrr​ It did not distract me from the rest of the video, it contained great food for thought and I shared it with others. I am allowed to be disturbed by something that is obviously disturbing and greatly disappointing. Teasing those types of comments out of conversation, videos, imagery, and media in general in order to absorb the main content is something that marginalized people all over the world have had to do for a long time now. Is my pointing out the "getting slaves" comment wrong or hyperbolic? Is it not worthy of your reflection or is it difficult to confront your own implicit bias?

[@G8tr1522]

Pooja Lal I agree, you should point it out. I just hope that hearing those remarks didn't shut your ears to the rest of what he had to say. But he's a historian. I would think that heinous acts like slavery and genocide don't affect him as much as it should. As a historian, he should try to be objective about historical events.

[@great567]

Ladies and gentlemen, this message was bought to you by the Internet

[@andreisopon4615]

What about companies that re-invest money in tech such as google or tesla does? It's these guys that will give us tomorrows space programs and robots. Although I can see some problems in having monoply there too.

[@daffertube]

It would be helpful if he provided some examples. I'm having a hard time picturing the principals he's getting at.

[@ElLotdog]

Twitter is still losing money. Investors are souring on twitter because it doesn't have a coherent plan on becoming profitable and effectively monetize its success, not because it doesn't have a plan to become a "video company" or do other things...

[@magisterartium]

+el'lotdog Watch the video again, you didn't understand it.

[@mudit5151]

laughing at my utter stupidity because few years ago, I thought business as a money making machine.. instead, it's more like a living and evolving child.. now I knew that since high school but I never realized how important is going concern.. the bubble of our "busy"Ness is growing bigger.. building up on service industry is not a smart move.. it's like building up on a faulty foundation..

[@maqusss]

spot on

[@azaelandy04]

"we're not using the internet, it's using us"

[@dothedeed]

I'd love to read more of his work.

[@raresmircea]

+dothedeed also give a look to don tapscott "complexity - looking at the world through different lenses" and cezar hidalgo talk at google. they're on a par with this video

[@dddmemaybe]

kzbin.info/www/bejne/fWW4i6Nmp9l4sNE pretty good so far; about 4 mins in.

[@twinkacast]

As a new indie video game designer I'm not sure how im going to handle the market place. Me and my partner are gearing up to put it on kick-starter with a demo but past that we don't know how to handle it other then trying to be open with the progress. If some large company wanted to buy our idea and the rights as much as we'd want to say no both of us are in a financial position to where us and our families could use the short term payoff more then the long game.

[@weirdlyfroggy]

for a channel that prides itself for thinking, they really don't think about how their thumbnail text is always covered by the video timer

[@troygardner1610]

it's worse than that, a) internet sites have a off button, real life doesn't but people get confused about which is which chosing fake virtual life over real healthy, fulfilling ones. b) brands don't matter much as there's literally no mass or impact b) the tech eats itself daily..30 years javascript still hasn't gotten it right, which means unlike say the golden gate bridge built once we build bridges to know where then tear it down every three years d) venture capitalists want infinite dividends returns and ipo on top of it.

[@PazLeBon]

depends what you consider 'new'. In recent centuries the wealthy spent much of their wealth on hospitals and schools and infrastructure for the benefit of the public. Things seem to have sped up since the 70's, perhaps media or simply the relaxing of rules and etiquette. Thatchers Britain for example.

[@skapunkoialternativeliving6522]

That is so true love your channel very very true statement because when people paid Lottery the lottery is a poor man's game you're better off taking a book or taking that money that you play the lottery with and building something with it but people are lazy they want a quick way out that's it...

[@andrewgodly5739]

I can't help but feel these ideas are too late. The venture capitalists have shaped the market to create a society of rising inequality so that they can become even more powerful. These young innovative people will have no option but to take the venture capitalist's money, they'll have no other opportunities as they'll have no money do to the level of inequality With automation knocking on the door, venture capitalists are going to have a field day. Get an idea, throw money at it, build a fully automated business, wait until profits start to fall, sell company, rinse and repeat. They won't need to invest in anyone. They'll soon collect all the money in the world and they will be our rulers

[@firelordOzai3]

That was great. I’m glad I heard this.

[@mxschumacher]

Lots of good points. Claiming that all publicly traded companies have a short term orientation is wrong though. Tesla, BRK and Amazon prove otherwise

[@a.s.9145]

what a brilliant and truthful passage

[@wakomaniac45]

well done sir..... well done

[@KeldonA]

This has aged exceptionally well

[@Flyanb]

So this is old but I think that extractive business models have suffered post COVID? I think there is tons of pressure the other way. People won’t work for you if they feel they are being screwed or being extracted from? I’d like to see a new response from him to what’s going on in the economy and market place now.

[@ChrisPollitt]

Very well said.

[@omnichron3374]

Excellent!

[@Idiosyncfilms]

Awesome video - I bet that sold a few books!

[@silverdodo3409]

If you're not buying the product-you are the product.

[@LovSven2011]

Well, to paraphrase mr. Rushkoff, you made a homerun with this video. It is useful, concise as it can be, rich in broad information relating to the topic. I love how the point that businesses need to be moral is rationally argued, and is a necessity to prosperity.

[@jimisru]

Trump, Carnegie, Frick .... All family names. All tyrants.

[@leonjory9665]

I think you missed the point..

[@AnilJacobs]

Really cool! Tech giants must pay us consumers to use them

[@jd-tg1ox]

Ebay raised their rates and i stopped using it

[@CYI3ERPUNK]

curious what he thinks about bitcoin and other virtual currencies using a blockchain or similar decentralized system...

[@gastrointestinalhemorrhage]

the Internet is the most worst thing that can happen to human existence..... everyone just talks shit on everything to everyone.

[@GentlemanNietzsche]

fantastic video

[@GentlemanNietzsche]

it is sad that people need a peptalk about how 'just' $20 million dollars is enough.... I NEED MOAR

[@skrivebordsskuffen2442]

Thank for sharings..🙃🖐️

[@DanielJeanBaptiste]

Great video, thanks.

[@iativ]

Are you kidding me?! Someone had to borrow the idea of bazaar. Isn't that obvious? Are you sure they didn't just borrow the word ?

[@SusanneHarfordold]

Only seems fair. Since we agree to use it.... & it seems we never stop, even the useless thing becomes - really useless??? Wtf?

[@Fl4dd3rm0uz]

Japanese Sushi restaurants that do not grow like crazy. Thank you for explaining this from your perspective :) I like that I know have more objective arguments to back up what I believe is morally right anyways.

[@LynnColorado]

Family businesses . . . too bad big government throws so many roadblocks onto their path towards profitability.

[@LiborTinka]

+LynnColorado Same with small government here is Czech Republic - small businesses have even been called "parasites" (because we avoid paying so many taxes here). It's extremely hard to start and then it's just pay pay pay...

[@SociallyTriggered]

It amazes me this guy wrote a book on the Internet and yet doesn't understand the internet. He is a socialist but then shows the flaws with big government. First he describes the feudal system and the success the bazaars, which was destroyed through state intervention of currency control and state businesses. The problem with capitalism is it liberates mankind and the governments or power that be want to control mankind. The Internet was the same way. The growth of business on the internet was/is insane. Digital currencies like Bitcoin also help to remove barriers of exchange. Yet the government seeks to destroy this. How? They do it the same why the feudal lords did. First kill the exchange of digital currency and second control the internet via rules like Net Neutrality. The goal is to regulate freedom out of the internet. It isn't big businesses that are the problem but government intervene that enables these businesses to form monopolies. Stop socialism and you can save mankind.

[@chrisfaraday3924]

Great Great thinker - Amazing Mind and Essential for ALL Entrepreneurs to See

[@selfelements8037]

Gotta watch that again.

[@kenhoover1639]

This was excellent! Thank you!

[@skrivebordsskuffen2442]

I dont wanna feel like a fool..They must be responsible ...

[@terryhollands2794]

Very good video. Thanks for your insight's.

[@mettakindness5999]

That was really interesting. Good video.

[@InternetNewZealand]

These ideas are exciting. For new entrepreneurs who build businesses based on Doug's new ideas, the future is bright.

[@kirjkenmanaos3370]

Someone explains this briefly? for watching again and understand better

[@rendallharper633]

Thanks for sharing!

[@thomaskositzki9424]

Now tell me why family businesses are dying in droves to the exploitative mega-cooperations when they are doing so much better? Once you have a player with billions of venture captal pitted against hundreds of small businesses, the small businesses get detroyed by semi-legal means only huge capital can use (for example covering them in law-suits). Another strategy: the capital influences politicans to pass laws that hinder small businesses so much they can't handle it anymore. Have you ever played Poker? Once someone gets a significant advantage in chips (like 2-3x the second placed player), the others are almost out of the game. Just a serious misplay or bad luck can stop the chip-leader at that moment. The dynamic between mega cooperations and smaller competitors is basically the same IMO.

[@kokigami5492]

This is exactly why I don't leave comments on KZbin videos anymore.

[@chippzlemonz]

+KoKi GAmI leaves a comment

[@aifan6148]

What is a "chartered monopoly"?

[@zodiacfml]

he starts on a few first few minutes with statements that are obvious or already observed but the last two o three minutes were inspiring

[@SnarkJacobs]

Great points, make by other people, in support of competing arguments. When one can use the word extraction in an up-pitch vocal pattern is reading a script he didn't write and doesn't understand.

[@SnarkJacobs]

And right around 9:30 he simply goes off the rails.

[@osana_ad]

simple brilliance

[@CANNOTDIEFILMS]

Really getting into this

[@AmazonianPower]

Are they deleting comments from people who disagree with the video presenters? Cause that's what they did to my comment!

[@1Firewind]

That is interesting perspective

[@sooraj6338]

I got this suggestion out of no where

[@sakshathmetallica]

Silicon Valley! Richard Hendricks! Feels!

[@sillysad3198]

wow! the censors apparently overlooked this video.

[@sillysad3198]

it is that "optimistic" part tricked the censors. i get it.

[@benderrodriquez]

The sensors approve this message.

[@meandmymouth]

Interesting thoughts. I still think the Internet is the greatest invention to occur in my lifetime. Now we peasants stand a chance against the aristocracy and robber barons. Anarchy rules OK !

[@MrClaytex]

This man has the lobes for business.

[@ranzkafka8382]

well it's more a matter of conscious business vs. crony business than family business vs. big business for example: whole foods market is a HUGE and growing business, but it is still highly moral because it is driven by a higher purpose of bringing healthy lifestyle and highest quality, sustainable local food to the people. I know enough family businesses that do bad shit (also mafias etc) so putting the focus on the family aspect is not the key. consciousness is what matters. a higher purpose and sustainable integration of all INTERdependent stakeholders.

[@fajarsetiawan8665]

Ironically, Rushkoff criticized digital behemoths like Google and Microsoft for being "aristocratic" and yet, what these behemoths are doing is exactly what Rushkoff argued in the end minute that these behemoths survived because they sustain their marketplace, thus making their customers also rich.

[@xanderellem3646]

great video