How to Provide an Effortless Customer Experience

Why is making a customer experience effortless so important?
New York Times bestselling authorJon Picoult says customer effort - how much energy
people need to invest in order to accomplish something - is the number one predictor of customer loyalty.
Every ounce of effort your customers must expend unnecessarily diminishes their loyalty.
He tells BILT CEO Nate Henderson that the real genius behind the iPod was actually iTunes.
The way their software & hardware connected effortlessly made it easy for people to download music.
Especially compared to other services available at that time.
Customers were willing to pay 99 cents for a song on iTunes even though they could get it free from other providers, because figuring out how to do it was so difficult.
An easy, intuitive out-of-the-box experience reduces returns too.
For more on perfecting CX, go to biltapp.com/ne...