The Evolution of Eurovision Postcards (2010-2023) (4K)

In this video we explore the Evolution of Eurovision Postcards from 2010 to 2023. Join us on a journey through time as we witness the transformation of these iconic postcards. We used upscaled 4K footage to show off how nice some of these are.
Eurovision Postcards have always been an integral part of the Eurovision experience, setting the stage for the main event and showcasing the unique culture and beauty of each host country. In this video, we take a closer look at how these Postcards have evolved over the years, capturing the essence of their respective host nations.
Which one is your favorite? Or your least favorite? Tell us in the comments!
00:00 2010 (Oslo)
00:55 2011 (Düsseldorf)
01:52 2012 (Baku)
02:55 2013 (Malmö)
03:48 2014 (Copenhagen)
04:45 2015 (Vienna)
05:45 2016 (Stockholm)
06:35 2017 (Kiev)
07:25 2018 (Lisbon)
08:10 2019 (Tel Aviv)
09:00 2021 (Rotterdam)
09:45 2022 (Turin)
10:42 2023 (Liverpool)
© Bintro, EBU
4K UHD (upscaled), 2023

[@shelavision_lyrics]

2014 definitely changed the game for the postcards

[@mlplnz]

That year basically defined the standard.

[@chrike01]

@@mlplnz And it still went downhill from there..

[@Gfynbcyiokbg8710]

​@@chrike01not at all

[@Gfynbcyiokbg8710]

Not really

[@EREJones]

The 2014-2015-2016 run will always be unmatched, for me. The 2014 concept was just so clever; the 2015 ones had a real charm and showed both the contestants' country and Austria; and the soundtrack and cinematography of the 2016 set is just gorgeous. One detail I do really like from the 2017 set is that you get to see the whole national delegation.

[@chrike01]

2014 and 2016 were amazing 🥺

[@benthewheel30]

The best postcard of 2024 was Petra Mede's

[@BlaineV13]

I love how the 2023 ones took a landmark from Ukraine, The UK AND the performing country. Really contributes to the United by music idea❤️❤️❤️

[@moramento22]

The 2023 postcards are the best ones since a few years I think. Such a cool idea with the landmarks, especially with the Ukraine situation.

[@StevenFail_Kuyashi]

that's what "United by Music" means 😊

[@pear009]

@@StevenFail_Kuyashi mhmm definitely united by music

[@user-be6mm8me2r]

​@@StevenFail_Kuyashida se

[@mlplnz]

@@StevenFail_Kuyashi Now it's united by corruption

[@StevenFail_Kuyashi]

@@mlplnz United by Mess 😂

[@tiagofincher]

2014 was soooooo good! The best year by far!

[@Erik_Emer]

It's like, 2019 provided an interesting concept of dancing in the host country, 2021 did what it could with all of the restrictions in place of a second-to-best scenario that still showcased both the host country's cities and town while also providing a glimpse into the singer beyond the song. Then 2022 comes around and we get possibly the coldest looking postcards, even beating 2012. At least 2023 recovered immediately from that. The ABSOLUTE winner of all postcards so far, the best postcard concept for a duo-country host.

[@SilversonXmusic]

I loved the concept of artists making their country's flags out of different things in 2014 postcards and I'm so glad, they reused this idea for JESC 2023! 2021 - I loved it for showing artist's interests and hobbies 2023 were also amazing. Showing a place in the host country and then similar place in artist's country! (I've heard that 2024 might do something similar to 2023)

[@genbyvtldtltd5476]

No, in 2024, everyone was just filming themselves on video

[@kjkqdnkjqd-ji3ed]

i absolutely love the 2010 postcards not only do they show the artist before they go on stage melfest style, but they also show the audience ! meanwhile the 2011 ones are so random... and the 2012 only flex azerbaijan as a country

[@OfficialSpencer]

2014, 2015, 2016 and 2023 for me were the best 2019 was TOP TIER!

[@N075]

2014 is the best! And amaizing 37 different flags

[@cerberus_243]

My opinion of each idea: 2010: is this really a postcard? I think we all know what shape the countries have, though it was pretty good that we could see people cheering at home in each country and the artists preparing for performing. 2011: I like it, but I don't really like when postcards are not about the participant, but at least it was a bit about their nationality 2012: well, Azerbaijan is beautiful, but it is again not about the contestants 2013: finally, it's about the contestants 2014: it's a simple idea with creativity, I love it, this was even the reason why I became a Eurovision-fan 2015: PERFECT, this is how you show the participating country, the artist, and your country, too 2016: it's not bad at all, but after the creative ideas of the two past years, it's nothing special 2017: it's the same as 2016 just with a bit more momentum 2018: i loved it, because it's similar to my favorite 2015 2019: good idea to make contestants dance and show your country, too, I love it 2021: typical quarantine feeling, lonely places, but it introduces both the contestant and the Netherlands, it's definitely OK for 2021 2022: I did not really loved this one, it's just a little bit better than 10 years before, it only shows Italy, apart from some pictures, we do not see anything about the participants 2023: it's the two-country-specific beta version of 2015, I loved it, it shows Ukraine, the UK, the participating country, and the contestants themselves, too

[@linmanfu913]

Yes, I agree that ORF got the postcards (and many other parts of the show) exactly right. The BBC also got exactly the right balance (I was really eager that they included Ukraine in the postcards), even though some of the location choices were a bit odd.

[@user-be6mm8me2r]

​@@linmanfu91311:34 11:34

[@genbyvtldtltd5476]

The postcards of 2022 are just terrible. It feels like 2008

[@flyamislv]

2013 the butterfly concept was so good

[@la95921]

2023 is by far the best, No arguments about it

[@fariasleo]

Sweden really made the best one for 2013 and again in 2016. Very cool concepts on them

[@manuelbonilla7348]

About Turin's postcards I was wondering if the concept behind was a reference to Eros Ramazotti's "Un'altra te" video clip where a lot of masked imagery or footage were projected in buildings, water or random objects.

[@dindamuhareni5136]

2016 is the best ever. Beautiful cinematohraphy and music

[@EdJonesVideos]

It's a more straightforward concept but the 2016 postcards are just so well executed. It's clear that in 2017 they wanted to do something similar but it's just not quite up to the same standard

[@albertdufe]

amazing, as always! i didn’t remember the 2010 postcards to be that boring, tbf, but the fact that we could see the artists just before they sing was nice

[@berkeleymorrison]

0:17 halo particles 1:38 light beam 2:00 fire mandala 2:35 butterfly 4:34 gemstone 5:36 bokeh particles 6:24 dandelion 7:15 paschal eggs? lol 8:06 fibers 8:50 triangles 9:37 stripes 10:30 circles & ribbons

[@stefan25769]

2022 was just a huge embarrassment for RAI

[@RBenjo21]

2010: fans waving 2011: expats from said country in Germany saying “feel your heart beat” in their own language 2012: tourist board films 2013: artist’s normal life 2014: artist makes flag 2015: artist does a “traditional Austrian activity” 2016: artist’s normal life 2017: artist’s normal life 2018: artist does an activity 2019: artist in Israeli landmark 2021: little house on the prairie 2022: artist on side of building 2023: landmarks and connections 2024: artist’s normal life plus glambot shots

[@elaychscrazyworld4173]

2018 has the best theme, 2014 and 2019 (in my ancestral country) the best premises, with a very diverse use of locations for 2019 and some excellent sites in the local area, and 2023 (in my home country) was strong but could have been better with a wider spread of locations. Whilst I understand why there would be few London centric postcards, even as a Londoner myself, I think there should have been some more unique locations like The Lake District and Peak District, rather than just bias to the local area (8 postcards) the south coast (6 postcards) and Wales (5 postcards)

[@J3ssAkar1n3ko]

Following artists in the video --------------- 2010: Lena 🇩🇪 2011: Jedward 🇮🇪 2012: Buranovskiye Babushki 🇷🇺 2013: Anouk 🇳🇱 2014: Softengine 🇫🇮 2015: Loïc Nottet 🇧🇪 2016: Jamala 🇺🇦 2017: Ilinca Ft. Alex Florea 🇷🇴 2018: Cláudia Pascoal 🇵🇹 2019: Hatari 🇮🇸 2021: Eden Alene 🇮🇱 2022: Mahmood and Blanco 🇮🇹 2023: Alessandra 🇳🇴

[@retrospacenet]

after 2024 i had to go and watch the good old postcards

[@Gfynbcyiokbg8710]

2024 was a lot better than most of these

[@래미야]

2014 was one of the best postcards

[@TheMannyx17]

2012’s were so bad it’s actually difficult to process, and 2022’s aren’t far behind. 2014 and 2016 remain unmatched I’m afraid.

[@franseph]

It's JESC 2022 postcards being better than ESC 2022 postcards for me...

[@ivanvillarreal8961]

Can you do one for every country?

[@JavidanAmiraliyev]

@bintro. 2016 and 2019 ones are not from the live shows. Can I ask where you got it from?

[@tsya]

the 2016 ones are sooooooooo nostalgic fawk

[@dfdmcb]

2014, 2016 & 2023 are the best by far

[@alexmilano8861]

Very Little curiosity : the 2022 was the only year that the name of the country (down left with the number ) when the song ends, that has the logo. Someone correct me if i am wrong.

[@johnathantuan]

2014 postcards literally clocked all of other postcards

[@Hustle127]

2014, 2022 and 2023 are my favourites!

[@vulturesmusic1617]

2013-2014 were the best designed imo

[@etoinedevries7583]

BRING BACK 2014 POSTCARDS

[@zacftcs]

2014 😍😍😍

[@geninhot.s.9841]

2018 🎉

[@leylayetmez]

1:37 Bambie Thug

[@kotavr-ns4wk]

2022.....................................

[@ESCLance_Wilson]

9:08 My city! 😎

[@marleyrios1573]

Rotterdam is a very good place

[@callum8824]

2019 so good

[@doni5413]

I love 2019 and 2023

[@EuroDC1990]

2010: Basic but did the job 2011: Also basic but Charming 2012: Just incredibly dull 2013: Nothing Special 2014: Absolutely genius, loved it 2015: Great concept, good fun 2016: A bit boring 2017: Nothing special but at least it was upbeat 2018: Good concept, could have been done better 2019: Not to my taste, but not bad 2020: 2021: Really good idea to showcase the artists personality 2022: Felt cheap, hated it 2023: Postcard Perfection - Showing off host and competing country and artist's personality.

[@magnustelbor8423]

Netherlands 2021 by faaaaar for me.

[@spinning_peridot3673]

Did Oslo really have children singing "nananananane" in the background?!

[@chriskrakoczki28]

off topic, why Grimes genesis as instrumental in 2012? so random xdd

[@egeyazgan3948]

2016 is by far my favourite. Can't wait for this year's since again Sweden will host :). The music, the scenario, cinematography, music and especially when in the end we can see a landscape from that country with the motion script of that country. Very clever, timeless(even though it's a yearly contest!) and eye-catching. After 2016 I enjoy 2021(even though many didn't liked that much). It has a nostalgic feeling with a great amount of '''eurovisionness''. It's quite sound and calm, serene visuals actually raises the tension just before the entry. 2014, 2019, 2018 are all very entertaining ones. I love to watch them. 2010 has it's own thing, I enjoyed people being excited in the contestant's country, also it is quite compatible with that year's theme if you remember theflashmob of 2010. It gives me goosebumps every time whenever I see people from all over Europe dancing in the same song. That's what Eurovision is about.

[@mlplnz]

First love: 2016 Nice shots and anticipation: 2017 Best creativity and cool music: 2018 Best production, graphics and music: 2019 Best mood after COVID: 2021 Meme potential: 2022 Back to normality: 2023 Cheap production (even if the country was the same as 2016): 2024

[@yeahnoway111]

The old lower thirds for the song name, artist, writers, country etc were so much better. The modern titles are so all over the place I don't like them

[@BestShrts]

KYIV! NOT "KIEV', KYIV!

[@frievaldrub]

2016 >>>>>>>

[@lazstu19]

Coulda Chosen The Winning Nation's Postcards...

[@OwainCynanRoberts]

They got Germany’s 2010 and Ukraine’s 2016 postcards at least.

[@genbyvtldtltd5476]

Since 2013, the participants themselves began to appear in the postcards. Before that, there were some left-wing shots with left-wing people

[@arturocas90]

2012 is incredibly self centered…it didn’t show the contestants nor their country

[@gainal9080]

2023 is the best, 2022 is the worst.

[@astrovisionbroadcastingunion]

My top from worst to best : 13) 2022 : Absolutely embarrassing. They look so cheap, the camera shots when they follow this drone-robot thing made me dizzy, and the pictures... omg, just godawful 12) 2011 : Dead boring. They don't show much, we don't even see the artists, and they are completely forgettable, surely the most forgettable ones on the whole list 11) 2017 : I always disliked these postcards, it's so blatant they had no inspiration whatsoever when making these, so they tried to copy 2016's ones, but made them cheaply. They're just boring 10) 2013 : Quite boring ones, although some nice shots of the participants. Nothing more to say, they're forgettable as hell 9) 2015 : The concept isn't too bad, but they're really boring imo. Not the worst, but not the best as well 8) 2012 : There's no artists and that's a shame, but the shots on Azerbaijan's points of interest are really nice + the fact the arena displays the flag's colors outside is a very nice touch! (although some flags were really really distorted in the process) 7) 2019 : Interesting concept! But to me they're not really memorable (hell I even forgot they were all dancing before watching this video), although nice shots and overal great quality! 6) 2021 : Really sweet touch with the lockdown period, with oppressing but touching empty spaces, and the artists represented by props which all have a specific meaning for them. Nicely thought concept! 5) 2010 : Very underrated concept, I really love these graphics showing in a live-action manner, the display of the countries' flags with these bubbles is really smart... definitely among the most creative and technologically advanced postcards ever! 4) 2016 : I think these ones are number 1 when it comes to cinematographical qualities, they look so fantastic! I would've just liked them a bit less static, but very very nice! And FINALLY we got away from the very boring stripes for the countries' graphics, these were so innovative! 3) 2023 : Fantastic shots! The concept of showing a similar place from the participant's country, the UK and Ukraine is so simple, but it works so well! Very interesting ones, and they haven't gone for the most well-known spots from countries, so that's a plus! Very nice! 2) 2018 : Absolutely mesmorizing postcards, I remember almost all of them still today after years of not watching them. The best depiction of the artists out of them all, and the theme song is so relaxing, I just love it! They're like a pillow you hug to feel serene 1) 2014 : Is it even a surprise? These were peak creativity, and I've begged for years and years for another host to do the same, although now that I'm more grown up, I'm happy it remained as Denmark's thing. But yeah, this idea of representing your country's flag with whatever you had in hand is just so good, and all the final pictures looked so good!!! Peak postcards, and I think that's not even a debate!

[@davidmb1316]

Actually the BBC did the flag creation postcards already in 1998.

[@astrovisionbroadcastingunion]

@@davidmb1316 Oh interesting I didn't know that! I'll check them out

[@jlust6660]

I disagree on 2011's being completely forgettable. The tilt-shift effect is kinda cute and no other postcards have managed to fit into the theme of the contest as well as these did. Plus, Germany's was a really nice tribute to the whole organising crew, which not many hosts have repeated after them

[@astrovisionbroadcastingunion]

@@jlust6660 Well yeah but the artists themselves aren't presented, and the scenes are quite average. It's just people coming from the country competiting having an activity in Germany and that's it, that's why I think they are really nothing special. Way less than other years that's for sure

[@franciscoflores1451]

2014 was the best for me. The originality to create the flag is amazing. Im sorry but 2022 is the most boring.

[@albertetxeberri]

2016 >>>>>>>>> the rest

[@JS-ir4sh]

2022 were the most embarrassing and cheap ones of all time

[@chenseanxy]

Welp looks like 2024 will set a new low

[@Gfynbcyiokbg8710]

​@@chenseanxynope

[@lai17]

2024 was just as bad now

[@Gfynbcyiokbg8710]

@@lai17 nope

[@JoseLopez-jh4cp]

2010 so mehhh, 2011 good taste, 2012 all was city of fire, land fire the same in all. 2013 was the artist, 2014 flags part are great, 2015 good idea show both countrys not only Austria. 2016, the artist and new letters was great, 2017 the slow motion was good, 2018 showing Portugal nothing new, 2019 again showing Israel again, 2021 the houses .. kind of meehh 2022, plis mother of god don’t do it that again. 2023 the artist, Ukraine, Uk, and artist country..could be Better

[@yaroslavege]

2022 is so cringe

[@pivnichni]

Not Kiev. You are offending all ukrainians by such spelling of our capital city. Only Kyiv.

[@robo_t]

2022 SUCKED