BIR National Tax Campaign Kick-off 2025 2/4/2025

PICC, Pasay City
February 4, 2025
“Ang bawat mamamayang sumusunod sa tamang pagbayad ng buwis ay nagiging bahagi sa ating pag-unlad,” remarked President Ferdinand R. Marcos Jr. when he graced the official launch of the Bureau of Internal Revenue’s (BIR) 2025 National Tax Campaign themed, ‘Buwis na Tapat, Tagumpay Nating Lahat,’ at the Philippine International Convention Center (PICC) in Pasay City on February 4, 2024.
In his speech, the President emphasized the importance of paying the correct taxes, describing it as an essential act of nation-building that contributes to a more prosperous future for all.
He proudly announced that the BIR had met its collection target for the first time in 20 years, collecting an impressive PhP2.852 trillion for 2024.
“And I say this with hope and with sternness - hope that we all see the value in contributing to our country and that the law will deal sternly against those who exploit the system unfairly,” he stated.
Moreover, the Chief Executive highlighted the significant strides made in improving tax collection efforts. The BIR’s initiatives, such as expanding the tax base and simplifying key processes, have been pivotal in achieving these results.
He also commended the BIR for embracing digital transformation, which has made tax compliance more efficient and less susceptible to corruption.
“Makakaasa po kayo na mahigpit nating babantayan ang paggugol sa pondo ng bayan. Sisiguruhin natin na ang ating pondo ay magbubunga ng mga proyektong ikakabuti ng ating bansa at ikauunlad ng bawat isang Pilipino,” President Marcos Jr. concluded in his message.
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