Blazing Trails: How XTERRA is Redefining Adventure Sports with Steve Andrus

In this episode of the Playeasy Warmup Podcast, presented by Sports Richmond, VA, Kerri interviews Steve Andrus, the XTERRA America's Tour Manager. They discuss Steve's background, the mission & evolution of XTERRA as an outdoor lifestyle brand, & the importance of community engagement in hosting events. Steve shares insights on successful partnerships, the immersive experience of XTERRA events, & the organization's efforts to involve youth in sports. The conversation also touches on sustainability practices, the role of innovation & technology, & the lessons learned throughout Steve's journey with XTERRA.