😱BOJ is NOT POPULAR in Korea??!! Skincare brands Korean women are gatekeeping...!

[@Soobeauty_official]

✔Timeline: I. 2:30 Brand that is recording millions of dollars in sales??!! II. 7:54 Product that solves ANY texture problems?! III. 10:58 I have 2 IKEA drawers of spf and this one STILL managed to impress me… . IV. 14:23 Women in their 3040 LOVE this brand! V. 16:44 The perfect BB cream cushion doesn’t exist..!

[@tirkizs]

Honestly sometimes the Korean brands that are popular OUTSIDE of Korea may be more suitable for those who are not living in Korea because the products may be produced specifically for those climates... Korea is relatively drier than where I'm living so when I buy products that are popular in Korea, its usually too moisturising for my skin type and the humid climate I'm living in And tbh i personally found products like Torriden, Skin1004, BOJ are as good as those that are popular in Korea I don't find a huge difference among those brands, as long as you know what ingredients are good for your skin type and the climate youre living in

[@thisizshortlycherifa7810]

Nah we all know why they're overhyped

[@novembergrams]

for real!!! I tried dr. g zinc sunblock cause apparently koreans loved it but i hated it and struggling to finish it 😢 too white and thick for me

[@novembergrams]

and i think koreans are usually dry skin type ??? and im oily and acne prone as heck so really ymmv

[@gonetothecringeabyss3583]

Skin 1004 is def a holy grail. Saved my acne prone skin. Torriden is good for hydration

[@mamamememoo]

This. Preach.

[@day6hwaiting708]

Finally someone actually talking about super unknown brands outside of Korea, usually when other youtubers do these videos, it's just people discussing brands popular overseas that aren't popular in Korea.

[@oreinge]

I love that you actually share what's popular in Korea - items that are not Torriden and people claiming we don't already know about it overseas! Btw, I've been using the Dioxionist Ampoule and I think you would enjoy it too. Currently all the rage on Hwahae. Sooo good.

[@JennyMontin]

Sigh, why am I not a millionaire so I could buy ALL the skincare. But now i really want to try all of the brands mentioned.

[@CiceroSapiens]

I find kbeauty to be really affordable, i usually don't pay more than $20 and never $30.

[@tsundereyoongi]

It's not too expensive, really. Every day products are usually £25 or lower bar the super expensive products people use sparingly

[@foggyfrogy]

I have good skin. I started when I was 14 years old. There's no reason to spend more than 15 euros for any kind of creme unless it's sunscreen. Even the sunscreen I'm using right now only costs like 12 euros. Also if a creme/cleaner doesn't at least last half a year I don't want it (˘ ˘ ˘)

[@killbethy]

It's better not to be trying different things all the time. You find what works for you, which will change depending on the climate around you, hormones, the aging process, etc. and stick to it. I'm a cosmetic dermatologist and stick to about 10 - 12 products per year (some of which cost less than $10) that I switch up depending on the season or my menstrual cycle. Skin likes gentleness and consistency. You have no idea how many skin conditions I have to correct for influencers due to them constantly trying out different products, not using them long enough to even tell their effectiveness, and offscreen, most wind up maintaining very minimal skincare routines just to be able to use a product a few times (never trust influencer reviews... it can take months to tell how well a product works and just how much of it doing well or not is dependent on what they already using).

[@mariaaugustarebordao9433]

The right sunscreen to use is not a one that is absorbed trough the skin but the mineral ones, sorry❤

[@scarlettlav]

Do more of these videos, tbh these videos just feel like HOME with so many rise of influencers being so sales-sy or cc being pressured to do “quality” videos, this format just feel nice and cozy!

[@heikachan8052]

Yes, I like this format. It feels more real. Now sometimes this website feels like TVtube and not KZbin and with this it feels nice to just watch

[@an2288]

I have to say that the Fromrier sunscreen does pill and peel off from facial expressions. It doesn’t work well under makeup due to this. I’ve tried everything and been using it for a month now. The risk is that you’re not being protected properly from sun rays but it does feel good! Probably not waterproof. Save your money!

[@queenizzydeigh9085]

I love the simple, intimate format, Soo! It's like having a skincare chat among friends. And thanks for bringing more awareness to these Kbeauty brands that are good but a bit more obscure internationally. Looking forward to trying that DPS cushion and De:maf serum! Cheers, love! 😍

[@sa1tpack3t]

i love seeing you talk about your favourite makeup/skincare! this format feels a lot more personal, yes :) please do more of this!

[@rueri5140]

Wow your skin looks really good! Could we get an updated skincare routine?

[@embo2980]

I just use what works for me and I don't mind if some things aren't popular in Korea too. The skincare market is oversaturated and sometimes gems fall under the radar. My Korean sister in laws, they always keep on top of what's hot. My SILs have let me try, throughout the years, several products that were ultra-hyped within Korea at the time and I wasn't the biggest fan of some of them and preferred the "hyped in the west" stuff over them sometimes. It's all very personal. Something I keep in mind as well, is that my SILs have access to regular facials and derm visits back in SK. I do not. We have very different needs. From what I've seen in SK and from what my SILs recommend, the popular brands latetly within Korea include wellage, round lab, aestura, torriden, d'alba, tocobo, s.nature. Some brands also have one super popular product and others that aren't as hot lately.

[@ItzelHernandez-zm2jo]

new to the channel but I enjoyed thoroughly the video without any glamorous production haha i love the commentary and the reviews!

[@syabrinanana]

YES MORE VIDEOS LIKE THIS! ❤ I’m always looking for the next best sunscreen. Can never have too many sunscreens!

[@neenaim]

You're the only English-speaking reviewer from you tube that reviewed the Fromrier sunscreen!!! So glad you featured the product! Cos i cldnt understand Si-ne's description in IG! I've placed my order already! Thank you! Muuuah!

[@zanagawa7097]

I like this style of videos. YOUR EXCITEMENT just shines through more. Infectious to the point that I put them into my cart!😂😂😂

[@t43d]

I think westerners placed Glow Recipe and Peach & Lily under the kbeauty category because the founder of both brands are ethnically Korean. The founders are very much into Korean beauty, especially skincare, and that is why they’ve wanted to incorporate that into their brands. So, do what you want with this little piece of information. 😆

[@LilyanaHelene]

I think their skincare products are made in Korea.

[@JaneSaidWhy]

Loved this ❤❤❤ i also am a big fan of the simple chat videos. I usually turn off the over produced types after a few minutes.

[@neiloliveria]

Was trying to figure out what is different and yeah it's the set-up... your right, much more engaging!

[@rexnash5670]

Same with me! Also using serums, etc right out of a refrigerator seems stupid to me....warm it up with your fingertips for so it will absorb.

[@ivybklyn]

I gave it a shot and tried the De:muf. Oh my goshhh! Such a life changing. It is not at all greasy or heavy and yet it makes me feel like there is some water on my face all day. Thank you soooooo much!

[@SnBwithK]

I love this!! Its soo refreshing to see brands beyond those which are all over the social media. I am sooo excited to add these in my list of brands to try when in Korea ♥️♥️♥️ Thank you for sharing. 감사해요 🫰🏻

[@ashleynguyen6757]

Oh no. I am gate keeping these brands myself. I have been using Carenology for almost 7 years. Their prices have been increasing since Sephora in Korea introduced these products in their stores. Other popular Korean brands that are widely praised in the West are not even in my wish list.

[@Yurito12]

Real! I rememebr years before skincare used to be so much more affordable for good products now every brand is making their products 5- 20+ $ more

[@phantazm2012]

I use Korean beauty products since 2010 and never went for a Brand. I always read reviews and go for a quality. I guess that’s because I have sensitive and allergic skin. E.g. COSRX is not for me, I had allergies to all the products I used from that brand.

[@smajliiicka]

Thank you ❤ thank you ❤ from a skincare enthusiast that is grateful for someone like you delivering content in English ❤

[@jennavhuang]

Love your hair colour, suits your skin so well

[@CynD-CynD]

❤ Love the way you express the ideas in a light-hearted, articulate, analytical way.❤ Sending you positive vibes - KoreanAmerican in California

[@cindydaperky]

DPC Pink Aura cushion (21 Pink Beige) for $56 with refill I am: +40 dry, sensitive skin, neutral light with pink undertones The tone-up feature is just white cast, not enough pink tone. Buildable but it brings out texture, doesn't look natural on me. Performed poorly overall especially for the price point. Thoughts: - Not for anyone closer to 22 shade - Not for dry skin - Not for Neutral skin tone - Not for textured skin - Better for oily skin

[@SarinaValentinaxo]

The bubble foam essence is so hydrating. The one from medicube is amazing to. But will try this out

[@melissagalech3649]

Thank you for this video! This is the first video of yours that I watched and I loved it! The word you were looking for when describing the sunscreen fromrier is it leaves no film. Some sunscreens leave a film. I know what you mean.

[@blondebot]

this is such a useful and interesting video! thank you❤ i wanna know more about products that Korean women gatekeep👀👀👀

[@michaeladefoy4558]

Definitely love the format💜💜💜

[@Artea_pk]

Loved loved LOVED this video! So many new brands to check out! ✨️ Thank you for sharing!🩵

[@yueqiu1837]

Thank you Soo. Love the series! ❤❤❤ Used DIAPIA cream and toner when Costco carried this brand. Oh my, fall in love and now hard to buy in US now. Hope your series helps us to get more great brands famous in KOREA easier.😀

[@AgingOverTime]

I was shocked to hear that BOJ isn't as popular in Korea as I thought! This video really opened my eyes to the skincare brands Korean women are keeping to themselves. Thanks for sharing this insider info!

[@ccxp1988]

love all the diff products!!! please make more videos like this! can we get this all in olive young tho? omg adding to my shopping list! can’t wait for my trip to korea!!!

[@MsFashionqueen1]

I love this video style. Simple and to the point

[@pamylasworld]

Such a great video!!! Would love to see a part 2 in the future :)

[@XxsomnolencexX]

I loved this format, simple, precise, very nice to watch! I want to buy everything now 😅

[@javadivawithdog]

I am in. Love Innisfree so I am ready for more of this ❤

[@samantatanbin806]

Can you make a video on collagen supplements which are actually popular in Korea....plz🙏

[@ekremaladag-k4b]

Why is dalba soo popular in Korea? when i read the ingredients list it contains so much Oils, Parfum and allergic ingredients

[@youhk]

Its all the marketing/hype thats it

[@annikaknoche6362]

@@ekremaladag-k4b I bought into the hype and purchased the first spray serum … too much perfume first of all and there was no glow, no nothing. Will never buy anything from that brand again.

[@suzanneguan]

Because the products may actually work even they contain those allergens.

[@Stayengenemoacaratsetter]

I don’t think people around the world have as much allergies as westerners.

[@tessometimes]

People with sensitive & dry skin prefer it. I cannot use Dalba's product bcs of my oily skin. I've heard that Korean flight attendants use them to stay moisturized.

[@miryeongk]

맞아 ... thanks for being 인싸 and giving us the real tea. I watch both korean-korean beauty youtubers and 영어권-tubers and I can't get over the dissonance in the product hype. Even when I'm in Korea, I notice that my relatives or Korean friends don't use the same k-beauty products that I'm familiar with. Blow those gates wide open Soo and let us know!

[@gigikean6003]

Love the format

[@jenniferschmitt8996]

Just tried D'albas new sun fluid, love it, it's a wow ❤

[@Ignacioforever69]

🌴🌺 Thank you!!! Lots of great info especially for someone that is looking for great Korean skin care at affordable prices 🙏🏼

[@Wen-hp6ui]

Thanks for sharing these brands

[@jenniferschmitt8996]

❤ that sunscreen is calling me

[@alliap2500]

What are about the brand Ongredients? I have seen one korean influencer use it but I haven’t seen other people using it. I bought their lotion and it’s so underrated and good!

[@christykang9670]

I've also been curious because I've been finding it at jolse

[@elennawong5552]

Very interesting brands !Wish I could lay my hands on some of them . 💜

[@InugamiYuuki]

i'm flying to korea next week and my list of products i wanna buy just got extended.... wow i will go broke!

[@sheet-music]

10:40 it doesn't look as expensive packaging in production.

[@MonkeyLord98]

I needed this so much! Thank you I loved the video and started following this channel right away

[@PearlDeFloreOfficial]

Thanks for sharing it😍

[@Stayengenemoacaratsetter]

Omg thanks, I always felt like Koreans from Korea are gatekeeping the actual good products and what’s being sold internationally aren’t as good 😅

[@rosievriesinga5904]

I don’t know why but BOJ sunscreen does wonders on my skin. My skin is always dehydrated and most sunscreen doesn’t work on my skin it will leave white bumps everywhere.

[@Xxohh445]

Another video like this please 💕💕

[@naisyasukri]

the makeup looks soo good ❤

[@joeyyyiqi]

just watched your cushions for summer video prior to this and decided that I wanted to get the too cool for school/ dear dahlia one, but now the dpc one is tempting me!

[@kathye.9923]

You mentioned yo were trying to avoid makeup. Why? Do you prefer BB cream instead? (I use Numbuzin #3 Porcelain base-skip tone up sunscreen like a BB cream) I’m wondering if using a cushion encourages acne. After all, even if you wash your cushion often, you are still patting it into the same container everyday. Whereas if you use a BB cream instead, it comes fresh from the tube.

[@407Maddi]

BB cream or cushions are so much easier to apply without worrying about “getting it right.” You literally can’t mess it up. If I’m in a rush and need some coverage or evening out if my skin, I use a cushion- I have several! I use foundation (Dior Forever) when I want to look super out together! Maybe Soo does the same. ❤😊

[@JoyInAccomplishment]

That foundation looks too vampire pale. Your natural skin tone is much prettier.

[@golfnutelin22]

I'll be in Seoul in 2 weeks time. Where can I buy De Maf in Seoul? It's not sold in Olive Young?

[@redrover1980]

I can't wait to try that cushion! What are you wearing on your lips in this video? It's really pretty!

[@sunshine9993]

The Fromrier sunblock is sold out at the moment😢 I want to try it! You always give us the best recommendation 👌🏻

[@chercher304]

Its on sale on the olive young website

[@lotfang]

I got introduced to boj in my county nigeria😊. visited korea this year and that was my first stop.

[@nicolev9659]

Interesting recommendations! But there's no link for the cushion, can you please add it? Thanks!

[@brownboii305]

First time subscribing! I like your content! Could you recommend a skincare routine for oily acne prone skin?

[@na_4635]

I LIKE THIS SET UP 💌

[@EmilySoohoo-ix8qd]

Does Olive Young sells DPC pink aura cushion? If not, what store in Korea sells it?

[@rshrsh8021]

In Romania the brand some by mi is lil bit popular the retinol serum is always promoted so I was curious if is that known there or is just marketing

[@hashtagmate]

DPC pink aura cushion, never heard of it have to look it up

[@Hannah-nm6bn]

Funny what you said about the intimacy in youtube, cause your video remind the old time korean beauty skincare/make-up.

[@Meowichelle]

The color of that BB cream cushion is giving Tiffany n co vibes, i wonder if its expensive too?

[@limomma7455]

Love this whole video, love your setup "Keep Going"" Love you more!!!

[@pandalight0911]

may i ask what lip,eyeliner and blush you used in the video please

[@venetia4444]

I love BOJ Because it’s really environmentally friendly

[@rarepaw9355]

I clicked so quickly on this video after i read the title. Yes!

[@paulacosmina5438]

Can someone tell me if Sulwhasoo is popular in Korea?Thank uuu🙏😊

[@Cloudfive55]

It is popular with women in their 30s and 40s.

[@carmenmallea4049]

I bought the Purcell and used my coupon and your code, came out to $21. Now when do you put it on?

[@celestialstar124]

Can Korean please answer my question? How popular is kundal shampoo in Korea? It was marketed as the number 1 selling shampoo in Korea for years. But why I don't see korean talk about it much?

[@강민주-v8e]

It's not that popular in Korea.

[@강민주-v8e]

Dr.for hair, Unove, LaboH,aromatica, Rausch(made from france), Klorane(made from France) is way more popular shampoo in Korea.

[@notperfectbutstillbeautifu2077]

I don't know about the popularity in SK..but i use the coffee variant of Kundal shampoo myself. It is for scalp care and it works really well. My hair loss got better & my hair grow back a lot. So it's worth it.😊 I don't really recommend the tea tree variant if you have dry & sensitive scalp thou.😅

[@lillythan7761]

is the FROMRIER EGF Cica Water Sun Ampoule acne friendly?

[@어쩌다-v3p]

Korean Beauty industry worker here and LoL these are not it😂...

[@paulacosmina5438]

😂so spill the tea

[@embo2980]

yeah lol I ain't see any of these have big sections in Olive Young. More like Round Lab and stuff

[@viaconda7391]

I ordered the clio fixer cushion because of you Soo and now i want that DPC one too. Can i have two faces so I can use up both easily lol

[@Karla-cd4hd]

Can you link the DPC Aura Cushion? Or where to buy? I tried to search and it is only on eBay!

[@tsundereyoongi]

I can't get the De:maf products in the UK without importing them for twice or three times the price 😭

[@Loveis515]

I love d alba

[@myjsfordays]

Purcell I am coming for yaaaaaa

[@aWorkInProgress11]

are there any korean skincare brands that could be considered a ‘clean at sephora’ type brand?

[@NomoreGlizzy]

Q: Do you know if the sunscreen leaves a white cast on darker skintones???

[@jeonkittyy]

It's a chemical sunscreen and also not a tone-up sunscreen so I highly doubt it'll leave a white cast on darker skin tones! :) With physical sunscreen then it will leave a white cast due to the filters (eg. zinc oxide, titanium oxide) used.

[@홍정희-u4i]

soo님~!! ❤❤❤❤❤

[@NessyMFH6829]

Love the format. I feel it more engaging.

[@minorijjang8044]

Soo unnie, have you been dieting lately? Your jawline looks sharper and you look more elegant day by day, I'm a silent watcher but tonight I feel like I need to comment this. You look neomu yeppeo!!

[@selinvox4643]

Very interesting products. I am gonna try it out along with the cushion. Do not care for overhyped products on tiktok😂😂😂

[@nadaelraey996]

There is no link for the last cushion

[@cozygentlenight]

all of these can be found in olive young?

[@peacelife]

Thank you so much. I have bad break out on the side, chin and my neck due to a bronzer I were testing. It is crazy and Im trying to fix it with a retinol. I tried it 4 time and it feel burn. Do u have any suggestion? Im using the Vitamin C u suggested and love it.

[@NowIknow-c3c]

Have you heard of House of PLLA? Specific product - Caviplla

[@oneeyebeauty]

Thank you for sharing this hidden gem brand! Btw, looking extra gorgeous in this video Soo 😉 화사~ 청순 하셔요 💚

[@mapofthesoultagme7143]

just because something is popular, it doesn't mean i want it

[@denaruiz3345]

Where can you buy the cushion?