Shift 20 Initiative

Change starts with a shift.
In partnership with the Dylan Alcott Foundation, we’re coming together to move forward - challenging the perception of what disability is and what it can be. Because it’s only by listening to lived experiences that we can make better choices and inspire others to do the same.
We're proud to be part of a collective of Australia's biggest brands committed to increasing representation of disability within the advertising industry. A change that will impact the way 1 in 5 Australians see themselves, simply by making them seen to others.
Find out more about the Shift 20 Initiative here: shift20.org/
[ID: Mini documentary style film features Dylan Alcott and others involved in the Shift 20 Initiative talking to camera about the project. The video opens with Dylan holding a film slate to camera and clapping it down. Throughout the video, there are behind the scenes moments from the TV ad shoots. The video ends on a black screen with 'Shift 20 Initiative' logo, before cutting to all the logos of the participating brands and the website URL shift20.org.]

[@christopherjeffreys7835]

Your a very inspiring mentor mate I look up to you. On ya Dylan love your work mate😆😄😃😀🌏🌎🌍🌈✨💫🌛🌜

[@irishcentrefordiversity1797]

It takes more than a hashtag and there is great work being done by a great number of people to bring about progress this area, but #RepresentationMatters