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Grab your free Journey Design cheat sheet: gamethinking.io/journey
How do you build a product that keeps customers coming back? The megahit game Rock Band is a great example of retention done right. Here are four lessons from Rock Band that will help you design a killer customer journey for your product - even if you aren't building a game.
CHAPTERS
0:00 The secret to high-retention products
0:40 Lesson 1: Enlist your superfans
1:43 Lesson 2: Tune your core habit loop
2:40 Lesson 3: Create a skill-building journey
3:24 Lesson 4: Test ideas with low-fidelity prototypes
KEY TAKEAWAYS
📌 Learn how Rock Band’s design team leveraged early superfans to refine and enhance the core game experience.
📌 Discover the importance of perfecting your product’s core habit loop before adding complex features.
📌 Understand how to design a skill-building journey that keeps users engaged and motivated.
📌 See how low-fidelity prototypes can save time and resources while refining your product concept.
DON'T MISS OUT
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Download your free cheat sheet here: gamethinking.io/journey
#customerretention #productdesign #RockBand #prototyping