Bootstrapping a SaaS Product to $36k MRR

This is a recap of the last 3 years of growing a SaaS product. From zero revenue, to ramen profitability, to now employing a small team - all without any outside investment. Onwards to $1 million ARR!

[@codinginflow]

I like the coding week/marketing week approach because it's too easy to just postpone and procrastinate on marketing otherwise

[@NicolasGryman]

You can say "I", you deserve all the credits 💪. Very inspiring, I'm going to try this coding/marketing week cycle. Thanks for sharing and good luck friend!

[@HopeAdoli]

As a first time founder, it is becoming so overwhelming. So I really appreciate videos such as this. My takeaway is at 25:41.

[@GMoyo]

Priceless info. Thank you for being so transparent and informative. This was the motivation I needed today.

[@krissukoco9294]

High quality, down-to-earth, and very inspiring story Jon! This one's a gold

[@jasonmandel]

One of the best presentations I’ve seen in a while. Thank you and best of luck getting to $1mm

[@mikedelaney9669]

Love the point around “upgrade your customer not your product”. Will apply to my client’s positioning workshop tomorrow!

[@dandyson6116]

Thank you so much for this! Really helpful for first timers. The transparency is very much appreciated 🙏

[@tamarschirman4442]

Super interesting! Please keep sharing your journey in this direct and detailed way, it's extremely helpful for us solo Founders!

[@lucieliu9415]

It is spectacular that you manage this with just your own work! It's especially impressive considering that this trajectory looks almost on par with Silicon Valley's B2B SaaS unicorns which are obviously not bootstrapped. Thank you for sharing!

[@eduardoPicazzo]

Thank you! I needed this. Although, It´s been only 2 months since I launched, and despite being lightyears away from where you are in your journey. I felt very identified with it. Thanks for sharing this. Best of success.

[@fabriziot3404]

As a solo founder of a saas business, thank you so much or sharing your journey 🙏 Very interesting, useful and encouraging. Congrats 🙌🏻

[@kophiiii]

Hi! I'm also solo founder in early phase of my business. Can you become my mentor?

[@bitcoincollab]

Great video and content helping me with our hardware startup which is Bit coin specific point of sale hardware devices. Keep up the great work!

[@ElusiveProxy]

still love this to this day, i saw it when it came out, inspired me to learn how to code and now i am on my SaaS route! :D

[@dytra_io]

wow I always wondering can I do a SaaS product on my own, but boy Jon you did it beyond my expectation Thankyou for this video! You're the reason to me for keep pushing!

[@alexp7274]

Very informative and concise, not to mention unusually transparent which makes this so very useful Jon.

[@girlsondesign357]

We're going through a very similar process. Currently in our first year doing 30 days product challenges, but we're also planning to transition to 50/50 focus on our main product and marketing. Subscribed for more tips and inspiration. Thank you!

[@JrKhan-nr7cj]

I'm a 24 yr startup founder from Mumbai, India. Thank you so much for sharing your story and delivering great value :) It's really inspiring and reassuring to learn about the initial days of a startup/company. Most founders might hesitate to talk about the first $0 MRR months, but I think that transparency definitely sets a more realistic story behind your startup and it's founder. P.S: I'm running a 1-man show right now, but I always refer to the company/team as "We" :)

[@SurendraKumar-si8lw]

I am developing iOS app from last 5 year, I have some successful App which are making great revenue . I also work alone . I am here to learn about saas. Can we make a 2 person team (in beginning) to develop something. We can also outsource some work , I am financially contribute something . Thx. Plz reply here.

[@paulodacorte]

Great video. I loved the structured and simplified way in which you see and portray complex subjects. You do know your stuff. Thanks for sharing and I hope you reach your 83.33k objective soon!

[@marcosarroca]

I’m so glad in stumbled upon your video randomly. I’ve seen Bannerbear a couple of times but never had the chance to use it. This was a superb presentation and very inspirational. I believe you’ll get there! Good luck to you and your growing team!

[@flipl-online-arbitrage]

Love the approach. I will be trying this in my SaaS product. Thank you for sharing and being so transparent about your startup!

[@fredyyudiawan]

You know. I have tried to watch your video before. It does not make sense. Now when everything falls into places now it make sense.thanks jon lovely material

[@younesabouelomoum234]

I’ve read your 10k MRR article a year ago. Dude you’re great 👍🏻

[@codinginflow]

Congratulations on your success with Bannerbear. I've actually played around with it a while ago.

[@nguye1971]

Wow.. came across your channel and 5min into the video, I am inspired by your saas journey. I m exactly on the same path where I reached high on the corporate ladder but then became bored with some nonsense agendas. I have developed a few apps and still making under $100 MRR. Agreed that there is not much pressure if you got a long runway prepared for. Keep up the momentum

[@sun-ship]

Ty very much. The 50-50 coding/marketing split gave me a path forward.

[@pathfinder.george]

Jobs to be done were a real eye-opener! Thanks. Our users have been telling us how they use our product, but the marketing messages didn't align perfectly.

[@ayodeletim]

This is top quality content

[@apostolis_23]

Such a great and transparent video mate. It give hope to all of us new entrepreneurs. Greetings from Greece 🇬🇷

[@CharlesWeill]

Great video! As a fellow solopreneur, I appreciate these tips!

[@shareyourstoryinfo]

Super useful, thanks for taking us along on your journey

[@romulo_gomes]

Looking forward to the part two :)

[@noopurishere]

This is fantastic. Hope you achieve much more. Thank you for sharing your journey in such concise and precise manner. 😊

[@adennyh]

Thanks for sharing your experience, very insightful and motivational!!

[@andrewng9950]

Just wanna say thank you so much for sharing your journey. Love the way you speak too, and I remember seeing you on the Singapore Zoological Gardens ad. It was years ago wasn't it? :D

[@yongfook]

They are still using the collaterals apparently! You'll see it at the entrance to River Safari (although I have not been there for years so I haven't seen myself)

[@raziiabraham6335]

This is a hidden gem, thanks for sharing!

[@system_infected]

Thank you for a great presentation! Very inspiring and it made me re-think some of my strategies working on my side project SaaS

[@MegaScreenStudio]

Very interesting. Thanks for sharing your journey!

[@anishpatelwork]

Congrats and thanks for sharing your journey. Lots of interesting things to learn

[@DudnikAndrey]

Thank you Jon for this inspiring story!

[@subarnopaul243]

Bring more of this man

[@tharinda]

First I wanna say the presentation is absolutely 🔥. I am on my way of launching my startup called 'Driflys'. Until I found this video, I was so overwhelmed & burnt out. 📌 Watched till the end 📌 Liked on halfway 📌 Subscribed on 75% Boosted myself a lot. Really appreciate the context you provided. Thanks mate 🎩

[@sb.7962]

Awesome video!

[@marcuslind6591]

Great video. Would love to see more of this. Also interesting to see your thought process of going from a high paying job (if next step was regional manager/director?) to startup and the opportunity cost that comes with that.

[@aaron-butler]

10/10 content, what a ride so far!

[@uchenglife]

Very inspiring presentation. Thanks for sharing and would love to see more content like this!

[@demetrionascimento]

Thank you, your journey is inspiring.

[@automioai]

Thanks for sharing your knowledge and experience.

[@simomed5002]

Thank you for sharing

[@PacoVermeulen]

Amazing video, thanks a lot for sharing your journey in such an insightful manner. I learned a ton from this video.

[@jam719z]

Coding week/marketing week is going to become very mainstream soon - great video!

[@piotrh8202]

Amazing video. Thank you for posting!

[@fryser007]

Awesome value in this video. Thank you for sharing

[@sao5060]

Amazing video & great luck to you! Please give us updates!

[@bensouthall6705]

Thanks for taking the time to do this update, super helpful

[@dylanoh3425]

This is a really valuable sharing!

[@marty_mk]

Hi There! Is there a way of getting in touch with you? I've worked in the past on something that might be a nice additional endpoint to your API. It's worthless for me now, so I'd like to just share it with you in case you find it useful! Just in case you receive a lot of spam, here's what it does in a nutshell: given the dimensions of an object in a picture, the script adds a human silhouette in order to provide a sense of scale. It was used by a furniture company on Amazon.

[@juniorogunyemi5428]

thanks for this honest presentation. very relatable

[@malhaebom]

This is the best free software Ive seen. Respect.

[@chickenwings273]

Thank you for this, really.

[@ecommasterclass]

Thank you for sharing this!

[@OpenSourceStudent]

Great video documenting the journey

[@pat_trudel]

Jon this is amazing thanks for sharing

[@mahadewalid8813]

Thank you for sharing!

[@Viralvideo_club]

Awesome stuff, brother! Subscribed

[@PieroSavastano]

Truly useful, thank you and good luck!

[@teratoma.]

i only clicked cause the logo is perfect

[@ChrizzeeB]

congratulations on 35k MRR from bootstrapping - very impressive!

[@kukasmog]

Big up Jon, great work

[@CristianGutu]

Thank you for sharing! 👏👏

[@jameslin7457]

very inspirational, thanks !

[@joshuathenerd]

Amazingly inspirational!!

[@kaspazza7501]

Great video! Thanks!

[@redjhone8209]

im glad i found this video, its very usefull

[@shalaerblin]

I really like how you explained all the journey of your startup. What is next? Are you looking for any investment or just exit?

[@Himeexcelanta]

Amazing!

[@lolidolux]

Thank you! 🤝

[@nicoloborghi8055]

Thanks a lot, man!

[@kwhandy]

don't even try to take VC/ accel money, it's profitable. your progress is every founders want to achieve.

[@_ptoni_]

I really need this! Thanks for sharing this with us. Love this content

[@suiteyousir]

Great video. I'd like a bit more info on customer acquisition, was it just tweeting and writing blogs or did you also use other methods? And what was the cost of customer aquisition?

[@gustavbrinkel5489]

Great video mate

[@gabrielfono844]

I really appreciate this video

[@BharadwajGiridhar]

Loved the video!

[@joshmay9531]

Thanks for sharing :) You just got 1 new twitter follower 💪

[@elragnarrok5995]

What resources do you recommend to learn marketing? Some specific book or something that helped you? I like the concept of marketing week and coding week, at what stage in the startup do you start with marketing? How long have you come with the product before starting marketing or is it from the beginning?

[@alexmacgregor]

Great video

[@huchenko]

How are you managing all the designs? Was it done by freelance guys from Fiver or smth?

[@themeniacs7376]

Crazy ❤

[@Pharoah2]

Have you thought about your ‘moat’ at all? And how you’ve gone about building it?

[@DannyBoy443]

Maybe I missed it, but did you work on a customer discovery or persona list? Thanks!

[@mumpecydrone8788]

I like your content, man...have you had experience selling a saas product to abroad countries?

[@robarrer]

Amazing, thanks for sharing. One question, why haven't you raised capital?

[@OkayDip]

Thanks for sharing. Good work organisation and simplification of plans. Will try in my product/s.. Just a thought.. is it a problem/bad on my part if I create a problem which has some features like your product.

[@surakshachoudhary2880]

Sorry, noob question, what’s a marketing site. I thought the product’s blogs were its marketing site. Appreciate any answers.

[@MrDKdeka]

Wow. KZbin algorithm does wonder.

[@booneboone9705]

This whole time I thought you were Latino, I had no idea you were Asian 🤣🤣

[@wicleansoonwicleansoon7367]

Hello Jon! i noticed that you were had a lot of digital product experience! How technical do you have to be to start a Saas company? (Were you able to bootstrap with low code tools such as bubble etc?) I too am a founder of my own startup in Singapore in the b2c space for services! Would it be okay if we connect to ask you some questions on KPI etc for starting a consumer and product focused company? (:

[@rtql8d]

What customer service tool was at @38:38?

[@joshuadarrington.]

what website did you use to build banner bear homepage? anyone who has suggestions thatd be great