Bose Automotive | Consumer-Centric Communication in the ABM World

Heidi Grissom, Head of Global Customer Marketing at Bose Automotive, spoke at the November 2021 Women Automotive Network event - which aims to champion the advancement of women in the industry.
Heidi covered a range of interesting topics, from cars “becoming an extension of the home”. To data being seen as fuel for experiences. And, importantly, how diversity can bring new perspectives to the industry - one that better reflects the marketplace. ​ #boseautomotive #WIA
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