🎵 KISS - Lick It Up REACTION

Thanks for checking our our KISS reaction. Lick It Up is a big ol' freak feast I guess lol.
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Original #KISS #LickItUp video: • Kiss - Lick It Up
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[@quixote6942]

"Lick it up"... "life's such a treat" "You gotta live like you're on Vacation"... Lick up the "Joi du Vive" (Joy of Life). The Symbolism behind the Video was, no matter how Bad and "Dog eat Dog" gets, don't forget to enjoy yourself. This Video came out around the Same Time as the KISS Makeup came off, so the Band had to look as Mean and Metal as other Groups like Slayer and such.

[@RastaSaiyaman]

Not really, their look was more to fit in with bands like Motley Crue and the emerging hair metal scene. They would NEVER be Slayer.

[@chrisb2535]

Mostly spot on. As you said, by "lick it up", they're talking about "life". i.e. enjoy life. Sure there's innuendo, but they're not saying it explicitly. Also, this video was the FIRST video they ever did without makeup. That's one of the reasons you see them walking around for a while before showing their faces.... it's kind of for dramatic effect (a big reveal).

[@willhorting5317]

The video hit MTV; the single hit radio stations; and the album hitting the stores...It all intentionally occurred on the exact same day.

[@Usurper123]

It's about enjoying life. "It ain't a crime to be good to yourself." Licking up life.

[@LebanonStorm]

“It ain’t a crime to be good to yourself.” Truer words have never been spoken.

[@TidePride]

This song is a master class on "How to Make Brad Look Uncomfortable"....that face/eyebrow raise at 0:47 mark 🤣

[@joepimentel306]

BWAWAWAWA

[@thombayne6364]

He’s funny with it too..! 🤣

[@loristone9242]

LMAO!! His facial expression is PRICELESS 🤣😭

[@jco207]

Also funny how innocent Lex was for this one.

[@pdbordelon]

Poor Brad! Ha, hes such a nice guy too!

[@MP-od1zz]

RIP Eric Carr, such an underrated drummer. Please check out “Forever” by Kiss.

[@lynnw9857]

💔 The Fox….the little bombshell Eric Carr.

[@maluorno]

80's Kiss wouldn't have been the same without him

[@markbrinton6790]

The whole band is average, none of them are underrated.

[@kasperkjrsgaard1447]

Besides being a tragic loss to the music world, he was so unfortunate to pass away the same day as Freddie Mercury, and as such his passing became totally unnoticed.

[@kenhenderson1762]

As pointed out, this was the first time fans saw KISS without makeup. MTV had a special program to debut this video in 1983. For the first part of the show the band was interviewed with their backs towards the camera. Then they played the video. This was when KISS shifted towards heavy metal from glam rock.

[@TheRetroManRandySavage]

I just seen that MTV interview for the first time a few day's ago. Sadly, we didn't get MTV here in the uk until 87. Coincidentally, mtv started here a month before kiss released crazy nights. So thanks to mtv kiss had their biggest ever hit in the uk. Crazy nights got to no4 on the top 40 chart if I'm not mistaken.

[@ice-iu3vv]

"heaven's on fire" was their best song from the 80s in my opinion.

[@sumonjamal1653]

Deep Purple also recorded a song called 'Lick it up' in 1993... that was about 'guitar licks' 😝🤘🤘 Kiss' "Lick it up" had sexual connotations, but Paul Stanley (guitar & vocals) said it was about having a taste of the good life; u 'lick a plate' when u want to finish up every bit of that dish that u are served... it's not explicit really. This video was the first one Kiss shot in 1983 without their 70's kabuki makeup and costumes... by this point, Kiss had only 2 original members - Paul Stanley & Gene Simmons (bass & vocals)... Eric Carr (drums) had joined in 1980, and Vinnie Vincent (lead guitar) had signed up in 1982, but their last US tour w/ makeup was a disaster, and Kiss records were no longer selling in America. However, in South America, the fans there knew all the new songs and came in droves, so they knew the music was good, but the image was not selling anymore. So, after recording the album 'Lick it up' in 1983, Paul Stanley knew that Kiss had to re-introduce themselves to fans of the 80's... that meant taking off the makeup, which they did live on MTV to promote the album. And it worked... 'Lick it up' charted and sold platinum in the US, the first time a Kiss record had sold that many copies since 1979. The music video was shot in a run-down area of New York City, so no props were needed (except the skulls) to portray an apocalyptic future, surrounded by female video models. If Kiss looked weird on camera, it was because they weren't sure how they would come across without their makeup. Many haters put down Kiss' non-makeup years (1983 to 1995) but they were very successful in that era. Vinnie Vincent was fired in 1984 after this tour (he refused to sign a contract w/ Kiss) and Eric Carr (drums) passed away in 1991 from cancer.

[@willhorting5317]

👏👏👏👏👏👏 Well said.

[@richardburdon3241]

as far as substance usage, that was a no-no in the tight ship Gene and Paul ran. It was partly why Peter and Ace were replaced.

[@sumonjamal1653]

@@richardburdon3241 Paul and Gene ran a very leaky galley when Ace and Peter were in Kiss... Gene doesn't drink and Paul recalled avoiding heavy drinking after the 2nd Kiss album 'Hotter than Hell' after an unfortunate incident being locked in a car 😂 But Ace and Peter were always tripping, even in the early days of Kiss. Peter was a heavy coke user... and Ace was always drinking (and using drugs) ... Ace was in poor shape by 1977 when he was unable to play guitar in the studio. Peter was so wrecked by 1979 that he was unable to play drums anymore... he was let go by 1980... Ace quit in 1982. The 2nd time around, Peter found out in 2001 that Ace was making more bank $$$ than him and demanded more money... Paul and Gene refused and Peter was replaced by Eric Singer. Ace was back using drugs and alcohol by 2001 and was in such poor shape that a final tour leg was canceled and he walked in 2002... Tommy Thayer replaced him. Both times, Ace and Peter were not fired for their substance abuse... More because of their performances and business demands.

[@markramsey4640]

It cracked me that Lex laughed every time Gene Simmons was on the screen. Gene didn't know how to act without the makeup.

[@alienresearchlab]

This is such an 80's music video. Kiss walks into town and there are a bunch of pretty girls with big hair slaving away working. Then girls are popping up out of nowhere mesmerized by them: 'Who are these guys? We're super hot but we've never seen men before.' Then Kiss parties down w them and rocks out. Long live 1983 music videos! LOL!

[@erickent3557]

Kiss's "Sure Know Something" is a good cross-over tune: emotional and tough, from their much-maligned "Dynasty" album which I loved. I'm sure Brad can blast it out his rolled-down truck windows, just as I heard someone back when this was released...

[@willfrancis9100]

A Million to One, All Hells Breaking Loose, Trills in the Night, Sure Know Something, Magic Touch, Got to Choose, and one of their best songs no one knows with great vocals, Nowhere to Run.

[@willhorting5317]

No one knows? We know, if we are a diehard KISS fan!😎😎

[@willhorting5317]

Brad and Lex, what they mean by "lick it up", in this instance was "Lick up life. Don't waste time worrying about things you can't control." It had ZERO to do with drugs. And unlike many of their songs, this one is NOT a sexual innuendo. But many people think that it is.

[@NightwishArena]

Ok, well then, they have disquised that message well 😆 But I get what you mean, and I think it's intentionally equivocal.

[@drServitis]

WHEN I WAS IN MIDDLE SCHOOL OUR SHOP TEACHER LET US PLAY THE RADIO WHILE WE WORKED IF WE KEPT IT LOW. This song brings back memories of shop class. Funny that.

[@MichaelJohnson-kx3ln]

It's "MANLY SASS" In dem dayz. Like Rick James, the 1980s was an awesome decade, l miss it. Good freakin times.

[@sidewalkrocker1304]

Gene and his demon moves. Really funny.

[@metoo7557]

If you really want to hear Paul's vocal abilities, try listening to "A million to One - Kiss"

[@SirManfly]

Gene and Paul’s vocals were absolutely outstanding on this album, the best I had ever heard to that point !! Check out the rest of the album 💿!!

[@bigh9248]

Or “I Still Love You” from Unplugged

[@calebwiggins5871]

Yes that’s a great one and heavens on fire

[@alsantangelo]

Or Take Me Away from the '70s solo album, hell that whole album is great.

[@willhorting5317]

@@alsantangelo I know that I am in the minority. But I have always felt that Paul's '78 solo album was the best of the 4, in overall song quality.

[@reno8122]

Brad: There are only a few things you can lick up. Lex: Lick what up? Brad: IT LOL!!!! I LITERALLY laughed out loud!

[@OddTimeMan]

Lex: "Lick what up?" Brad: "It." 😂

[@gunz2090]

First album I ever bought was KISS ALIVE in the 70s.....Fan every since...

[@danw4490]

You guys are so good at these reaction videos!

[@snowdog03]

I liked them in the '70s when I was a kid, then I discovered Black Sabbath, Ozzy and Rush in high school.

[@erikthompson619]

It's worth pointing out that Paul Stanley and Gene Simmons both are, and have been throughout Kiss' career, teetotallers, so whatever innuendo we may find in their lyrics will not be the result of substance abuse. They just have a naturally dirty mind 😛

[@mubeenmohyi7151]

First album without the Makeup! The album went platinum in 1983 due to MTV video AirPlay.

[@ploppy9943]

Back in the late 70's Kiss was my favorite band. I was 8 or 9 years old and just started to learn guitar. My mom bought a bunch of records in a box from a garage sale, and I learned how to play by ear from those. I loved it! I was hooked into rock and roll with those records (In that box were records from Black Sabbath, ACDC, Led Zeppelin and Kiss, among others.) But the Kiss riffs were the ones I gravitated toward because they were catchy and easy and they were my favorite band with the whole makeup thing and stuff. But around the time they lost Ace and Peter and cut their hair and eventually lost the makeup, I couldn't get into them. They became a joke. This song, and the video especially, was a bad nightmare to me. It was cringe even back then when "hair metal" was popular. I never really looked back. They were done for me at that point.

[@kasperkjrsgaard1447]

Kiss is a cartoon band in the most possible way. They have been based in a laid plan from the beginning and strongly controlled by Stanley and Simmons.

[@williambarlow9498]

I saw kiss on their destroyer tour in 76. the backing bands were Bob Seger and and REO speedwagon. we did acid and stood right up front for the whole show all 3 bands. when it was over we didn't know what to do with ourselves we wanted more. What a trip that was, literally.

[@tabithamedlin1332]

KISS Freakn Rocks 🎸🍻🤘🏻

[@BrokenYesterdaymusic]

It simply means...enjoy life.

[@ugadawgs1990]

What makes Kiss so good are the combination of deep lyrics that speak to the soul and the fact all four of these guys are top 10 instrumentalist in each of their categories.

[@triscat]

Heh-heh.

[@agentalbert]

Good choice to go with the video on this one. For some similar period Kiss awesomeness, watch "All Hell's Breakin' Loose"!

[@KingdomofSiam]

This video, no matter how many reasons or excuses we provide for Kiss, has not aged well. For gods sakes, what is Gene doing with his facial expressions? The early part of the video with hot babes in a dystopian world, doing laundry no less, until the boys show up to declare lick it up, is just hella goof awkward. The video would have been better as a concert video with the crowd yelling along w/ the lyrics. Brad is spot on funny: "Its about licken. Licken. Licken stuff up. Licken activities." Lex, can you be more innocent? Brad: Remember the Lez Zeppelin song about lemonade? "oh. ohhhh." Thanks guys for a good laugh.

[@PusaStudios]

Know this is hard to believe considering the common "attire" in the video Brad and Lex but Other members said later on that Vinnie Vincent (guy with the Japanese print shirt) looked like a girl in that video lol 0:49

[@larrygonzales5245]

The song title is a euphemism for enjoy life. The lyrics say it all. Life's such a treat and it's you taste it, there ain't no reason on earth to waste it. It ain't a crime to be good to yourself. No sexual overtones or innuendo here. Just an uplifting positive song.

[@FunkyMonk4Life]

I never got into Kiss. But, even so , I still had to see this video when it came out just to see Kiss unmasked.

[@darrellthorpe7654]

Such an AWESOME song…and such a cheezy video😆😂🤣

[@AVARAFIELD]

It’s about enjoying life,life’s a treat ans you gotta taste it..Paul and Gene do not do drugs or drink

[@DrTomMD]

Lick It Up is a proverbial and literal double entendre. Take the opportunities in life presented to you is underlying general message and, yes, a specific example is provided fairly clearly of one of those opportunities: sleeping with a rock star. “It’s only right now” is referring to “I’m only in town tonight” which all makes sense based on opening line: “Don’t wanna wait ‘til ya know me better…Let’s just be glad for the time together”. Not my favorite KISS song. Exciter and Not for the Innocent are my top 2 from Paul and Gene off Lick it Up. If you want to go pop music, yes - Forever is solid and if you want to stick to softer side I Still Love You from Kiss Unplugged will impress. Love you guys!

[@treeduck3705]

I think Lex is impressed with Gene's tongue! 🤣

[@sorrynotsorry5589]

Kiss's songs were always filled with sexual innuendo! It was the 80's one big party!

[@sassycassie1669]

Makes me think of that episode of Family Guy when Brian and Stewie are riding around in a Hummer that only plays this song.

[@Critical_Thinker858]

Lex - "He WROTE this song." You're all over it. General life of excess / hedonistic "get what you can today" attitude, because tomorrow, we could all be dead, living in this post-apocalyptic world.

[@brownsounddesign]

It's postnulcear glam rock! I think the video is set in some kind of near future post-nuclear war scenario where people who have survived a world-wide castastrophe are gathering together for some group enjoyment - lick it up could refer to sex but I think Kiss are saying "it ain't a crime to be good to yourself" and enjoy your life.

[@Stormcrow1313]

When you see them making funny faces, remember that this is the first video made after coming out of their iconic make-up.

[@ericpoirier9735]

Kiss is one of those bands it all comes together when you see them live

[@stevehedrick5400]

oh shit vinnie vincent kiss days lol another part of kisstory I guess thanks for reacting made me smile

[@scottmenser3930]

Paul Stanley's voice is amazing (and live) in their performance of "I Still Love You" on MTV's Unplugged. You can find it on You Tube. Love you guys!

[@berinmind]

Talking about linking up the gravy and biscuits of course.

[@s12856]

You really need to see the state of them in the 'Tears Are Falling' video 🤣

[@davidmel2158]

Started listening to rock music (instead of radio rock) after ALIVE! came out so DESTROYER was my first album. I was a big fan for a couple of years then started playing drums & gravitated away after ALIVE II. Never really came back but still enjoy listening to their early stuff now & then. I had no use for this era as I was now into Iron Maiden, Judas Priest & NWOBHM. When I found Vinnie Vincent was from my hometown of Bridgeport CT, I was intrigued. Come to find out my cousin's husband & my best friend's sister both went to Central High w/ him. The guy is definitely talented. And being from CT, many people have KISS stories, even my wife has a Criscoula (Peter Criss) story.

[@flyingburritobro68]

Lex- The odd facial expressions are probably because they don’t know how to act without the makeup. Gene struggled with this the most and remember, this is the first video without makeup.

[@DrewThorpe24]

Paul Stanley has a great rock voice.

[@timothybuchanan662]

One of my friends went to a kiss concert he said just before they started this song gene Simon's said something like " guts we all know you never lick it down, you always lick it up."

[@kregalis]

Ok the must are I stole your love and Fits like a glove

[@badhabitbabbitt7655]

1st ever video without the traditional KISS makeup!

[@LordEriolTolkien]

You have to understand that this came after at least a decade of performing in full face makeup, and famously never being photographed in public without makeup. It was their gimmick for years. And it was a big reveal when they removed it

[@showtime4243]

Kiss is amazing rock group that doesn’t seem to age ! I saw them in concert a few years ago and they looked exactly the same as they did in the 70s…

[@sixslinger9951]

paul doesn't even have a voice now

[@TheKitchenerLeslie]

2 of them are not the original guys and are therefore younger.

[@garytate3075]

They certainly do look different,you're just not looking.

[@brettkenschaft4239]

If they're wearing all the makeup it would be hard to tell.

[@showtime4243]

@@brettkenschaft4239 thank you for being the one who got my sarcasm, they do wear their makeup so they look identical to the 70s.l.lol

[@jamescox4177]

One of the songs kiss came out with in the 👍😎 80s was great 👍

[@gauravgopal6014]

Try "Givin the dog a bone" ACDC...nothing to interpret there 😂

[@cleancountershot3941]

Lmao dude looked so uncomfortable

[@wompa70]

Imagine a group of 12 and 13 year olds singing this song during recess at school. Such a great time to be a kid.

[@williamjamesayers7719]

Check out Kiss - turn on the night. I was at Worcester Massachusetts when they filmed the video.

[@richardburdon3241]

it looked like a post-apocalyptic setting.

[@richardhenderson9767]

Gotta react to "Heaven's On Fire", "Love Gun", "Forever", "Strutter", and "On the 8th Day", by KISS...

[@jreese915]

This is a world premiere video on MTV this is when KISS took off the makeup and the world seen them for the first time no makeup

[@ugaais]

Early MTV a lot of bands weren’t sure how to look on camera..

[@lakearbys3326]

I remember as a kid watching News4NY doing a piece about rock music videos going too far/being too explicit. And KISS "Lick It Up" was the #1 example of the report.

[@SIXX2772]

LEX hahaaha..you a mess lol

[@ericmanning7348]

Funny how Gene looks pretty much the same with, or without, the Demon makeup… Hahaha

[@davesimone1419]

It's about living life to the fullest. Not sexual. Just life in general

[@Chris.Davis.2]

Lex thinks outside the box, sometimes way outside the box.

[@voodooacidman]

but ......... why are there no sleeves in the post apocalyptic future? haha, big love to all people :)

[@annecaminer2988]

First time ever seen on a video without their signature make up

[@Hectic00]

oh gawd of all times to watch the video lol

[@danwilliams5867]

Yup KISS in the 80's

[@pensnut08]

Back in the day when this video came out this was a HUGE deal!! KISS without makeup??

[@mikehardesty98]

To comment on Kiss u have have to know the history ,band members ,phases of the group ,it is very complex ,Kiss army is its own thing ,love all phases

[@mikehardesty98]

I'm waiting for gene to send them the bill ,not a joke it might b coming ,or a letter from lawyers,Kiss is a band that's beyond the music

[@teelurizzo8542]

Maybe it's not all 100% that literal after all, they might be also saying 'lick it up' as in 'lick up your plate, as in enjoy the good things in life till the last drop, whatever they might be. Not only the 'intimate' stuff necessarily.

[@clintjo2377]

Sorry Brad dont want to be a enemy of yours love your videos ! Messing with you Bro ! LOL

[@cowpercoles1194]

"It" is probably what you're thinking.

[@davidruland5519]

That first chorus though, was the first time so many of us saw them without makeup for the first time. It was a big deal back then

[@tocham757]

Now I have to go back and listen to the Lemon song, ....... well I just watched your reaction to the lemon song and now I see what you are talking about.

[@FurlogTheGiant]

It = Life.

[@keithroberts4952]

80's Kiss. For this period, do try God gave rock 'n' roll to you, crazy nights. The 70's Kiss era was probably their best period, imo.

[@christian7951]

Crazy that you don't know who Gene Simmons is, He was huge and also a Big playboy lol, He just to have a reality show with his family also other shows in VH1 and MTV

[@federov100]

I remember when I had hair like that 😂

[@deBebbler]

"Don't wanna wait 'til you know me better" The perfect opening line for the debauchery of 1980s KISS

[@darkmagus64]

Gene and Paul weren’t into drugs. Sex was their drug.

[@pn1457]

Do the KISS SYMPHONY in Melbourne, Australia.

[@dionshare7103]

During the occasional times Kiss went without the makeup. They did look different.

[@TheSmokey999]

You need to react to KISS- War Machine-live 1984 !

[@leehanson1416]

KISS decided to remove the makeup. This vid was the "reveal" of Paul Stanley and Gene Simmons (Not even close to his real name). The other guitar player was Vinnie Vincent, I know the drummer that played for Vinnie when he left KISS. Drummer was Eric Carr, a great talent lost way too soon.

[@Puddy686]

@Brad & Lex Coming from a guy who grew up in that era, the video is a bit cheezy. However, it's the song I love and it's message.

[@MrMmyers5]

Love watching your reviews. A few great Kiss songs you may wish to check out are Hard Luck Woman and Beth.

[@WineSippingCowboy]

1 of the hits in the Unmasked era. Suggested live video 📹 Rock and Roll Hell. Kiss Kruise ship 🚢 performance 🎭. Rock and Roll Hell was written by Gene Simmons, Bryan Adams and Jim Vallance 40 years ago 🎂

[@tylerkay3]

Lick it up with Gene Simmons super long tongue. His trademark. He's in the purple and bass player.

[@timothyweesner6286]

Doesn’t matter what the song is about, this was the first video anyone ever got to see them without make up! I’m sure it was hard for them to adjust to NOT having to do the characters in makeup.

[@eagle1onoteagle10]

Those are probably the faces they make with makeup on

[@lawbiblepowerlifting6070]

Lex seems so adorably naive, at times. Lex, check out "Uh All Night" and see if you can figure that one out.

[@NYVoice]

Off came the makeup...and here we go. Pretty decent song.