Branding, Marketing, and Storytelling for Tour Operators

This is the third video in our VIP Marketing Method™ series. Be sure to tune into the whole series here: • Marketing Your Tour Bu...
Effective branding goes far beyond visuals-it's about telling your unique story in a way that connects with your ideal guests on an emotional level.
This week, we’re debunking common branding myths and revealing what really works in the tourism industry.
Many tour operators confuse branding with marketing, but they're actually two different elements that work together to help your target guests grow to know, like, and trust you.
In this week’s video, we'll clarify the concepts of branding and marketing and show you how to leverage them effectively. You'll discover the value of creating comprehensive brand guidelines that will keep your messaging consistent across all platforms.
We'll also introduce you to a powerful tool: the StoryBrand framework, developed by Donald Miller. This approach puts your customers at the center of your brand story, helping you craft a message that truly resonates with your ideal target guests. By positioning your business as a helpful guide in your customers' journey, you'll create stronger connections and drive more bookings.
Hoping for some real-world examples to bring these concepts to life? We’ve got your back. = )
We’ll show how a multi-day tour operator might successfully apply the StoryBrand framework to clarify their brand message and attract their ideal customers.
Whether you're just starting out or looking to refresh your existing brand, this video is packed with practical advice to help your tour business thrive. Tune in to discover how to create a brand that not only looks great but also speaks directly to the hearts of your ideal customers.
For more free resources to help you grow your tour business, visit guestfocus.com....
#tourbusiness #touroperators #tourismbranding
P.S. If you want help with the branding and marketing in your business, book a strategy call today at Calendly. calendly.com/k...
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Since 2015, our programs have helped over 2,000 tour operators from 75+ countries. Our tour business coaches have over 250 years of combined industry experience and work through our proprietary Guest Focus Formula™ to sustainably grow client businesses. 🚀

[@guestfocus]

Get customized insider tips to earn more profit in your tour business! Book a free strategy call with one of our tour business coaches today! guestfocus.com/bookacall

[@SamuelBassey-h4v]

WATCHING FOR NIGERIA 🇳🇬

[@expedition_bali]

I read this book four years ago during Covid, and didn't think it would fit what we do. The way you walked us through this I could see the simple way I can apply this. Thanks Kelsey.

[@guestfocus]

Glad you enjoyed it! Can't wait to see what you do with the info!

[@visitieudses7488]

Watching from Maramureș, Romania. Thank you so much for each material! I appreciate your work.

[@guestfocus]

My pleasure!

[@gaylenenichols9257]

Love your work Kelsey thank you again. 👍

[@guestfocus]

You are so welcome!