Breaking Down A.Lange & Sohne - The Brand You Can't Ignore!

New Grey Market Episode: "My Plan to CRUSH $130 Million in Sales in 2024"
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A. Lange & Sohne is a world-famous watch brand that has been crafting exquisite timepieces since 1845. The brand is renowned for its luxurious and precise watches, which are crafted using exceptional materials and precision engineering. Each watch is hand-crafted and assembled with the utmost care and attention to detail. In this video we discuss their lineup of models, complications, market prices and provide our expert opinions.
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[@andyqmai]

This is an incredibly informative video on A. Lange & Sohne, a brand that truly deserves the attention it receives. The dedication and precision that goes into crafting each timepiece is truly remarkable, and it's clear that the brand's commitment to quality has been unwavering for over a century. The discussion of the various models, complications, and market prices is incredibly helpful for anyone interested in investing in an A. Lange & Sohne watch. It's great to see experts sharing their knowledge and opinions on such a prestigious brand. Overall, this video is a valuable resource for watch enthusiasts and collectors alike.

[@MarcoFerranteWatches]

So glad to hear you enjoyed this and would definitely echo everything you said here! Lange is so good and yet still truly is incredibly underrated. Let's hope that changes 😁🙌

[@dragancesma115]

To me, Lange is the absolute No.1. Interesting, classy, innovative to the point of making Patek look stale and boring. If I have to pick one, may it be Zeitwerk Handwerkskunst - good luck finding one!

[@MarcoFerranteWatches]

You have great taste! I do tend to agree in that I love the innovation and incredible watchmaking of Lange. They are amazing! Hope you enjoyed this 😁🙌

A. Lange & Söhne imho is the most incredible brand out there. Thank you for the video. The Odysseus is my grail watch.

[@MarcoFerranteWatches]

So glad to hear you enjoyed this! Love the Odysseus in WG on rubber.. so good 😍🔥

[@razvanionut5932]

If you are a watch collector A.Lange & Sihne is a must

[@jollyjoker6340]

A must for any collection. Any over $100k that is. Although an argument could be made for the best $20k collection being one Lange.

[@MarcoFerranteWatches]

I tend to agree with you. The quality is second to none 😍🔥

[@jean-marcducommun8185]

As an owner of Lange & Söhne living near the epicentre of luxury watchmaking I'm very pleased to get your opinion and assessment of this brand. Frankly, I was a bid frustrated over the years to see other, less "sophisticated" high quality pieces rise in price but the pain was contained because of my principle to buy only what pleases my eye and even more so because these pieces (D-Graph rose, platinum & D-Split) are embedded within a nice collection of Patek and Rolex. I didn't know that the company decided to drastically reduce production which to me makes sense because there are not much economies of scale in this business. Watchmakers on this level (highest level) are rare so if you push for expansion there is a problem to find enough specialists. I think Lange too is on the right path and I hope this strategy will have its impact on the secondary market. In the meantime I enjoy the beauty of the pieces.

[@rayleeaustralia]

One of the best watch maker there is. Often gets overlooked

[@MarcoFerranteWatches]

Totally agree! Lange is so good and definitely undervalued 😁🙌

[@juwadanah]

I love that the acoustic panels are lined around the floor, great progress. I love this brand even more, I hope to buy a Grand Saxonia 40 mm white gold. That is the perfect dress watch that is reasonably priced in my eyes. Thanks for all the great information.

[@MarcoFerranteWatches]

Glad to hear progress being made and glad to hear you enjoyed this! Grand Saxonia is such a great watch and definitely a great value for sure 😁🙌

[@byrong1561]

Great job guys. A. Lange & Söhne have always made outstanding watches and thanks to videos like this may finally get the recognition their craftsmanship, innovation and outstanding build quality deserves. (PS - If I got a dollar for every person who commented on Marco's freakish watch knowledge since he joined Luxury Bazaar I could probably afford to buy a Lange, but is so true and rare to find in someone so young)

[@MarcoFerranteWatches]

Awesome to read this thanks so much! Glad you enjoyed this and definitely agree Lange is so underrated!! 😁🙌 Thanks so much also for the kind words. I'm just a passionate watch enthusiast so I'm glad to hear this passion resonates with others 😁🙏

[@supercargalaxy8233]

I love Lange&Sohne the most. No lie I would take Lange & Sohne over any other watch unless I could take and sell it to buy another Lange& Sohne 💸💸💸

[@MarcoFerranteWatches]

An amazing brand no doubt 😁🙌

[@JA-oi4vj]

Mark my words, Lange prices will start shooting up soon, buy one while u can!

[@matthewhelm3035]

Enjoyed the conversation. Excellent series.ALS is a special niche brand.

[@MarcoFerranteWatches]

Thanks so much! Really glad to hear you enjoyed this 😁🙌

[@greenpulp.]

Love Länge! The local boutique told me that I can buy a Zeitwerk but only have to wait ~10 months to get into my hands.

[@phillipmeacham]

Really love these episodes!!! More of this please!!!! So good!

[@MarcoFerranteWatches]

So glad to hear this!! Thank you so much for the support 😁🙌

[@owenhall6589]

I have the Triple Split, zietwerk date, time zone and SS odysseus. I love them and they are simply works of art. I think the datograph is amazing and the Lange one is a classic. I can only see these pieces becoming more valuable down the line. I bought them for keeps and to collect. As an investment I think it will take a few years to make a significant amount. I agree with what one of the presenters said about the price of the high end. My triple split cost £137,000, they seem to be on sale on grey market for £167,000 but in terms of actually getting that for one maybe you would get £150k. I can comfortably make 10% on cash, so I don’t expect my triple split to be a good investment until many years down the line.

[@ccsheday]

One of your best episodes ever!

[@martindunbar3828]

Great video guys. I really appreciated the in-depth view of one of my favourite brands

[@MarcoFerranteWatches]

Awesome to hear you enjoyed this! Thanks so much for your support on the video 😁🙌

[@dud3n355]

They are also the brand that builds each watch twice before it goes to market. So very good quality!

[@MarcoFerranteWatches]

No doubt! Them disassembling and reassembling movements is just nuts!! The quality truly is outstanding 😁🙌

[@juniortoledo8088]

My only Lange as of today is a Grand Langematik 40mm. During Covid I paid $13K pre-owned, today's price about $24K.

[@MarcoFerranteWatches]

That's a great price! Congratulations and enjoy in good health 😁🙌

[@rumcoke9123]

I was offered one yday for 19k usd. Offered 15k and was turned down. Probably could have got it for 18.500. My price is 15k./

[@thecombckid]

Great Convo, whole Lange line is fire

[@MarcoFerranteWatches]

Thank you! Glad you enjoyed this and totally agree Lange watches are so good 😍🔥

[@edfromctx]

Amazing brand, spectacular watches, great video. I share your market view for Lange. I believe watch collecting is a long term hobbie, and Lange is one of the brands that ticks all the correct boxes for a long term collector.

[@MarcoFerranteWatches]

I couldn't have said it better myself! Totally agree with you!! Glad you enjoyed this 😁🙌

[@kimkruse4576]

You brought back the WOMD vibes 🥲 nice!! And THANK YOU for the video. Lange is just awesome and deserves some limelight here and there ❤️

[@MarcoFerranteWatches]

Awesome to hear you enjoyed this! Thank you so much 😁🙌

[@brensavage]

What a fantastic chat. Very knowledgeable

[@MarcoFerranteWatches]

Thanks so much! Glad to hear you enjoyed this 😁🙌

[@draganbalzic4493]

24:35 I too remember those days and they are long gone!

[@vforvictor7575]

Proper watch talk cheers boys, not to many so called Horology channels live up to this

[@MarcoFerranteWatches]

Really appreciate the kind words! Glad you enjoyed this 😁🙌

[@skylyrcieply2767]

Thanks for featuring A. Lange & Söhne - Boutique Aspen 😉

[@MarcoFerranteWatches]

Thank you for watching! 😁🙌

[@code55555]

Thank you for creating this video. Very underrated brand. Love my Lange Zeitwerk

[@MarcoFerranteWatches]

Thank you for watching, glad to hear you enjoyed this!! Enjoy your Zeitwerk in good health it is a truly special piece 😁🙌

[@brianandrews8574]

I have and still love my Lange 1 white gold blue dial 1994 watch I love too look at the exceptional art and beauty in this watch

[@MarcoFerranteWatches]

Absolutely beautiful piece! Enjoy it in good health 😁🙌

[@mgro8692]

As far as I know Glashütte goes back to Lange and Söhne, as early Lange and Söhne where nationalized under the new name, and later started new with their original name.

[@TheTrueHasenfeffer]

Oh, I'd flip over a table of Rolexes to get to an A. Lange and Söhne timepiece. Remember the meme where the guy looks around at the other woman, while his girlfriend stares at him, bugged eyed and pissed? Yeah, I'm completely ignoring Rolex to lust after Lange. Nobody finishes a watch like they do.

[@MarcoFerranteWatches]

Haha that's great! Lange truly does make some remarkable watches. Hope you enjoyed this 😁🙌

[@bobrocker6582]

„Glashütte (Original) was actually Part of Lange… Glashütte actually ended up braking part from Lange“ - that’s actually wrong because it’s the other way around. A. Lange & Söhne just like all other watch companies of Glashütte were combined into the VEB GUB (Glashütter Uhrenbetriebe) under the economical gdr plans. After the fall of the gdr the VEB GUB went to become Glashütte Original and Lange was just one of many Brand Names that were bought from the GUB by investors.

[@michaelchu7114]

Literally took the words out of my mouth when I heard him say that :)

[@MarcoFerranteWatches]

Thanks for sharing! I knew there was a connection, just couldn't recall what it was at the time 😁👍

[@szymonc5150]

Yeah, if anything, GO is the "original" and current Lange is a revived and privatized brand. Marco either has his facts wrong or he's shilling Lange to boost the price

[@matthewstephens1908]

Great to see what's on my desk back ,followed you for the beginning 👍

[@MarcoFerranteWatches]

Awesome to read this! Thanks so much for the continued support 😁🙌

[@supercargalaxy8233]

You guys have motivated me look extra hard at my favorite Casio G-Shock 😎

[@MarcoFerranteWatches]

Haha nice!! 🙌

[@richardtan322]

Marco is the man. Thanks for the video.

[@henrikjauert3398]

The Zeitwerk is like a tribute to the five minute watch in the Dresden operahuse built 180 years ago 👌

[@armandintothewild1277]

Guys / you are not showing enough the watches us, non expert, we could have some hard time to know what you are speaking about ok, we will have to make our studies - saying so my best program ever : love the seasons and the shows for the dynamic but the ceremonies for the fun - that particular talk in between two passionates was priceless : thank you so much, it was brilliant 🎉

[@greenpulp.]

I think that their moon phase complication is gorgeous

[@ninaricccci]

Learned a ton here (and in every video, really). Thank you guys for always delivering! Making my job a lot easier and more fun 😂

[@MarcoFerranteWatches]

Lol thank you Nina! 😁🙌

[@ninaricccci]

@@MarcoFerranteWatches hahahaha you’re welcome

[@TheDanibus]

THIS FORMAT WOULD MAKE AN EXCELLENT PODCAST!!!! Its more watch nerd vibes, instead of all about the grind and hustle (which work better in a video format).

[@peacesjp]

You guys have inspired me to open up my own store cheers to 2023

[@MarcoFerranteWatches]

Let's go! Best of luck to you my man 😁🙌

[@peacesjp]

@MarkReynolds hopefully my own store I’m a partner in a roof/solar company and as soon as it sells I’m going to take that and open a store in Santa Fe NM my hometown there’s very little watch competition but million dollar artwork sold everyday.

[@brianandrews8574]

And this video helps people realise how good German watches are

[@MarcoFerranteWatches]

They are absolutely amazing 😍🔥

[@TommyRibs]

The Triple Split is the most amazing watch out there. The movement is called the mini city.

[@sadersan9860]

real horology brand, real union of art design and engineering

[@MarcoFerranteWatches]

Couldn't have said it better myself! Their watches are so good 😁🙌

[@jackfranke6560]

Great video! A. Lange & Söhne Grand Lange 1

[@KeyKiller74]

Love this brand so much 😍⌚👍

[@MarcoFerranteWatches]

Me too 😁🙌

[@Diderot68]

The 3-hand Richard Lange is the ultimate elegant watch to me.

[@laurencefahey3132]

Zeitwerk for me all day long , such a unique statement piece ❤❤❤

[@vedomedo]

The Lange 1 is my main grail. Doubt I'll ever get one, but god damn would it be awesome.

[@MarcoFerranteWatches]

I love the Lange 1 so much too. Someday soon for us both no doubt 😁🙏

[@Diderot68]

Has Lange really cut yearly production number to 2000? When didnit happen? Can’t seem to find the news.

[@TheCliffsworld]

Great episode. I would love to see a set upgrade. I don’t feel that the set matches their industry leading quality. I still love you guys!!!!!!!!

[@garylevine4546]

Great job!

[@berrylee6787]

Holy smoke what a great into. NEAL

[@MarcoFerranteWatches]

Thank you! Hope you enjoyed this 😁🙌

[@ehrenkrause9861]

These brands restricting the production numbers is only going to cost the gray market to go hot for those pieces that want to control the price point then just flood the market. So much for me ever getting one

[@rayng4336]

Here is how I rank the following, and I suspect many as well: 1. Name 2. Looks .... 7. Herology Lange is not as popular as the other watch companies, not by chance. It is where it is by choice.

[@MarcoFerranteWatches]

That's definitely fair however I would say just because they are underrated doesn't mean they aren't phenomenal 😁🙌

[@JA-oi4vj]

Comment from a follower of a herd, not an individualistic person.

[@kevincorkery6292]

I have been watching the saxonia moonphase in rose gold for years now.

[@jps3b]

I absolutely love the brand. I have a Smurf, a 41YG Sub, RG GMT and a YG Sky Dweller and I still can’t afford an A. Longe & Sohne 😢

[@jamied931]

Aw poor you 😂

[@jps3b]

@@jamied931 you’re right. I guess I sounded like a real jerk. Didn’t mean to come off that way, just trying to nail home the fact that A.L&S are untouchable to us mortals.

[@simonrano8072]

No, what you absolutely love is showing you have money by collecting Rolex. If you really loved ALS you would have got a Lange 1 instead of 70 k$ worth of gold sport watches. You don't even know their price range.

[@MarcoFerranteWatches]

I think you definitely can and should consider adding one to the collection. Lange watches are simply a notch above most other watchmakers 😍🔥

[@Jerf1]

Is there a source for that significant drop in production number?

[@OliverOz2]

RICHARD LANGE “Pour le Mérite” Reference 260.028 in 18-carat white gold - This is the way.

[@adamhindle9215]

Great video guys. The guy in the hoodie needs to 'watch' interrupting Marco over and over though. Let him talk.

[@Carvewater]

Hey RS what do you think about the Cooper blue? Especially when compared to the journe chrono blue.

[@brianforrester9670]

My favorite watchmaker, hands down.

[@brianandrews8574]

I do like the datograph

[@MarcoFerranteWatches]

One of the greatest chronographs ever made! So good 😁🙌

[@BASEJPR]

LOVE these!

[@MarcoFerranteWatches]

Thanks so much! Glad to hear you enjoyed this 😁🙌

[@admiraladderal7885]

Would love a video on the dutch Gronefeld brothers!

[@MarcoFerranteWatches]

Gronefeld is so good! We've discussed them on a few occasions but definitely one I'd love to give more shine to 😁🙌

[@bentleyrichard8720]

Excellent show. Are you also dealers? Please let me know. Thanks

[@kirillpetrunkin]

Спасибо огромное за серию!

[@MarcoFerranteWatches]

Glad you enjoyed this! 😁🙌

[@frava4207]

Fucking love u m8,a guy who dosent bow down to ppl.s bull,keep up the good work.

[@MarcoFerranteWatches]

Haha thank you! Hope you enjoyed this 😁🙌

[@RuthlessPragmat-bg8bk]

I spoke to my contact at the local Lange this morning and he assured me there is no truth to the claim the Lange is tightening production. He said it’s 100% baseless. It would be nice if this video producer can substantiate his claim because it truly affects how some of us buy watches. For someone like me who owns one Lange piece, I would be highly inclined to purchase another one asap if they truly were decreasing supply. So clearly comments like these can be worth tens of thousands of dollars…

[@AS-po9pm]

In the beginning I thought this is comedy till I found out it is serious

[@Fred-t8q]

I’m confused. Why would you buy a watch based on production numbers? I buy what I like…..honestly, I have never thought one second about how many watches are produced. First off, no one knows these numbers (all speculation) and more importantly, this should have nothing to do with a buyer’s purchasing decision.

[@Midaswhale531]

If I won the lottery I would buy ever single one of those watches.

[@waynethomas1289]

You guys are awesome 👌

[@frankmastromauro5630]

Great video

[@johnmcgill6480]

Marco was really impressive with his deep knowledge. Excellent video.

[@MarcoFerranteWatches]

Thanks so much! Really appreciate the kind words and glad to hear you enjoyed this 😁🙌

[@Uriel767]

👍👍👍👍👍👍👍👍👍👍👍👍👍👍for the show!zeitwerk! most nice! peter today in podcast also👍👍👍👍👍👍👍👍👍👍 grtz

[@MarcoFerranteWatches]

Thank you! 😁🙌

[@Anoil87]

Can you do a video on Glasshutte Original, please?

[@MarcoFerranteWatches]

Honestly not a brand that we carry and come across it fairly infrequently 😓

[@Anoil87]

@@MarcoFerranteWatches makes sense. This brand has a special place in my heart.

[@MarcoFerranteWatches]

@@Anoil87 Fair enough! The quality is very good 😁🙌

[@adrianpetrea8052]

"Between two ferns" vibe :))

[@normloo1590]

Great video. Marco is a fabulous addition to your team. Ever word you said about A. Lange & Sohne is true. Your analytical brain say A. Lange. But your heart longs for Patek. We all know who usually wins that in battle!

[@MarcoFerranteWatches]

Thanks so much and glad to hear you enjoyed this! Lange & Patek both are so good so you really can't go wrong any way you choose 😁🙌

[@robertcurtis513]

Might Double Split!!

[@miroslavrnjakovic8850]

I got 403.032 for 42k, back in the day. Still not interested for selling it.

[@jankaatz6631]

Lange & Söhne for King

[@MarcoFerranteWatches]

They are so good 😁🙌

[@АлександрМегафон-т8м]

Wao.süpep!!! Fota!❤❤A.Lange❤❤❤

[@Marc-nc9yv]

I know its all relative but $100,000 for a watch is approachable? I love watches and have some good ones but they are so over priced most of the time. great show guys

[@santiagosolanonavarro7055]

Can u do something like this for tissot & longines

[@condog2967]

Not RainMan again! Dude does know his stuff though.

[@MarcoFerranteWatches]

Thank you I guess.. 😅

[@condog2967]

You’re a good guy Marco. You’re definitely the rain man of watches. If I buy a watch from you all I’ll call you.

[@condog2967]

What is this watch?

[@condog2967]

I’ll call you. It was a Rolex from another episode

[@condog2967]

My bad it was the VC blue dial that you opened up on the last episode posted. The one you mentioned Steve Jobs before you opened it.

[@artaudcharles]

Brilliant 🎉

[@theludraman]

Been hard for Lange for awhile now

[@MarcoFerranteWatches]

Lange is so good 😍🔥

[@jerrylee3887]

What happened to Sabina?

[@guenthermichaels5303]

GENTLEMEN, Glashutte it's NOT pronounced " Gla-shutte" It's " Glas- Huette "

[@sergezerkin]

Bro who cares ?? They hardly speak English why do you expect them to speak German ? Evey nation pronouns it different

[@jollyjoker6340]

The 1815 is THE gold watch. I have to have one some day

[@MarcoFerranteWatches]

Me too! Lange is just so good 😁🙌

[@frankmollee4907]

I normally dislike Marco whenn he is showing off against the other sales people, but in this role he shines! Just dont try to school the others Marco, its a bad look

[@MarcoFerranteWatches]

I appreciate that and definitely will strive to be better. Appreciate the kind words and support on this video 😁🙏

[@iangibson6871]

What current model and iteration would you go for??? Cheers as ever gents 🎉

[@MarcoFerranteWatches]

Personally I love a Lange 1! It's my favorite model from the brand. But so many great ones to choose from 😁🙌

[@IWONUMAD]

Marco is incredible.

[@MarcoFerranteWatches]

Thanks so much! 😁🙌

[@nattycup]

at least learn to pronounce the brand names correctly in this price category

[@HelgeKS]

What about fellow Glashutte manufacturer Moritz Grossmann…another superb brand…that I can never afford…

[@simonking-zb5ok]

I LIKE A LOT OF GERMAN WATCH . THAY ARE CLEAN IN THERE LOOK AND LESS IS MORE .

[@drfeelgood5340]

Shots fired

[@adewijaya8155]

A lange, FPjourne and Patek. Three kings

[@waynechapman6666]

LANGE 1 TOURBILLON PERPETUAL CALENDAR

[@MarcoFerranteWatches]

Insanity 🤯🤯🤯

[@Nikioko]

It's Söhne, not Sohne!

[@arthurliberian]

Marco is the best

[@MarcoFerranteWatches]

Thanks so much! You are too kind 😁🙌

[@g.r.general3135]

Germany Germany 🎉

[@MarcoFerranteWatches]

So good 😁🙌

[@zeptor3316]

Insane

[@MarcoFerranteWatches]

Crazy good watches 🤯🤯🤯