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How Optimal Allocation of Resources and Entropy Meet in the Non-Euclidean World, Falling Walls 2011.
Villani shows the link between the apparently unrelated theory of optimal transport and the concept of curvature, arising from non-Euclidean geometry, and playing a key role in Einstein's theory of general relativity. This is a story where physics, economics and geometry intertwine and lead to applications such as the improvement of efficiency in the transportation of goods.