Breakout: Beat the Algorithm! Manual Media Bidding Tactics for Cost Efficiency and Growth

Discover the innovative counterbalance between manual bidding techniques and automation that can significantly reduce CPC costs, boost ROAS and drive revenue growth in competitive markets. We will discuss the testing methodologies used to decrease brand CPCs gradually, a robust monitoring plan to evaluate the effectiveness of these strategies, and the important considerations to help you decide if these tactics fit your brand.
Bhavin Prashad
Senior Director, Digital Media, DAC