Breitling CEO on Sales Strategy, China and US Demand

Georges Kern, Breitling CEO, discusses the company's strategy in exports as sales for luxury watches plunge. He speaks with Vonnie Quinn on Bloomberg Daybreak: Middle East & Africa.
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[@bdegrds]

Their premier line definitely shows the push to higher horology

[@michaelriera6277]

Absolutely, they are beautifully designed and a good indicator of where the brand is heading.

[@xinhongzhao]

I love Breitling watches and own one, the brand has great history. The watch has good quality, and very reliable, ...

[@mortgagemartin3987]

I love listening to George kern.

[@WatchsNBoots]

Love Breitling, George kern is doing a great job!

[@alexcipriani6003]

Breitling: how to separate a fool from its money

[@michaelriera6277]

Even a fool is entitled to his wrong opinion.

[@MarketWatch-wg6ro]

Like that one 😆

[@MarketWatch-wg6ro]

This guy is a joke 😀Breitling only is outperforming the market because of discounts and especially the fact that you have to buy a Breitling in first place before getting your hands on a Rolex 😏

[@louistran016]

please refrain from moronic comments like this, the Navitimer is a legend on its own right. Once you can touch A Lange Patek Vacheron, those Rolexes need to be liquidated fast

[@Durchfallmann123]

True

[@michaelriera6277]

MarketWatch-wg6ro believes Rolex to be the pinnacle of all things watches. The Rolex marketing has worked.

[@louistran016]

@@michaelriera6277 that’s like believing Nike the god of shoemaking art

[@michaelriera6277]

lol 😂 well put.

[@Durchfallmann123]

Breitling is death

[@michaelriera6277]

Oh my such a strong statement! You are certainly an industry insider.

[@Durchfallmann123]

@@michaelriera6277 yes i am you can just Sell Breitling in a bundle Deal with Rolex

[@michaelriera6277]

Breitling has been a tremendous turnaround story. I own an Schneider era Breitling and I’m glad the brand has been revitalized. Today it’s a brand that is trying to have something for everyone in order to remain livable.