Brett Yormark: No One Is Breaking Away & I’m Very Bullish on the Big 12 in the Future | Big 12

[@rfrmac1]

This has been one of the best 33 minutes I’ve seen on KZbin in quite a while . Thank You. Looking forward to be part of the conference in a few months. The commissioner is a true leader.

[@tornadoesdontstopspinnin6271]

Wow! Hard not to feel good about the leadership in the BigXII. Yormark is never going to be content. He’s always going to be pushing to improve the overall brand of the BIgXII. He’s a shark. I’m really happy he’s on our team.

[@wetblanket1977]

David Smoak always asks the best questions 💪

[@MrJara1018]

Stellar interview , top notch work .

[@COOGlife]

Yor is a damn BOSS!

[@timbullough3513]

Reminds me of 'peace in our time' by Chamberlain just before WW2 broke out.

[@moffprof02]

Whichever presidential candidate adds Yormark as their VP; THAT’S who I am voting for.

[@devilfrawg4953]

It's interesting that he mentioned the new sporting events like Beach Volleyball. I wouldn't be surprised if Yormark is working to find media partners for ALL Big 12 sponsored events.

[@patrickboren2211]

Beach volleyball? College preps for this Olympic Sport? That's great!

[@gbrew839]

Mr. Yormark, my daughter is graduating K-State in marketing. Please hire her! 😂

[@eujr4SC]

Even the commissioner recognizes the importance of LA. That’s sure to ruffle more feathers in the Big12. A lot lost their minds over the media days being in Las Vegas this year.

[@Swooperz11]

The only thing I don't agree with is the revenue distribution agreement with the CFP. I do think that distribution should be uneven based off how much a team or conference really brings, but those figures are dynamic, they change constantly! If the ACC or XII put in more teams and draw more views in the cfp then they should get the higher percentage. It's not hard, but the SEC and BIG want guaranteed money for nothing (cue Dire Straits). The only thing that the current deal accomplishes is furthering the divide between the super 2 and everyone else. Yormark is the man though, I'm glad my team is in this conference.

[@morecowbell235]

I think the NFL should give the biggest markets more of the TV money and the sisters of the poor like the chiefs, ravens, steelers, titans, colts etc less money. Also the 4 NFL teams with the most fans should get auto bye weeks in the playoffs

[@xmositoxc147]

@morecowbell235 NFL only has 32 teams to feed. You already have more in the SEC and B10. And college football makes less.... the Big12 should drop down and stop asking for more money that they clearly do not deserve. Can't even get a team into the Elite 8 which supposedly is their best sport. Ridiculous how entitled the Big12 is and how they want communism in sports...

[@frictionhitch]

X-games Why not? With the addition of Colorado and Utah you can do a winter and summer X-games tournament. Bring in the halfpipes!

[@jspiderflash5167]

I’m going out on a limb. Once, the contract is up at Cowboy Stadium. Big XVI will play in Vegas in fb and bb because it’s the entertainment city of the country, and if the Fiesta Bowl was smart enough to pull out of Phoenix and move it to Vegas and the same thing with March Madness final 4!!!

[@davidbuckley6855]

Please remind the commissioner that Cincy also played in the CFP (not just TCU)!!

[@CouzsCornerSports]

I’m ok with Vegas, but not happy that he catered to the four new schools. That’s not how this should work.

[@kick-face3558]

I feel like BY wanted to go to Vegas and used the corner schools as an excuse…he mentioned the suggestion by them but i feel like he wanted to go there regardless…

[@eers2you]

Agreed Couz.

[@eers2you]

@@kick-face3558 hopefully so.

[@Fernando_E_Santos]

BY said they had to extrapolate OK and TX from the CFP money formula, and then they said they only had TCU for participation. Why did they not leverage the fact Cincinnati made the CFP only a few years ago? UCF has its national championship also, which I know many have opinions on, and it may not work in that crowd, but they certainly should have leveraged Cincinnati’s CFP selection to obtain more money. If they leverage NY6 bowl appearance, Cincy, UCF and Houstonx not to mention Utah that add to the street cred also. I’m just saying that they could have used more than TCU, there are other brands we can leverage, don’t forget about them.

[@user-qh5rm4hi4k]

One of my favoriite interviews - can we get a BY at Baylor?

[@scoutmaddoxg]

Media days in vegas, while sec moves there's to dallas make no sense... we are getting cucked

[@GeeDee103]

Why is he saying power 4 ??? It’s only a power 2… If Vanderbilt makes more than your top school then there is no power 4…

[@SvdSinner]

Because to a very small extent, quality of football still matters. Mostly, it is money, but plenty of ACC and B12 teams can wipe the floor with many SEC and B10 teams.

[@GeeDee103]

@@SvdSinner In the playoffs or the regular season ???… Anybody can whoop on bottom feeders of a conference…

[@jamesmccarty3326]

He needs to hammer the bad officiating starting right now! If some biased officiating costs the Conference to have the best representative. The whole conference loses! That has been the biggest downfall of this conference. The placating of the defectors cost this conference on so many levels. And in the end they left. And the remaining schools were stunted growth wise. The old saying what could have been….

[@Alex-pe9bd]

I'm ok with a Big 12 football title game rotating between Las Vegas and Dallas and try conference basketball tournament in Vegas and see how attendance compares with Kansas City

[@artycat0811]

Wait? The B12 actually believed that it was a power conference, lmao. B12 Lowerd Expectations !

[@BallisticBevo]

We're the best basketball conference ever. The elite 8 by conference: ACC-3, SEC-2, B1G-2, BIG East-1 'big 16-0' 😂😂😂

[@Joe-pq4rq]

This is ridiculous. Going to ruin March madness if they get their way

[@donjohnson6186]

I just hope and pray that the Big10 & SEC canbe brought down to earth. They are just too big for the sports and they dont have any more realy good teams than the big 12

[@heartbreak25]

Northwestern has beaten Utah in 2 out of the last 4 bowl games. And Utah is a top 3 team in the Big 12. Stop the cap.

[@Knightowl1980]

@@heartbreak25 bowl games are largely meaningless.

[@w.jasonspangler2952]

The Big isn’t “big”. They simply aren’t…. Ohio State and Michigan are the only two teams that command any relevance whatsoever. When you break it down you can easily argue that the Big 10 is a Basketball Conference, not Football.

[@Knightowl1980]

@@w.jasonspangler2952 the B1G is so overvalued monetarily it’s incredible. Most of the programs are irrelevant in football where most of the valuation is from.

[@heartbreak25]

@@Knightowl1980 The postseason is meaningless? That explains why the Big 12 is $10 million behind Rutgers in playoff distributions. You really think the rest of the country care about October games between Kansas State and Baylor? Or that professional wrestlers make cameos at your conference championship game? I'm so happy that Brett beat the PAC-12. The P2 are not George K as you quickly learned.

[@QueIncorporated]

Maybe think about rotating the Big 12 BB Championship between Vegas, Dallas, and KC

[@xmositoxc147]

Yup, if Arizona Wins... 😂

[@scottyclayton2501]

Really easy to be the expert after the game

[@xmositoxc147]

@scottyclayton2501 you would think after the Big12 performance this tourney, that they would hush hush about it.. and cross fingers.. instead we get these comments...

[@morecowbell235]

I disagree with him on a few things. The B12 isn't at the table. the b10+sec are at the table, everyone else is in the high chair. The other thing is the B12 isn't better in football by adding the 4 corners. Save Utah, those new members are literally the worst programs from the old P12.

[@Spitfirethedragon]

Yeah, even the MWC schools have beaten those teams. Even Boise State beat Utah in a bowl game. The four corner schools did not bring in the numbers. They brought in the weakest schools. If they want to keep up with the Big 10 and SEC? They should look at Fresno State, Boise State, Air Force, Colorado State, Tulane and Memphis and maybe a USF who blew out Syracuse in the bowl.

[@morecowbell235]

@@Spitfirethedragon The only way the acc and b12 will be able to keep up is to join together, add all of the G5 teams, create a new mega conference and then refuse to schedule with the b10/sec.

[@w.jasonspangler2952]

Being a lifelong long fan, since before I could remember, of the University of Kansas brings me and my friends more pride and superiority that I could ever have imagined. Could you imagine of being associated with loser schools like Missouri, Nebraska, Texas A&M, Oregon, Texas, Oklahoma, USC, UCLA and Washington? Every day you have to wake up knowing that you as a student, an athlete, a coach, an administrator or alum that you’re simply not a relevant person. You and your school never had the ability to win and championships, and you never will. Loser schools change conferences. What they don’t realize is that conference association doesn’t translate to recruiting players that make a difference. Missouri, Nebraska, Texas, Oklahoma, A&M, Colorado, Oregon, USC and UClA have never won. What a pathetic existence.

[@mikem957]

He sounds in denial.

[@GeeDee103]

LA is B1G Ten country don’t waste your time you don’t have enough money plus your conference is a G 5 league now…

[@shallojalloh]

Where was this bullish behavior when it matters... in CFP negations. B12 bent over so willingly and received the lowest payout of all 4 P4 conferences. It's giving used car salesman... but I digress

[@charliepiazza7533]

Did you not listen?

[@CarlaJenkinsTV]

I agree. I dislike the 2028 'Look in' clause. That means the Big 12 is staying in place at 15% for 4 years. Also how do you know that some of these schools would accept a Big 12 invite?

[@tornadoesdontstopspinnin6271]

@@CarlaJenkinsTV we have assume he knows much more than us as far as where this craziness is going to lead. Yormark hasn’t disappointed yet. He’s incredibly good at what he does. Like Yormark said “as far as ratings, we have to be better.” It all starts there. That’s on us as BigXII fans. We have to make a conscious effort to watch as much BigXII athletics as possible. Even if our favorite team isn’t playing. Ohio State fans are going to watch Penn State and Iowa play. Bama fan’s are going to tune into ole’ miss and Florida go at it. Speaking football here. How many TCU fans are going to watch K-State and Iowa State play? Just an example.

[@MargaritavilleIsle]

Well Genius, we have the lowest viewership of the 4... So, why wouldn't we get less? DUH.

[@billbixby5508]

Mid Major😮

[@buckeyeintexas4709]

Its good that he has been willing to say whatever for his conference is good. Attempting to continue to call it a power 4 is a lie, but as a 12 homer its what he want the homer 12 talking heads need tondo. But the lie that the 12 is the best basketball conference is just cap!!! 12 needs to stay in there place. Tier 2

[@w.jasonspangler2952]

I’m confused by this statement. There is one power conference in Football (SEC). There are two power conferences in the Basketball, the Big 12 and the ACC. The remaining two conferences, The Big 10 and the Big East and on the precipice of becoming legitimate Basketball Conferences. UConn, Marquette and Creighton seem to be taking the lead over the Big 10 who are currently holding their breath to see if Purdue or Illinois can finally bring the conference a national championship which the BIG hasn’t experienced for decades no. Lucking for the Big 10 Ohio State snapped one in football but that was 10 years ago. It’s been remarkable to witness the futility of Big 10 Football and Basketball for so many years. I honestly believe that your average Big 10 sports fan has no idea how much the entirety of the college athletics world openly laughs at them on a daily basis. The Big 10’s power is their large alumni bases. It’s so funny they don’t realize this.

[@devilfrawg4953]

​@@w.jasonspangler2952Bingo! Without OSU & Mich football, the B1G is an FCS conference across the board.

[@buckeyeintexas4709]

@w.jasonspangler2952 Clearly you know nothing about sports if you don't know that the current national football champion is the University of $ishigan from the BIG 10 conference. So much for the whole SEC comment. Additionally, neither the leftovers or the ACC are power conferences in basketball. The 12 had a couple good years, but their record against other conferences in this tournament and outside of league play is embarrassing. Clearly you don't do your research. Because of UConn, the Big east has had a few great tournament runs. But FACTS show that the 12 is the weakest conference in mostly all.sports minus Texas and Oklahoma. There brands are worthless in football,. The conference is the winners of nothing. See how easy it was to destroy your statements. Have a great day now, ya hear!!!

[@buckeyeintexas4709]

@w.jasonspangler2952 OH and if the 12 fanbases are laughing as you say, that's funny because most of the nation doesn't know or care that the trailer trash 🗑 conference exist. IJS

[@morecowbell235]

It hasn't been a Power 4/5 in almost two decades

[@dg1019]

Breaking news, I'm bullish on the conference that I'm the commissioner for. He is still Sankey's whipping boy.

[@TheJeh1]

Breaking news: You're not happy unless others aren't.

[@klubs1]

Sankey looks like a clown right now for advocating for NCAA Tourney expansion with more major conference teams getting bids. And now the SEC has egg all over its face as its flagship schools were upset by mid-majors.

[@chucky0034]

Sankey is owned by ESPN . SEC has been protected by AP voters and rankings all while they only play 8 Conference games in a top heavy league while also playing 2/3 Conference games all at home against the Sunbelt with 1 in November. So spare us the ESPN drool. SEC teams been riding that Georgia/Alabama bus.😂

[@dg1019]

@@TheJeh1 I didn't say I liked it, it just is what it is. Honestly he has no control over events anymore, neither does anyone else outside of the club. I think the rest of college sports should just tell the P 2 to go..were done. But were not playing you in anything. If you break off your on your own completely.

[@GeeDee103]

This guy has lost his damn mind the little 12 is not going to get extra money for Basketball 🤣🤣🤣…