I Went Bourbon Hunting in a Tourist Trap | Hilton Head, SC

In this video, we embark on an exciting bourbon hunting adventure on the picturesque island of Hilton Head, South Carolina. Known for its stunning landscapes and vibrant local culture, Hilton Head also has a reputation for significant markups on its bourbon bottles. Join us as we explore various liquor stores, hunting for rare and unique bottles, and evaluating whether they are worth the higher price tags. We’ll share tips on how to navigate these markups and highlight some of the best spots to find quality bourbon on the island. Whether you're a seasoned bourbon enthusiast or just getting started, this video will provide valuable insights and plenty of local flavor. Will we strike gold, or will the high prices leave us empty-handed? Tune in to find out!
Where should we bourbon hunt? Suggest a store here: forms.gle/4wsPHc4TybiSv8Ru8
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Chapters:
00:00 Island Spirits - Hilton Head, SC
4:56 Patel's Liquor - Hilton Head, SC
8:17 Hilton Head Wine & Spirits - Hilton Head, SC
13:18 Rollers - Hilton Head, SC
18:20 Park Plaza Spirits - Hilton Head, SC
18:47 Island Liquors - Hilton Head, SC
20:46 Rollers - Hilton Head, SC
Host/Executive Producer - TJ Gamble
Producer - Alex Srednoselac
Lead Editor - Ben Young
Video Editor - Marc McClure
Thumbnail Artist - Alex Srednoselac
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[@jacksonprust9919]

Hey this Jackson from Hilton head wine and spirits shop wanted to personally thank you for stopping by our store I’ve been really big into bourbon for some time now and I’ve had plenty of help exploring more depths into the bourbons we as a store really appreciate the exposure for all who want to come and visit the island and stop by our store much appreciated 🙏🏻🙌🏻🥃

[@ToddMichaelPost]

I got some Wild Turkey Rare Breed Rye the last time I was on the island from y’all. Looking forward to coming by the next time I’m on the Island!

[@jacksonprust9919]

@@ToddMichaelPost oh nice thank you for stopping by we unfortunately don’t have rare breed rye anymore but still have tons of options

[@thomasmoore622]

That was the most insightful review of “the night the lights went out in Georgia” I have ever heard!

[@GOTAisMe]

I feel old. To me that song was Vicki Lawrence. Reba was just some remake along with a ton of others. I had no idea they still play other versions besides the Lawrence one.

[@austinjacobs6695]

@@GOTAisMe Reba's cover is very good, but you're right, that song is Vicki Lawrence's.

[@kenmathews4522]

I was thinking the same thing ​@@GOTAisMe

[@ianlange8108]

Enjoying my $23 single barrel benchmark while watching this video!

[@illinoiswildz5049]

Man it warms my heart to see you on the island. I lived there for 10 years, and I visit annually. Its awesome to recognize where you are shopping.

[@miguelolive1655]

I know you gave the gentleman a Pappy out of the goodness of your heart. And you are correct that we all need ed tondo something positive in this world. People will ridicule him for picking up Penelope over Pappy but what you did is a class act. Because of that gesture you will hit millions subscribers in no time. God bless you and Jill and the whole team BREWZLE!!! It’s too bad I am in Canada but I always enjoy watching your content.

[@Qlew22]

That first guy had such a bubbly personality 😂😂😂

[@thomasanderson2870]

Watching this while eating lunch, been hunting for bourbon all morning and loading up on OGD 114 .👍🥃😉

[@StevenScone]

Lol benchmark SiB 55 crazy. I get mark ups on allocated stuff, you see that all the time. I once saw a traveler about a month ago marked up to 120. I laughed and immediately walked out.

[@michaeljordan1902]

My FIL got a benchmark single for like 30 bucks a few weeks ago lmao

[@24escalade]

Speaking of starters, I wasnt really an alcohol drinker, let alone a bourbon one, but I won my state lottery and was able to buy a Pappy 10 year old at state price of $54. thats how I got my introduction to Bourbon.

[@Bklaaser]

It’s all downhill from here🤣

[@jeremywarren5748]

Allow me to be the first to say there isn’t a 10 year Pappy

[@angeldamian5010]

@@jeremywarren5748wut

[@jafontaine]

@@jeremywarren5748 Old Rip Van Winkle 10 year must not be a real thing.

[@Billybob_69420]

@@jeremywarren5748 yes there is google my friend

[@Coltsfan242424]

They did change the label on Maker's 46! I did a tour there for a bachelor party back in March, and they told us that they changed the label at the request of bartenders who kept accidentally grabbing 46 instead of regular Maker's because the labels looked so similar. So they said they went with the red one to make it easier to pick out in a busy bar

[@austinjacobs6695]

46 used to be in a much better bottle! Never mind the label.

[@teamflyers415]

Vicki Lawrence (of Carol Burnett Show and Mama's Family fame) sang Night the Lights Went Out first in early 1970s

[@VenomGA]

another awesome video by TJ. His easy going demeanor make his videos such a joy to watch. Not to mention, all the background information I learn on new bourbons to try.

[@badgerbill336]

Driftless Glen is Wisconsin

[@alexrichter5176]

Brewzle’s analysis of the song alone made the video worth it

[@blitzblink685]

grew up in South Carolina! The SC coast is so beautiful and underrated

[@mitchelcooper8941]

"All the bars and restaurants get the good stuff" Welcome to SC!

[@BKetch]

Thats BS if you ask me.

[@Misterh0430]

Southern Spirits just outside of Charlotte on the SC side does the 5 second game in an allocation closet. The liquor store, not the distillery in Statesville, NC.

[@Brewzle]

Since this was filmed, we've had conversations about doing this with them.

[@35057]

I love these videos. You’re such a genuine person. Hunt is interesting anyway, you add a bunch more to it like this. 🥃🥃😎

[@Isolden11]

Love your videos, especially the hunts and collaborations that you do with Spillway! I don't even drink bourbon and I love your videos. They always cheer up my day!

[@2006matthewwrx]

Brewzle has REALLY stepped up my bourbon game!

[@user-cs1bw2uj6k]

Thank you for the great content, appreciate all the hardwork you and your family put into these videos. God bless.

[@russwilson2182]

Your rant on Reba is hilarious!

[@stvnhll2]

Loved this bourbon hunt. My favorite part was when you talked about the Reba song, you had me rolling🤣🤣🤣.

[@downhome.bourbon]

I'm heading to Hilton Head on July 13. Last year, I picked up a Knob Creek Store Pick and Old Soul Store Pick from Rollers. Both were EXCELLENT

[@deanwheeler6102]

Just in time for my lunch break shoutout to brewzle!!!

[@iceepenguigo]

Lucked out at Total Wine this week with a Stagg 23C @ MSRP! The bourbon gods are shining down.

[@gmm213]

Hilton head is so relaxing. Though I don't drink much when I'm down there. Harbor Town is a great little spot

[@dennism1869]

😂🤣😂 the Reba song. I thought the same thing. that is hilarious.

[@kyleburns1615]

The Reba story at the end was hilarious. I thought you were going to go into a story about Bourbon and then it was just about Reba's song lyrics lol

[@evo9boostjdm]

Sipping on a Heaven Hill as I watch the video, morning for some but graveyard for me 😂

[@sagmeister2234]

$55 Benchmark is wild. Lol.

[@michaeld6207]

It’s to me, so much worse than marking up allocated bottles. You can literally go anywhere and get those for half that lol

[@user-ee1bp6xy7k]

Yea I get it at home for $18-$22

[@BigfootBourbonNerd]

It’s crazy because I can get the whole benchmark line around me for around $20 each. They have the jd barrel proofs everywhere for msrp. Blows my mind when I see some things on these videos lol

[@BigTheSlow]

I laughed at the Ancient Ancient Age next to the Jack 10 in Roller’s #2. Yes, 2 equal bourbons in price and quality. Also, I’m with the guide! I actually like Traveller! Yes, it’s not complex, but it’s an easy sipper neat and goes well as a mixer as well.

[@Gyduker]

Your a good and generous man brewzle Thanks for all

[@BrandyStephens-hl4ez]

I'm paying around 22 to 29 on the benchmark single barrel, floor proof,etc. I'm going to my first lottery this coming Monday and Tuesday I'm super excited!!! I can't wait for the experience.

[@tourynfox5643]

The highest Benchmark I've ever bought is Full Proof for 25. Single Barrel is at a steady 18 Cheapest being Top Floor at 16

[@chipbetcher8270]

The Live bottle you passed on was probably a gem. As I was told by a store owner who had a barrel himself and sold a bottle of it to me, its the Stagg mash bill given to the Firefly facility and finished again for a period of time. The Firefly facility has an amphitheater where they hold live music events and a special bottle of the Live is sold for each event. The one I have is a vanilla bomb.

[@ZeLuluBear]

Loved the final thought about the song 😂😂😂

[@rudyzooti7159]

Thanks for the HHI tour, my mom lives in Sea Pines and I usually grab a liter of the blue label Early Times for my visit

[@Nephilim7979]

Love the Peg Leg Porker! Good pick up I say!

[@tigersmoak]

Glad to see you picked up that Vesey's. I had a store pick of it from Coosaw Wine & Spirits in N. Charleston, and it was very good. Maybe you can do some hunting in Upstate SC in the future.

[@tracymessineo4738]

If you are planning a trip to Oklahoma. You need to visit Old West Liquors in Ponca City. The lady that runs it very knowledgeable and friendly. Great selection.

[@flasher2001z]

I found Southern Double Rye to be AMAZING! Finished in their bourbon barrels.

[@Farwalker2u]

Where I live and shop in north Georgia, Benchmark Bonded and Single Barrel can be found everywhere for $19.99.

[@justinv548]

Thanks for the woodford insight. Havent tried the double oaked for the same thoughts on the reserve

[@lukasgrahammc6455]

Savage and Cooke is great, they only finish a portion of their batches and then blend it back in. That American Whisky and their rye is great!

[@gmarine1020]

Regular woodford definitely makes great old fashions

[@Joat_99]

Next time you come to the Low Country, You’ve GOT to go on a Vodka or Tequila run. Just the thought of the conversations you’d have with the salesmen would be peak

[@OakvilleKGB]

That is an EXPENSIVE Benchmark!

[@anthonysmith8905]

The savage and cook is awesome! It's a little sweet but I love it!

[@carsonkress1632]

Love your videos, fun to watch, great information. YOU SHOULD TRY BELFOUR PECAN FINISH

[@user-go4we7bq4t]

TJ..I was just in Memphis and visited Old Dominick. I got a bottle of their single barrel and it is fantastic. John at the sample bar is a really nice guy. We were talking and I ask him if Brewzle had been there. He said yes and that you was a great fun guy. Sorry I missed you, hopefully see you in my hometown of Louisville.

[@offcamber]

Thanks Brewzel. Fun island hunt. HH Wine and Spirits is my local store. Friendly and allows a few samples.

[@jamiebrandon8475]

New to Bourbon and whiskey. I love Travellers so much. I haven’t acquired a taste for high proof yet.

[@thomasanderson2870]

Love the hunting videos from out of state 👍💯

[@spitefulbumm]

Love the Reba reference. I remember that video.

[@justinbarr7907]

I’ve had the Southern Star Double Rye and it’s amazing! I live like 30 minutes from their distillery

[@dmillersmfd]

That Middle West Sherry Finish is AMAZINGLY Good.

[@AndresPerez-ok6pi]

I live in Vallejo where Savage & Cooke is made and it is indeed their own distillate and they are now also farming their own grains locally also. Great pick up for the price but the wine cask finishes definitely not for everybody. Had some custom blends from them that are absolutely delicious. 16:04

[@Palmetto_Traveler]

Yup, The same thing here in the Charleston SC region. The Bars & Restaurants get the allocated stuff. In Summerville one can find Johnny Drum, Willett 4 (reasonably priced) , Old Granddad 114. On occasion, you'll see Buffalo Trace @ 35-50% above MSRP. Maybe you might want to try Wild Turkey Rare Breed Bourbon & Rye. I like the RB Rye better, but both are very good. Our selection the in lowcountry is nothing like your hunts in GA. My everydays are 4 Roses Single Barrel, Johnny Drum Old Granddad 114. Happy whiskey hunting. I like your videos. Cheers !

[@bobbartnick]

We had spent the 4th in Hilton Head the previous two years (went to Hawaii this year, though) and the first stop is where I have always went due to the proximity to our condo.

[@DavidWilliams-gq2jb]

Love that you not only left the store that had the $54 benchmarks, but you also skipped the next store they owned 💪. Last week at a liquor store outside Gatlinburg TN I saw a Weller Special Reserve priced at $119.00. I left without cussing anyone.

[@Bushy556]

Only bourbon I stock up on around there is early times BiB. Everything else is stupid ridiculous.

[@thomasbarnhard8855]

Just getting into whiskey not made by Jack or Jim. Went on my first “bourbon hunt” last week. Goal was simply to find a Buffalo Trace ($23)Store has a monthly lottery; $50 1 ticket, $100 3 tickets. So based your top 10 B-team video, found Jill’s #2 Old Forester 1920 ($64). Added Benchmark Full Proof ($26). Of the items winners could choose, I was eyeing the EHTaylor Barrel for $110. Three other items I didn’t know anything about. Then I saw your video on the state lottery drop Will won 3rd in. Turns out I got drawn 1st and scored Old Forester 2023 Birthday Bourbon $140. Thanks for all the information in your videos. Loving the channel.

[@acme2402]

Just moved out of the Hilton Head area and now in Monterey Cali. Miss the Charleston area for sure, well outside of the 1 month of oppressive heat during the summer haha😂

[@Gov.audits]

Woodford store picks are indeed suited to mix, but the normal blends are great sippers

[@sightlinestrategies]

The Viserys is a great pick! Musky and my favorite store, Creekville Spirits in Summerville has a store pick thats worth the try.

[@user-so6yj9vk1g]

Love the videos

[@CoreyFehr]

Hey TJ, if anyone ever offers you a pour of Highland Park Cask Strength, give it a try. I found Heavy Bourbon influences on the front of the palate and the quintessential Highland park notes show up near the end. It is mildly peated though so take this advice with a grain of salt if you hate the peat. My friends and I blinded the Cask, 12, 15, and 18 and I fell in love with how unique their cask strength offering was.

[@Reamer]

I passed on that exact Paul Sutton when I was in HH a couple months ago because I had never heard of it. Now I wish I hadn't 😢

[@jamesskinner762]

great hunt brwz

[@ipman_3741]

I’ve been wanting you to try bluffton’s for so long I have two bottles on the shelf love it !

[@dadkicks]

I really liked this video and your host.

[@treystallings97]

Love you're videos

[@hookha2006]

Super good episode 👏 and plus my first time seeing glass on glass 😮

[@catherinewilliams9777]

I saw glass on glass on a bottle of rose, so awesome!

[@avidworkslol]

I love whiskey but never really went hunting for it. Been watching your videos and felt inspired to go poke around at different stores this afternoon. Ended up finding a Larceny B523 for $60 which seems to be below market price around here, and holy moly is it delicious.

[@motorcityb8551]

Noooice

[@DirtyHairy01]

Great video!

[@f0t0b0y]

This is insane! I’m vacationing here right now.

[@jkhristov]

That Anita's Choice is a good bottle, esp for the price.

[@jaredsimpson4701]

savage and cooke is solid stuff, local-ish to my area. should grab a bottle when you next see!

[@lukem923]

Old fitz and michters 10 rye are crazy for starter bourbons 🤣 boys ballin

[@samuelstephens9921]

If you see TN distillate on a bottle its more than likely from TDG. Dickel really doesn't source out that much. TDG makes a ton of of whiskey. They just dont disclose it to the public.

[@cibearse4]

Just left Hilton Head this morning and was in Island Liquors on Monday. When I walked in I saw they had a bottle of Basil Hayden 10yr behind counter on top shelf for $140. Immediately knew prices were jacked up…

[@sneedles11]

I wish I could find the Widow Jane here in Indiana. I see it all over your videos.

[@vonrodri314]

Passed right over the EC Toasted Barrel over at Hilton Head Wine & Spirits!

[@SteelheadTed]

It’s fine but not worth it in that price range.

[@-2a-2a]

Yeah, that was a crazy markup on the Benchmarks.

[@ljones606]

Used to have a house there, I ALWAYS found good stuff down there.. the best store is the Hilton head wine and spirits but you have to have the “local card”

[@jonathancooper9795]

Going to Hilton Head next month!!

[@ryanknebl1622]

A couple of months ago I took a tour of the Hilton Head Distillery, and the distillery themselves didn't have any of their bourbon, none to sell or even taste. I was lucky enough to find it in a couple of stores on the island

[@richauld8789]

Drove by you when you were there and wish I had stopped to say hi

[@Jared40]

The store Rollers was and looked like a tourist trap but damn the hottie at the counter at 15:33 😍😂

[@user-vb8mv8sn1y]

Great videos

[@C_GOODIES]

8:37 careful homie! That is now considered an open container

[@RodneyHenderson357]

Should have called the Authority’s that store selling Benchmark SB for $54. Outrageous!!! That's a $19.99 bottle in Atl.

[@joshuacase2845]

Copper & Kings was Kentucky only when you were there. It is now getting wider distribution. The Peg Leg is Dickel so you'll likely be disappointed.

[@crp9985]

FYI Bluffton is the town immediately off of Hilton Head, you could have taken the tour of where the Bluffton Bourbon is made.

[@TheWildcatk23]

Kid nailed it on the travelers. It’s just a better Buffalo Trace .

[@user-so6yj9vk1g]

Driftless Glen is good. Look for the rye store picks that have the sticker aged 5+ years old

[@jeremybaumgartner867]

WOW 😮! At the 15:33 point in the video is great product placement or marketing strategy by someone! Look in background and how she looks over before that and makes sure that she will be in shot being recorded! Bravo to her or your marketing team! Which you don’t have! I don’t think……😂🥃

[@scottchildress8981]

The Burnt Church Anita's Choice is pretty good!

[@ginger_king_1234]

i will say im entry level bourbon drinker too. and i a michters guy . because of brewzle i have the sour mash and their rye michters fire 🔥

[@Garand06]

The Middlewest sherry cask finished is really good