Why People Over 40 Must Start a YouTube Channel

[@ScottsPC]

I'm 53. Been posting at least 2 videos a week for the past 4 1/2 years. About 750 videos now. About 6.5 million views. Changed my niche 5 months ago due to my changing interest. Averaging $400-$600 monthly adsense in 2024. My advice is just be consistent long term. Thanks for this video! ⚡️

[@FoodFunDiary]

👏🏻👏🏻💜💜

[@ElonBomani]

Thanks so much for your inspirational comment soooo cool! Keep up the great work!

[@ScottsPC]

@@ElonBomani Good luck to you!

[@davecamyt]

Worked my last job for 20 years, completely changed career path in my late 40s and now KZbin full time. Never been happier 😁

[@BriangjohnsonTv]

That is awesome!

[@Expertmc]

I had my 69th birthday last week. I hit 29,000 subs this morning. 😊

[@BriangjohnsonTv]

Hot dam!! Amazing and congrats!!

[@TuulaMaaria]

I was in my 50s when I started, without any plans, just posting videos of my hobby. By now, in my 60s, KZbin is my main job, I have finally been posting regularly for over a year and growing a community. Your channel Brian has been a great help along the way! Now I watched this video from the point of view of learning from the way you do B-rolls!

[@BriangjohnsonTv]

Tuula, thanks for sharing. Means a lot, so happy for your success.

[@ElonBomani]

LOve it!!!

[@RetroBassin]

Thanks for the info, Brian! I started watching your videos when I just got started on the Tube (post 40) and my channel is chugging along, just over 20K subs now.

[@BriangjohnsonTv]

That is awesome!

[@kevin-haggerty]

Same here. It's a commitment to keep posting. You get into a rythem and it starts to become a part of your day. When you create for your community you make real connections. I think KZbin is the greatest platform on the web.

[@BriangjohnsonTv]

Well said!

[@Tarapeutic]

Your B-Roll is amazing. I can tell you just love photography so much. Keep on keeping on!!!

[@BriangjohnsonTv]

Thanks so much!

[@thetraveltitan]

I'm 30, but I'm already feeling VERY late, I do need this to become a reality not just a dreams pretty quickly, but as far as thins are looking, my YT growth is SO slow. But still, To all of my 51 subscribers. THANKS a Lot!! I appreciate you and I'm gonna keep improving for y'all and me 🥰 Today feels tough, but I’m leaving this comment as a future reminder that I stayed strong.

[@BriangjohnsonTv]

it sure is it challenging journey and often times Facebook or KZbin requires us to really examine ourselves in such a vulnerable state. All our flaws are on display. However, at the end of the day, I always try to remind myself. I’m not a brain surgeon. No one‘s gonna get hurt and it’s simply a video. I’m gonna share online. Overtime I’ve been able to achieve a lot of things. I’m proud of, you I’m My channel up to the next level. thanks for the comment sending peace and power

[@tonyprincis7623]

I am one of those over 50s, it's certainly a challenge, finding an audience is my biggest challenge, thanks for the info

[@BriangjohnsonTv]

Yep, actually getting people to click is fairly easy. Getting them to stick, watch a video longer and deeply engaged is what’s hard. And of course, those are the things that truly matter and trigger views and growth you can get there. One video at a time.

[@mySeaPrince_]

@@tonyprincis7623 Serving the audience is key.. Figuring out who they are.. what they like and how do they want it served..

[@petraeunjoo]

I am 43 years old and having for years a KZbin channel. After having a kind of burn out, I gave it a new chance and doing things I never thought I should do: being and speaking in front of the camera. I can improve a lot of things but I'm happy that I got out of my comfort zone and just did it no matter how bad my videos are. You should do the same. Life is too short to wait to start with your dreams.

[@BriangjohnsonTv]

Love

[@PuddleWalkersOutdoors]

Continuing to upload has been the key to my success so far. My goal on each video is to improve one thing and over the last 5 years I have developed my own structure and style to my videos.

[@BriangjohnsonTv]

Nice work!

[@ScrapPalletMan]

I started my KZbin channel at 48. 250,000 subscribers, and 92 million views later, I'm living the dream. Thanks to you, Daniel, Nick and Dee.

[@ArtificiallyIntelligentLaw]

Thank you, Brian. I appreciate your wisdom and inspiration. Thanks for sharing and for being honest and vulnerable.

[@BriangjohnsonTv]

Always!

[@FYERFIGHTER]

I wish I did it sooner, not because I feel I would be further ahead but because having a channel is a ton of fun. Start today and stop worrying about perfection.

[@BriangjohnsonTv]

KZbin is without question such an incredible opportunity. Yes! It’s incredibly fun, and exciting, and exhilarating. Yes, it’s challenging, and a lot of the time we’re left wondering what do I need to do?. At the end of the day it makes such an incredible journey for anybody no matter their age, race, creed, religion, and more. KZbin is hard and it’s also worth it. Thank you for your feedback.

[@JamesMFInvest]

Absolutely love this! Starting something new, especially at 50, proves that passion and persistence have no expiration date. Your journey is a perfect example that success isn’t about speed, but about showing up and staying committed. You’ve carved your own lane, and the connections you've built along the way are priceless. It’s a reminder to all of us that it’s never too late to pursue what excites us. Your story isn’t just inspiring-it’s empowering!

[@BriangjohnsonTv]

Well said!

[@Adventureswithbecky]

I feel like I never get to see your vids so early after you upload. Love seeinf so many mote of us adults beginning to share our wisdom and lives. I truly think our generation is why so much is chamging and goimg back to normal real channels instead of the chaotic fake stuff. Love your statement about not being about perfection but instead just sharing our lives and world.

[@BriangjohnsonTv]

Absolutely Becki totally agree! Just want to let you know it’s really lovely to see your comments on the channel and I’m glad we share the journey together

[@Adventureswithbecky]

@@BriangjohnsonTv thank you Brian and feel the same way! Hope your weekend has been a good one so far!

[@ThirtyMinuteMarketing]

Started in my 40's just hit 50 and it never even occurred to me that I shouldn't do it.

[@ecocentrichomestead6783]

"The moment you stop blaming the algorithm, which you can't control"... Now there's advice that works in all goals in life! No good to blame what we can't control. Find out what we can do.

[@BriangjohnsonTv]

Bingo!

[@lotrfanhome]

I was closer to 60 when I started my KZbin channel. I figured I could retire either with it or on it. I had a clear objective in mind for exactly what I wanted to make. I've been at it for 2 years now, monetized recently, but several more years to grow. Video making is both challenging and rewarding that it satisfies me. The audience appreciation is a pleasing bonus but it's not a requirement for me. This is my idea of taking up painting for a retirement hobby, lol.

[@BriangjohnsonTv]

Boy, I love that. Thank you for sharing. Are you new to my channel? I’m curious thanks again. Absolutely dig the story your laying down.

[@lotrfanhome]

@@BriangjohnsonTv I've seen a few of your videos but I don't think I've commented before. I was kind of laughing at your title because you're like the fifth one I've seen that's targeting people over 40. Why people over 55 should start a KZbin channel: supplemental income, continuing education, and social connections that you can't gain from becoming a Wal-mart greeter.

[@manwhosaysnii]

The right mindset is also important. When you start a channel, there will be no gratification for a long time unless you create a realistic roadmap with achievable milestones.

[@BriangjohnsonTv]

The right mindset is absolutely critical! Thanks for sharing

[@YogJourney]

Awesome Brian aa always!!

[@BriangjohnsonTv]

You rock!

[@weeklyfascination]

Always enjoy your videos, Brian. I don't really know how to explain the path to KZbin success, other than making videos. Spend 3 days editing a labor of love that gets 100 views, then sit down with a camera in the park and talk for 30 minutes, upload it and get 8K views. It seems random, but if I had to say what the difference is, it's being comfortable on camera, knowing the subject matter, and just being authentic. And no matter what happens (100 views or 8K) make another video right away.

[@BriangjohnsonTv]

I appreciate that!

[@AnapLounge]

My thoughts about KZbin :Quality Content: Always prioritize high-quality audio and visuals.....Algorithm Cycles: The KZbin algorithm can be unpredictable.....Learning from Experience....Engagement.....Optimization: Use SEO techniques to optimize your video titles, descriptions, and tags......Consistency

[@BriangjohnsonTv]

Thank you for sharing!

[@bestvideo-jokes]

Thanks Brian G Johnson! I liked and shared!😊I just turned 60 and have been doing KZbin for a long time. I did make a bit of money before the monitization requirements changed.

[@BriangjohnsonTv]

Hopefully that monetization comes back my friend.

[@bestvideo-jokes]

@@BriangjohnsonTv working on it! I got another viral for me last night!!

[@sharkscrapper]

I started my channel as I turned 60 and have had a blast exploring a creative side of me that had been trapped for far too long. My channel grew consistently and every now then got a nice bump when other very successful channels gave me an honest shout out. But it took consistent effort and being willing to learn new skills. Don't let age stop you. Get out and do it.

[@AutoMotoCha9L]

I've started my channel in my 30s now i am 40

[@BriangjohnsonTv]

So very cool I’m following suit. Nearly. I started this channel at 50 years old and I’m touching on 59 and a few months

[@TheHarleyRoadshow]

Hey Brian, I started our channel about 3 years ago now, I’m 57 and really enjoy it, we’re just about to hit 7000 subscribers, I’ve got a really loyal subscriber base, once people find us they seem to stick around, our channel is predominantly about travelling on motorcycles, getting some serious traction is hard, not sure if it’s the topic, the thumbnail, us? Not sure but I wish I knew, love the information you provide

[@BriangjohnsonTv]

One thing to consider is that people don’t subscribe for thumbnails, or topics, or titles. They can help a channel once the average nation and watch time metrics are high, but I would focus on that. Focus on the engagement signals like subscriber gain, watch time, And screen click through and more. For me, I think the easiest way to do. This is focus on average view duration. Viewers that clearly triggers and signals the algorithm.

[@TheHarleyRoadshow]

@@BriangjohnsonTv so what would you consider a good average view time? I’m sitting at around 50-55% across the channel, we’re gaining a consistent 2-300 subscribers per month now, not sure if this is good when here you say you’re gaining in the thousands, I believe our content is good, maybe because we are producing predominantly Australian content and our population isn’t as high as other areas especially in the motorcycle/Harley Davidson niche? Thanks for responding, really appreciate your channel, keep up the great work

[@IDICBeer]

Some very solid advice Brian

[@BriangjohnsonTv]

Glad you think so!

[@WilliamFluery]

Just saw your interview on Kevin Kolbe’s channel. I appreciated your transparency during the interview so I’ve come to check out your channel. I’ve liked AND subscribed. Look forward to learning more from you.

[@BriangjohnsonTv]

I like to keep it real my friend. And I appreciate the positivity you’re dropping. Welcome to the channel and I’m glad we share the KZbin journey together. Onwards.

[@LittlePoet]

Great video Brian! It's jam-packed with real information you could only have if you have been on YT a long time and found success. I have noticed huge changes in this last year in channel views and what my audience needs. During the pandemic, my audience wanted comforting deep conversation videos but those types of videos are not what my audience needs now. I find a channel is like being in a relationship and trying to figure out what your partner needs. I have stopped watching 98% of all the channels I used to watch for mostly the same reason, complete stagnation and it's painful...and I see it in myself and it has to change. Have a great week! xo Sues & D

[@BriangjohnsonTv]

Sues, We’ve been on this platform. This video sharing site for A long time. We both published a ton of videos and we’ve spent considerable time thinking about the next. There are ups and most certainly downs. I think evolving as creative is inevitable in order to continue moving forward I’m always trying to do that myself. I get bored easily. You’ll find your way and you have your audience however it’s not always easy. At least that’s what I feel. I appreciate your kind words and I’m glad to see your comments on my channel now and then. You’re one of my fav’s.

[@LittlePoet]

@@BriangjohnsonTv You are compelling to watch..never stagnant. I love that! American Idol was the #1 show for over a decade but died! SNL has been going for 50 years. So what sets them apart? Laughter....:)

[@BriangjohnsonTv]

You’re the best, my friend.

[@davidthescottishvegan]

Brian another awesome and informative video. I am focusing more on views and watch time at the moment because having subscribers is pointless without the views and watch time. Have a good Sunday and week ahead.

[@BriangjohnsonTv]

Subscribers are not pointless. Totally disagree with that statement. I understand the perception behind that but one thing to consider is that when someone subscribes it sounds a very very powerful engagement signal to the algorithm, which can help a video actually get more views. That being said at the end of the day, I don’t think it really matters too much as long as people are focused on making videos viewers really engage with. Glad you enjoyed the video my friend

[@FishyReview]

Thanks for making this. I needed a dose of your advice. I am over 50 and I absolutely love making videos and I strive to improve all the time. It's working!

[@BriangjohnsonTv]

that’s awesome and I love hearing that. and … you are most welcome. cheers!

[@SuzyTopAgent]

I started 1 channel in my late 30s and started 3 more in my 40's. Great advice Brian for those that are getting started, and for us that need refreshes on what we should keep striving to improve!

[@BriangjohnsonTv]

Good stuff!

[@mySeaPrince_]

🐾🐾🐾 🐈 YT is a level playing field that is more inclusive than anything I can think of... Personal ability and Culturally. btw Brian.. may I ask.. Why do you not use the pinned comment to promote another video? I'm still filming.. and now moving to somewhere new.. .. that's hopefully got good upload speeds.

[@BriangjohnsonTv]

Agreed!!

[@ArtificiallyIntelligentLaw]

Your videos are incredibly inspirational. I keep looking forward to your next one.

[@BriangjohnsonTv]

thank you much, going to be focusing on ‘content creation’ with those that are over 40 in mind. Lots of good things in the works and again, thank you much.

[@agungsupsuleiman51]

I am 73 Years old from Jakarta Indonesia,…I just drop & watch your video pop- up in my Screen HandPhone…Thanks for your Great Tips…Bravo

[@BriangjohnsonTv]

Fantastic my friend. Thanks for stopping by and saying hello.

[@CraftyRecycler]

Thanks Brian. Great information!

[@BriangjohnsonTv]

Glad it was helpful!

[@livingwithrheumatoidarthritis]

Fantastic video!🎉 Love the info ❤

[@BriangjohnsonTv]

Thanks so much!

[@CJendaOfficial.]

Thanks Brian! 😊

[@BriangjohnsonTv]

It’s my pleasure, my friend. Glad we share the journey together. Onwards!

[@FoarteMisto]

there is now way Brian is over 50 years old - he looks 42

[@BriangjohnsonTv]

58

[@gwcpas]

I definitely don't struggle with viewing my defects objectively, at least not in the direction you mention. I have a hard time viewing them as a net positive. It's tough to want to keep going and improving patiently when I already feel so late to the game

[@BriangjohnsonTv]

I stopped by your channel and your titles looked like they were based on some of the things you’re working on and you’re focused on. I’m sure there’s an audience out there for those topics, but I would encourage you to do a little bit of keyword research so you were understanding what are the topics and how your audience is looking for those topics on KZbin. Not that your optimizing for KZbin search more that you’re creating titles they’re more likely to respond to that and continue to focus on your overtime it’s dramatically. You can make it my friend. It won’t be easy, but it’ll be worth it if you want it bad enough.

[@WayOfTheZombie]

Thanks Brian OG Johnson!

[@BriangjohnsonTv]

Boom!!

[@DoctorKusanagi]

great advice Brian, but what about upload frequency, do we upload daily 2-3 days or once a week?

[@BriangjohnsonTv]

Experiment try and test. Because there’s no really one specific answer. It really depends on where you at with your skill set. If you know your skills need improving maybe going uploading more frequently would help.

[@RadioJonesy]

Thanks Brian for your advice cheers from Tasmania

[@BriangjohnsonTv]

Glad it was helpful!

[@thenaturalbodyworks]

Yah, old guy here too. Brian, have you seen the Analytics suggestions? Is that a good thing to follow and do? (Also, I too am in Colorado. perhaps lunch sometime) Dr, Sean

[@BriangjohnsonTv]

What exactly suggestions are you talking about in analytics my friend? Generally speaking. I’m very pro on the analytics and there’s a lot of good information to be found in leveraged. Lunch sounds great.

[@Lessons4Life]

I'm only 39 thanks Grandad

[@BriangjohnsonTv]

It’s like you got a Headstart!

[@Lessons4Life]

@BriangjohnsonTv I need a head start and steroids to get to your level of quality videos but I'm enjoying the journey

[@PrehistoricMagazine]

This certainly is becoming a topic. Mike

[@BriangjohnsonTv]

Yep, I thought I would join the conversation!

[@RobsNeighbor]

I did and it's amazing! Thank you!

[@BriangjohnsonTv]

Great job!

[@ThingsIBuy]

I definitely pay closer attention to others edits and when watching movies/ads since i started editing, and i start thinking about how to do the same.

[@BriangjohnsonTv]

Me too, my friend and it helps a lot. I think that’s food for our creative soul that helps us move forward and created a higher level.

[@Corbys_Creations]

Great video Brian. ❤❤ I've been meaning to ask if you know how I can add different language subtitles to my videos to reach a broader audience. You did a live a few months ago with a lady that does that and I want to do it to my videos

[@BriangjohnsonTv]

Ditto Dub - that’s the software that she’s using my friend.

[@Corbys_Creations]

@@BriangjohnsonTv thank you so much. I'm going to check it out.

[@Corbys_Creations]

@@BriangjohnsonTv that was such an awesome and inspiring video with you guys.

[@ADAtrips]

Hi BgJ! I saw you on Kevin K. Site. I enjoyed the talking, Good talk, I smile when we say “over” 50, For me 50 was a hard year.. But now 60+, is all good. Question : Where did you meet him? 🌴🌴Aloha

[@BriangjohnsonTv]

Welcome!

[@samurai_JD55]

Late 30s and I just had to really think to myself if I’m getting too old for this. I did the live streaming and KZbin thing for 7 years and I’m just not pleased with the results. May be time to hang it up.

[@BriangjohnsonTv]

KZbin is very challenging for sure and it can be really a grind mentally. That being said, I’ve always believed that everybody has one highly successful channel within them. Maybe a slight pivot and direction, a new channel, a new niche, a new way to produce videos, a new style And who knows. Regardless, I’m sending you peace and power.

[@samurai_JD55]

@@BriangjohnsonTv you always just know what to say ❤️😂. Haha no you’re right.

[@JayneNicoletti]

Why do I see so many videos on this subject lately? We’ve been here a LONG time lol.

[@BriangjohnsonTv]

It’s a popular topic currently. And yes, we’ve been here a long time. I’ve been here for eight years. Started when I was 50.

[@SteveWB]

Brian your the Man!

[@BriangjohnsonTv]

you’re too kind Steve, glad we’ve shared the KZbin journey for so many years. Onwards we go, my friend.

[@SteveWB]

@@BriangjohnsonTv I will get myself motivated again for this channel. I have 3 and soon to be 4 monetizes channel and I find it difficult to pay equal attention to all of them.

[@rozanidesignsmasquerade7050]

Yep. My channel definitely requires an investment. I’ do realize that I’m only competing against myself. Striving to improve my watch time has been a challenging but doable goal. Especially in my late 60s, it’s been a fun and interesting experience to produce YT videos. My channel has been gradually growing as it moves forward in manageable increments. I’ve learned so much along the way. It’s always encouraging when new subscribers pleasantly surprise me. Thanks for all of your encouraging words. They are so helpful. 😍👍

[@HarleyPebley]

Hey Brian! Hard to believe we're going to click over another decade next year.

[@BriangjohnsonTv]

I know!!

[@coachjohn]

Over 60 and struggling to get to the 1st tier of monetization after 3 years

[@BriangjohnsonTv]

Focus on the video quality, my friend, your delivery, the topics and how you talk to the camera. It takes a lot of time and patience. It took me a long time to get up and running myself about two years.

[@ThingsIBuy]

It's never enough lol we always want more. I thought I'd be much happier once I hit 1000 subscribers. Now i just really want the watch time metrics to monetize. Once i hit that im sure ill want even more lol

[@BriangjohnsonTv]

I think so, and I felt the same way I don’t as much anymore. I still want more views and growth, but I am satisfied with where I’m at sort of?

[@thescrapmeister]

I'm 63 and 25 subs from 7000. I push 70,000 views a month. It takes time to build a following. I think slow growth is better for the long haul.

[@BriangjohnsonTv]

Thanks for your thoughts and comment my friend. It’s a long game for sure. It took me a number of years to really find my feet. I had to do a lot of self inspection, but when I did that, it really helped me. I’m glad we share the journey together. Sending you peace and power.

[@MichaelsBackporch]

Age is just another number that is limited but only if you think it is.

[@BriangjohnsonTv]

So very, very much love that!

[@matterof_fact]

Turn 48 Tomorrow! Gonna keep pushing on youtube

[@BriangjohnsonTv]

happy birthday, my friend!

[@allenreid62]

Over 60 (me) too!!!!!

[@andre_santos2181]

I have 45 and I feel a little ridiculous by sharing screen 📺 with zoomers. Although I have 8K followers, YT pays very little outside US

[@BriangjohnsonTv]

If you enjoy the journey, I think that’s all that matters. I get to self-consciousness. Sometimes I feel that too.

[@andre_santos2181]

​@@BriangjohnsonTv I enjoy spending time on KZbin, but when you compare the hours invested with other projects that offer better financial returns, it’s clear-money talks

[@khuzemasaifee4087]

just love the community here in this comment section

[@BriangjohnsonTv]

Blessed

[@DomAZ]

Very nice and informative video. My big reward is to meet people who watched my videos and love them.

[@BriangjohnsonTv]

Love that!

[@TheCarnivorePensioner]

I started at age 68 three months ago and just hit 1000 subs.

[@BriangjohnsonTv]

That is absolutely epic. Thank you so much for sharing! Congratulations on hitting 1000 subs.

[@DUMPSTERDIVINGADELAIDE123]

I'm 62, I started 3.3 years ago Brian, I'm wearing out 😢

[@BriangjohnsonTv]

KZbin is certainly a grind. You can make it … focus on what you can do to improve, you can do that … improve. and so can I.

[@auntietoya1980]

For me… I enjoyed your earlier videos for the comedy as well as the info… I guess it’s how I learn… the quirkiness was my vibe ya know… and honestly I stuck around because of you 🗣️BRIANGJOHNSON

[@BriangjohnsonTv]

Thank you so much for that feedback. What’s interesting is I pretty much always had an audience I did a bit better when I mellowed out slightly. But for me, I enjoy it to be fun and quirky from time to time it’s part of who I am. I never try to remove that completely and I think you’ll be surprised by some upcoming videos where I take payroll to the next level and make it real and live

[@GuilloryFamilyAnimals]

I am 50 and have 3 youtube channels. Two are monetized. My two daughters help me with the channels.

[@BriangjohnsonTv]

Goodness, I love that! Thank you for sharing and congrats!

[@kronbakeren]

i´m a bit sick of watching people talk on youtube, all about buy this buy that, affiliated links ect .. I´m wondering how I can start a channel promoting my music (without musicvideo), and how NOT to sounds like a sells man ... of cause I need finance like everybody else, just hope ads can make it up..

[@BriangjohnsonTv]

Yeah, I get it. I guess for me. I just try to focus on what I can control. I can’t control other people. I absolutely promote products and services from time to time. But honestly not that often. More of the time I make videos just like this. I’m sorry you’re sick of things. As far as you and how you can promote your music. A cover music that’s popular on KZbin half of the time and do your own thing half of the time this way you’re making it easier for people to find you.

[@AndyCollects]

Nothing Ventured nothing Gained

[@20EUR20]

I searched bikini. That's one of the best topic to get viewers!

[@BriangjohnsonTv]

Yea ….

[@TWGGOLF]

I'm 40 believe it or not 😮

[@garyanderson5609]

Gee im 73 and do a talk show im upto 142,000

[@BriangjohnsonTv]

That’s amazing thank you so much for sharing!

[@patricia_rs]

51 💪

[@BriangjohnsonTv]

Love that

[@patricia_rs]

@@BriangjohnsonTv I come and go, but I like KZbin for some reason.

[@patricia_rs]

maybe... community!

[@Tech4YourNeeds]

Why not start life doesn't wait around? FAIL = (First Attempt In Learning)