2021 Update! My Honest Review of the 100% PURE Full Coverage WATER FOUNDATION | Demo, Wear Test

[@meaganzylstra4889]

I love this foundation! I'm so glad you decided to give it another try.

[@BrittWitkin]

Me too!! 💜

[@dominoplay3712]

Hi, thanks for review! Do you think it would ba a good pick for someone who has a little discoloration or a small red pimple dots every now and then? I've used Jane Iredale CC cream, however I find there isn't enough coverage so would like to buy something with a better finish..thanks again! 🤗

[@BrittWitkin]

I think so yep- trial and error is real, BUT the application with the sponge gave great coverage for me. Just press REALLY lightly and see how it goes! 💜

[@PamperedWife]

Totally agree ~ it’s fantastic!

[@BrittWitkin]

💜💜💜

[@riikka6125]

My favorite foundation, skin like and light weight. I wear Colorscience spf 50 with this foundation, perfect for me.

[@BrittWitkin]

Thanks! 💜

[@factitiously]

Great review!! ❤️ Do you think it would be any good for people who tend to have dryer flakier skin? Or would it cake too much?

[@BrittWitkin]

It depends 🤷🏻‍♀️I know, frustrating answer, but I take a full picture approach and sounds like you’re referring to very dry skin so I’d need to know what other products one uses from prep to skincare. It’s why I made the AskBritt quiz 💜 that way I’m giving more thoughtful answers and not leading anyway astray with record…

[@factitiously]

@@BrittWitkin oh I see. It's not super dry skin just a couple of patches of dry skin. I use moisturizer and then the 100% pure mattifying primer.

[@ChristinaV1122]

So weird i wonder if they have a new formula - i have this foundation too but my applicator isnt a pump. TY for your reviews as always!

[@riikka6125]

What type of applicator did you get? At first I thought this was a screw top with a drooper until I realized the top to the pump was tightly fixed. Like their tinted moisturizer.

[@BrittWitkin]

So strange? Hmmmm 💜 oh and you’re welcome ahaha!

[@ChristinaV1122]

@@riikka6125 omg you are right! I just tried twisting it the opposite direction and dont ya know it .. there is the pump that was hidden all this time! 😂😂

[@LaurenVacula]

thank you for this review!! might have to mix up my everyday ilia routine!

[@BrittWitkin]

You’re welcome!!! 💜

[@Maya-ig9kx]

Is this line available at Sephora?

[@BrittWitkin]

Unfortunately, no

[@denisakorbi4280]

Do shades run lighter? Thank you

[@BrittWitkin]

I'm not sure I understand the question- the shade range you mean? I'd click through and see what's available on their website to get a better sense of spectrum :) The shade I purchased showed up as expected though, always a nice thing when shopping online. FYI they sell out of shades all the time (or have in my experience) so keep checkin...

[@PeterParker-hn8ts]

Where do you buy it in stores? I don’t know what my shade is so don’t wanna buy online..🥺

[@BrittWitkin]

I'd check their site for store locations and retailers that carry the brand 💜

[@lindaantebi955]

Mine smells & feels like i slathered a heavy oil. Do u hv somewhat the same experience?

[@BrittWitkin]

Nope! My didn’t feel heavy at all. I wonder, maybe it was expired or just an off batch? I’d chat with the brand about it for sure. 💜

[@dianathomas6262]

Why don't you like the honeysuckle?

[@BrittWitkin]

May want to google that one- I think (?) I mention there’s data out there about it being estrogen mimicking, but again, there’s plenty out there about Japanese honeysuckle. 💜

[@DVelez-wz3fe]

Headband please 🙃

[@BrittWitkin]

A budget-friendly dupe of the lele s. Headbands I LOVE! Found it on Anthropologie 💜🎉

[@DVelez-wz3fe]

@@BrittWitkin I love it! Headed to the site now 😊

[@jessicabey275]

💜

[@BrittWitkin]

💜

[@ambertibbot8846]

Wow, the closed captioning on this video is all sorts of jacked up. Funny to read, but nothing close to what you are saying in the video. LOL