Broadcast Smarter, Coach Better: Carlo De Marchis, A guy with a scarf, Founder FACTORY63

With over 35 years of experience, Carlo de Marchis joined the Broadcast Smarter, Coach Better podcast to discuss his significant contributions to the field of sports broadcasting and the future of technology for media. Growing up near Turin, Italy, he studied computer science before joining Deltatre as the Head of Software Development in 1988. Over the years, Carlo worked with prestigious sporting events such as the FIFA World Cup, the Olympics, and the UEFA Champions League and has been at the forefront of digital innovations - including the development of real-time sports websites and the advancement of user experience and content. Carlo joined the Broadcast Smarter, Coach Better podcast to talk about his career, his new newsletter "A Guy With a Scarf," and the future of sports broadcasting technology.
SHOW NOTES:
(5:37) - The relationship between technology and consumer demand in driving innovation, and Carlo's innovation model is based on different pillars.
(8:24) - Carlo's journey with Deltatre, starting in broadcast and sports data and moving into digital and direct-to-consumer experiences
(12:34) - Different technologies and functions, including creating a UX team and working on direct-to-consumer marketing for NFL Game Pass International
(22:04) - The importance of streaming in bringing enjoyment to people and the complexity of the value chain involved in live sports streaming, but there are many solutions available now and it's getting easier with technology
(29:05) - The potential for technology to enable sustainable capture and creation of more meaningful content, including through AI-based preparation and super craft storytelling
(34:47) - The potential for digital technology to improve the experience of watching or consuming sports, but that innovation must balance with familiarity
(36:02) - AI and generative AI are discussed as potential accelerators for innovation in sports production, but Carlo notes that there is still a need for storytelling and human activity in sports
(43:29) -Creating immersive experiences for sports fans and the goal should be to create something more emotional than simply being at the venue or watching on TV