broncolor ‘How To’: E-commerce fashion shoot

Hooray - I'm back with broncolor's Urs Recher to bring you some more new and exciting 'How To' videos!
We spent a great week filming in Switzerland, creating a number of new videos that will be released over the course of the next few months. To kick things off, we started with an exciting, fast-paced e-commerce fashion shoot.
In this ‘How To’ video Urs and I demonstrate a simple three-light setup ideal for e-commerce fashion shots.
One of the key things about e-commerce fashion is that you want to be able to shoot a high number of images quickly and easily. Using this setup (coupled with a fast-flash and continuous shooting), you’ll see how you can produce hundreds of great images quickly and effectively.
Urs talks you through this easy-to-use setup, which allows you to shoot full-length shots on a white background, and how it can be used to get fast-paced, consistent results time and time again. He also explains his choice of modifiers, their position, additional accessories and how to control the light in a small studio.
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Join the fun and follow us on Instagram - / visualeducationstudio

[@mediaflmcreation]

The RIGHT WAY THE FIRST TIME to show a REAL fashion session. Get it right in camera the first time... shoot, pick and send. None of this "I'm a photographer so I automatically have to retouch every frame before sending" nonsense(not for this type of shoot). This is the best freakin video to date I've ever seen on actual fashion shoots. Thanks for this video!

[@VisualEducationStudio]

Thank you.

[@alb4758]

Easy to see the value of a quality kit and setup - all about consistency, and ultimately, saving time and money. Very well done.

[@josephchan4198]

This be great for startup or established business who wants to do E-Commerce or personal work. Kudos to Broncolor and the photographers.

[@BlaxkNobility]

Pure professionalism and very high standards of work.

[@josephchan4198]

I am glad they have these videos. Good refresher course.

[@TheRowi62]

The best photographic couple is back!

[@glambyaliceta]

This is the best video for e-commerce shoot I have seen in recent time. Thank you so much for sharing this with us.

[@SilverVoxMusic]

Urs is a genius with his lighting.

[@josephchan4198]

Great training. Hope to see more videos this spring 24. Thanks.

[@spellbluestudios1925]

Hello everyone I'm doing ecommerce photography for the past 4 years I have tried a lot of lighting setup but I couldn't achieve this lighting n then this lighting set up is simplr amazing thanks a lot ❤

[@cloremancey2653]

Always great to see your videos you two! Not a classic light setup for e-commerce but darn clean and elegant. Looking forward to see more and more.

[@alexanderpons9246]

Great video, funny how when you guys explained why the front Octabox was aiming further down and feathering the top in order for the floor to get even illumination it made a lot of sense. Thank you both for sharing so much great information in this channel!

[@andrefelixstudio2833]

This dude is machine gunning the model. If this was film he would never get to shoot on this gig again, Good luck with editing the images.

[@gennimae3710]

Well i might be able to spring for this set up in 10 years lol...amazing job guys and gal!

[@kilombazo]

Thank you for the video, I do product photography with models and I'll definitely to try this new way to light up the background. It will help me reduced the post-production! Thank you so much.

[@hunterjacksonrules]

wow, this is such an amazing set up

[@josephchan4198]

Summer and fall coming up. Great for adds for clothing, bags, and jewelry.

[@alanvandever9683]

Hey, you're back. You guys are great. Thanks, I always learn something when you two get together.

[@bala1000mina]

Very much appreciated Karl and Urs! As always informative and very helpful tutorial! God bless & good luck!

[@nellojohsonphotography7139]

Brilliant setup. Wow

[@elwynsmith5092]

Lots of great tips ! I see why a studio photographer needs so many lights to get the right images ! ! Thanks for the video ! !

[@yuriesimplyyurs5317]

the studio sit up very clean and ligthing perfect.

[@GrymmsPlace]

It is always great having high benchmark goals to aim at. This is channel is my go to. And that equipment and setup is another benchmark - I love the effortless control. Sheer Professionalism. Awesome. Thank you.

[@StunnafulPhotography]

Amazing light setup and workstation! Thanks for this video! 💯

[@luizfreire7304]

Finally! Something new. Keep up the good work.

[@VisualEducationStudio]

Thank you. Remember though there is always something new on Karl Taylor Education. Two new courses per month and live workshops and live guests!

[@cropcircle5693]

The best idea in this video is the clear plexi over the paper elevated a bit! That way any color you use can have that glossy to flat look while removing the "elbow" in the background. This one is going in the back pocket for sure.

[@jacquelinejackson5191]

Now that's how I want to shoot. This was fantastic.....I don't have the space for this but OMG it was awesome and I loved everything about it. Top class shooting!!!! Please come to SC to set up my studio......LOL

[@VisualEducationStudio]

I'll be there tomorrow :)

[@albertr915]

Excellent video.

[@nguyhung]

The highspeed flash is so dope

[@hiephale2027]

Great content!

[@phphoto]

Man!!! That looks great 👌👌👌👌

[@josephchan4198]

If you have the budget, this be great for quarterly updates to E Commerce site, social media, or twice a year for a website also.

[@sriputyoutube]

Brilliant work...👍👍

[@josephchan4198]

This is good for growing company that may need it for a model.

[@ashh3051]

If I'm trying to do this at home without wanting to rig the little roof above the model's head with the light shining down, can I just bounce a light off of the ceiling to achieve this? Also what would be an optimal setup for a 2 light setup?

[@bektipadi5100]

this is owesome...

[@DibinJoseProductions]

Perfect 🤩

[@NIKONGUY1960]

Every click=money machine. Very efficient shooting.

[@РусланПленкин]

Need more people so spread this video more

[@sedigheranjbar3571]

thank you, it was very useful

[@shuaizhang777]

dope man

[@cre8tivity06]

What was the reason you had the model stand on the platform again opposed to standing on the floor? The acrylic that was on the platform, is that the same as a sheet of plexiglass? Lastly, was the top light a continuous light or was that a strobe as well? I have a E-commerce shoot coming up and this video really helps giving me ideas on a good lighting setup.

[@Chris-ey7zy]

All strobes. Plexiglass doesn’t reflect back as much

[@TW-CreativeStudioGuy]

Great tutorial Urs and Karl! Off hand, what level of brightness do you prefer to calibrate your monitors to, when working within your studio’s shooting area? (e.g. 100-120 cd/m2)

[@shootloadrepeat]

"Just a 3 light setup" = $75,000.00 Of course it's awesome and I could only dream of such a setup. Nicely done. Broncolor is something to strive for. All these chinesium solutions everywhere unfortunately.

[@nikhiluttam298]

Thankyou so much ,help me a lot

[@NickcavanaghIe]

Hi Karl - the acrylic underfoot - is that just one big sheet ? And it looked fairly flexible to the touch (1.55) so must have been thin? I like the idea of putting it on top of white paper - just worried about storage! Thanks. Nick

[@VisualEducationStudio]

3mm and yes one big sheet.

[@drose84]

Amazing thank you for this video cheers

[@VisualEducationStudio]

Our pleasure!

[@cristianperaltafoto]

Excellent video Karl, I have one question, when you shoot the lens is in manual mode?, is not in automatic?, if the F is for example f8 or more, is no need to point straight to the eye, right? so the model can move free, and you can shoot many time.

[@VisualEducationStudio]

F11 would be your best bet, give the model a mark on the floor with a bit of white tape and ask if she/he can do most of the poses in that spot and you're good.

[@cristianperaltafoto]

@@VisualEducationStudio Thanks Carl..!! I lean a lot with your video..!!

[@alpabopo]

Great info

[@Gibbyne]

Where can I purchase the white acrylic base? Can I use clear acrylic on top of the white paper and get the same effect?

[@Chris-ey7zy]

Hardware store

[@nilofido411]

Lovely... Broncolor are No1.. interesting way of checking the lighting balance, I usually start the other way round, background first, key light then fill in.... on a different note, but on the same subject of fashion catalogue high key images, what are your thoughts on the newish concept developed by Styleshoots and Canon and their setup? It does have comparable features, FF high megapixel, high number of fps, high key balanced lighting...

[@stalkev]

What's the flash duration set faster than normal then if you were posing a model that wasn't moving. I guess I'm asking is that a special flash duration setting to freeze the subject?,,, Or was it a lower power setting on the flash That made it such a fast flash. An excellent demonstration by the way I do thank you. Kevin

[@VisualEducationStudio]

Most studio lights have the fastest flash duration at half power or less. But this type of movement doesn't need very fast flash duration it just needs fast recycling time so the flash is ready to shoot again. The Scoro pack is very good at that as well as fast flash durations.

[@CybekCusal]

Karl I made some pose blocks for studio model photography and primed them and I will final paint them soon but what sheen would be best? I can pick Matte, Eggshell, Satin, Semi-Gloss, and Gloss.

[@VisualEducationStudio]

Matt

[@CybekCusal]

@@VisualEducationStudio I thought so. Thanks.

[@dele7ee]

whats the tripod vertical setup?

[@PsychicWorldTV]

Cheers

[@SrBlue-wb9pu]

excelente

[@hawg427]

When you say White Acrylic you mean clear correct? I have looked for Black acrylic in the Two big box stores here in the US and cannot find anything nearly that size.

[@VisualEducationStudio]

Hi this was gloss white acrylic on the base under her feet

[@hawg427]

@@VisualEducationStudio OK, thank's.

[@rdphotography9058]

thank you so much

[@VisualEducationStudio]

Welcome 😊

[@JuanLopez-oz9kh]

Great work and pro tips. on how to do it right out of the camera. One question, since everything was perfectly done, did you shoot raw or both raw & jpgs?

[@VisualEducationStudio]

Just RAW

[@daviddoherty9410]

The idea of “ready to go”, “pure white” background is great. I shoot my white background close to 255. I find it hard to achieve 255 without some unwanted flare. And that’s with model at a distance from the background. Is the “pure white” background mentioned here actually 255? I am skeptical you can achieve 255 everywhere in the frame, and have the model perfectly exposed? Thanks and cool video

[@VisualEducationStudio]

Thanks

[@sayedero]

I love the flooring - how do we achieve that

[@VisualEducationStudio]

That's white acrylic, you can learn more here - karltayloreducation.com/fashion-photography-courses/

[@cre8tivity06]

@@VisualEducationStudio I was curious about the flooring too but why should I have to buy a course to learn more about the flooring?

[@anthonydass6855]

usefull

[@Petramojomusic]

Hello Karl,one more question. I could not find anywhere the stand for sale for Broncolor Octabox or f160 and no information how we ignorant to set it up on a stand or with octabox. Also no information if there is a power supply or just battery?I would appreciate your help. Thank you!

[@FabioMeloLuiz]

Very good #KarlTaylor. It would be cool one would be like this with #broncolor lights. Karl and broncolor, could you tell what was the lighting set? It helps a lot everyone to get broncolor lights. Congratulations!

[@VisualEducationStudio]

Thanks Fabio but needing to know the light settings is a bit of a myth for several reasons first of all you would need to know the Joules power of each light or it means nothing and without the exact distances from the light to the subject then it definitely means nothing. Also every different type of modifier will eat up or put out more light depending on it's build shape and design. Try not to think about light as a 'formula' think about it simply in terms of what you are 'seeing' look at the test shots that we took in the video and 'see' the build up of light based on how intense it looks. Make your lighting decisions like this an you will become a better photographer. Every photo I take: www.karltaylor.com is made this way.

[@FabioMeloLuiz]

@@VisualEducationStudio Yes, I know your site and already bought some of your course. I love your work and your didactics. Just wondered what was the set. Three broncolor Siros S and Scoro 3200 S? Thanks!

[@bobmusikk]

@@FabioMeloLuiz they all explained this in the beginning of the video

[@justinzaff]

What is the depth of field , aperture and focal length ? Just wondering how sharp these are , if it matters and how far the model can move around ?

[@djdrh]

You can see below the screenshot of the Capture one, ISO 320 f8 1/250s 98mm

[@reboundk1ng]

are those flash lights? how is it also constantly lighting the place when the camera is not shooting?

[@felipemagalhaes567]

Those are the modeling lights from the flash. They help you to see the subject, but what really light everything are the flashes.

[@Emlovina]

But wait so... where is the flash located?

[@stevenmeansphotography3861]

Are you getting mmm the rapid fire because your are shooting high speed sync

[@VisualEducationStudio]

Hi, no high speed sync is only relative to the shutter speed that the camera can maintain or the flash duration. The reason these can be shot so fast is because the recycling charge time on these flashes is very quick.

[@jadeboutique534]

Question, i have a e-commerce clothing boutique. What softbox do you recommend for me beginner shooting at my home studio

[@keeleyholmes8797]

I have Canon EOS 600D camera body what will be best (One choice) lens for E-commerce fashion shoot?

[@VisualEducationStudio]

100mm macro

[@keeleyholmes8797]

@@VisualEducationStudio Thank you so much for getting back to me. I was thinking Canon EF 50 mm f/1.2L USM Lens or Canon EF 50 mm f/1.2L USM Lens What do you think about these two and which will do with my camera best? or 100mm macro is better as you suggested. Thanks

[@VisualEducationStudio]

I'm puzzled by your reply. Are you looking to shoot e-commerce product shots and fashion shots or just e-commerce fashion shots (full length). If you had the space then 85mm for full length if you have the room to get back far enough, 50mm if you don't. If you're shooting product shots then the 100 macro. Visit our site to see both types of photography.

[@keeleyholmes8797]

@@VisualEducationStudio Thanks you so much for your help.

[@whatsonmytable]

what kinda F number have you used there?

[@pradeepsn1982]

How far is the subject from background?

[@user-eu3op7or6v]

Hi where can I purchase this set up? What is is called?

[@BastGrunge07]

where can I see the result of these pictures? I mean the jpgs

[@joelarvidsson]

Hey Karl, what boom arm is that?

[@VisualEducationStudio]

I'm not sure as it's in Urs's studio not mine but I think it was a Foba one.

[@Petramojomusic]

Does anyone know what is the left diffusion black fabric?Thank you

[@VisualEducationStudio]

Hi, it's not diffusion it's just a piece of black velvet cloth to block the light from the background light hitting the model.

[@Petramojomusic]

@@VisualEducationStudio Thank you so much! That is exactly what I asked. Black velvet. I will buy it but seems unbelivable black can do such work instead blocking the light. Thank ylu so much!

[@ChrisGearys]

Really have to say the demonstration given in this video comes accross very "spray and pray". I really would expect more deliberate control being used to get consistent results.

[@VisualEducationStudio]

You seem to be missing the point. Urs wasn't undertaking a catalogue shoot here, this video is by broncolor for broncolor and clearly one of the things they wanted to demonstrate here is how fast their packs CAN recycle and shoot. Interestingly in China they often do shoot catalogue images this quickly with models so maybe that was part of the reason for the demonstration in this promotional video. The main takeaway though is that Urs created an effective full length body shot for catalogue work with just 3 lights and no requirements for post production cut outs.

[@renedeboer7348]

@@VisualEducationStudio yes was very clear what It was all about love it what all the light do to the shot

[@renedeboer7348]

@@VisualEducationStudio yes it was clear to let see what the light and packs das to a shot love it gr8 work

[@Incacal71]

@@VisualEducationStudio Agree with you here Karl. The first thing that came to my mind is I don't shoot that fast but then I thought, wait a sec, he's showing off how fast those lights recycle which is very impressive. Well done and thanks for the video.

[@jamilgotcher5456]

@@VisualEducationStudio I thought it was awesome how fast the lights were cycling.

[@ttian2]

Oh my how tall is Urs? He made the 90*120cm softbox appear way too small.

[@VisualEducationStudio]

Very.

[@modelheadshots9195]

How tall is Karl Taylor?

[@VisualEducationStudio]

Not very :) - 1.70m

[@azshleavia2933]

4:41 oops!!

[@DeltaMartian]

WOW! WiFi. Nice.

[@rarindraprakarsa4376]

In Indonesian idioms they are "bukan kaleng-kaleng'...means they are real (gurus).

[@VisualEducationStudio]

Terimah Kasih

[@paulhills1967]

Can I do this with one Chinese made £30 speed light? Lol

[@karanarora9437]

You can xD but with cheap cell powered speedlights you'll have to choose not to shoot motion but tell your model to move a bit slowly (since it's hard to match the insane performance of these strobes) but yes, with 3 speed lights, you can achieve this. (You can even try with 2, to be frank, if you don't have the top/hair light)

[@Mindset_Matters_Now]

@karl, I am new to photography & planning to build my own studio for my e-commerce site have seen many videos how to build a studio this was the best, however if you can provide more information about the lights used would be great, thanks Prem

[@visionaryart4416]

Bhai better to hire photographer if you dont have knowledge dont go into this

[@thothheartmaat2833]

Borat voice: she looks nice!

[@AntonPashinskiy]

I actually don't like it. I preper more classic approach when you're using 2 lights on background separated from a model, and some lights on a model working separately too. The situation when light from the background falls onto a model brings some chaos into light setup. Also the octabox position is far from perfect. You can clearly see that when they turn off everything else except octa, look how unfluttering this light is on the models face. Yeah, that's why we use out second fill light from above. But I think the key light should look gorgeous by itself regardless of other lights used.

[@felipemagalhaes567]

You have described a fashion or portrait shoot, not a ecommerce one prioritizing volume and speed.

[@FKfilmphotography]

Wooden model

[@weronikamamot2654]

The only thing I don't understand is why is he flashing 20 shots per simple turning pose. I mean.. it's a bit of a waste to look through these images later on? She is not doing any water spills or anything where every sec. Counts. Hahah just bothered me the amount of flashes 🤣

[@noobedition9109]

50 flashes per second omg

[@adenikeomogenaija]

Crazy!

[@truthsayers8725]

nice. too bad i dont have $20,000 worth of lighting equipment

[@kayvillagecreations794]

just understand your camera,one cheap light will do for you

[@travis8665]

I guess you use a bedlamp?

[@henrylawal2320]

The model looking hella confused😂😂

[@rossholmes178]

Pretty poor guys...no intro to Nina until a cursory "thanks" in the final 15 seconds! Just remember...no matter how clever you two think you are (and you do think you're VERY clever), without a model you've got nothing but a shot of a white background.

[@VisualEducationStudio]

Hi Ross you're totally correct in this video it very much looks like that and that can only be our fault. The truth is that we had a great day with Nina chatting away and filmed 3 different videos. Unfortunately through the edit, the order that the videos were published, or other inexcusable reasons it looks like we weren't acknowledging her and the job she was doing. I've worked with models for 25 years and I'm pleased to say that everyone of them will tell you that we've had a great, professional and respectful relationship, with both of us wanting to make great pictures which hopefully shows here - karltaylor.com/people - Yes I've worked models hard but only as hard as they've wanted to regarding, the cold, water, jumps etc. Of course without the model you've got nothing but it goes further than that because fashion photography is a massive team collaboration and without the clothes stylist, the hair-makeup and the assistants you also have nothing. So well done for bringing this to our attention in this video we'll make sure it doesn't look this way again. However you were incorrect about one thing. Urs is clever and I'm not, Urs doesn't think he's clever but I think I'm cleverer than him.

[@TW-CreativeStudioGuy]

Great tutorial Urs and Karl! Off hand, what level of brightness do you prefer to calibrate your monitors to, when working within your studio’s shooting area? (e.g. 100-120 cd/m2)