Jaguar Just Lost the Plot! Here’s Why Fans Are Furious at Jaguar’s Crazy Clean Slate Strategy!

[@Angus_____]

Jaguars share price will do the same as Budweisers did with Dilan Mulvaney.

[@godwindracing6056]

Jaguar’s problems has been longer than those of Bud Light. They had long had the stigma of being an old man’s car since the 1990s. They also produced nothing exciting since the XJ220

[@lewis72]

@@godwindracing6056 Both XK models were excellent.

[@markbray2988]

In the past, motor manufacturers would commission marketing companies to research public opinion in order to gain a true understanding of what the motorist really wanted... Is that not a thing anymore?

[@BrownCarGuy]

Depends who they've been talking to perhaps?

[@markbray2988]

​@@BrownCarGuymy point entirely... WTF have they been talking to because it certainly ain't jaguar drivers.

[@jamesdecross1035]

Every time I listen to this debate I think of Hermann Hauser, the founder of Acorn Computers and ARM, and his comments about 'transformational technologies' (you can find his talk on KZbin). He speaks as a venture-capitalist and looks at the impact upon investment opportunity. He states that each transformational technology is recognised because once adopted it is very hard to go back. You can't un-invent the computer, for example. More importantly, each outgoing technology which it replaces tends to see domination by monopoly. Today we see all the car companies amalgamating. Is that the monopoly? Yet investment in electric vehicles is prohibitively expensive and the preserve of the very few BYD and Tesla principally. Is that the monopoly? The amalgamated car companies are all seeking to go fully electric (as Jaguar are promising, too) and to jump onto the same bandwagon. So all giant car companies are electric, hugely expansive, and dependant on high volume manufacturing to secure a return - is that the monopoly? If so, what does that say about the private electric motor vehicle? Is this the monopoly at the end of a technology. If so, it is not the future. What is?

[@BrownCarGuy]

Interesting! Did you watch this one? kzbin.info/www/bejne/rZbYZHyIpq6Vfsk

[@automotiveaffairsshorts]

Great video 👏. By the way… you should review the Lotus Emira, would love to hear your opinion about it!

[@BrownCarGuy]

Lotus UK PR has been pretty useless as far as I'm concerned unfortunately.

[@bikerclivew]

Your analysis was spot on! What on earth have the top brass done to this magnificent company…absolute rank stupidity. No appreciation of their past and a misplaced vision of their future, if indeed they have a future. I’m so very sad,. I strived all my life to get a Jag. Marvellous cars, I had an XFs and then an F type V6s. On my AWD V8 F type R now, I can’t praise it enough. Jag have completely lost their way, and like you, I fear they won’t survive. Barking mad marketing!

[@BrownCarGuy]

Keep hold of that F-Type R!! 🤩

[@Angus_____]

They have literally sold their soul to the agenda !

[@soulcrew1000]

i remember the exact same scene. loved that jaaaaaaaaaaaaaag

[@BrownCarGuy]

Imprinted on my soul that sequence!

[@davidhart2979]

I used to own a jaguar xj8, wood leather loved it, reliability was crap but l still loved it, then there was no wood which means no english feel, l left and went to mercedes, they have finally lost the plot

[@davidhart2979]

SUVS are old hat now, very soon people will go back to more traditional cars, wait and watch.

[@BrownCarGuy]

Interesting. As I mentioned in my Skoda Octavia review, Skoda's biggest selling model remains the Octavia in saloon and estate guises!

[@ohyesitsme]

It's TATA to jaGuar

[@Phantom-mk4kp]

They should have changed the brand name, at least then current Jag owners wouldn't have wear a false beard and a big hat,, before going for a drive