Рет қаралды 33
The International Pizza Expo & Conference 2024 isn't just about dough and toppings-it's a hub of industry insights and networking opportunities.
Cali BBQ Media Owner and Digital Hospitality host Shawn Walchef attended the event to get insights from industry leaders, like Matt Plapp of America’s Best Restaurants and Rev Ciancio the founder of Branded Restaurant Marketing Summit.
Ciancio echoes this sentiment, stressing that successful participation in industry events goes beyond mere competition. For him, the Pizza Expo presents a wealth of opportunities for restaurants to grow and evolve their businesses, beyond just showcasing their skills.
Felix Bazgan, the Director of Marketing at Cambro, speaks to Walchef about adjusting brand communication to fit the platform. Understanding the nuances of different social media channels is key to reaching and engaging with diverse audiences. Whatever the channel or message, Bazgan preaches consistency
Walchef also spent time with 303 in the Cut owner, Guiliano Raso. Raso’s social media consistency has seen his food truck grow to having lines from opening to close.
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Interview Takeaways:
Networking and Learning in the Restaurant Industry - Restaurant events can be a task. For industry vet, Matt Plapp, events and expos are an opportunity to network with others in the space to stay abreast of what is happening in the present and coming in the future.
Maximizing Business Opportunities at Industry Events - Industry events are much more than a showcase. Rev Ciancio believes if restaurants attend events, such as the Pizza Expo, only to compete, they are missing an enormous opportunity.
Adjusting Brand Communication to Fit the Platform - Felix Bazgan understands in order to have a strong brand voice, businesses need to understand their audience. In today’s landscape, that audience changes depending on which social media platform is being used.
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Episode Links:
The International Pizza Expo & Conference: pizzaexpo.pizzatoday.com/
Matt Plapp Online: mattplapp.com/
Rev Ciancio LinkedIn: / revciancio
303 In the Cut Instagram: / 303inthecut
Felix Bazgan LinkedIn: / felixbazgan
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Sponsors:
DAVO: www.davosalestax.com/influencers @DAVOSalesTax
Marqii: www.marqii.com/ @getmarqii
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ABOUT DIGITAL HOSPITALITY PODCAST @CALIBBQMEDIA :
Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef Sponsored by @DAVOSalesTax and @getmarqii . The weekly series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is also the founder of Cali BBQ Media and host of the Restaurant Influencers podcast on @entrepreneur .
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