Build platform, ecosystems with network effects. Marshall Van Alstyne, author of Platform Revolution

[@PartnerInsight]

📍 In this episode: 0:00 - Preview and intro 0:30 - What is a platform and its difference from an #ecosystem 2:00 - Can your business become a platform or should you join someone else's? 5:00 - Why have platforms gained prominence? 7:30 - Pivotal shift to demand side economies of scale 9:00 - Marshall’s research on types of network effects that create sticky ecosystems 15:00 - Why breaking up tech isn’t a good idea 18:00 - Platform evolution in the next years 21:00 - Demand acceleration in platform talent and where to educate yourself 25:00 - Which B2B sectors will transform to platforms

[@johnchew503]

Read Platform Delusion--the basic laws of economics never change. A Shopping Mall is a platform. Network effects don't always equal profits.

[@PartnerInsight]

That's a good point. John! While network effects don't always equal profits, they significantly increase customer stickiness. And that's a leading indicator of potential profitability

[@PartnerInsight]

Full transcript: www.partnerinsight.io/post/platform-strategy-explained-w-marshall-van-alstyne-coauthor-of-platform-revolution

[@NetQube]

Just brilliant!

[@PartnerInsight]

Thanks

[@muskduh]

Thanks

[@PartnerInsight]

great that you liked it, Glenn