Building A ₹3,000 Crore Food Business!

Airtel Business, in association with YourStory, brings Mavericks Season 3 with iD Fresh Food.
In the heart of India's culinary landscape stands iD Fresh Food, a trailblazing enterprise that has not only redefined convenience, but also set new standards for freshness and quality. Founded in 2005 by P.C. Musthafa, an alumnus of IIM Bangalore, the company embarked on a mission to provide hygienic and convenient food options to consumers.
Under Musthafa's leadership, ID Fresh Foods has evolved into a prominent player in the food industry, gaining accolades for its commitment to innovation and uncompromising quality.
Renowned for its signature idli and dosa batter, the company has seamlessly expanded its offerings to include an array of traditional Indian dishes. Beyond the kitchen, Musthafa's journey from a humble childhood, where he earned 10 rupees a day, to the helm of a 3,000 crore-valued company, speaks volumes about resilience and determination.
In this episode of Mavericks, we bring you the story of iD Fresh Food, which not only echoes the success of its founder but stands as a testament to the transformative power of fresh, preservative-free culinary experiences, enabled by technology.
ABOUT MAVERICKS
Entrepreneurship is not for the faint-hearted. But every now and then, the ones who choose to tread and stick to the path emerge true victors, the brave hearts. They think outside the box, refuse to play by the rules, take risks and have a relentless drive to reinvent and revolutionise the system. They are the Mavericks.
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ABOUT YOURSTORY:
YourStory is India’s biggest and definitive platform for startups and entrepreneurs related stories, resources, research reports, and analyses of the startup eco-system, mobile app developers, and more dedicated to promoting the startup ecosystem
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[@Rahul67200]

Bengaluru is really a heaven for startups and innovative minds

[@shparekh01]

he is the real SHARK 👍

[@jaan5041]

From grocery storeman to multi crore businessman truly inspiring journey.....

[@arunk7183]

It's a great product. Helping me a lot here in Alain UAE 🇦🇪. Other brands from Kerala nowhere near to ID.

[@thewanderlustco.]

Great Decision to not start this business in Kerala. This man is a great Inspiration. Namma Bengaluru is Amazing.

[@explorationsByVFI]

Thank you for interviewing him! ID is my most favourite brand ever because a) they managed to nail the taste & texture of karnataka-style idlis & dosas that I have fallen in love with & b) they don’t add any preservatives which is quite evident looking at their expiry dates, plus they are so easily available! PC Mustafa is a huge inspiration and also a boon to so many Indians who don’t have the time to make batter from scratch but can’t do without their idlis & dosas! Huge respect!

[@razk2557]

Also, his son is Anti-Hindu who made Cow urine jibes on Hindus.

[@adulsankar28]

Idly Sambhar dip from Bangalore restaurants. Muah.... Love from Kerala.

[@abhinav.amarapuram1013]

From poverty to a ₹3,000 Crore food empire? This video on YourStory is a goldmine of inspiration! Learn about the founder's journey, challenges faced, and strategies for building a successful food business. #FoodIndustry #Inspiration

[@prashkrish1981]

Wow watched a video on ID 10 years back! today they are going public Amazing👌

[@mr.billionaire_76]

Wow, loved the founders clarity on his business and his product and what he's doing Right and what he should avoid doing In his business.

[@EcomCarl]

iD Fresh Foods' strategic approach to growth through product quality, strategic placement, and rigorous R&D is inspiring! 👍 Their ability to balance expansion while maintaining a zero-credit model demonstrates a sustainable business model that many emerging companies can learn from.

[@gunasekarkannan6746]

Inspiring 🌟🌟🌟🌟

[@rajyalaxmiepuri3260]

Nice explantion n plan smartwork n comitment good my god bless u

[@talvianisa4336]

Very useful thank you 🥰

[@girishbambal]

Thankyou sir Apki story mujhe motivate krti hai Kuch bada aur naya krne k liye Aise he video banate jayiye sir jisse hme motivation mile apka channel bhot accha hai

[@MANISHKTANNA]

Amazing products. Specially the medu vada packaging.

[@templogical3095]

Great businessmen

[@birdrex7754]

THANKS FOR EXPLAINING IT SO SIMPLY. I STARTED LEARNING HOW TO TRADE DURING PANDEMIC, BUT THE GUY WAS TELLING ME TO TRADE OPTIONS AND WITH DAILY, WEEKLY OR MONTHLY CHARTS

[@sy-businessconsultancybysh5557]

Well job done Mustafa all the best for your future endeavours 🎉🎉🎉

[@govindgupta6581]

I am a user of this product..it's great 💯

[@anunitukm9716]

Wow, lovely outcome of the video, you guys are executing it really well.. All the best to the entire team.

[@amitavadutt621]

Great story. Wish him luck and success. He is the face of New India

[@rajibmondal9247]

Really inspiring

[@required.]

great story

[@syedmuhammadhammad6258]

Great MashahAllah respect and love from Pakistan

[@kartikeyaagnihotri3947]

👏👏👏

[@asgarq4917]

ماشاء الله

[@mayurireddy8196]

Amazing instant chapati roti parata dasa idly Pizza base business ideas

[@deepak8586]

This man is true inspiration!!

[@jineshshah6165]

👍

[@sravanisiddagoni480]

👍👍👍👍👍

[@whatsnewnow4469]

Video editor 🔥🔥🔥

[@madivadanswami6209]

At present it is not good variety and supply bad quality dosa batter and parota is also not good in taste. Once these people earns money and familier in the market they will not conducting quality as it is the workers who don't have interest to provide necessary quality foods.

[@valboolin3538]

Про батончики знают всё эстончики

[@bharathiwadhwacp9825]

NOW QUALITY BAKWAAS IN MUMBAI BOUGHT IT NOT WORTH IT AVOID PROCESSED FOODS

[@nitishgaikwad98]

I concur that the existing *educational system* or college *dropouts* are *wrong.* If your firm fails for whatever reason, having a *completed degree* leads to a change in *employment,* which allows you to *use loans and funds+ savings* to launch a new business. Ex - Which Unsuccessful business did the *MBA Chaiwala* launch after graduating from college? By establishing a business under the guise of a degree, totally wrong impression.

[@GREENVIEOS]

worst quality.....they are using public need for their greed

[@rahulshaw3120]

Useless business, he is making business and stupid people losing their health, everyone don't play with your health with these processed foods, eat right and stay blessed 😊

[@SP-sn8qg]

People say that this company employs Muslims only and ladies. Sharia model Also rumour going about the quality of food, like additives not vegetarian, and anti fertility. If it is true really worrisome.

[@krushang933]

That text sound is so irritating !!!!!!!!!!!!

[@Travel-zg6dc]

When others give idly batter for Rs.50 per kg, ID charges Rs.110 per kg. Why not he will make crores. Don't support exploiters. Let the crores he makes take him to hell

[@Travel-zg6dc]

Very costly products. What is the point in exploiting Middle class and making crores?

[@vikasrajak3270]

Hi Ipsita mam, u look very stylish on ur blazer , from whr did u bought this ?? Bcoz actually we sell same kind of BLAZERS - please GOOGLE LETS WEAR INDIA ❤