Building a brand from SCRATCH (brand strategy and logo design)

Welcome to my NEW series, Building a Brand! I am so excited to take you all with me through this process of building a brand from scratch. This brand is a new branch of my business called, Curated Collective Co. I will be taking you all with me through the process of designing the community, the logo, the apparel designs and more. I am really excited to show you the steps needed to make a brand come to life. Stay tuned for the next episode!
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0:00 episode 1
0:42 introducing the new brand
3:16 business naming
5:30 mind map using Scrintal
11:51 creating the community
15:45 choosing a community platform
18:12 inside the community
18:50 branding reveal
20:45 t-shirt designs
24:36 hiring a launch strategist
26:20 prepping for brand photoshoot
29:00 photoshoot mood board
31:25 t-shirt samples
35:00 editing apparel design
36:02 what next?!
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#graphicdesign #branding

[@andriavdesign]

“My mind is all over the place, every day all the time” …FELT THAT!! 😂

[@MeganWeeks]

HAHA glad I am not alone 🥰

[@dnewnrg]

For the canvas art you could do print on demand sample and that would be cheaper, it should 🤷🏽‍♀️

[@jessloryn]

I am currently working on building myself as a freelance designer and have been LOVING your content on all platforms.

[@MeganWeeks]

aw thank you so much!! appreciate the support ☺

[@Barbara4ox]

Take care Megan. So nice that you love yourself and Respekt your boundaries at the moment! Best for you! 💎💛

[@ClarinetsForever223]

So excited for this series!

[@ShesMyMuse]

This is so exciting!🙌🏾 I'm glad you've created this series to take us along with your journey. I am excited to see all your ideas and continue learning from you.

[@MeganWeeks]

Yay! So happy you are also excited ❤️

[@nicoletouzan3931]

This is so fun!!! Love the Curated Collective design and all of the value/goodies you’re including! So exciting! Thank you for documenting 🙏

[@MeganWeeks]

Glad you are loving it, thank you so much for being here and watching ❤️

[@DigitalNomadResources]

GREAT JOB!!! love the clothing Cant wait to see your progress

[@MeganWeeks]

YAY! Thank you so much, can't wait to take you all with me!

[@happyndesign]

Thanks for posting this 🙌This couldn't of come at a better time! I am starting my own design / web studio and freelancing. Been looking up to your amazing brand and work while in the early stages. Its definitely way harder when you are your own client and the designer too vs a client helping give their direction so this BTS is so helpful!

[@MeganWeeks]

Yay! Glad we can work on our businesses together! It definitely is more tough alone but we got this ❤️

[@Barbara4ox]

The white Hoody looks so pretty 😍

[@embodiedbranding]

Yessss so HAPPY ABOUT THIS SERIES❤

[@MeganWeeks]

YAY! Thank youuuu for being here ❤️

[@AnkitKumar-fw6ix]

hey meghan how are you doing. i just bought a new MacBook pro 16. i want to know what mouse you use and if you use apple mouse then how do you zoom on photoshop and illustrator. thank you

[@alexandratracey8252]

Get a large sheet of blank paper and create the artwork on that before you use the canvas. You can then use it as a template and not be so afraid of the canvas. The other option is to create the artwork digitally and then print it on a sheet, wallpaper, or blanket. :) And I love, love, love the design on the clothing!

[@MeganWeeks]

so smart!!! I am going to try that. thank you so much ☺️

[@nursyazwani6300]

This is so wonderful!

[@MeganWeeks]

Thank you! 😊

[@ClarinetsForever223]

The logo and tshirt designs are gorgeoussss.

[@MeganWeeks]

Woooohoo! Yay glad you like it ❤️

[@BigRobAustria]

Cool Video . Glad I found your channel.

[@MeganWeeks]

thank you for being here!!!

[@dramaspice07]

What tool do you use for screen capture on your laptop?

[@MeganWeeks]

Loom :)

[@yannarbnl]

Hey Megan! Is the curated collective going to be separate from the existing course community? What will happen to the course community?

[@MeganWeeks]

hi!! I will have some announcements coming soon about all that 🙂