Building a Brand Through Community with Dax Shepard & Kristen Bell | SXSW 2023

Creating, producing and selling exciting products isn't enough anymore with buyers having more choice than ever. Today’s consumer needs to feel connected to a brand's values, mission and personality. They want to be a part of an open space to join forces; a member of a community of like-minded advocates who are sharing a similar journey. There’s no more connected experience than that of parenthood. It’s hard and near impossible to do alone.
Join Kristen Bell, Dax Shepard and Erica Buxton as they talk about building their brand, Hello Bello and how focusing on community first and their day one pledge to be a part of life’s messiest, stinkiest, most unmissable joy has birthed their award-winning company to category leadership. The inspirational discussion tackles inclusivity, transparency and the power of giving back.
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SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, this year’s online event features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
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[@leahkmarshall]

"Do not look for your missing puzzle piece. It does not exist. You are not an almost finished puzzle. You are a mess and you find someone else who's a mess and you both handshake and agree to work on it- that’s it. I'm sorry to make it unglamorous but you don't need your perfect match- you need someone who is simply willing to work on it." ~Kristen Bell

[@fatboyannie]

Thank you for caring!

[@soniapaega1837]

I can't even deal with Dax's transformation. Like, this guy is such a story. Hot AF too.

[@ncard00]

How come he looks so much older now than he did on Ellen for instance?

[@JasminegreenT]

Good people 😊

[@AndrewsOpinion15]

KRISTEN BELL LOOK GREAT AT SXSW 2023 !!!!

[@Osiwan960]

Dax looks very strong and manly with deep voice then he flicks his hair & crosses his legs like a chick lmao

[@dominiquemall9014]

I am Sorry Dax does not look healthy and he is on some kind of stuff he is too hyper

[@garybeltrand5802]

Yeah, he does look like he's been living the rough rock star life here, not the stable dad/husband life. Maybe he does a lot of work/activities outdoors, looks like the sun is leathering him up a bit. They hyper-ness and casual clothes are probably just the eccentric carefree comedy guy in him. He's always like that, just seems a bit odd in this "diaper discussion" setting.

[@GiaBlinks]

He's nearly 50, it could just be genetics. Physically, I think that he looks better than ever. Personality wise, I think that he's naturally an extrovert. He's probably just feeling the energy of being on stage, and has a drive to be entertaining and knowledgeable. It's a unique personality type that's useful in this world, but can be annoying to some. Obviously I don't know him personally, it's possible that he relapsed, but I think that's just who he is.

[@Sesly116]

Kristen def did a whole 10-step regimen before showing up here, and Dax just woke up. and he looks like it. and that is upsetting. there is NO reason he needs to look like a dried up raisin. respectfully.

[@Sesly116]

This is a real world barbie ken sawp message.

[@TheRedStateBlue]

i love how people who're already extraordinarily wealthy like to tell regular folks how to do things... i'm getting some real ivanka vibes from this. just a complete disconnect from reality.

[@sd1349]

Is Dax Shepard nervous? Are is he just craving/stealing attention in this first world problems conversation?

[@eos1309]

I think he just a little awkward here probably bc it’s live, but not like late night with people reacting more to jokes and stuff. Like the interviewer told a joke in the beginning and there was dead silence from the crowd. So probably just weird energy is my guess ¯\_(ツ)_/¯