Building a Scalable Sales System with EOS Principles | Steve Heroux

Steve Heroux, founder and CEO of The Sales Collective, recently joined a LIFT Integrator Community™ meeting to share his insights on how to build a scalable sales system with EOS principles.
He focused on redefining professional selling by challenging conventional wisdom and addressing common sales challenges faced by Integrators, such as poor leadership, unrealistic goals, and inadequate coaching. Harrow emphasized the significance of the "Capacity" aspect of the GWC (Get it, Want it, Capacity to do it) framework, advocating for a tailored approach to sales management rather than relying on average metrics.
He also highlighted the importance of personalized learning journeys through the introduction of a Sales DNA test and an AI-driven customizable training platform, moving away from one-size-fits-all strategies.