Building the conditions for service design at HCD UAE Meetup in Dubai

Join us for an in-depth exploration of why service design projects often fail, led by Afsa, who will share her personal journey in building the necessary conditions for service design to thrive.
What You’ll Gain from This Talk:
Insight into the common reasons why service design projects fail
Strategies for creating the conditions needed for successful service design
Practical tips for your role in service design, whether you're a designer, researcher, agency hiring service designers, or a sponsor (client)
About Afsa
Afsa is a Lead Designer specialising in design strategy, service design, and user research. She is motivated by the belief that design can significantly impact and shape people's lives. Currently, Afsa is working as a Service Design Lead at Tribal Experience, where she is transforming services in the UAE. With extensive experience in creating value in the UK across various sectors-including central and local government, charities, healthcare, and the private sector-Afsa is deeply committed to shifting the power dynamic from service providers to the people they impact, striving to create a more just and inclusive world.