Building the Vegas Golden Knights logo

What makes a great logo? How did the Golden Knights land on theirs? Sportsnet and BMW take you inside the process.

[@MrJordwalk]

The Wild have the best logo in pro sports as far as I'm concerned, objectively a masterpiece of graphic design. They chose a very difficult concept to express in a logo, but whoever designed it is a creative genius. I can tell its a bear's head, but having the sun as the ear, a shooting star as the eye, a river for the mouth.... simply brilliant!

[@10.11.9]

Cole Jordan Good call. I just don't like team names that aren't plural.

[@brendan4184]

@@10.11.9 it is plural

[@marquism1799]

I bet all these comments from 8 months ago would never imagine the Knights would go off to the Stanley Finals. Amazing. Go Knights go!

[@L.vegmadekid.V]

And now Stanley Cup Champions 🏆

[@robertdoran7387]

Excellent video breakdown of the creation of the name, shapes, design, colors and details of this Vegas Born team brand. Thank you so much. ❤

[@Rebels702lax]

That's really cool seeing all the detail that went into the jersey along with the logo and color wave. Great job!

[@donackerman4529]

Solid report. Love the backstory on the name, colors, & logos

[@liamsergeant355]

Love the logo, love the jersey, love the team. They did an amazing job

[@tjmmatthews2930]

i love the new team Logo, team name, Mascot everything about the Vegas Golden Knights, Courage, Valor,| Strength, Chivalry etc

[@brendasnider7158]

What a team western conf. finals unreal for the first year.....

[@MrFelixify]

Coolest logo, best looking jerseys. and hottest team in the league :)

[@trevorjacques5287]

That video was extremely well done and the team did a great job on the design work.

[@thevigils6386]

Glad vegas finally got a pro team. They needed something to anchor them as a city. Great jersey and logo.

[@EvaFleming]

“Something unique, something forward-looking, and a team of the future.” Well I’d say that’s spot on. Finished fifth in the NHL. Top five in attendance. Pacific Division Champions. Swept the Kings in the first round of the playoffs. Beat the Sharks in six in the second round of the playoffs. Grounded the Jets in five. Western Conference Champions. And we’re four wins from a #CupInOne

[@joestewart8914]

Interesting video. The Pittsburgh Penguins gave their Vegas Gold color to VGK and adopted as a replacement the yellow gold of the Pirates and the Steelers so that VGK could have their unique shade of gold which, even in Pittsburgh, was referred to as "Vegas Gold". The arena seats where the Penguins play still have the Vegas colors. So Pittsburgh donated a lot more to Vegas than Marc-Andre Fleury, James Neal and Ryan Reeves. The result of a survey during the Stanley Cup Final was that 75-80% of Pittsburgh was rooting for VGK to take the Cup, only partly due to Pens being trounced by Caps in the 2nd round of the playoffs.

[@iBrowneye126]

Great logo, great jersey and i‘m sure Vegas has more fans then the other desert team, no doubt about it!

[@SulliverVittles]

Buncha butthurt hockey fans in here. Love the logo. Being from an area with no local team, I might just become a VGK fan.

[@jackoats4911]

Sulliver Vittles did you? You should've. It's a fantastic team, and this team means the world to all of us here in las vegas

[@magoosalazar7840]

Sulliver Vittles honestly tho, my city doesn't have a team so i have followed then the entire season

[@Morphical]

Sulliver Vittles where we live we had a local pro team (echl) their last season was 2015-16 our area got over it but I miss them

[@nadaesfacil]

@@jackoats4911 I'm A Raiders fan that followed them to Vegas. I'm very much a Golden Knights fan now too. They got me into the NHL.

[@kellenc_]

Here after Seattle’s team got announced...

[@coolnhlfan1]

"Bring back Quebec!" NHL:

[@EveryoneIsAnIdiotExceptForMe]

Yeah! And Hartford!

[@ArtursJ]

NHL wont bring back Hartford nor Quebec. Nobody would even go to Hartford games.

[@scoolya1448]

Masturbating is my hobby why not quebec

[@HermaphroGynandro]

Why do they keep the Coyotes around?

[@linkan91H]

I am going to try and catch alot of Vegas games this season, will be hard though with the time differences since I liv ein Sweden but I am very excited!

[@queenofyeay]

Well, if you HAVE watched a lot of Vegas games then you've had a lot of fun!

[@tylerwaldner9288]

Oh damn I thought the start was an ad

[@KiwisCovers2112]

I thought they just chose a reject logo from NHL 17.

[@MrTUBEular10]

This was good.

[@leoberget750]

We loved the logo❤️

[@johnthomann5737]

Very cool

[@ethanm2706]

At 12.35 he says that players eyesight doesn’t go above the leg but if you’re in the nhl then you should be able to keep your head up

[@hyped_fx948]

Nice vid

[@IamJuniorMusic]

Quebec desserves a team, not to say las vegas hasn't been a good fit. But please bring hockey back to Quebec. A city that is OBSESSED with hockey. Every game will sellout

[@hectorvega621]

IamJunior Love their design. I'm Hispanic American and hey I want to see a Hockey team in Quebec.

[@beebuleeboobulee]

IamJunior quebec isnt a city...... its a state.....

[@IamJuniorMusic]

MDB there’s a city within the PROVINCE of Quebec called Quebec City you idiot

[@irepphoenix6753]

The old coyotes logo is the best in the NHL. Please make that as a primary again.

[@dmakk767]

The winged wheel is the best

[@catherinelynnfraser2001]

The Flames have an awesome logo and the Knights are doing well too

[@timothyniemann5407]

3:05 Ohhhhh, now I understand why everyone loves the Flyers logo. Whoops.

[@edzeljereza8234]

LOL! reading on all the comments from 8 months ago hatin' on VGK....how do you like us now?.....well I guess it won't change your perception but we're on to the second round of the playoffs.

[@myerscarmy]

Edzel Jereza and now the 3rd!

[@jacobeberhardt1649]

I'm sure this hurts Columbus fans.

[@dsafasdfsdaful]

Stanley cup finals 😏

[@jordandunn7938]

Edzel Jereza Sorry dude but the logo still sucks. No disrespect for being in the playoffs though.

[@handmeadozenbeers8655]

@@jordandunn7938 please... Have you seen your profile picture? LMAO you cant talk

[@brettshelton9654]

All of the logos mentioned such as the Yankees, Red Sox and Dodgers are associated with winning. They aren't viewed as great logos for what they are, they are great logos because those teams have many titles with those.

[@ScoobyDooIsDead]

Uh no, they’re simple, classic logos. They’re timeless. Most older baseball team logos are timeless.

[@heybud8169]

2020 re-watching the best team in the NHL

[@kelton8861]

What do you guys think about Seattle getting a team? A name? Logo? Colours? I think something with blue and green like many of their other teams.

[@zoedilks9798]

Seattle Krakens

[@MasonCookMrFamous]

@#TEAM TRUMP But would Columbus allow for that to happen?

[@MasonCookMrFamous]

#TEAM TRUMP My main thing was just whether the Blue Jackets would make a Cleveland team pay territorial indemnities (like the Islanders do) or if they would be a unique enough market to not have to. Not familiar with Ohio sports, but the Jackets seem to market themselves as the team of all of Ohio from what I can tell.

[@brendan4184]

@@zoedilks9798 hmm

[@byfirebepurged_930]

thought they just took a standard "warrior" logo from a local high school football team.

[@SheckleRFan715]

U must be a knights fan. Bleed gold and black

[@yuh.favorite]

@@SheckleRFan715 yeah I bet he’s a knights fan. I can tell from the pfp

[@Dr_Doc]

I think vegas just used to nhl 17 costume logo design option

[@jakecave9570]

Doc Costume?

[@MattyJBayBay]

Like Toronto

[@LoneWoIfPack19]

I like the logo....but I still think the Blackhawks have there best logo, hands down

[@grey2817]

Kyle Mullins nah. if a child can’t draw it from memory, it’s too complicated, which is what the Blackhawk’s logo is. no hate, just saying

[@bertlee3470]

The sweater looks more like a costume than a uniform. Like most all early logos and colors, I'm sure this will get tweaked or dropped altogether in the future.

[@scotttaylor5928]

Should’ve been the Las Vegas Dealers

[@chiefskingdom5853]

GO KNIGHTS GO

[@discreteentropy]

The major fail is that Nevada is the "SILVER" state while California is the "GOLDEN" state. So the "Golden" aspect was not originally accepted by the locals, but winning has a way of changing minds.

[@AlphaDog0303]

Nevada is the largest producer of gold in the United States

[@GoolySernod]

Cool

[@benny_bricks714]

Everything came out good except they could lose the red stripe.

[@sallahmanessour7356]

If we return the logo Hartford Whalers we could have the Hartford Mustache

[@EvanMerson]

Quebec Nordiques

[@EveryoneIsAnIdiotExceptForMe]

They will come back really soon

[@ghl3186]

lego man 5000 winnipeg mite relocate 2 QC becus bettman hate canadian teams he hated relocating atlanta and arizona is crown jewel of nhl

[@ArtursJ]

LEGO MAN 5000 No they wont.

[@poisontaco55]

G HL no they won’t. First of all Quebec doesn’t have an arena. Second, there isn’t enough teams in the West for an expansion to the east let alone moving a western team to the east. Lastly, the league can’t force a team to move under any circumstance, teams have to see if they are allowed to relocate, but power for relocation is given to the owners of the team

[@90sNickfan91]

poisontaco55 Yes they do. The Videotron Centre.

[@nintenoin8916]

So how do you make the logo again

[@scotttaylor5928]

The best logo is without a doubt Winnipeg. Reusing the Canadian Air Force Logo and throwing a jet on it

[@zacharypeattie]

Go Knights Go!!!!

[@riptide0611]

Orange...like nothing else in the NHL....... Hmmmmmmm

[@ghl3186]

bryan flores to a colour blind person the habs red might look orange

[@riptide0611]

Bryan Flores haha dude you forgot the Islanders and Oilers and even a shade for the older Panthers. I've been a fan since 93...day one. And btw, they were technically JADE and EGGPLANT. see? I can make words bold, too. And who the hell is a bandwagon of the Ducks?

[@davidellis7238]

And don't forget that Philly came before all these teams

[@MrCocoQuick]

am i the only one realizing that the Logo is more of a Greek hoplite helmet not a "Knight" helmet? o.O

[@keetonschaff1359]

Drinking game: drink every time he says “uh”

[@scottbuchanan6425]

What's pretty funny is when the guy who obviously never played hockey before talks about the sock colors and how they are important to the player because that's how they identify other team mates but to bad that's totally not true because pro hockey players skate with there heads up so jerseys are completely visible.

[@micahthegamer3770]

Can somebody tell me how to make the Jerseys in NHL 18 i want to recreate it

[@90sNickfan91]

A city doesn’t just have hotels and shops

[@keithiomusic6378]

Lol y'all hatin but now they breathin down tampas neck in the standings

[@CharlieND]

Karma hurts

[@auschwins1507]

Keithio Music One more game and we are number 1 again

[@globalhockeyleague1491]

It looks like something out of the EASHL.

[@OfficialKotaco]

Now bring the NHL to Houston, bring back the Houston Aeros

[@embodingsnow6727]

looks like a bad emblem from COD

[@matthewbarnaby9819]

Since when did jerseys "sparkle".

[@queenofyeay]

Hey, I LOVE my Marc Andre Fleury jersey... in person the jerseys look more badass than they already did on TV. It was time for something different in the NHL, the sparkle fits Las Vegas.

[@michaelcohen6187]

why is this logo a spartan helmet and not a knights helmet?

[@spaghetticowboy8228]

Michael Cohen it’s a “V” for Vegas.

[@GoudaGoudaGouda]

You messed up adding the word golden to the name. Las Vegas Knights sounds more fluent and LV or LVK looks much better than VGK

[@CTeves97]

SupaQuestionMark no way how stupid would that name be?

[@ryanescobar8980]

Um hello... white sox!? I’m also upset re refers to Boston as the Sox when Chicago’s team was created first

[@mrbootz74]

Nashville Preds

[@bertlee3470]

Please please change the name to "Las Vegas". " Vegas" sounds so cheap. Only tourist calls it that. If locals do, then shame on them.

[@SAHogan-ih3bo]

author of THE JANNAH FACTOR at amazon.com books sez: Great, bold, intimidating logo... gray as a nice, original color contrasting nicely with gold... and those "shoulder star" thingies I finally understand. Now for the bad news: A textured, glitzy sort of gold that looks like something Liberace would wear... red that comes almost out of nowhere and really doesn't belong... the striping generally has a boring, clunky look to it. Overall grade: "B," with a great logo and interesting main color offset by glitz, texture, and unimaginative striping.

[@emmaduncan2991]

still better than the Av's logo

[@victoriadixon5521]

No Quebec, but hey I'm sure las Vegas will be more crazy for hockey then CANADA!

[@EveryoneIsAnIdiotExceptForMe]

No one can beat Canada for whos crazy for hockey . Canada all the way! Except Chicago

[@victoriadixon5521]

LEGO MAN 5000 Amen brother

[@SulliverVittles]

They almost sold out their first pre-season home game, and Vegas has no other national sport teams. They are going to make money.

[@dmjsra04]

Victoria Dixon and vgk continue to sell out at home. Lol

[@haydengodek2134]

Victoria Dixon Quebec didn’t get it cause of issues with money

[@90sNickfan91]

THE NHL NEEDS TO EXPAND TO MORE CANADIAN CITIES, ESPECIALLY QUEBEC CITY!!!!!!!!!!!!!.

[@MrFresco702]

Go VGK

[@SoldierXfreedom]

Seems like they just wanted everything on the logo to symbolize blank instead of actually making a good logo. You can see by the types of logos he chose all have letters in them and are really simple.

[@UndeadArmyGen]

The uniform would be better without the red stripe. It's just there and throws it off. Might just be me tho

[@EvanMerson]

Qt 88 your right too much American teams so bring back the back

[@helixgaming-gamingvlogskin6630]

Not %100 percent true loving instantly because I’m a devils fan and didn’t love it for a long time till I loved the team then I loved it

[@BadBoiFilms]

This is the move that finally gets bettman (the man who is single handedly responsible for no Canadian team winning the cup since his tyranny began) fired

[@ghl3186]

quebec is in canada your point is moot

[@cd5148]

I'd say terrible management/ownership in Edmonton, Toronto, Ottawa, and now Montreal is responsible for that.

[@ambrose788]

BadBoiFilms haha no

[@victoriadixon5521]

I'd rather have Hartford

[@UberLoaf]

Victoria Dixon Colorado's ECHL team draws more fans in than the Hartford Wolfpack do. Hartford isn't a hockey city anymore.

[@blessedchild2862]

Victoria Dixon exactly!!!!!!

[@MuneyJordan23]

true Wolfpack attendance sucks and they cant compete with NY/MA hockey market by a long shot no one in CT cares like they say they do .

[@higgs31]

is that the False Prophets beat sampled throughout the vid?

[@vancitycanucks]

Watch Magneto, steal Magneto's helmet. Done. That how it went?

[@mathiasfonzovs9105]

bill foley or what ever is a walking meme

[@ghasper660]

Especially after his expansion team is 3 rounds deep into the playoffs with no sign of stopping

[@maaxa3766]

VegasNet

[@michaeleast4979]

ATLANTA!

[@JFERG229]

NaVAHda? Where's that?

[@Pianoplayer1311]

I was looking for this haha

[@akkros707]

3:35

[@josevitorino1533]

Kraken vs Golden Knights

[@YarkiK]

TIL VGK inspired by Zawisza Czarny

[@michaeldeemer6898]

Why would you call a city “Vegas” as a city name

[@joedigger9919]

Michael Deemer It's mainly a local thing. Hardly anyone here calls it Las Vegas. Als9, in TV and movies characters typically say things like "Where going to Vegas BABY!!!!" Tourists do as well. Some years ago I was visiting a friend in Florida and on the flight back, as we got closer, people would say "Man this is my first time in Vegas," and even the annoying as he'll "YEAH!!!!! VEGAS BABY!!" So yeah, it is called that by many.

[@hindsy3472]

Because that’s what we locals actually refer to it as.

[@liduck52]

Is Tampa Bay a city?

[@keechy1551]

They've could have went anywhere in the new expansion. Quebec, Seattle, Wisconsin, or any other Canadian city. Not to mention, what about all these teams that are either A. struggling to bring in fans or B. struggling to bring in money? Not to mention, they could have promoted the NHL at the Olympics, but nope. This league is a joke

[@EveryoneIsAnIdiotExceptForMe]

Both but I had to chose: B. Struggling to bring in money because the Coyotes, Hurricanes, and Panthers lose money every year

[@matthewbarnaby9819]

Yup, Bettman is a mindless squid with no life.

[@someabandonedaccount4827]

When gary bettman will get his head out of his has.

[@ghl3186]

rainbow hatbot ass* not has

[@someabandonedaccount4827]

Lol thanks sorry.

[@derekgoulet9532]

900th like

[@stephenbuonopane3411]

symbol sucks colors are ok but silver black purple dark gold wlda bn better ! whats the roster like anyone know ??

[@mustbtrouble]

“Golden Knights” sounds like the keno & midnight buffet special for seniors at the nugget casino!😆 the logos a spartan helmet.Nevada’s the “silver state” 😂so awful.

[@scorpionlok8033]

Let me guess your a sharks fan. Lol. Disappointing fans since 1991

[@chilloutbruh.1503]

Should have been Silver, purple and a dark gold

[@CharlieND]

I like your idea, but I think red would have looked better than purple.

[@bjornssonfilm]

I'm visualising that, and it sounds awful

[@peterchiarelli4326]

THE LOGO IS A SPARTAN HELMET NOT A KNIGHT...

[@peterchiarelli4326]

Vadoosh Skadoosh What do you mean?

[@CharlieND]

Vadoosh Skadoosh It's a spartan helmet.

[@Fiddlestiiicks]

The state is not NUHVAHDUH

[@volcanope]

Why did they have to include the red, it would've been much better without it

[@mickymicky32]

Rushe muzek

[@sallahmanessour7356]

m

[@walk2635]

O

[@swarmbluejay-fortnite2068]

Get Milwaukee u have too got a Wisconsin bring up the Admirals I don’t care

[@ronfroehlich4697]

VGK logo is stupid and their color scheme is atrocious. How the NHL didn't tell VGK that they had to do better with the uniforms astounds me. While I'm at it, the Wild is possibly the stupidest name for a team that I've ever heard.

[@chriswatson4430]

Looks like you ripped off COD prestige mode. To Hell with this whack ass team.

[@bludika]

The dumbest logo

[@handmeadozenbeers8655]

Please... have you seen your profile picture? LMAO