Business of HYPE: Tremaine Emory

"There are many challenges associated with the come up, but what Tremaine Emory (Founder, Denim Tears) has been through over the past few years is an entirely different story. From a lower aortic aneurysm to a controversial and extremely public departure from his role as Creative Director of Supreme - his near death experience brought unique lessons that are still applicable to even those who are just starting out.
On this episode, host Angelo Baque (Founder, Awake NY) and Tremaine discuss subduing the ego, trusting in your brand, and the moral responsibilities of being a storyteller.
This season of Business of HYPE is sponsored by Bulleit Frontier Whiskey.
BULLEIT BOURBON Kentucky Straight Bourbon Whiskey. 45% Alc/Vol. The Bulleit Distilling Co., Louisville, KY. Please Drink Responsibly. "
0:00 Intro
1:34 What has changed in the streetwear world over the last five years?
5:30 Collaborations with luxury brands
9:20 Tremaine’s near death experience
24:15 Angelo, Tremaine, V, the Native Tongues of Streetwear and the importance of storytelling with intention
34:07 Overcoming systemic racism in streetwear
36:52 Jerod Mayo and Robert Kraft press conference controversy
43:47 The one thing Tremaine would have done differently about his Supreme decision
52:44 Parting words
Executive Producer - Kyle Reyes
Director - Jon Fusco
Producer - Alejandra Zelaya, Jenny Fu
Director of Photography - Julius Ignacio
Gaffer - John Izarpate
Grip - Rick Lim
1st AC - Brian Nguyen
Set Design - Lucy Hislop
Production Assistant - Tealoni Butler
Editor - Jon Fusco
Special Thanks
Sarah Schecker
Sophie Schieli
#business #hypebeast #fashion

[@Itmeansgood]

Both of them are a testament to the journey that is creativity, brand ownership, and life balance. I had no idea I needed this. Shouts to both men.

[@Nick-pk5nj]

I love your brand

[@Itmeansgood]

Thanks Nick, we apperciate you@@Nick-pk5nj

[@greylenjosiah530]

Please keep the business of hype going, people are watching and need it. Do not stop it again.

[@whitetpoison]

Yo, Mr. Baque, to be honest, I didn’t know shit about you or your brand before I started watching this and the Sage interview earlier (to be fair tho, I haven’t been too tapped into streetwear these last few years), but I just wanted to say you are genuinely one of the best interviewers ever that I’ve come across-seriously: you’re more eloquent than most in the game, you’re respectful af, allowing the interviewee to take as much time as they want to air out what they need to from the heart while never cutting them off either, the personal bond/relationship you have with the guests also makes the discussions feel so natural & familiar, and you yourself even add a lot into these convos with your insightfulness on just about all topics covered, both in fashion and the real world-it means a fuck ton that y’all don’t shy away from social, political, and systemic commentary, especially without being exploitative and remaining authentic in the process. Plus, u’re Latino tambien which is a huge +++++++. Anyways, I mainly prefaced all that to say whatever y’all have going with this series, plz keep it the way it is rn, and plsssss don’t let the inevitable surge in popularity change anything about it bc it’s most def already one of the best things to come out of the journalistic interview (journalism in general) and even podcast realms. Ironically, here I thought Hypebeast was a product of its past (hadn’t peeped into it these last couple of years too) lmao Manifesting continued success for you and your folks, brother. 🙏

[@annoyedworldco]

Bro what is he talking about talking about he's the best at talking about the African American experience???? maybe the best at talking about black trauma that we've all known about for years... But what black experience is he positively talking about? Stop it.

[@wheresnasty]

This was a great conversation. Shout to Angelo for being the new host too. Good person to come after Jeff.

[@David-jh6kf]

Business of hype!!!! Been waiting years for another interview

[@sewandrip8232]

very spirited conversation. thank you for sharing your experiences and wisdom and great to see you back and strong Emory

[@matheushelvadjian4095]

MOOOOORE OF THEEESE, but pick 2 designers and make them talk about both of their brands, 2 way conversation. Just like this episode, but make it have another hour of them talking about Awake and angelo

[@goslingfaded]

Great conversation, thank you.

[@makeit624]

This is fire all the way around- such intentional convo

[@DEADMANSXDEMON]

TREMENDOUS!!! 🖤

[@thomaspayton_]

love this

[@TyRango]

Great interview. ✨

[@beyonduniquecollection]

Welcome Back!

[@mohamedfofana1975]

Thank you for this candid conversation. It’s great to see and hear from the people who have poured their hearts and soul into some of these major brands. It’s also great to see you building your own brand and pushing your own art and vision.

[@LaJinn25]

Emory is one of the smartest and conscious beings on earth

[@ubrtkthhhhhh]

Nice worn Antique Heriz carpet Sir

[@raisworld93]

ID on Angelo's sweater?

[@willconley2113]

🔥🔥🔥

[@NoInFoo8]

Rip spanto, glad he got his flowers.

[@Nick.DeCarlo]

Real legend 🙏

[@RuQuanSavion]

Is it true Ye’s willingness to share what’s going on helped so many more ppl talk about it?

[@Josh-qw8bn]

TREMENDOUS

[@pepeleyte129]

Tremaine always rocking 45r flannels, sick

[@terrenceblake3216]

BoH . GOOD LOOKING FAM

[@Pedroepacas]

First time seeing an artist say "I'm not an activist, i'm a commercial artist" while 99% of artists nowadays love to be seen as a empathic activist hero

[@OY3AH2023]

⭐️⭐️⭐️⭐️⭐️⭐️ “ take a break “

[@OY3AH2023]

BEE STILL 🖇️

[@EscobarRich]

Escobar Rich Cesar Boogotti Watching close

[@Revengex19999]

Pack it up gang

[@adethedesigner]

west africa to the wurld

[@danmarsh6519]

Is Supreme based off of black and brown culture?

[@danmarsh6519]

@@BradPitts it’s a skate brand though? How is that exclusive to black and brown?

[@Americansikkunt]

This channel censors comments.

[@mrcan0127]

🇳🇬🇳🇬🇳🇬

[@JBlizzyFan]

Tremendez

[@Jesse.Wilder]

Anyone have ID on Tremaine's shoes?

[@jeanlondono4509]

Bb salamom 16s

[@Jesse.Wilder]

Nah im pretty sure they're Hoka's@@jeanlondono4509

[@basilgreenslade5471]

Hoka kaka 2 gtx

[@lasoul680]

I’m sick of the “begging” conversation

[@mbamboshsanele6733]

TEDDY SANTIS PLEASE

[@kevinpineda9724]

What kind of doc martens Angelo wearing ?

[@MetaMan09]

4:08 basquiat was in rap lyrics before contemporary rappers were using his name in songs, that’s why Tre was lookin at him crazy when he said that lol I hate when non black ppl talk about our culture (rap, and streetwear, which was called urban wear because specifically black ppl were wearing it, it got called streetwear so white ppl and non black ppl could be apart of it)

[@sherrodwright999]

There’s alot of error in your comment. Black and brown people built this culture my friend. Whether you view it as urban wear, streetwear, Hip Hop whatever it was built off of the backs of Black and Brown people. Sounds like alot of projection in your comment.

[@MetaMan09]

@@sherrodwright999 unless you have new information I haven’t heard (which I actually would love to hear I’m a historian myself of the culture), then my story lines up, I’ve spoke to the creators of this culture my self in person and in dms and they all have came back with similar stories and ideas 💯 not sayin brown ppl weren’t around but we started this shit, from Willie Smith to Dapper Dan, you can’t name anyone else’s culture that was at the head of this family

[@luckylu1988]

you print flowers on levi jeans oh shut up

[@MoMAPS5]

"MoMA PS5"

[@BEWRLD]

Idol Hurtworldwide Next 🙏🏿

[@tibabas_]

smh..

[@Yo_AliRez]

QUEENS STAND UP

[@Twigmf]

Creativity definitely matters but a lot of this shit is just lame ass who you know

[@thepolymathacademy4891]

Yes, both there brand's are trash

[@refused1]

yall should buy a NFL team then

[@blessed-tony]

still so clueless as to why the whole community hates this man

[@princeparker8797]

He put a bunch of rascist shit on supreme shirts and called it "art" Then got pissy when he got fired.

[@Americansikkunt]

He’s basically a woke white liberal lady.

[@mrcan0127]

They don't hate him. He was a creative director at Sup and it wasn't a beautiful marriage.

[@Americansikkunt]

He’s a woketard

[@Americansikkunt]

@@mrcan0127 yeah, who would have thought Marxist ideologues and skateboarding don’t mix

[@user-rk9gf3tf9w]

ah yes so much wisdom from the creators of two of the most garbage brands in existence

[@gunplakiwi]

Name some good brands, just curious

[@user-rk9gf3tf9w]

no lol@@gunplakiwi

[@gunplakiwi]

@@user-rk9gf3tf9w Because you can't lol

[@whatfleshmeanstoskeleton]

🍷

[@SugarDaddyScottie]

bring Jeff staple back!

[@SugarDaddyScottie]

this guy aint talk about nothing.