Why Food Commercials Cost Hundreds Of Thousands Of Dollars | Big Business | Business Insider

[@shadi5885]

This guy is actually super nice, I once randomly DM’d him to ask how he pulled off a specific shot as we needed to accomplish something similar, he dm’d me back with an incredibly detailed breakdown of how he did the shot and wished me luck. Also told me to reach out to him again if we needed more help, didn’t even ask for “consultation fees” or anything of the sort

[@jamesandus]

that's really awesome! he looks so familiar to me

[@allison257]

So cool!

[@Renasense]

The guy is a legend!

[@prasantht7660]

I met him, really nice guy

[@AirQuotes]

That's hoe you know he's the real deal.

[@SuperYellowsubmarin]

Now imagine if the fast food industry put the effort and dedication of this guy into actually making genuinely good food !

[@chris-dd6uq]

That would cost a lot of money wouldn't it?

[@carlmccallister1059]

@@chris-dd6uq no it takes employees theat give a damm

[@captainharlock3998]

@@carlmccallister1059 If an employer expect me top do a picture perfect burger every burger, I'd do it only if I'd be paid $35 - $40 an hour. Then we can speak about making an actual effort. It all goes with the pay. "Passion" has no place when pay isn't there.

[@luciel3893]

@@carlmccallister1059 Yeah and for employees to give a damn and also make good food, they'd have to be actual trained chefs who are paid a fair wage, not high school students paid 8$/hour. This isn't some crazy thought experiment lol just go to an actual restaurant.

[@Shakrii]

I am fine with picture perfect advertising, I just want a requirement that what you see in the add is what you could theoretically get, ie the quantity, amount and same type of food showcased (not necessary what they actually use). Always get annoyed at the use of Romain and thick slices compared to the iceberg and barley there existence.

[@0hmen]

"filming one 30 second ad can cost hundred to thousand of dollars" Me with ad blocker:

[@grapehool]

Oops

[@arnoldnkwasiibwe8648]

not hundred to thousand but hundreds of thousands😅

[@pansexualdickhaver6878]

@@arnoldnkwasiibwe8648 yeah. Big difference lol

[@lyndonlives638]

Eh, the way I see it, if you use an ad blocker then you're probably less likely to even be the kind of person they're looking to target with these ads anyway. They'll find some other kind of way to influence tech geeks like us. Like for example, even this great 'making of' has made me weirdly hungry for a Whopper! 😆

[@snowjae9380]

Thank goodness for the adblocker or else I’d gain more weight!

[@Volkaer]

Meanwhile, the local food truck just takes a camera photo of their food the morning before they come out, which looks frigging amazing, exactly like what you get when you order and taste delicious AF.

[@Novastar.SaberCombat]

Yup. But nobody cares.

[@Cocytus127]

@@Novastar.SaberCombat I do.

[@Skunkgasm]

yea but do they provide slo mo footage of lettuce falling? a pepper getting blasted with spices usibg a canon? didnt think so

[@Skunkgasm]

@@Novastar.SaberCombat so you come to the comments to not care got it

[@xanderplayz3446]

⁠@@Novastar.SaberCombatI do, what do you mean?

[@BobbyDukeArts]

This is why I feel ripped off when I received the real food from a fast food restaurant. It never looks anything like the glamor shots, because it never could look like the glamor shots.

[@nightmarebear7880]

Bobbyyyyyy my man! Surprise finding you here. Love your videos.

[@mrnateford]

This is such a... normal... response. Fascinating.

[@blue33x]

@@mrnateford ??????

[@rsporsche]

Well, the back side of the burger still looks like what they serve in the restaurants!

[@ButtChugDoug66]

@@mrnateford ? Smh

[@Noname-jq8ec]

“There’s a lot of different jobs that my guidance counselor did not tell me about” love that.

[@1.4142]

Though this would count as flipping burgers for a living.

[@mbbno]

Guidance counselors are generally pointless.

[@topogigio7031]

@@mbbno For Zoomers that are going to be trash pickers their whole lives. Millennials got the jobs we want because we went to college. Try it, it costs 50% or less than what it did when we enrolled, and we still got the education.

[@mbbno]

@@topogigio7031 huh? What is your point?

[@reidflemingworldstoughestm1394]

His guidance counselor also didn't say anything about pimping.

[@dedhampster4730]

For those saying they wish the fastfood meals looks like they did in the commercials, seek out your local chains or mom and pop resturants. We have a small chain sitdown resturant here that served burgers, wings and a few other things. They offer fries, but make chips from scratch too. A burger meal will cost you $10 on a call in to-go order and looks amazing and tastes amazing. I could spend the same $10 at a McDs for a "premium" burger and get a smaller, sad, soggy burger. Support your local businesses. They actually want and care for your patronage and usually give their employees better scheduling and pay too.

[@abmtz8537]

Good restaurants don’t really need much advertisement. Word of mouth is usually enough.

[@LordOfElysium]

THIS.

[@joekresan8990]

Well don’t drop any names, word of mouth and all that. Helpful.

[@Leo-gt1bx]

McDonald's is vile.

[@sillidill5227]

Agreed 👍

[@suadzakaria926]

"Hey fellas that's my ad" *SKIPS IT * 💀

[@VITAS874]

😂

[@kylierussart]

This is fascinating and also ironic that the more edible it looks the more inedible it is!

[@rgerber]

that burger needs more paint and glue

[@MisterDenisTT]

if fast food was actually edible... xd

[@kylierussart]

@@MisterDenisTT yeah I know and it’s expensive too

[@dove3853]

Remember that the Lord Jesus Christ died on a cross for you because He loves you so much. He then rose up from the dead three days later. The Ten Commandments are called the moral law, (most of us are lying, thieving, blasphemous and adulterer at heart) you and I broke the law Jesus paid the fine that’s what happened on that cross. By believing that Jesus died on the cross and rose up from the dead 3 days later and not just confessing your sin, but also repenting of all sin you have done and putting all your trust in Him in prayer, He will grant you everlasting life as a free gift.

[@dove3853]

Remember that the Lord Jesus Christ died on a cross for you because He loves you so much. He then rose up from the dead three days later. The Ten Commandments are called the moral law, (most of us are lying, thieving, blasphemous and adulterer at heart) you and I broke the law Jesus paid the fine that’s what happened on that cross. By believing that Jesus died on the cross and rose up from the dead 3 days later and not just confessing your sin, but also repenting of all sin you have done and putting all your trust in Him in prayer, He will grant you everlasting life as a free gift.

[@dfhdf4214]

This is really impressive and I'm glad they have jobs BUT part of me wants fast food companies to be forced to only advertise what you literally unwrap at one of their stores made by one of their employees. Get the best employee and best by-the-book quality standards you can but unless you're showing me something ready to be eaten unwrapped from the restaurant itself it just seems like a blatant lie.

[@redeyejedi3700]

100% agree with you!

[@redeyejedi3700]

Be so much better if we saw what we really get and not be lied about how our burgers will not only look but the size. Adds are like ordering off wish lol

[@seanmoody50]

Yeah that is true. This stuff on commercials is so far from the real thing that it is just straight up lying. This doesn’t just apply to fast food companies but also tons of food advertisements where they will do all this stuff to food and sometimes not even use real food to show their product which is just lying. It would be as if a car company advertises their car and how fast it is but in secret they have it driving down one of the steepest hills in the world that would cause any car to go insane speeds. Just straight up lying

[@UncleBuddy1994]

Yes but a very large percentage of the population I guess is okay with being lied to

[@guytech7310]

Sadly BK burgers in the commercials don't look appetizing to me. Perhaps of BK put all of the money they spend on advertising into the quality of the food, they won't need any commercials. The last place I would consider eating is a BK as there isn't much difference between BK food & food in a dumpster.

[@Oncus2]

I really love the creativity that goes into making these commercials. On the other hand, I wished they would ban all false advertising. If you're coloring your burger, that's not the burger you're selling.

[@qweasdmkl]

I just thought it was funny at the start they said it was all real food... I mean yea real food with glue, denture cream, and fake grill marks haha

[@Anthony-nc8cq]

I disagree only as far as advertising over video goes. When you walk into a restaurant I think its important to accurately show what is on the menu.

[@erossinema8797]

They probably don't even see it as false. I'm more disgusted at how it actually takes $100,000 to do this.

[@cyfangz9238]

@@erossinema8797 the machines most likely, repairs, maintenance and programming must be what inflates the price.

[@aaronh678]

@Repent and believe in Jesus Christ muppet

[@knownothing111]

As much as I hate seeing fake food you'll never see in the actual restaurant, I can't help but feel like this job would be so much fun and inventive.

[@leokimvideo]

I have worked on lots of fast food commercials, steaming packet of fries is a tampon soaked in boiling water under the fries, food is always half cooked and bloated out, hero sharp print packaging made for the take away shots. But maybe the best trick is using actors with tiny hands to make the food look bigger. Yes if you have tiny hands there is lots of work for you in the amazing advertising industry where 'image' is king.

[@jenkem4464]

Lol! That bit about the tiny hands and heads is great insider info...ty!

[@leokimvideo]

@@jenkem4464 Sadly just about everything you see in visual advertising has been manipulated. I lost count of the number of cars that had lots of weights added and spring compressors to make them sit lower when driving and look way better Vs something from the showroom.

[@KrekreDoBusao]

well in that case I can make other things look bigger if you know what I mean

[@teenytinytoons]

🤯

[@jeffhauser8031]

I see a new job opportunity for Trump

[@drey8]

2:50 as someone who works in a workshop, I think it's hilarious he puts on a full face visor but then uses a circular saw with no blade guard and has his fingers really close cutting a piece that's not even flat. I guess the visor is for the splatter of blood in his face when he slices his finger off.

[@watsonwrote]

Right! In my studio workshop in college the first thing we learned was to keep our hands away from that side of the blade, and if we needed pressure there we'd have to find or build a tool for it. I guess some people can become complacent after working with these saws long enough without accidents...

[@simonsan5271]

Its just for the camera dude. Noone uses safety measures..

[@thomasgiovinozzo4059]

My good friend’s Dad was a pro still photographer in NYC - did all kinds of stuff - but what paid the bills was photographing food for supermarket weekly circulars (not sure if that term is still used, lol). I helped him out one day and was blown away by the time, effort, and attention to detail involved - this video gave me happy flashback vibes, thanks for sharing!

[@letigidou453]

The lengths corporations will go to swindle you out of your money is both fascinating and infuriating. Imagine if that drive was actually put to good use.

[@DR-sv8ke]

Lol and yet you willingly give them your money every day. Stop complaining.

[@thinguyenhoang5004]

Well, not saying this, but human nature are kinda stupid and downright lazy. We say that we won’t judge the book by the cover but we does. Hence the advert is needed for the company to survive

[@thenotsoamazinggracetnsag3463]

@@DR-sv8keBruh they’re still allowed to be disappointed.

[@Araanor]

@@DR-sv8kestop complaining about corporations using manipulation tactics! Right

[@LordBrian5]

@@DR-sv8ke "You criticize society yet you live in it. I am very smart"

[@senzaamore1412]

Mom: Don't play with food People who work for commercial :

[@Nick-tl2or]

One of our biggest problems as a society is that we're more concerned with how things look over how they are

[@Helicopterpilot16]

Insert reference to dating standards.

[@DR-sv8ke]

Lol our SoCiEtY

[@Zorak9595]

Well said.

[@drew123saulpaul]

Amen

[@Zorak9595]

​@beenguy5887 "How things look" is not meant to be taken literally to indicate sight. It's a phrase that means "the impression you are left with". The point isn't that people are relying on sight as opposed to another sense, like smell. The point is that people are relying on how something appears instead of figuring out what is actually going on.

[@elbolsillo]

“This robot costs $189,000. It drops onions. But drops them PERFECTLY!”

[@mahuk.]

Yes and no. As said in the video this is the same type used to build cars (not really but very similar), so the goal is that it can perform any movement with almost absolute precision. It can perfectly put bolts into metal frames 24/7, perfectly weld metal if a welder machine is attached, and in this case perfectly drop onions 😂

[@Mark.OnEarth]

@@mahuk. Missed the joke 😂

[@mahuk.]

@@Mark.OnEarth Maaaaan I'm reading my previous comment and idk what was I thinking a year ago. But yeah I was definitely the party pooper. Shit happens I guess 😂

[@pokemonmanic3595]

“What’s my purpose?” “You drop onions.” “Oh my god.”

[@melbobadilla5996]

There is truly an expert in every line of work. This sounds like a dream job for a guy that has multiple interests. Very fascinating. Really cool work.

[@inspiredtiny]

So they're the ones who creates the "expectation" that get shattered when you see the real Whopper.

[@Waydewilson89]

You don't like 3 day old room temp mayo or meat in phu pans for well past 4hrs of time odd but how about week old bacon that sits in pans in a hot Kitchen

[@sunfollower5623]

They can’t show the real thing or nobody would purchase their “food.”

[@MountainMan.]

@@sunfollower5623 LOL

[@jathebest2835]

Popped bubble of illusion😬

[@LeCharles07]

@@sunfollower5623 Maybe that's the point. This food is terrible for you so people probably shouldn't eat it. Let that money fund an more healthy food industry that is above killing it's patrons to turn a buck.

[@masonwong8007]

“This laser helps them keep track of the burger’s position” is a sentence I never thought I’d hear.

[@PierreLucSex]

Yet here we are, children starving alone

[@Stierenkloot]

Translated into Dutch it gets a little horrifying

[@Novastar.SaberCombat]

Life is all lies, Death is the only truth.

[@DanBrown96]

@@Novastar.SaberCombat There can be no death without life. Hence, both must be true.

[@lauriepenner350]

I used to work for a cookbook publisher that was very dedicated to having the food photography be honest and accurate to the recipe. I ate enough photography leftovers to prove it! Part of my job as proofreader was to make sure that if Photography threw on a sprinkle of herbs for colour, there'd better be an herb garnish added to the recipe. The only photo trickery we used was non-melting fake ice cream, which was a sort of dough. An old food stylist's trick to make food look hot is to stick a lit cigarette under the rim of the plate, though I'm pretty sure we just used Photoshop. 😆

[@arthurpendragon8192]

i have also heard of mashed potatoes being used as fake ice cream since, suprise suprise, mashed potatoes don't melt xD

[@dead_on_departure]

Expectations versus reality: when you go to a fast food branch look at the beautifully presented menu in the pictures on the monitors. Then look at the actual food you ordered. Food companies and others try to hide shrinkflation from consumers by creating savvy commercials on tv and the net.

[@MeiinUK]

Is this why the "fake it til you make it" stuff.. ended up with... literally.... some idiots now use the fake stuff.. for their own recipes.. and poisoned themselves in the process? Rather than to eat the real thing...."This doesn't look like what's on the photos!.. I need to add something else. Let me add that glossy carageeen....!".... Yes. CLOG YOUR BLOOD VEINS... WHY NOT?!...GO AHEAD... HAAA HAAA HA.

[@MeiinUK]

Oh, the McD sauces also isn't like the ones that I used to have as a child either.. it is too syrupy... Sigh. This is a sad era. It sucks. You don't think we would notice? Of course we'd notice.

[@Altamirana713]

Could you please reveal the cookbook publisher? I will definitely buy their books! 😊

[@VasalisErretti]

3:57 "If it's blank it won't feel like a real commercial kitchen" Me who's worked in a commercial kitchen: the manager would def be on my ass about why those bottles of condiments are sitting out and not in their proper spot. A commercial kitchen *is* blank because they want to keep it clean. Or at least they try to make it as blank/clean as they can. Depends on the level. Fast food kitchens are in a state of almost always messy, while a restaurant's kitchen is as close to clean as you can get.

[@iannickCZ]

It is all fake, like the product.

[@hyoroemonmeto6874]

​@@iannickCZ congrats captain "rile the mass". Here's a cookie

[@crazyelf1]

The tragedy is that the advertised burger is so different than what you get what you get when you buy their product. That's what really stood out to me - it feels like just a scam. Yeah, the amount of work that goes behind this is cool and I'm glad the person has what seems like a lucrative job, but I'm disappointed that there are not stronger consumer protection laws about what you buy versus what is advertised. Now imagine if the fast food industry actually put this effort into making better quality food rather than just advertising.

[@misterhat5823]

For the most part advertisement is a scam.

[@heytherebato]

Thats called advertising dingus.

[@justinjakeashton]

Do you also think aerial shots of tourist destinations are a scam? Is make-up a scam? Is anything done with photo and video editing a scam?

[@Leo-gt1bx]

@@heytherebato False advertising dingus.

[@BrokenCurtain]

Don't buy fast food from a restaurant chain but a good local shop, if possible. Those chains make profit by underpaying their employees and overworking them. With those small businesses, you have a better chance that the person in charge of making your food enjoys what they're doing. It may cost a little bit more, but you'll probably get better quality.

[@santoslabel5943]

Damn they spend more on the ad then the quality of food 😅

[@BayonettasTowel]

😂😂

[@Fadda-P]

That's crazy if you think about it.

[@fynkozari9271]

Is this why the burgers that I bought never looked the same as advertised?

[@pesqair]

looks like you didn’t spend much on school. it’s than. not then.

[@xXxSkyViperxXx]

quality is perception ads are perception

[@kckc4258]

Now imagine the kinds of tricks actual food scientists use to get us hooked on these junk foods.

[@kunaldahiya310]

Sugar and saturated fat

[@mario1666]

I find food engineering amazing and worrying at the same time

[@Waydewilson89]

Msg nuff said lol

[@VX-cy4du]

Your own decisions

[@kunaldahiya310]

@@Waydewilson89 yea that too

[@burgernthemomrailer]

All this effort outclassed by some guy going “FLAME GRILLED TASTE WITH PERFECT TOPPERS”

[@mSkIp09]

They do an amazing job, unfortunately they are deceiving the public by doing that.

[@josephwatkins9350]

It's almost like getting paid to lie. Hey wait a second.....

[@vignesh_waran]

And they are so proud about it lol

[@alanwatts8239]

I don't blame them, they are excellent professionals. I would blame the food corporations for demanding the deceiving ad in the first place.

[@alanwatts8239]

For example, nothing stops them from filming an actual burger that was made in a Burger King, the only thing stopping them is Burger King trying to make their burgers look better than they actually are.

[@Miaeka]

What do you think... marketing is?

[@davchan4423]

I like how this is basically admitting that most fast food ads are practically deceiving us lol

[@deenak79]

THEY HAVE BEEN FOREVER ----COMPARE THE COMMERCIAL PICTURE TO WHAT YOU ACTUALLY GET ---- A SHITTY BURGER ---- YET PEOPLE STILL BUY THEM ---- STUPID PEOPLE GET STUPID THINGS..... THAT IS REALITY!!!!

[@deenak79]

WHY IS KZbin CROSSING OUT MY WORDS?????? WTF ----YT HAS GONE TOOOOOOO FAR!!!!!

[@zenreeio13IIIll]

@@deenak79 u ok?

[@AlexanderofMiletus]

Hyperreality is real. The age of the image and slave is upon us. The priest has been sacrificed, the warrior’s sword is a plowshare, the burgher is forced to grind, the poet has been auto-tuned, and the senator is bought by the peasant. All are equal in misery, and none our free. Man is now the machine, and to be happy is required. All has been negated, and to mean is the only taboo. Kali Yuga über alles.

[@tparadox88]

My grandfather did live commercials in the early days of TV and says when they did ice cream ads under the incredibly hot lights, the actors had to take a big spoonful of mashed potatoes and chocolate syrup and look like they were eating the most delicious ice cream.

[@cheapPixel]

I might be wrong but I think advertising like that is illegal now. Companies have to use the real food they're advertising, but they're totally allowed to doll it up.

[@BakaTheSussy]

@@cheapPixel you're correct but also not correct. it is still allowed for them to used mashed potatos but not eat them.

[@cheapPixel]

@@BakaTheSussy gotcha. I didn't know the specifics

[@mikepatton8691]

I'm in my 50's and have never had a job I really enjoy or am passionate about. Now being a food stylist wouldn't be for me either but even now I'm still surprised about the variety of jobs out there that you never hear about or even would think of off the top of your head. I'm probably like a lot of people, you apply for a job and just choose the best of the uninspiring options available to you.

[@kylebroflovski6382]

Imagine watching a food commercial and being like "there was a 4mm scratch on the anterior side of that glass of Pepsi, nope, not for me"

[@IantaylorCanuck]

I worked on food commercials in the 80s and 90s. Can be crazy complicated. I remember shooting a McDonalds TVC where they brought in thousands of buns and the McD's food team went through them all to find the 100 bests ones. We donated all the spare food from these to homeless shelters around Toronto.

[@nahor88]

A lot of work put into filming something FAKE FAKE FAKE!!!!

[@TheAlibabatree]

Do you know George Cohon?

[@tokkkof5692]

​@@nahor88 iron man is fake too lol

[@pdorism]

@@nahor88 as far as the law is concerned, it's not fake.

[@TheAlibabatree]

@@IantaylorCanuck I captain his boat for him sometimes. He gives free Big Mac cards as tips to people. Funny guy.

[@Cchogan]

Back in the 70s, we filmed frying sausages. Because the fat and steam would mess up the lens, we filmed it cold and varnished the sausages to give them the shiny look they get when being fried. I just added a frying sound in post-production, and it was totally believable.

[@Timosha__]

Do you know some backstage records of these by chance?

[@ssweeps]

When I worked at BK and KFC it was about speed.

[@JimmyBoomBots]

Wow so we are basically lied to? I remember when I was in Japan in 2000; the McDonalds I went to Osaka on my way to school in Niigata and they brought me my order which looked exactly like the commercial mage. I asked out of surprise and they told me that is how they provide their product to the customer. I wish we did that here in the US!

[@MeiinUK]

Just judging the youtube video... you know that is what they do.... And USA is rich enough. So enough of this junk, in all honesty.

[@miketurner9775]

Americans have lower standards

[@greatleader4841]

Comparing japanese almost dedication to detail is unfair. I was in japan in 2016 and everything you order looks exactly the same when they serve it. even when you go to those ramen shops with the machines that are basically vending machines that serves tickets for the chef. Every time the food came out picture perfect.

[@deenak79]

NO SHIT!!!!!!!! THEY HAVE BEEN FOREVER ---COMPARE THE COMMERCIAL PICTURE TO WHAT YOU ACTUALLY GET --- A SHITTY BURGER ---- YET PEOPLE STILL BUY THEM ---- STUPID PEOPLE GET STUPID THINGS..... THAT IS REALITY!!!!

[@MeiinUK]

@@deenak79 : One day... I hope your family will also be starved or poisoned. Either way. No safeguard. The end. It takes us how many years to teach children "this is what it is, and this is what you see"..... Sorry.... but people come first, before anything. As much as you assume that all of us would accept this fact of "virtualised world to the 200%".... Sorry... smell the soil and the ground sometimes. You are a human being, and your body has not been split into components yet. You are not living in an actual bed having food fed to you yet. So why accept and force people to kowtow down to life this way ? Many people are taught from childhood to adulthood..."This is an advert"... if you deviate from the collective consciousness, then what are you doing ????? "I am a dream teller. This is not a burger?" I did not think that the USA had this non-regulated areas..... Sorry.. but I really have not ?

[@alexandercampbell7903]

As someone who works on commercials (including food) in Toronto as a PA for a living; I am fascinated with watching Food Stylists (usually Kester Birch) work. I think it is safe to say that Kester is the most called for commercial food stylist in Toronto. Great guy; fun to talk to. Food stylists are genuine artists.

[@carmelafranchino3775]

As is Brett kurtzweil! He is a genius to food styling

[@alexandercampbell7903]

@@carmelafranchino3775 Brett is in New York and Kester is in Toronto. I am sure they know each other or at least know of each other.

[@zchhrrs4590]

Or they could be called professional frauds

[@alexandercampbell7903]

@@zchhrrs4590 I know you are making a joke, but as someone who is a Friend with a well respected food stylist --- it is very hard for me to call him a ftaud.

[@calliph]

They're criminals lmao.

[@joko09010]

“There are a lot of jobs my guidance counselor didn’t tell me about.“ AMEN! That’s why these videos or so important. Thank you!

[@BlueShellshock]

Wow, they're right, advertisements do influence appetite. A 30 second ad spot makes me hungry, but this 10 minute vid made me starving.

[@lookingforonetruechristian7396]

Got a Mcmuffin with sausage, egg and cheese this morning. The English muffin was so tough that when I bit into it. It pushed the egg and sausage out landing in my lap. You could not chew the muffin. No joke. I think those things should be shared with the consumer. I think I will start a KZbin channel showing what you actually get from fast food places vs the commercials.

[@Tommard]

isn't that what Reviewbrah does?

[@ZeusKingOfOlympus007]

That sounds like a good idea, you should go for it

[@Novastar.SaberCombat]

I think Reviewbrah failed or perished or something. Wealthy people don't like being exposed.

[@mr.grotto]

This is why I eat at places that have crappy overhead photos of plates of food.

[@mitchellburns2999]

Guaranteed to slammin'

[@___beyondhorizon4664]

As a Solo world traveler, I always go for street food. I can watch what they are cooking, no advertising fee involves

[@Waydewilson89]

#1 rule never order anything that has a picture on the menu- Gordon Ramsey

[@fancyincubus]

@@Waydewilson89 this man also called a grilled cheese with burnt bread and unmelted cheese "lovely" I wouldn't trust his intuition he'd sooner poison himself with his own meal than admit he's made a mistake cooking XD

[@Cacowninja]

Can you give an example?

[@tywbin]

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[@henrech]

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[@ninaleigh8593]

I genuinely cannot make any sense of this thread. I feel like I'm having a stroke.

[@aaronjohnson2215]

Wow. It's so sad that ppl just don't know it's real food. For a split second I didn't think that any of these ads were NOT cgi...

[@hurry8927]

I live in Japan and expectations actually meet reality here, you get exactly what you order and it looks exactly like the menu photo

[@MountainMan.]

Japan is an amazing country, much more fair and respectful than the U.S.

[@epicn]

@@MountainMan. it's not as perfect as it seems from the outside

[@thebananapuppet]

@@MountainMan. get involved in the justice system and you will think otherwise

[@illusoryknowledge9307]

@@thebananapuppet B-but Detective Conan taught me that the justice system is always perfect and thorough in Japan!

[@arkilos2253]

@@epicn no country is perfect, if you think that you will be look for a very long time,. But Japan is much better off than the US, minus a rather aggressive neighbour.

[@Becausing]

That shot of the burger being flipped off the grill onto the bun is so incredible! 7:24

[@realmackle]

Imagine if fast food companies put this much work into their food

[@danaemcburney4160]

Then it wouldn't be fast food. It would be a Michelin-starred restaurant!

[@Novastar.SaberCombat]

Image is everything. Quality and legitimacy aren't parts of the equation. It would violate the basics of the game, and wouldn't work out well. A company's goal is ALWAYS to maximize profits, and minimize unnecessary costs. This requires swindling people with illusions on an hourly basis. No exceptions. Money is all that matters. 💪😎✌️

[@justajad2809]

This is capitalism. It's super sad but that's how it is. Thanks for the truth saying. 😔👍​@@Novastar.SaberCombat

[@Stunkos]

@@Novastar.SaberCombat You mean burger company isn't my friend? 😭

[@blu3260]

Corporations spend so much on these ads yet they "can't afford" to pay the people actually making the food a livable wage, or to make the food use actually good ingredients, curious.

[@doublesushi5990]

LMAOOOO

[@parkds]

I never get tired of watching videos of the amazing work done at The Garage and seeing how they accomplish it. Definitely some of the coolest toys (and creative people) in the ad production universe!

[@acey457]

one memorable work they did was a garbage bin full of bags of poo

[@The.Half.Blood.Prince]

So they are the reason behind why it never looks the same in real as they look in ad

[@yourlocalhuman3526]

yes

[@Waydewilson89]

The individual company is the reason with failed quality controllers sorry management and stoner workers who don't care to even have a job result in shitty looking food just cook your own or go local its way better

[@deenak79]

EXACTLY --- ALL FOOD COMPANIES DO THIS --- NOTHING NEW, ONLY NOW GETTING CALLED OUT ---- MOST OF THE TIME THE FOOD THE VIDEO IS NOT EVEN REAL FOOD.......THEY HAVE BEEN DOING THIS FOREVER ---COMPARE THE COMMERCIAL PICTURE TO WHAT YOU ACTUALLY GET --- A SHITTY BURGER ---- YET PEOPLE STILL BUY THEM ---- STUPID PEOPLE GET STUPID THINGS..... THAT IS REALITY!!!!

[@deenak79]

AND YT IS CROSSING OUT SOME OF ME WORDS..... JUDGING ME, WHAT'S THEIR POINT???? IDK....DONT CARE!!!! LOL

[@The.Half.Blood.Prince]

@@deenak79mole chill

[@lauriepenner350]

It's super cool that they still use practical effects for stuff like this. Not pictured: the cleanup time for shots like the squirting mustard and ketchup.

[@MissMichele1993]

What I'm thinking is, can these really smart people not put there effort and time into something that actually makes the world better? I mean, come on...

[@Redskies453]

Love the guy that puts his full face protection on, then puts his fingers right next to the saw blade.

[@ArtiePenguin1]

Yup, he had no gloves or hearing protection either.

[@TreeStump-and-CheeseKetchupIT]

@@ArtiePenguin1 It's not recommended to wear gloves when you're using rotational tools. If the glove contacts the blade the material won't rip and will instead pull your hand further into the blade -- your flesh with be mangled way worse than with a bare hand. Hearing protection, yes would be a good idea especially since this is employment.

[@Camroc37]

metal shavings in your face are no joke

[@iteragami5078]

@@TreeStump-and-CheeseKetchupIT So should've he used a table saw push stick instead?

[@Matthew_Ssali]

Most of those tools have a button you can press with your feet. I remember using them in secondary school for design and technology.

[@slowensblog]

I work here as a production assistant! Very cool to see my workplace get this feature. Feel free to ask questions in the replies, but be aware that I'm more involved in the production side than the technical/rigging side, so my knowledge only goes so far.

[@Lecatwo]

what did you have for lunch

[@ManifestingShrink]

@@Lecatwo 😂😂

[@Borac9]

Y’all hiring?

[@ChaoticMatters]

How stressful is it on set? :o

[@nightstorm16]

How did you get into it? What was your employment pathway? Do you have a degree? Do you need a degree? ☺️

[@wolfenstien13]

I never thought about how much goes into making these commercials. It is nice to see how they are made.

[@xXTopGXx]

not very much theres youtubers that do a better job than this dude

[@trenvert123]

@@xXTopGXx I can't tell of you're trying to compliment youtubers or if you're just insulting everyone.

[@Capt-Intrepid]

It's called legalized fraud.

[@chriswelcome8102]

This has made me hate fast food so much more

[@feller6766]

This guy is like the Christopher Nolan of food commercial production

[@acommonman7950]

More like Harvey Weinstein

[@james_fisch]

@@acommonman7950 Harvey Weinstein was a producer, not a director or an auteur. if you're going to be edgy, at least find out what traits your examples have in common.

[@mrxxbrian]

You don't need a high budget to make the most effective commercials, just the most creative tactics.

[@Hchris101]

Hit it with a stick

[@EikottXD]

Dude the set alone is a $40,000 budget, not to mention the robotic arm and camera equipment and everything else lol

[@kasunnanayakkara793]

Lol! Ad budget is 150K. 😂

[@excelsior8682]

@@EikottXD guarantee you someone can replicate the same quality ads at a third of the cost. Yes, they have the highest quality equipment, but that isn't the only answer.

[@freezingcicada6852]

@@excelsior8682 Then become that someone if you think it can be done cheaper with the same quality

[@884tomato]

that effect on food craving is hitting rn

[@pedalesmexicali]

The perfect burger doesnt need be recorded, it needs to be tasted.

[@BrassAxe]

0:38. Don't let them mislead you. Faking the food also makes it ILLEGAL. You cannot legally fake the food if you are advertizing that food. Little known fact.

[@dianedenham5259]

My son mentioned that they (the industry) used to use motor oil for syrup

[@BrassAxe]

@@dianedenham5259 They do get away with some stuff. But the average consumer has to reasonably be able to expect that they could purchase whats in the commercial. Reasonable being the key word. They sometimes add glue to the cheese in pizza to make a consistent stretch. The average consumer wouldn't feel thats unreasonable to make the commercial. But if they completely made a 3D computer generated burger, that would be unreasonable to the consumer. Motor oil is another one that probably slips through.

[@jambon2730]

Not a single law say that ! If you advertise a burger with 6 onions sliced and 2 of cheese , you just have to put the exact same ingredients in the order

[@BrassAxe]

@@jambon2730 Fake meaning the actual food being advertized as being sold can't be CGI or something. But the incidentals can be fake. See "Campbell Soup Co., 77 F.T.C. 664"

[@CodeOP]

Fascinating but the fact that it cost hundred of thousands of dollars to film these instead of using that money for more productive things like idk paying workers better or feeding starving children always leaves me jaded with society.

[@ComplainingIsRecreation]

Interesting but the fact people spend time watching videos online when they could have been actually doing more overtime to put aside more money for charity to like idk help cure cancer or solve veteran poverty always leaves me jaded with society :( I just wish people would care as much as I do and be as good of a person as I am :(

[@eml3077]

I wasn't expecting it to be real food. I thought it would be CGI

[@grapehool]

They aren't allowed to use cgi because fake advertising

[@notmo.]

@@grapehool but isn't this fake advertising too? the real product doesn't look lik in the ads at all because of all these high effort preparations.

[@HotTripod78]

this is ironic, I got a burger king ad 💀💀

[@bluepandaman]

Been following this dude for years. Amazing stuff!

[@euphoric0wine]

imagine someone out of nowhere recreates a professional fast food ad with just a few dollars

[@sorbital7]

6:39 funniest sentence in the whole video.

[@HeretixAevum]

Honestly, the lengths that they go to make the food look absolutely nothing like what you'll actually get is pretty ridiculous.

[@AverytheCubanAmerican]

Ah yes, making Burger King look like a legit king...Burger King should definitely be paying them more. Love when people do practical effects over CGI, no wonder the commercials looked so inviting and lively. Practical effects artists have almost disappeared from movies and TV...it makes me sad that some places resort to CGI when the effect could have been made by practical effects! However, both Practical and CGI artists still do amazing work!

[@Shendue]

I keep hearing that, which is weird to me because BK burgers look great and taste great here in Italy, much much better than McDonald's. I guess they use different ingredients in US.

[@stephencrawley2862]

Oh goodness, you making that comparison made me consider the dystopian idea of them using CGI in food commercials...

[@mombythesea2426]

Sounds like we need a food positivity movement. Not all burgers can look like this one, but that's ok. They're beautiful in their own way.

[@dontblink9445]

Yeah honestly I would rather have a company be real and honest about their product vs them spending millions to mislead you... I 100% couldn't do this job or have this company without feeling like I'm part of the scam of false advertising and misleading customers. This should honestly be illegal...

[@TheTechAdmin]

5:46 You can create this effect by zooming in while pulling the camera back. Or by zooming out while moving the camera forward.

[@donjoel6754]

This is so inspiring. I'm studying Graphic design and photography and I thought I had my basics handled when it came to gear, time and team work but boy was I wrong😅. This is industry is really cool. Wouldnt mind helping on one of those sets someday.

[@tracychallice1099]

“I’ll be one of those guys who wears protection” tells us that he never would if there wasn’t someone filming him and I honestly love that

[@thijsschipper6406]

The next shot would have given him away, anyway. He's just casually pushing a metal part through a tablesaw with his fingers mere inches from the blade like it's no big deal. Yeah buddy, the welding mask won't help you there...

[@iannickCZ]

Super expensive commercials for highly processed, unhealthy trash food, that can eventually kill you. Absurd world.

[@Draconiangem]

As fun, creative and innovative as all this is, just shows how much garbage and lies are fed to us through media.

[@Novastar.SaberCombat]

Correct. Image is everything. Nothing else matters. Well... except for money. But money comes with a fantastic IMAGE! 💪😎✌️ 💰💵💰

[@bellapoof8255]

Me: I'd like a quarter pounder with cheese, and make it look like the ad please. Them: That's impossoble. We dont have a clothes steamer on hand.

[@BrokenCurtain]

You mean a "royale with cheese"?

[@mr.gentlezombie8709]

"Ok, that will be $100,000."

[@parker7161]

“We want this food to not look how it’s going to be delivered to you” - design team

[@countergoose5313]

I feel like it should be illegal to not show the actual product in a commercial. This is blatant false advertisement

[@dianadehass7616]

“Good food sells itself” Burger King: 👀

[@kahopukehau]

Steve and his team are insane. The prep work to his out come is not to be taken lightly!

[@JogBird]

theyre fraudsters imo

[@voidazru]

hooray.... borgar at 4:50 got me XD

[@micky100]

These fries don’t want to behave! 💀 💀💀

[@polcumaku3546]

It’s amazing how these guys actually made Burger King look good

[@protomike5694]

How about you just show me what the food looks like and say where to get it and the price you can show it all in 5 seconds.

[@Zippy15]

I feel like they could get similar results for a fraction of the given budget. I’ve seen a couple social media accounts do it with barely any equipment

[@dianedenham5259]

Interesting, I'll have to google that 👍

[@tylerh1648]

Yea they getting alittle to crazy with it.

[@fandroid6491]

@@tylerh1648 I bet they're making love with their machines💀

[@rmccord17]

@@dianedenham5259 You have to google if needing $40,000 for background scenery is necessary? If needing "a couple thousand dollars" to get burger meat and lettuce and onions is necessary? This is beyond stupid and representative of wasteful spending.

[@dianedenham5259]

@@rmccord17 : I've never seen this done before, I only meant that I ought to google the social media people that are doing this for cheaper, for comparison.

[@OsmosisHD]

Selling crap is expensive. A good product sells itself

[@Alessandroabbatecola]

I'M NEW TO BTC AND I'VE BEEN MAKING LOSSES TRYING TO MAKE PROFIT MYSELF IN TRADING...I THOUGHT TRADING ON DEMO ACCOUNT IS JUST LIKE TRADING THE REAL MARKET... CAN ANYONE HELP ME OUT OR AT LEAST ADVICE ME ON WHAT TO DO?

[@Oliviacassidy_]

@Steuern MitKopf Wow I'm just shocked you mentioned Expert Arianna Charlotte l thought I'm the only one trading with her

[@jamesmarcus4105]

Is her trading service in Spain?

[@oscarkelly3378]

@@jamesmarcus4105 There is really no country restriction in her company,,, I'm investing with her from Germany

[@donaldkelk]

Who is this professional everyone is talking about I always see her post on top comments on every KZbin video I watched

[@ebonicalbert5711]

Am not here to converse but to share my mind blowing testimony cashed out my 4th consecutive profit yesterday

[@RunsWithKniefs]

2:35 I resonate with that line so much... So many clients that just assume my team can fit a bowling ball through a straw because THEY deemed it possible...

[@aNdzel0t]

psychologically this is closely related to our obsession with perfection! :)

[@kellervfx629]

CGI can create a believable MCU universe, but not a Burger King burger XD

[@ApexBovine]

Probably an unpopular opinion, but if an ad had the person go to a fast food place, order whatever new thing on the menu theyre advertising is for, and then take a few bites and went "yeah its pretty good" i'd be 4x times more likely to buy it than some flawless magnum opus looking burger thats prettied up with makeup and camera tricks ngl.

[@shzammpatapon9865]

That’s why you’re not the marketing ads leader.

[@FalconFlurry]

8:42 "Another study showed visual cues can influence overeating and even weight gain, and that can convert into traffic and impressions for a brand" I like how they just say this so non-nonchalantly like it's not completely unethical and downright sociopathic behaviour for corporations to deliberately try to cause obesity and food addiction in as many people as possible for the sake of profit.

[@ddustin2008]

"I can't control how much I eat so I'll blame the companies that sell food for my personal choices". I find it unethical that you haven't fed millions of people.

[@linkhidalgogato]

man imagine a world where all that effort and ingenuity and talent and skill went into making something that wasn't completely worthless

[@onemorechris]

advertising works, even if you think it doesn’t so it’s not worthless to the companies that are paying for it (if it helps, there’s plenty of clever people putting a lot of effort into things that are of ‘more value’, but much of that isn’t interesting to watch)

[@linkhidalgogato]

@@onemorechris ofcourse advertising works the fact that they realy can convince people to buy shit that they dont need nor want is exactly what makes it so worthless

[@alumlovescake]

Fun fact: If you try to tell the truth instead of lying adverts would cost far less and people would be less pissed

[@Artcat932]

I used to intern at a company that made cookbooks. However, this company actually stayed true to the recipe, following the exact recipe and not editing the final product to make it look more appetising. They still have my respect to this day.

[@MeiinUK]

They cannot be that great a photographer if they don't even know how to use external lighting and things to capture this.. rather than to use these kind of cheap mods. If you use exact lighting... the cameras.. and so forth.. and just mere lenses.. keeping things to a natural way.... THAT PHOTOGRAPH.. is worth a lot of money. Look at Ansel Adam's work ? These kind of photos could have become an actual assets of McD... but oh NO..... this is not how things are done. WELL... when you hire idiots.. then this is what you get.

[@alex_davis_11]

5:58 you could feed entire families with that money… geez

[@Sammysapphira]

Or you could use that money to make more money to feed more families because the advert sells more burgers which leads to more profits which means more franchises which means..... more employees, and finally means.... more families fed.

[@jambon2730]

But you couldn't even buy a house for them lmao

[@TimersAndMore]

This is so cool to see all the little tricks they put in to make the food look as delicious as possible on camera.

[@pablouribe1522]

No wonder they look so different to reality, the best commercial is the one that actually shows the real preparation and final product

[@marleee.2174]

Thank you so much for posting this, I've actually been really interested on the process of how big corporations go about making commercials. Thank you so much for the insight!