Why Ceremonial-Grade Matcha Is So Expensive | So Expensive Food | Business Insider

The greener matcha is, the smoother and more complex its flavor. But not all matcha is the same. Matcha at its highest quality is referred to as ceremonial-grade, because of the central role it plays in Japanese tea ceremonies. And while this bright green powder takes a few seconds to dissolve in water, it takes an entire year to grow. Jintaro Yamamoto runs a 180-year-old tea farm, one of the oldest in Uji, Japan. We visited his farm to find out what makes ceremonial-grade matcha so exceptional? And why it's so expensive.
For more, visit: / yamamotojinjirou
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Why Ceremonial-Grade Matcha Is So Expensive | So Expensive Food | Business Insider

[@sillywilli.27]

It's so beautiful seeing his passion for his craft. Rare to see someone who truly enjoys their occupation.

[@sokha6197]

what's even more amazing is he's a six generation matcha farmer, meaning the passion in the occupation runs in his family.

[@CocoKoi321]

Japan is a collectivist society and is a very know your place society Not prideboasting and greedy Individualistic society Japan basically nobody says something is out of style for example either. You focus on ehat you like and dive deeper into being that best at it Hence why aging craftsmen is a term too

[@ziglaus]

@@sokha6197 can you imagine doing the same thing as your great great great great grandfather? i think id literally rather ki...stop existing

[@WeekzGod]

Its really common in Japan for people to obsess over the quality of their work.

[@SilverGears]

@@WeekzGod when you're on a island with limited resources and space, it makes sense

[@morbideddie]

I think it's worth noting thay "ceremonial grade" isnt an official or regulated classification, any company can call any matcha "ceremonial grade". I think simply refering to it as "high quality" matcha is less misleading since most matcha sold as "ceremonial grade" isnt hand ground, first leaf or first flush. Great to see that traditional makers like this still exist and that the torch is being carried by someone so young, driven and passionate.

[@based_prophet]

A few holds up it its craft tho n notes

[@based_prophet]

But yea I'll sell you a bag of puppy hair n call it c xeromoney

[@based_prophet]

Sadly ur right tho

[@vv720]

there are many special grade teas in china and japan and their flavor is similar with middle price products

[@mohamedraaifrushdhy6693]

It says the Japanese public has long been familiar with that term and its distinctive features. So are you Japanese by any chance to call them out???

[@modkhi]

its so rare to see a younger person having inherited a traditional business like this and also seem so in love and enthusiastic about it outwardly that it makes me happy through the screen. a lot of people like him seem to grow to appreciate their work but they don't seem to have so much pure passion about it, like this is what they would have done anyway even if they weren't in a position to inherit the business. really cool to see

[@abt_micah4544]

I love matcha but this documentation took my appreciation of it to another level. It's so beautiful to see someone so passionate about his craft and his love and dedication to keep the tradition. 🍵🍃💚

[@mymatchaaddiction]

matcha is truly the best!

[@EricDMMiller]

It's a stupid waste of time and effort.

[@user-gu9yq5sj7c]

@@EricDMMiller Why? Then how else would you harvest only the young leaves? If you don't give a solution then don't criticize.

[@Esseyx-420]

@@EricDMMiller Why tho? its a centralized part of Japanese culture (as shown in the tea ceremonies)

[@TawnyFawny]

Jintaro's passion for his craft and dedication to quality is extremely honorable. This episode was particularly enjoyable because of the focus on him and his tea farm. This series makes me continually grateful for products after seeing the hard work put into producing them!

[@zurzakne-etra7069]

if he were on tiktok, I'd binge his videos!

[@magicknight13]

Very well said!

[@nissan_skyline]

Very well said!

[@konstantinepotapov4719]

Thanks to people like Jintaro-San who continue to support traditions 💚 His work is highly appreciated all around the world 🌍

[@NullyNerveGas]

I had a coworker gift me some ceremonial grade tea for christmas because she knew I loved tea and japan, I had no idea how much love and tradition I was holding until now. It is truly beautiful.

[@ProfMannion]

What a Beautiful farm. The plants look so healthy. I lived in Okinawa for a while and the storms were something else, I can't imagine the work put into that farm (Uji is mainland Japan so a while north, but it's still coastal and in the Pacific so they get whacked with the same storms).

[@SweetCammieEyes1]

I lived in Oki 6 years. I was there when the typhoon knocked down the Blue Seal sign on 58!

[@ProfMannion]

@@SweetCammieEyes1 I remember having to wear a flack jacket and kevlar to go outside at all, one MRE a day. One of the barracks was shut down and they had a firewatch there 24/7 (to make sure no one was partying there or getting pregnant), and walking he probably 5 city blocks length between barracks was really something, you felt like low crawling the whole way there. I have never missed another place I have been other then Home and Oki. Worst part is a hard drive crash made me lose all my photos and videos from back then (I bought one of the first good digital cameras out there and have nothing left, back up your files). I have like 5 photos total from my entire time in.

[@amevaio92]

@@SweetCammieEyes1 same me too for 6 years until 2016. I still remember the Blue Seal on 58 main road. Also don't forget the unlimited refill of root beer xD

[@passiveaggressiveflamingo6851]

“Get whacked”😂 Thank you for that and thank you for your service to a few of you in the replies!

[@PincheBecky0Effsgiven]

When you take pride and combine it with joy, you get a great product. Being respectful to what is being harvested, be it plants or animal, does make a huge difference.

[@thatdude3977]

Also not having your culture entirely destroyed helps too....

[@PincheBecky0Effsgiven]

@@thatdude3977 Yes, that's where respect comes in.

[@thatdude3977]

@@PincheBecky0Effsgiven lmfao yeah sure

[@Itsallsotiresome]

Pride often blinds one to one's own flaws and attempts to excuse or justify them, but passion typically gives birth to being more critical of one self than anyone else. And that comes from a joy of self-improvement. A prideful person often hides from the 'flames of refinement' in life that tests skills, accuracy, and talent. A passionate person often seeks out the 'flames of refinement' in life that tests skills, accuracy, and talent even when no one else might care. Pride stagnates. Passion excels.

[@oooo-dw7gg]

@@thatdude3977 you woke up and chose dick.

[@minimalistmomo8687]

we tea masters have nothing but pure appreciation and gratitude to these farmers that brought us our ceremonial teas to enjoy and share. Thank you. May you all be well and happy.

[@LL-bl8hd]

This video was beautiful. It really shows how matcha is an art and a craft as well as a natural product. Seeing Jintaro's devotion was truly inspiring.

[@MrMikkyn]

His passion for matcha is so beautiful. So much joy in the simplicity of the beautiful flavour of ceremonial green tea powder. Joy in the little things.

[@boszwollocks9557]

Jintaro needs to be protected at all costs. Working hard but always good sprits and smiling

[@ollysombrero8427]

I feel like a cup of his handmade matcha a day is the key to immortality.

[@lepidolite2009]

Jintaro seems so happy. he just find pleasure in putting out a quality product. nice

[@sansserif2559]

Ceremonial grade also varies with the retailer. I've found my local specialty tea shop let the quality slide. The best place I've been able to get decent matcha outside of Japan was by being or knowing someone who was a student of a tea school like Urasenke buying through them and drinking matcha in class. The distribution to these schools is a long standing relationship with growers and where the term "Ceremonial " is truly applicable.

[@gibsonflyingv2820]

This makes me so happy as a big fan of matcha ceremony and traditional Japanese arts and crafts in general. I've always wanted to see a matcha production episode on this series! I've been waiting. So glad to see this given the respect it deserves.

[@watrgrl2]

It would be so awesome to be able to experience this man’s ceremonial Matcha. Ive had regular matcha in sweet milk tea and deserts like Vanilla matcha ice cream but I’ve never seen ceremonial matcha in the western US. I heard they dont export it because it’s so dear cost wise and not made in quantities enough to meet the demands in Japan. I love the taste of green tea especially iced and with toasted rice it’s exquisite.

[@someone-uz4mi]

Not sure if what I had was ceremonial matcha, but I do know some Japanese culture festivals have tea ceremonies open for anyone to participate in. That's how I found out about matcha in the first place.

[@lid6963]

you can definitely order some off of amazon. Its not cheap but its worth experiencing. It has such a beautiful natural sweetness. I don't like to use it in blended drinks. But if i do use it in blended drinks i try to go light on the sweetness. the color is beautiful and again its worth trying.

[@Gersberms]

I've never had it in foods that I recall. I've had ceremonial matcha prepared for me by a Japanese girl, in Europe. It was a simple, enjoyable and mindful experience. The Japanese have mindfulness embedded in their culture and they appreciate simple things more often than we do.

[@JustiaFiat]

@@lid6963 Amazon matcha is shit. You can order directly from Marukyu Koyamaen and many other traditional Japanese producers though. It will probably even be cheaper than rip off 'ceremonial' Amazon matcha.

[@lordgarion514]

@@JustiaFiat You realize that you can buy that brand on Amazon, right?

[@DeanRyan0241]

I can feel the passion transmitting to me with joy from the way he describing his work. How lovely, would love to experience his farm one day!

[@raerae734]

I lived near Uji for many years, and bought Uji matcha a few times/enjoyed it at tea ceremony, but I never visited Uji itself...I'll fix that next time I visit Japan! Matcha at tea ceremony is so good and was the first way I tried matcha. Anything flavoured with matcha, like cake and icecream, tasted awful and sickly to me when I tried it, so I think I was ruined for matcha-flavour by trying ceremonial matcha first! Try it if you get the chance. 😄

[@mymatchaaddiction]

That's awesome, I', super jealous! I agree that some of the best matcha comes from Uji. Visiting Japan is on my bucket list for sure

[@pilotswife06]

My grandmother is from Japan, and so I grew up drinking green tea and matcha. I cannot stand matcha flavored things! Just plain hot matcha is all I need.

[@mokshasrivarudu2448]

I really wanted to attend those tea ceremonies in japan. His work and this vedio is just amazing.

[@altair5072]

it makes me happy to see someone who genuinely cares about their craft

[@peacefulpie9660]

I grew a couple of matcha plants and one time I tried making high quality matcha, it took a lot of commitment but I did it. It most definitely didn’t taste as good as the professional’s matcha but it was still fun to try!

[@Rich77UK]

Brilliant to see such love and passion to produce a high quality product. I wish this guy and his business the very best of future imaginable.

[@Nunu_12]

This was so beautiful to watch. He seemed lit from within as he showed us his passion for his craft.

[@SilverGears]

Never satisfied, yet always striving for his perfect ideal, what a craftsmen, so much love.

[@LoveAndSnapple]

"What a strong and spirited young man! He must be a strapping 22 years of age!" "I've been in the tea business for 18 years." @_@

[@anat01]

you can tell her is quite happy with his work, proud even if he isn't 100% pleased with the tea watching this video has certainly helped me appreciate matcha even more- would love to one day taste a cup of ceremonial matcha

[@heavencooki6817]

I enjoy ceremonial macha a lot, I love how calming it is and how your hand moves and how it just looks overall in a cup, it’s just so calming and when you drink it. I just imagine myself laying on the grass in a middle of a farm field

[@turobot8803]

I'm always happy when cultures cross around the world through food.

[@johnster02]

0:33 look at the first few frames of the title sequence. once you see the letters come in you never unsee it

[@Polariex]

mom, I have a crush on a guy that picks matcha leaves.

[@gpeddino]

I like how they left the "itadakimasu" in the subtitles (8:11).

[@richhoward7050]

This was well done. I’ve imported tea for several years, toured the fields and production facilities around Uji and surrounding area, and can say this was well researched and presented. Most “ceremonial grade” matcha does not come from this calibre of farm and producer

[@diegogarcia-serna9773]

It's incredible seeing this farmer's dedication to the quality of his product. Inspirational.

[@robbieaulia6462]

I love how just how happy he is with his work

[@cornbeef]

I find the Japanese language so beautiful to listen to, I really wish I could speak it! I really hope his business does well and that one day he achieves his perfect matcha. I made myself a cup to drink whilst watching this :)

[@acidset]

Never too late to learn

[@cornbeef]

@@acidset I’ve been trying, definitely a lot harder now I’m older! Need to keep at it

[@jenm1]

What we find beautiful is just based on who’s in power honestly.

[@tomatodo375]

To my Japanese ears too, his speech sounds beautiful because of his elegant Kyoto-accent and his own positive character.

[@idontneedaname318]

@@tomatodo375 I was wondering what kind of accent that was it sounded different somehow

[@vulcanprincess1584]

i'm sad he felt pressured into the family business, but happy he seems to love what he does. i wish the rest of the world would adopt some of the values places like his business has

[@02b6a4]

We are witnessing a young matcha master in the making! I was in Uji last year and brought back some ceremonial grade matcha, which has been such a treat. Will definitely go back for another visit this charming town.

[@sarahferguson0]

I have so much respect for Japanese culture. They are willing to go to great lengths to produce amazing quality. ❤️

[@AsuraOmni]

"Physically it is very hard, but mentally it is fun." 2:00 As a person with chronic illness and pain, I'm both jealous and so happy that there are people out there that are able to experience that feeling. What a blessing for him, I hope he has nothing but success.

[@edwardkay3193]

Dude was on his way to bat when you guys called him for an interview.

[@EcomCarl]

The dedication to traditional farming and processing methods by families like Gintaro's in Uji highlights the depth of quality and culture behind ceremonial grade matcha. It's fascinating how these meticulous techniques directly influence the flavor and health benefits of the final product. 🍵

[@aishikamitra]

I can almost smell the plants, this makes me want to visit Darjeeling and stay there for long. Also, the cover method is quite similar to how betel leaves are grown here in India.

[@glurppuffloid9796]

Authentic Matcha smells like Pure Henna/Mehendi Powder (try get some that's 100% pure and without additives ) It's a very nice smell. I love the smell of Henna & Matcha... Henna is not edible though, it can still be used when feeling nostalgic about matcha but unable to consume any. Darjeeling Tea and other regular teas have a lovely smell of their own.... I like Teas and Coffees. You should also try Jasmine tea.

[@aishikamitra]

@@glurppuffloid9796 Sadly, I don’t really enjoy flower-based teas. Yes, there was once a henna plant in the backyard of my grandmother’s house. She used to pick some leaves every month and dry the leaves to turn into mehendi to be applied to the hair. Dried henna truly smells marvellous. As for tea plants, yes, the smell of them varies based on the place they’re grown. I have felt the difference between the tea gardens. Someday I would indeed like to visit Japan and get some bags of matcha. :P

[@glurppuffloid9796]

@@aishikamitra You would like it very much. Matcha can be even had with lemonade and used on desert toppings. and you can make milkless and milk tea with it. I like the smell of Matcha because it smells like dry henna leaf powder.

[@archeofutura_4606]

Darjeeling produces the best black teas in the world imo. I want to visit there so bad. Also if you're interested in covered green teas, the Uji region produces some of the finest. Kabusecha and the way more expensive Gyokuro are honestly some of the best green teas one can find

[@glurppuffloid9796]

@@archeofutura_4606 Have you tried Turkish apple tea, it's one of my new favorites. I've tried Darjeeling, it is indeed nice.

[@TheOtherKine]

He's so polite and well spoken, and a great explainer too. What an interesting process and tradition, so much hard work! And his dedication and his own sense of high expectations is what is creating the incredibly high quality, which is awesome for us John Q Public consumers!!!

[@sophroniel]

Love this narrator. She matches the tone of the video so well

[@raphaeldienzo9514]

Now I want to work as a farmer on his farm! I really love matcha since schoolgrade! When I was in 5th grade, that was the first time I taste it. And it was such a delightful taste, that bitterness and aroma filled my tounge.

[@starksenterprises]

I now fully appreciate the price I pay for a 30g tin now... especially if it comes from such a process including grinding 40g for 1hr via hand mill. Dare I say, I'd be under-paying... surely his method is among the higher priced! Informative vid.👌🏾

[@karenpuente716]

I'm so grateful for people like Jintaro who continue to produce such high quality matcha. After watching how long and arduous the process is, I appreciate it even more. Quality matcha is not cheap, but it is definitely worth the price.

[@teaformeplease]

Thank you for highlighting tea producers. One thing to note is that matcha doesn't actually dissolve. It's a suspension. 😊🍜

[@cynthiahernandez3598]

Loved Jintaro talking about Matcha and his love for it and his work ethic!

[@joshuabeech-maher5924]

I bought some low grade matcha from the store once and man, it was bitter but it goes great with cardamom, a very small amount of sugar and salt, clove and orange blossom. Potion 🤤

[@SHOPETSY]

What a charming, quietly peaceful little corner of our amazing world. So great to see the beauty and tradition.

[@kornelweber5879]

About increasing the market during the years... I have to agree as a Polish, a citizen of a country where the amount of natives that destinguish a good Matcha you can count on fingers of a retired carpenter. Why do I tell that? Quite a silly reason, since the markets started to introduce matcha-flavored products (Polish can recognize the Chocolate that was introduced in Biedronka discount market like 1-2 years ago).

[@moyamatcha]

Hi! We agree that matcha is not very popular in Poland. We recommend checking out our website and social media accounts as we are one of the first matcha brands in Poland. Our matcha also comes from Uji, Japan and it's organic. We try to educate people about this amazing tea and how important it is to try good quality product.

[@simonsaysism]

I love this guy, so cheerful and hardworking, proud of his craft yet always wanting to improve

[@fumomofumosarum5893]

Kintaro seems so passionate about his calling, it's amazing. Very impressive. I wish everyone could feel like this about their work. : )

[@arthurwittmann6242]

it's exceptionally wide spread on the south most state of Brazil. So much so, the drink, chimarrão, is a common substitute for coffee on the workplace.

[@alissonvert3552]

but chimarrao isnt green tea(camellia sinensis) it's yerba mate(ilex paraguariensis)

[@desumichan6191]

That ain't a green tea.

[@pandalover555]

Such a beautiful and complex process, thank you for sharing this craft! 🍵 I’m happy to see Jintaro continuing this tradition and having so much passion!

[@Jade_Coeurl]

I want to buy all my tea from this company! Jintaro is so joyful and wise in what he does!

[@watrgrl2]

Business insider you are such an awesome channel! And I love the narrator! Her voice is so soothing and easily understandable.

[@ZOCCOK]

Most of the Japanese stuff in this series has futile and meaningless reasons for being expensive and don't even seem worth half their price (Bamboo Salt, Mango, etc). But this one is one of the few Japanese features in this series that seems worth their price ❤️ No futile efforts done in order to make the product seem rare or exclusive and no meaningless health or taste reasons for it's expense. Just pure quality and results ❤️❤️❤️

[@minjeonglee3953]

Bamboo salt is Korean, Just clearing that up ^^ But I agree its pretty pricey

[@mafinalmessagechangedaworl7131]

And I assume your Are the types of person to push for modernist architecture over historical or classical buildings all for your so called “function”

[@nadheem420]

@@mafinalmessagechangedaworl7131 yes modern exteriors are worse than licking feaces but to make mango 10 times a normal mangos price just for the right colour or shape is just too much to even watch

[@peanutbutterpirate314]

@@nadheem420 wtf are you talking about ?

[@Sohailali1]

Omg I agree 💯 percent

[@graphenebusinesslaw]

Striving for greatness is a beautiful thing!

[@tranquiliz3r23]

watching this while sipping on my Midori ceremonial matcha 🤩

[@jai6954]

Business Insider : why is it so expensive Me : Is it from Japan..??

[@florians9949]

Because it is a century old art that takes years to master?

[@zohaibtariq7351]

Because everything in japan is quality??

[@UMADBRO64]

@@florians9949 Growing tea takes years to master? Damn dude, truly there must be a mastery to putting plant in ground, watering plant, picking leaves, drying leaves, and grinding them into powder.

[@florians9949]

@@UMADBRO64 not realy, more a general statement. Everytime this chanel has a video about Japan, you can be sure that the sentence “this is a century old arts that takes years to master” is going to show itself.

[@geisha_live]

Hello Matcha lovers 🍵❤😊

[@thatgrumpychick4928]

This is just more proof that love and effort is the secret ingredient to making something exceptional rather than mediocre

[@chenwu9867]

Matcha=the most ultimate human decency I can imagine in this crazy and upside-down world!

[@zekaay]

what a beautiful tradition matcha has :) and love seeing how passionate he is about his craft.

[@treetop2842]

If I was into making movies, how great would it be to have a story like this to inspire a story about defending what is sacred, with good winning? A humble farmer has people jealous of his technology and work, covering his machine, and he successfully defends it from the envious... I dunno seems like an overdone story but the /visuals/ of the movie would be unique and respectful to Japanese humility and culture. 🤔

[@nnnnnn496]

High?

[@JustinTurdoCastro420]

we need more young people with a work ethic like this man

[@LeshanWannigama]

I have tasted ceremonial matcha many times, and I would say the fine taste is unspeakable. Amount of care, love and time he put in to produce this tea is truly amazing and it's deserved respect.

[@vibewalker8136]

Finally got to see how the leaves look like of the drink I’m drinking everyday. They are worth it

[@jea3419]

I aspire to someday be passionate in my craft like Jintaro. He looks so inlove talking about Matcha

[@no_just_relax]

Business insider: its expensive Me: no its Japanese

[@kaboom-zf2bl]

yep he loves his daily grind ... he keeps thinking of ways to make it better ... and every batch gives him ideas and things to try and advances his standards closer to the perfect combination ... after all its not about the end of the trip it's about HOW you got there ... that makes it fun

[@ArtTheSinger]

I wish they would’ve made it easy to buy on the website. They should’ve known that when it aired in the US that people would want to buy the product.. They probably lost thousands in sells.

[@Whocaressss333]

I love how passionate they are with what they do🤍✨

[@BakaNeBaka]

These videos don't even need to be any longer than the time it takes to say 'Japan' since it is instantly logical that a Japanese product will most certainly be pricey since the tiniest of details would be paid attention to and that totally justifies the price tag for whatever it may be...

[@nazo7090]

I agree Japan's work ethics are just the best, while brutal and tiresome, but for people who love their job makes the hard parts of the work not that bothersome and the easier parts all the more enjoyable. (That goes for any job really)

[@williamclaflin7863]

Quality over chinas quantity in tools you can really tell the diffrence

[@rahmadrenaldi2624]

@@williamclaflin7863 if it's engine or electrical component I would agree, quality it the priority. But if its a food product that waste too much resources to produce a tiny amount of goods just because someone made an arbitrary standard, then just made a subpar quality product if its mean that it would use less resources.

[@imacuser101]

Love the main guy in this video! Super happy guy and full of energy hope he never changes!

[@the-raveen]

To do anything Japanese you have to be atleast 20 years experienced

[@cjezinne]

And it needs to cost 10x more than the rest of the world

[@kvibes7714]

What a beautiful video. Jintaro you are amazing and an inspiration to the nation! Thankyou for your effort and labour of work, you truly are appreciated 😇

[@BubbleTeaKristin]

This was a wonderful video to watch! ❤ Thank you for making it!

[@sixian3862]

It takes time and you should keep caring almost every day.👍

[@linak1909]

Aww Mr. Jintaro is incredibly endearing! :)

[@shin-jo2801]

This is guy is gonna make me cry out of his passion for tea... i've never imagine i would cry cuz of tea my entire life

[@magicknight13]

Wow, he is so incredibly passionate and dedicated. Super inspiring and really makes me appreciate matcha even more!

[@TristanThompsonCompilationBros]

I truly appreciate this kind of dedication to craft.

[@Matchacom]

This is such a fantastic video full of great information.

[@erenmeii]

Wow! this documentary makes me love macha more ❤ I'm a green tea drinker, haven't really taste ceremonial grade but more on macha latte (which I love the taste), I did buy a ceremonial macha today, I'm excited to taste it! I will change my drink into macha this time 😃

[@faatihanida]

I love it how they love their job!

[@safespacebear]

The way his face lights up when he talks about his tea is wonderful

[@JohnHausser]

Lots of companies are pretending to use ceremonial-grade matcha in their products (🍫,🍨, energy drink,etc) ! We need to investigate 🕵️‍♂️ Cheers from San Diego California

[@みみ-d9y2r]

それな

[@michellequinsey710]

If only more people in the world could live their life in such passion, dedication, and with a willingness and appreciation for hard work. I know I should live to be more like this too. This inspires me.

[@emanym]

The world needs more people like Jintaro.

[@cesargalicia7700]

Love it when people love what they do.

[@sirebellum0]

You a real one when you're doing an interview for being an exceptional matcha producer, and your response is essentially "It's aight." 😄

[@GentleFD25]

love his passion and his calming and soothing voice

[@jefcostellokinnie3933]

Why did a video of matcha production make me cry😭

[@bloodydexter2003]

Japanese will turn any crap into luxury goods. Thats how good they are in marketing.. 😁😁

[@charlesajones77]

I drink this stuff nearly every morning instead of coffee. It is expensive, but worth it. Tastes far better than the culinary grade stuff, and I always feel better on days that I drink it.

[@godders9300]

It's also cheaper than a Starbucks even at ceremonial grade

[@kangtheconquerortheninth3826]

6th GENERATION (as tea snob and connoisseur of tea) I can tell you that you're probably trying matcha that should only be reserved for weddings, funerals and maybe the birth of a grand child and/or even a huge astronomy event. Everything else is uncivilized. Cheers!!! Drink your matcha

[@JPAnor]

nice gate keeping, what a load of bs

[@JohnHausser]

Not sure if you’re serious or just trolling lol