How This Electricity-Free Fridge Saved An Indian Ceramics Factory | Big Business

[@rafaelperalta1676]

This man made a healthy work environment, invented sustainable products, employed the use of both machine and man, and managed to preserve traditional pottery techniques combined with the efficiency of the modern day world.

[@orchidorio]

Is he not inspired? 12322

[@ipissed]

I guess great minds think alike because around the same time I took it a step further and invented a similar air conditioning system that works on the same principle. It even works outdoors! It's called a bucket of water. You dump it on yourself. Please try and curtail your praise I get embarrassed.

[@vijayshah6887]

@@ipissed stop drinking. if you can't be sober and nice, keep away from keyboard.

[@ipissed]

@@vijayshah6887 Well I don't normally drink, but when I do I get the juice straight from the doo doo river. That's the good stuff. I take a dump on a hill in the back yard, then after a big rain I go for a swim in the river. Pure brain food. That's how I invented outdoor plumbing.

[@nj2978]

Literally did everything right. Dudes awesome

[@madame4883]

This is what you call a smart CEO. He keeps up with everything.

[@florians9949]

No only that, but he also went the extra length to build a safer working environment for his employees.

[@samtimo3002]

Another thing is he probably works with his workers along the whole production line, and works longer than his employees If i was a boss of a company thats how id run it

[@Y2Kvids]

@@florians9949 Elon should take not

[@Ken-nv2hl]

​@@Y2Kvids why? Elon wouldn't even bother! This swamp cooler is just a bandaid solution to Indias lack of infrastructure. EDIT: even their manufacturing process is so far behind modern times due to the low cost of labour.

[@SuperSibendra]

@@Ken-nv2hl BURN! you Westerns are coming with the same idea which we have been using for years to save environment..ex- leaf plates, cups etc. I think you people are the worst humanity has to offer. Not talking about all westerners.

[@buddyboy4x44]

Respect from Canada. This man is an example to us all.

[@fuzzyschwartz]

I thought they filmed this in Canada.

[@malinko35]

@@fuzzyschwartz This is Ontario.

[@arielhernandez1638]

Respect from America as well.

[@akashbajpai_mr]

Saw his TED talk in 2012, back then it was really tough start for him. Glad to see he is doing great now. Idea's & products like these need to be marketed more & more.

[@waynejennings7046]

I want to know where you can purchase one.

[@moonlighmax]

@@waynejennings7046 Flipkart (owned by Walmart) and Amazon India.

[@waynejennings7046]

@@moonlighmax Thanks

[@SimplyLesa]

Yes yes! I want one for my off grid location! I have been watching him too

[@musicandbooklover-p2o]

@@moonlighmax Do you know if they can be purchased from Europe? The fridge would be an excellent addition to where I live, oddly we have a freezer but no fridge, and this would be an excellent, and very useful, addition.

[@elluisito000]

This man is brave, launching a new product like that and also wearing a white shirt in such a dusty environment 😀

[@mihirmewada2085]

Gujarat is a Furnace for 8-9 months of the year, you won't find anyone wearing black shirts it's scary xD

[@moubhattacharyya1141]

White cotton shirt, in reality is very easy to maintain. Also as someone else have already mentioned, the weather is very hot. White cotton is the only suitable option.

[@lightboi9752]

@@mihirmewada2085 kabhie south aajao....sooraj jinda pakadega..hamare yaha lungi me ghoomte hai iswajah se..

[@kshitizmishra5845]

@@lightboi9752 kaha se ho

[@l.a.5403]

Man this is cultural stuff!! I from that place ! Most of the time man wear white clothes only!!

[@sicmesicme2360]

He is promoting livelihoods and Indian culture at the same time. Hats off to you Sir!

[@ARUN.SAFARI]

I been to his factory. He is a down to Earth man. He is loved by his staffs, That says how humble he is.

[@samlah2319]

thanks for sharing =]

[@RahulSingh2934.]

In which district of Gujarat???

[@ARUN.SAFARI]

its at Rajkot Pansara if my memory is correct

[@MAKDÁVID-KRIŽ]

Why does he have a mask 😷 but not his employee’s???

[@vhawk1951kl]

Staff will do, no need for staffs, staff is a collective noun like sheep, so no staffs and no sheeps. English is an odd language; people is also a collective noun but you can say peoples, as in the peoples of the world; no wonder some struggle with English, in particular Americans that simply cannot speak it.

[@abhisheksoni2980]

About the refrigerator: well it works on the principle of evaporation the way sweating keeps mammals cool. But just like sweating, it works in hot, dry climates the best. If you live in cool area, it might not provide even one degree of difference.

[@hidum5779]

and why would people want to cool food in cool areas?

[@kabyzdoch]

@@hidum5779 because cooling food is much more, than keeping your drinks refreshing - it's primarily about preserving it. and even in cool areas the temperature isn't THAT cool, at least not year round. but even if it is, it means you'd have to keep it outside. not very convenient. although, our grand-grandparents in rural areas did use a similar technique: they dug a hole in the ground, outside a house, and made a dome on top. give it little door, and it'll make a cellar of some sorts, which makes food last longer. not nearly as good as a modern electric refrigerators though.

[@hidum5779]

@@kabyzdoch I get the point about preserving. The food cooled in these non electricity fridges lasts for a week as they said. If it gets 8 degrees cooler, then in cooler areas I'm guessing the temperature already goes beyond 8 degrees since this fridge can't cool it, so why would we further need cooling anyway?

[@kabyzdoch]

@@hidum5779 well, the cooler it gets, the longer it stays edible. not all food needs it, but, for example, there's meat and vegetables in my freezer, laying there for almost a year, waiting to be unfreezed and cooked at any time. quite convenient. also, talking about colder areas. if it's cold outside, people usually trying to keep themselves warm by warming their houses. some folks have a cold, non heated part of their house reserved for storage - vegetables, canned stuff and even some prepared food can be stored there quite effectively. but this type of storage rooms can be found mostly in single-family houses. living in apartment building, on the other hand, do not provide such benefit, so when heating your living space, you loose that bonus of keeping your food fresh for longer because of natural temperature in the area, and without an electric refrigerator your only option would be to eat something that doesn't spoil easily, which is dried food, salt food, sweet food and canned food. one could definitely live on such a diet, but given the options, it's rarely the food of choice, at least not on a daily basis.

[@WormholeJim]

@@hidum5779 Where I live, in scandinavia, northern europe, Before refrigiators, people would have a wooden box inlaid with hay in which they would keep a big block of ice. On top of this they put a plank and then the food items needed to be kept cold. For dairy products and vegetables, folks would have a small cupboard made from wire net to hang on the outside of the house in a shady place. You can still find these around in use by elderly people having grown up with them.

[@AnkitKumar-fo2iz]

This clay fridge should go mainstream on online and offline stores and everyone should have easy access to it.

[@nofurtherwest3474]

How does it work?

[@tedfort1698]

​@nofurtherwest3474 Evaporation. Water can hold a huge amount of energy (i.e. it has a high specific heat.) The inner chamber of the fridge is watertight, and there is a water chamber that surrounds the food. The outside of the fridge is porous, so it allows the water to slowly evaporate, which pulls heat away from the inner chamber. It's the same principle as sweating. It will never get down to the 35ish degrees of a regular fridge, but it will cool enough to preserve produce and other items. One disadvantage is that these work wonderfully in dry environments, but with higher humidity, the water has a harder time evaporating (again, same as why your sweat doesn't cool you off when it's humid.) So these are great in inventions but region specific. You can actually build something similar by putting a small vessel inside of a larger unglazed flower pot, filling the space between them with sand, wetting the sand, and adding a lid.

[@doujinflip]

It's technically more like an icebox, which were the predecessors to the powered refrigerator.

[@elaexplorer]

It can't substitute a real fridge and is just meant for fruits and vegetables and milk. It doesn't get cold enough for meat

[@WapajeaWalksOnWater]

​@@elaexplorerI would love one, cause I don't have any meat in my fridge

[@susanfarley1332]

When I was a kid and we were poor, we didn't have a refrigerator, or a actual stove, no hot water, and sometimes no electricity. We cooked on a charcoal brazier. We kept water cool in a clay vase. The evaporation of the water through the clay provided the cooling. The water tasted a bit like clay but we didn't mind.

[@keshavroyyala]

Thats the best water to have.

[@kwanastrongphotography]

Very healthy properties to drinking water from clay vase including making the water alkaline

[@abhisheksumanAS]

If the clay vase or the ghadaa is a proper cooked utensil, it's a great one to have. It will not have a lot of smell, but will assimilate properties to water which are beneficial for health, along with reasonably cooling effect(chilled water is actually not good for health, leads to many problems, especially Thyroid issues). The best taste and deal you can have...most middle class homes in India still pour water they get from RO+UV filters to these ghadaas for that taste and feel, especially in the tropical summers of India, which is getting hotter every year due to global warming. Sadly, many people are getting too accustomed to fridge water and AC which only exacerbates the issue of Global warming and acts as a positive feedback loop. Only with more vegetation and sensible sustainable lifestyle can the issue be handled!

[@chipmunk4928]

I hope you are in a good part of your life right now! What is your country name?

[@susanfarley1332]

@@chipmunk4928 I was born in the US, but my mother moved us down to Mexico in my childhood. At first it was hard because she was an artist and wasn't selling many of her paintings. Then she started making enough money for us to live on. She sold 11 of her paintings to the actor Vincent Price and some to the Time-Life magazine company (to decorate their office building in Chicago) and was invited to the Friends of Mexico art show in New York City. A couple of weeks before she was in the art show she died. We had returned to the US shortly before she found out she was dying. Living in Mexico was the best part of my childhood. Growing up in the US after she died was the worst time of my life. I still miss Mexico, but Mexico has changed a lot since I lived there. Not for the best. I would love to go back sometime. I really miss the food there. I better stop writing otherwise I will get really hungry thinking about the food there. I loved the people there too.

[@mekhalatg]

He progresses and cares his workers safety... Hats off to this Entrepreneur

[@thumperthumper5322]

Such a blessing that this company is still going. To keep such things as this company alive is a necessity to preserve history.

[@dead_or_alive2649]

Indian ingenuity, resilience, pride in the old customs but mixed with a modern process. Just one of the many reasons I admire India’s people! Much love and respect from Idaho, USA. 🙏🏽🙏🏽

[@優さん-n7m]

why is he not adding holy cow dung to the mitti ?

[@praveenvasistha247]

🙏🙏

[@bonjovi1354]

@@優さん-n7m we do ... !!

[@crazykeejan6981]

@@優さん-n7m We do Most pottery in India is made of Cow dung Which is sifted , and baked We are eco - friendly

[@gavinjenkins899]

I mean, he didn't invent it, refrigerators and swamp coolers of exactly this design have been around hundreds of years, so I dunno about the ingenuity... But he looks like he works hard and is a good business man.

[@lindaobryan3175]

I just love how he keeps talking about trying to benefit not only the people around him but the earth and preserving nature around him

[@stevethea5250]

HOW DO BUY HIS FRIEDGE INTERNATIONALLY?

[@denzel9621]

This guy is a legend bringing back all the traditional work mixing with the machinery work and kudos to carrying their family work and making environment friendly products

[@mukisicario7070]

Of course trade format active key. 🔑 format E.78.46 Report code UN A0 reg (88-52) of paragraph 17 AQ 1-10R* 🇲🇦 code (mustashfayat) Field review of guard code Code =( hashish) A0 UN central ,& KY7 UN pass (52942) Purple pass ( perils) 🔑 release SR E.78.46 F of guard = 🔑 ( almost done) Arm license code ( Castillo +) (Es)paco 34 OF E.78.46=(imad)

[@mukisicario7070]

F UN A0YO =( 🤴 Y has woken up)

[@tyramasters-heinrichs921]

This man has done much for his community, family, and the world. Thank you, sir. You give me hope. Awe and respect from the Manitoba Interlake, Canada. You are an inspiration.

[@luciferfallenangel666]

There is something that elevates the taste when cooked in earthenware. That pulav at the end seemed very delicious, with the right gravy of course.

[@BlackMamba-lt8oe]

thats fake news

[@neonblitz2714]

Bullshit!

[@radwaabdelmon3em170]

This is true

[@humblewiz4953]

@@BlackMamba-lt8oe why tf you're spamming 💩

[@praveenvasistha247]

Absolutely, Biriyani cooked and served in earthen pot is pure Love

[@logothaironsides2942]

It helps that he has been the worker himself and that his family started the business. I think employers who have had to go through the working conditions too are much more likely to care about their workers. Love his clay fridges. We had a small cooler in a caravan once that worked like that with cloth panels but it was not clay which I think would be far superior.

[@alinadebbarma2553]

Using earthen pottery is nothing new in india. I am glad that insider is showcasing this . Very proud moment for indians. This is more like "traditional solution to modern day problems". ❤️❤️❤️

[@nitin9837560]

Yeah but it has never been seen as 'Bussiness', Rather people see it mererly another way to earn 'bread and butter'!!

[@danielawesome36]

"Modern problems require traditional solutions."

[@deadringer2349]

@@danielawesome36 the comment I was looking for. 👌

[@praba991ify]

pottery is used in all parts of the world. not only India

[@skg5320]

It is not new to any part of world.

[@3coins.]

These ceramics are beautiful works of art and I can think of many uses

[@josephroberts4270]

A man true man, with the mind of the present and the future. The world needs more real people like this CEO. Super brilliant 👏👌

[@ledlight6630]

I think he is a brilliant businessman, he gave all those people jobs by combining machine work with labour work ,he saved many people 'a life from being jobless and poor, the refrigerator idea is great even if it doesn't freeze food ,at least it keeps the food safe in a very hot climate, well done 👏👏👏👏👏

[@malkeitkaur3046]

Nice to see people employed! God will give you more success.

[@davidm.4670]

LONG way from freezing! it said 8 degrees cooler

[@agnidas5816]

No he destroyed a culture of hand made items, made many lose their jobs and almost completely destroyed his own company. He survives by making something expensive that should be made from clay by the people who need it. It's a damn clay storage locker. You should never buy a thing like that but make it yourself if you;re in those conditions - otherwise you buy a regular fridge. This is for upper class Indian hipsters - who spend money on trinkets like this instead of supporting people in the slums.

[@pendyalaabhishek8866]

@@agnidas5816 what the hell are you talking .

[@somethingsomething9667]

@@agnidas5816 So what if they spend it on trinkets like this? its their money and they're in no obligation. Besides he's actively making a fortune for him and his employees, saving ceramic culture and creating something both eco friendly and cheap for the mass to afford. Yall are mad for nothing lmao.

[@viviancovington7813]

Wow! What can I say?! Intelligent man, brilliant craftsmanship, beautiful history, and amazing products.

[@kookookookookookookoo]

Wow, he should ship his refridgerators world wide. I mean I wouldn't mind having one of those in my room. Plus, since I don't need electricity I can put it anywhere. Don't need to whip out that extension cord.

[@PoliticalMatter]

Problem is… It will be heavy and hard to ship!

[@aryaaswale7316]

@@PoliticalMatter very fragile too and won’t cool a lot

[@roman5782]

@@aryaaswale7316 Have you used one? Because I do. It keeps things astonishingly cool.

[@muktharubarify1]

Yeah cool but it won't work in humid and coastal region.... Dry climate is what it needs... Just like electric cooler

[@kalashsharma4344]

@@roman5782 that depends on your climate if uts really hot it will work perfectly in cold areas may not be one degree difference

[@santiromero7057]

Man, the way you can just feel the pride he exudes from his work is so heartwarming. He knows he's done something great..

[@shanthageorge7413]

I cannot help but admire the people behind this workshop. And also the workers.

[@zaryabbaloch5266]

This man is a genius to get his way around the traditional problems and come up with ideas to innovate

[@joeblo3753]

It's called an ice box, it's been around forever.

[@nimeshpatel7105]

I have actually drank water from this on a scorching day and the water was cold!! I don't how it works but it is amazing.

[@deepika2117]

It work on principle of evaporation

[@praveenvasistha247]

by principle of perspiration, just like how sweating cools down a person on a hot day.

[@lunix3259]

Isn't because it's made out of clay? I drank from a stone cup and it's cold

[@moondust2365]

@@lunix3259 Yes and no? They clay part helps since they can sustain temperature, but for the fridge, it's simply just the water evaporating by getting the heat from inside the fridge. It's the same as regular fridges except it uses water. The only reason most western (and eastern) fridges don't use water is because they're larger and also need to be able to freeze (for meats, but also so we can make ice cubes). Just using water wouldn't help you create ice, but it can at least cool a small fridge like that, which is enough for people in certain places, especially if their families are small.

[@megaknight3705]

In earthen pot there are tiny pores which slowly release water in the outer surface. Water molecules takes energy from the surrounding molecules and evaporates.this continuous process cools down the water inside the pot and outer surface water layer act as a insulator which do not allow the surrounding temperature to maintain the same temperature in the pot.

[@shristishreya7862]

It is so unfortunate that Indian media ignored this great innovation and foreign media are first to interview and recognise their work🤗

[@thehawkseye3412]

I had seen it on Indian media years ago. Just because you didn't see or were too young and not interested in news, doesn't mean it was not covered.

[@IndianGardener]

Marvel of India 👏👏

[@vidushisinghania3367]

Thank you for working so hard and contributing to India's GDP. India needs people like you.

[@nishantahvan]

Mansukhlal sir is presidential award winner for innovation.

[@ankithmallya141]

@Salahudeen owner ceo

[@ThisIsGoogle]

Poo In the loo

[@vaibhav3946]

@Creeper 😂😂He/She is that poo.

[@gamerbourne4846]

@@ThisIsGoogle bruh you still live in 2014 i guess

[@Imaworldstar-jw3yj]

Hello i am studying english online be my friend

[@matrixvikram]

In like the fact that more people are are adopting these earthenwares, either out of curiosity, need or just for the sake of novelty.

[@derekthitsanuthit7963]

This entrepreneur is so inspiring . India should give him an award .

[@DhavalBrahmbhatt2627]

So proud to see the success and recognition of my old country. Brings tears of joy!

[@qualqui]

For me India is such a thriving, bustling and INSPIRATIONAL Country, I quickly clicked on the video and so glad I did, Made in India and good on people's health and the environment! Jai Hind!

[@happygirl8189]

Hello. Its such a innovative eco friendly idea 💡 and I believe he should get all incentives for export. This would work wonders worldwide. He is a genius. Lots of love ❤ from Mauritius 🇲🇺

[@dandaniels851]

Impressive man. I really like the modern redesign of an ancient idea. Perfect for extending the life of fruit and vegetables and eggs and such items. the affordable price and the reason for his decision to make this evaporative cooler is an honourable one that truly deserves the reward of success. We use to make them in outback Australia using Hessian bags for the the wet sides of a box we could hang in a tree, but like all evaporative coolers they only work in a hot and dry environment.

[@KoDeMondo]

But his fridge don't use electricity while to use the evaporative method you need electricity anyhow..

[@dandaniels851]

@@KoDeMondo No! No! WRONG! 100% "WRONG" Don't make comments if you have absolutely "NO IDEA" of what you're talking about. And never waste my time again...

[@ElizabethJones-pv3sj]

@@KoDeMondo Why would evaporation require electricity. Do you honestly believe that when you hang your towel up to dry after a shower it is getting dry by electricity? Airflow can help speed up evaporation but that's something nature is not bad at providing if you pay attention.

[@robbieguh]

@@dandaniels851 Clearly it was a misunderstanding because our usual electrical fridges DO need electricity for their evaporators to function. No need to be absolutely ridiculous about it really.

[@jackkraken3888]

This is what true improvement looks like, he even made it safer for his workers and himself to work! Contrast this with other companies pumping out poisonous waste and thinking its someone else's problem!

[@rosieone6519]

The refrigerator is a amazing invention. I would love to buy one but I'm guessing the shipping alone would cost way more than the item.

[@futureminds9742]

No bro won't be much

[@Lrripper]

Also would pollute more than an electical refigzrator

[@baumi8125]

@@Lrripper What? You do know that electrical refrigerators need to be shipped too and have tons of rare earth materials used in its components?

[@Lrripper]

@@baumi8125 yeah true

[@goallajawahar25]

Check at "Patel brother" near you.

[@mayankprajapat4591]

In India everyone have a earthen pot for water, we prefer drinking from pot rather than refrigerator

[@X_VSN]

That’s not true. Don’t spread this bullshit.

[@nawinkumarthakur3076]

@@X_VSN it's true

[@SanjayKumar-kg2vp]

Same here. My parents prefer drinking water from earthen pot most of the time

[@SanjayKumar-kg2vp]

@@X_VSN it's true

[@singh_isking]

@@X_VSN he is taking about common Indian not angrez Indians

[@samradhisharma1998]

It's so amazing that Indians with their minds & Jugaad are ruling everywhere.

[@sutapasbhattacharya9471]

In this time of war in Ukraine, sanctions on Russian super-rich oligarchs and India's stance on Russia - you may be interested in this historical story about how Britain's industrial revolution and wealth was directly correlated with the British looting, pauperization and deindustrialization of India [and the creation of the 'First' and 'Third' world] which I have been telling the British [where I live]: Robert Clive returned from Bengal with his 'loot' [the Hindi word for plunder] as the richest [non-monarch] man in Europe (Open University online estimates his 'loot' at £100 million at today's rates). His East India Co. mafiosi henchmen became the new super-rich 'nobs' (from nawabs/'nabobs') and often bought up parliamentary seats - the Pitt family made their fortune looting India. Meanwhile, 1/3 of the population of Bengal Province [inc. modern Orissa and Bihar] - some 10 million died in the Great Bengal Famine of 1770 due to the rapacity of the Brits. Richard Becher [relative of William M. Thackeray] had predicted this 'Ruin of Bengal' which had been the richest province in Mughal India [which had 27% of global GDP before British occupation]. The Ruin of Bengal also led to economic crisis in Europe as dozens of banks collapsed in days as looted Indian wealth dried up for a while and Adam Smith had to delay his 'Wealth of Nations'. As research published by Columbia UP showed in 2018, the British stole some US$45 Trillion from India over two centuries which financed the Industrial Revolution and much else in Britain and its white settler colonies [see Jason Hickel's article on Al Jazeera online which also discusses how Britain lies about this history]. They also killed tens of millions of Indians by exporting India's foodgrains for British Food Security and profit including the setting up of Death Camps which gave less starvation rations than Buchenwald for hard labour to victims of the 1877 Madras Famine killing 94% of inmates - 7 million in total died [whilst record amounts of exports of Indian foodgrains lowered prices for Westerners]. George Orwell wrote (The Road to Wigan Pier) that 100 million Indians must be forced to the edge of starvation so that the British can live the way that they do. The last of these famines were due to the war crimes of Winston Churchill in Bengal in 1942-3 [including stopping Food Aid from other countries reaching Bengal after British cover-ups were blown -- even Nazis allowed such food aid in Greece in 1941]. Yet the British [including Churchill worshipping historian and journalist Dominic Sandbrook points to Stalin's famine in Ukraine [causing death by starvation] as an outrage - as if the British never did the same and many times over 200 years]. The British also deindustrialized India which had dominated manufacturing exports in textiles. H.H. Wilson wrote in 1853 that Manchester and Paisley could not have risen, even with steam power without the systematic elimination of competition from cheaper and superior Indian handloom cottons. This included the breaking of weavers' fingers and the cutting off of thumbs of weavers of Dhaka Muslin [a highly-prized elite cloth which which cost many times the price of silk] as well as tariff barriers and creating a Captive Market for British goods. Governor General William Bentinck wrote that the plains of India are bleached with the bones of her weavers. In the 1790s English experts declared Indian Wootz the best steel in the world and Sheffield copied its techniques but Indian steelmaking was stifled to suppress competition. India had been a major shipbuilder and continued to be in the early British-rule - the oldest seaworthy ship in the Royal Navy is HMS Trincomalee built in 1817 by an Indian company in Bombay of superior Indian teak. But soon afterwards, British shipbuilders stopped shipbuilding competition in India. As Shashi Tharoor tells us in Inglorious Empire, Indian engineers showed that they could design and build locomotives and thus the Brits stopped such manufacturing as well. Even during the 1939-45 war [when British Empire admirer Hitler wanted to make Ukraine and Russia Germany's 'India'], the British refused US plans to make aircraft factories in India (to fight Japan) as they did not want an independent India postwar to compete. After the war the British [and the postwar USA - following George Kennan's strategy of holding Asia down as poor compared to the West - whilst giving Marshall Aid to redevelop Europe] refused to help India build a steelmill at Bhilai saying stick to your traditional raw materials! The Brits created the First World/Third World schism and tried to maintain it. It was the USSR that stepped in and helped build Bhilai. They also helped build India's first Institute of Technology at Kharagpur and an antibiotic factory etc. This - not arms sales is what led to the strong Indo-Soviet and then Indo-Russian partnership and friendship! In 1971 the USA and UK sent warships to support the Pakistani dictator perpetrating the largest genocide since 1945, killing 3 million in East Bengal. It was the Soviet Navy that warned off the USS Enterprise and Soviet threats to attack China stopped Mao from attacking India in support of Pakistan.

[@markrowland1366]

Got to love this man's energy. I hope he can continue his success.

[@sustainablelivingschool12]

This is so awesome!!! What an incredible innovator and passionate CEO who obviously also cares about his employees as well as his products.

[@MerwaraInstitute]

This should be appreciated, people like him inspires many youths to contribute in nation building while making things sustainable and less polluted.

[@srprameshprasad1688]

Excellent video production & showed how ceramic industry can thrive even with industrialization. Brilliant CEO.

[@kitwest61]

A very wise person. The world needs people with this attitude.

[@ashvaz321vaz4]

Saving atmosphere from harmful effects of Green House gases (CFC's), handkrafted refridgerator with No electricity shows how sustainable this product is....

[@MG2-_-]

CFCs haven't been used in fridges since the early 90s

[@sigmameme2762]

@@MG2-_- modern refrigerator uses HFC,it effects are less still have some

[@skylark1848]

Shouldn't we focus more on taking responsibility for watering plants and perennial trees on a regular basis instead? Like.. actually plant perennial trees and nurture them = helping the environment

[@Dirty_Bear22]

@@sigmameme2762 modern fridges have switched to R600a, it’s hfc free, non and non ozone depleting…

[@Raijinshii]

@@skylark1848 the ozone layer was restored because the focus for responsibility was on the producers in the past. Climate change isn't gonna change now because now the responsibility has shifted to individual consumers.

[@udaypatel878]

We had that refrigerator in my home 😎😎

[@h3x3]

Was it good? It sounds useful to use anywhere in the world to save energy!

[@Odia_bhaina]

kaise khareed sakte hain?

[@shravan5376]

@@h3x3 my grandparents used to have such refrigerator , not exactly the same but similar, fruits , vegetables and dairy products can be stored for a week....

[@h3x3]

@@shravan5376 that's Great. I wish we had it in Germany. Why waste electricity especially in these times

[@ajsuryavanshi759]

@@h3x3 Naa, It only works in hot and dry climate. The Indian state in which it is made is known for that kind of climate. Even in India it isn't common to have that unless you come from a hot region.

[@vasantiagashe7336]

Hats off to गुजराथी people. Very ingenious and wise.nature friendly, helping the skilled labor. Out really gelps our India.. both the industry and the labor. I will buy the fridge now.

[@lynneturner3704]

I absolutely love this man's invention it will save so many from getting sick from spoiled food because he cared about his people.💗

[@narendrasharma8681]

Hats off to this entrepreneur. He deserves all the praise and appreciation. Yes rich or middle class will also buy fridge as it saves costly electricity

[@classydays43]

What an absolute legend. You can guarantee his legacy will live on for generations to come.

[@anamiweaves7738]

When u post these kind of videos u should post their ph no or any shopping links it would be helpful for us to buy.

[@yaminisundararajan5259]

Kindly tell how to purchase

[@keshavroyyala]

Just google the name.

[@hylacinerea970]

i wish nothing but the best for him. growing up poor i remember when we’d have weeks without power and all our food would go bad so this issue is near and dear to me

[@Kajpaje]

Wonderful that such wonderful people get a share in the wonderful riches the world has to offer.

[@glorygloryholeallelujah]

What an incredibly brilliant businessman he is! He made sure his family business didn’t merely survive-but THRIVED!💖👍

[@Alab.A]

Wait a min- Gloryhole?

[@preetipatel5512]

So great to have these kind of traditional businesses to get international exposure.

[@Maya-yp2ey]

The fridge without electricity is pure genius! How can we purchase it?? Amazing guy!

[@aucourant9998]

This man deserves whatever success comes his way.

[@inmybox100]

It's all about moving ahead and he has worked hard at getting his ideas into production ..great work .

[@rainbowroadskids6482]

A great job, Mr. Mansukhbhai. Your way of work to combine the expertise of artisans and the efficiency of modern technology is superb.

[@phoebeloyer3136]

I applaud your hard work and success. Don’t forget the poor! It’s good that the rich are buying the fridge to help the environment, but make sure the fridge remains affordable and available to the poor. It’s a daily life necessity for them!

[@monideun]

Hey Business Insider - I love these videos, but a verified website link for the company you're showcasing (or somewhere we can buy their items) to support them would be great to have in the description! Cheers!

[@ultronhere4356]

Exactly!!

[@user-cv1jb9xv2p]

7:16 😋 I am sure this tastes better than cooking in other utensils.

[@aryaaswale7316]

Exactly

[@saraswatkin9226]

Firewood cooking with these pots give food completly different taste and flavour unlike that metalic taste with metal pots. I am sure India must have provided these pots to Romans in antiquity.

[@user-cv1jb9xv2p]

@@saraswatkin9226 I don't know who gave what but so I know it tastes gooood

[@Aniket2712]

Back to back 2 videos made on India! … what I’m I missing here?

[@bibhasdmusic]

Views. 🇮🇳

[@Light-oz5pv]

I’d buy that fridge if I could get access to it. This man is brilliant!

[@user-fk8tr5ev8q]

I wouldn't

[@Glenn.Cooper]

What a great story. So glad that you're reporting on such a positive story.

[@agnidas5816]

It's not positive at all - it is just spun that way.

[@georgelelandturner]

Mad respect to the man

[@franklinblunt69]

Thank U all for enduring providing prospering with these practical arts! Impressive. I'm sure many will appreciate too.

[@OmnifyMyAss]

and nothing has been said about how this fridge is actually made or what principles are used for cooling air inside it, great. Title emphasizes that this fridge saved the company and in 7 and a half minutes of screen time little has been actually said about this fridge, modern journalism in its natural habitat

[@RennieAsh]

Like 5:50 is the only little tidbit of info

[@elaexplorer]

The Google AI will explain it all if you search for "How does a ceramic refrigerator work" it specifically talks about his company.

[@GuzzarAwan]

This uses same Tech as Used in Clay Pot/ suraahi used in India to keep the water cool. It's called EVAPOURATIVE COOLING. If u keep water in a Clay pot with small Mouth for some hours the water gets cooled down automatically. And it works more efficiently as the outer Temperature rises. Some of the water gets evapourated from wall of this clay pot due to high T outside and this evaporation needs Latent heat which is taken from the water itself apart from outer Temp.

[@thisbushnell4824]

This owner's view is the very definition of the word circumspect, and his products, his business, his employees, his country and the planet are all better for it.

[@moiragoldsmith7052]

What a wonderful tale of perseverance and integrity. I am very interested in those fridges too! Good luck to this man and his fabulous work force.

[@drxym]

These fridges are an interesting idea. It works on the concept that evaporating water takes away heat so you need to top it up with water for it to work. It will also only work in hot, arid situations so humidity would prevent it working. And there is a high probability it could leak all over your floor so you'd have to stand it in a container or something just to be safe. Has to be clean water too otherwise dirt & minerals would eventually clog it up. But despite that it does work without electricity which could be attractive to people who have unreliable supply.

[@elizdonovan5650]

I would definitely buy a fridge like that. Think of the energy saving if most of us changed to these types of fridges. When can we buy in other countries. 🌲🌝☘️

[@speckbacon9881]

Swamp or evaporative coolers are not that great. You will have problems keeping it clean and sanitary and inside a modern house that is well isolated the evaporation is too slow to have a noticeable cooling effect.

[@danhammond8406]

When its 100f keeping food at 92f is not good. For prolonged keeping of fresh food it needs to be kept at 42f or lower. That is an unreachable temperature for this device

[@exorcimus8872]

It doesn't work, i have one

[@elizdonovan5650]

@@exorcimus8872 🙏 thank you for letting us know that. Much appreciated. 🌲🌝☘️

[@theevilprankster]

It works well only in hot, arid places so it probably won’t work well outside of India, especially in colder regions like North America, Europe, etc

[@GrandmaLoves2Scuba]

Amazing! What a wonderful man. This video made me smile 😊 Greetings from the USA.

[@VictoriaWindsordeLaBoulaye]

Wow! The small fridge and the like are an excellent idea!

[@SvetlaNikolova-sk3ot]

I live in Bulgaria. I wish I can have one as well. These fridges are an awesome idea. Way to go India

[@abjt_s]

Love you India,❤️

[@maxloewe9162]

I love how entrepreneurs keep solving our problems. If we had more of them we would have no problems!

[@praveenvasistha247]

Humans will always have problems, If they dont have any they pick up a few

[@Robert-cu9bm]

Isn't it entrepreneurs that cause problems too?

[@maxloewe9162]

@@Robert-cu9bm I think if the entire world would be made up of entrepreneurs it would be paradise.

[@agnidas5816]

@@Robert-cu9bm yeah. he caused the problem by making his pottery unwanted - people wanted hand crafted objects but he fucked it up. and the swamp cooler fridge isn't a new solution nor is it practical - poor people in villages are better off making one out of clay themselves. This item is for rich hipsters. There is not going to be any one with this fridge who doesn't already have a regular fridge. Also look at how tiny it is. What will you keep there? One sack of potatoes would fill it up...

[@mamatapandey6073]

@@agnidas5816 he solved the local problem tho he said that his regular customers didn't have electric fridge... I think it's a good idea for rural places where people could rarely afford real fridge ...i mean people do keep water in clay pots to keep it cool but this is more improved version and people can store anything they like..

[@Slugbunny]

That is the power of good ideas and a clear vision. Solving actual problems instead of creating them.

[@Jenvlogs404]

Authentic and classic! Save them.

[@daphneraven6745]

He’s got some great ideas there. He’s also got some super skilled employees. I could not imagine trying to finish a pot lid like that woman was doing with such a badly centred bat. I think most potters would absolutely have to have that centred so as not to destroy the lid. But she goes out and finishes it just as though it was perfectly centered. My hat is off to that woman.

[@nandukothari6481]

Gujarat is a land of such entrepreneurs, kudos to them

[@milissamackenzie4975]

I love this,I would love to have some of these products, Very well made.

[@genespell4340]

I watched this video at least four times and paused it to read the closed-captioning. The Mitticool fridge is available on Amazon and I will probably buy one very soon. I believe it will be extremely handy as the situation deteriorates with the global unrest and global warming.

[@vedasmarangollapally211]

the fridge is really cool and he is very talented, the fridge is really very much environmental friendly

[@stitchinganddesigningideas7845]

Appreciated him ....👍

[@abgamer7956]

India is the centre of excellence innovation for mankind and nature.... 🙏🙏🔥🔥❤️

[@hugmusic25]

Hope this patented in India soon. Real entrepreneur and competitor to electric fridge.

[@cessposter]

no, both of these have vastly different use cases, and nobody will pay licensing fees for pottery

[@hugmusic25]

@@cessposter the use case comparison for a startup product like this vs refrigerator isn't correct in my opinion. I m sure this Pottery product will mature in few years and take over refrigerator - if well planned and nicely designed.

[@cessposter]

@@hugmusic25 the refrigerator has been a concept designed and improved for a couple decades. A few years will not cut it.

[@Dirty_Bear22]

@@hugmusic25 they work through evaporation, it will never reach low temperatures like a normal compressor fridge…

[@creativeideas012]

@@hugmusic25 patents are a sham They expire after a limited time & then either taken over or suppressed by monopoly (g0vt sponsors)

[@bitcoinheist7831]

This is a top example of sustainable development

[@modakkagitplugga]

Got a buddy with a 90-something year old grandma who still remembers when they brought electricity to the farm. She still knows how to fill an old school ice box or dig a cellar. Cool old gal.

[@ginamitembe8935]

Absolutely brilliant man!! You all deserve a very successful future 👍

[@atilamatamoros7499]

Excellent presentation. Irrefutable evidence of self help with creative solutions to our particular problems in every other context. Congratulations

[@gie_melora]

MettiCool hope you treat your workers very well for cranking out all the labor intensive, beautiful goods.

[@boxymetalworks]

Big brain power 🔋 You can hear his passion for it as he talks about it.

[@rais1953]

It would have been good if the video had explained how the non-electric fridge works. I'm guessing that it uses evaporation of water for cooling like the Coolgardie safes that were in widespread use in 19th century to mid 20th century Australia. These devices are very effective and for just the cost of adding water when it runs low it will keep food cool and fresh.

[@funnyb2]

World needs people like him

[@bstr-ey6wl]

I would love a bigger ceramic fridge. I am from France. very nice doc, thank you.

[@fer10190]

Love people like him! Inventive, creative, building things that improve human life!