How 3 Million Grocery Items Are Delivered To Homes Every Week | Big Business

Each week, e-grocer FreshDirect delivers 100,000 grocery orders direct to customers' doors. It all happens from its Bronx warehouse, the size of 11 football fields. Using an advanced AI system, temperature controls, nine miles of conveyor belt, and a fleet of delivery trucks, the company is able to cut out three steps in the normal grocery store supply chain. Business Insider visited the warehouse to see how the company moves 3 million grocery items a week in the face of unprecedented pandemic demand.
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How 3 Million Grocery Items Are Delivered To Homes Every Week | Big Business

[@K-SD-DAD]

This type of service is a Godsend. My grandparents can't drive anymore so this is a no brainer. Also happy to pay the extra costs.

[@luthert657]

These workers deserve a praise for the insane amount of work they're doing

[@luthert657]

@Mr X I don't really understand your point, it's would be my pleasure to receive further explanation from you. About the workers, I mean to appreciate their work, without them, there won't be any goods delivered to customers

[@KiLLJoYYouTube]

Do you guys not have home delivery at your supermarkets? Lol

[@luthert657]

@@KiLLJoYKZbin in my country they start to do that recently. But definitely not a new thing in America.

[@manrajgill9898]

@@luthert657 if the worker does work and make around 20 $ but they get paid 25$ than the company is losing money the workers are paid based on how much money they contributed to

[@NYC_Urbanista]

I've been a loyal Fresh Direct customer for almost ten years, even though it's a bit pricey, the quality is far superior to other delivery services I've used. Great to see an "insider" look!

[@infectionSincross]

pricey means? is it like 20-30% more pricey than the local grocery stores in your area?

[@KiLLJoYYouTube]

khan EL-angel in the UK most supermarkets have home delivery

[@melodymills5432]

NYC Urbanista....do you get new reusable bags each order?

[@NazriB]

Lies again? Cheating Spouses

[@vyneshindenmc6181]

​@@KiLLJoYKZbin This isn't telling that there doesn't exist a local store that delivers directly lol, this is just to highlight FD

[@alexanderhristov637]

"the size of 11 football fields" you are never going to stop using this, are you

[@TheMetalFreshTiger]

How to do it ahahahahahahahahahaha! As an european, this is so funny 😂😂

[@naiyou2840]

Why do Americans do that-

[@rendeaust]

Americans will measure everything including football fields and olympic swimming pools but meters.

[@bitterbug9484]

I know its a joke but for the people wondering, its because a large number in square meters or miles is hard to picture, many americans have seen football fields irl

[@iamsopure9483]

@@stAirborneMk Are you okay? That wasn’t a hate comment 😪

[@jojomakes]

I’ve lived in the Bronx my entire life and had no idea we had such a large _Fresh Direct_ distribution center here.

[@King_of_Africa]

It's in the friendly part of Bx...No where near Gun Hill Road 😂😂😂

[@louisstevens9613]

Just built it

[@Gonzalez956]

Also cause that shit for sure expensive af

[@skyy5584]

It's in south bronx

[@fredgalaxy7632]

That should alert FreshDirects marketing departments. You could be part of a huge fraction of potential customers missing out on marketing and advertising!

[@josephboo6756]

What an amazing 8 minute documentary! I run an online grocery business myself where we focus on Asian specialty items and we hope to one day get to this level of scale!

[@MieKuahSoto]

Good luck

[@mercydaniel-aguebor9531]

What is the name of your business? What area are they in?

[@josephboo6756]

@@mercydaniel-aguebor9531 Asian Veggies! we're based in NYC

[@mercydaniel-aguebor9531]

@@josephboo6756 Nice. If you ever expand to Atlanta, will be sure to check it out

[@fredgalaxy7632]

4 months since you commented. Any updates of the progression of your business?

[@polipop1113]

Their CEO & CMO all looks like a genuine warehouse guys which is especially their business success.

[@jaridkeen123]

I love getting my groceries delivered. I hate going to the store. I would rather pay $10 and save an hour

[@MrTom-kl7hy]

Because ten dollars is a fair price to pay for doing your shopping...

[@VivekKumar-rb7zk]

I wonder how much time u waste on running a trade mil , I thing u should start super fast food company where people don't eat but just take pills , that will save atleast 1 hour

[@worshipthecreator9081]

Not everyone likes grocery shopping.

[@brrblue4201]

@@VivekKumar-rb7zk well we don't have to take everything to the extreme. Saving 1 hour on shopping is a big deal. You'd know if you've ever gone grocery shopping.

[@mini9503]

In my country's Walmart equivalent if the total you buy is more than $40, delivery is free of charge. Most people shop groceries through mobile apps.

[@SupremeLeaderKimJong-un]

They are a lifeline for NYC, respect to them for keeping the city going during this rough time

[@pavelow235]

Will you start a war with future President Biden?

[@AHMED..KHAN.]

@@pavelow235😂😂😂 it's a fake account, don't be fool

[@tacocatseven]

@@AHMED..KHAN. do you honestly think they really thought the Supreme Leader was commenting on a Business Insider video? 😳

[@Reiwah]

@@AHMED..KHAN. What? Are you going to tell me that next a World War Two dictators also doesn’t have youtube account?

[@shubhamvishwakarma317]

I have exams tomorrow, but its more important to see how grocery items are delivered to my home every week

[@bagelbenji]

I grew up with Fresh Direct in NYC and it is one of my fondest memories seeing those boxes on our doorstep. It really saved our family and was my first memory of online delivery anything! It was crazy to be able to shop online and receive those items to our front door every two weeks..

[@bibinoojen]

The logistics are mind blowing. Looks like a company with integrity. 10-15% less waste, coming direct from farms and they've actually organized so that their workers that are packing aren't overworked. Hopefully they get paid a New York living wage too.

[@rosemarystanton6061]

This is a Nice video.... So inspiring but do anyone knows about expert Mrs Alice. Mrs Alice is legit and her method works like magic I keep on earning every single week with her new strategy.

[@dylangillian1728]

Wow I' m just shock someone mentioned expert Mrs Alice I thought I'm the only one trading with her

[@dylangillian1728]

She helped me recover what I lost trying to trade my self

[@elizabethwilliam8315]

I think I'm blessed because if not I wouldn't have met someone who is as spectacular as expert Mrs Alice

[@elizabethwilliam8315]

I think that she is the best broker I ever seen

[@emilymatthew8658]

Thanks for introducing me to Mrs Alice

[@ssiddarth]

Great video 👌 Highly informative (the way the model of the business was explained was pretty good), Would love to see more of such videos

[@narasimhannnn]

As a logistics student, this is really helpful!

[@Anas-zd9ke]

me to am a student on it

[@rajeshambekar9624]

Can you both help me , and make a similar model for my business..

[@Joystickoperator]

This is good , and alot of hard work goes into it. Ty to everyone who works to help others, and to you reading this. Really

[@oneword2481]

I love seeing businesses flourish while doing honest work

[@mkbhd2]

Someone’s pain is someone’s gain. Proved!

[@gaynano42]

ive worked at there warehouse and its not organized as described everything is chaos and disorder we get new hires weekly, imagine how many people get let go on a daily.

[@mehranmahdlou4375]

Seems like a tough gig. Props to y'all.

[@harlemstreettales7511]

it is back breaking work

[@user-pp8ly2wn6t]

Thanks for the new video! I’m looking forward to seeing what other content you post! Always good to learn as much as you can!

[@20_percent]

If you’re going through rough times, please don’t give up. Better times are coming ❤️

[@supersaxysaxman3565]

Nope the dark Biden winter is among us

[@3ladeRunner]

@@supersaxysaxman3565 lol right, we were better off with a president separating us based on red states and blue states. Smh grow up

[@marklwilliams8]

@@3ladeRunner things will get better for those who humble themselves and follow God the Father, and believe me evil will be exposed and Trump will win, just watch.

[@yao2735]

@@marklwilliams8 keep crying

[@marklwilliams8]

@@yao2735 No one's crying Maybe you will be when president trump gets sworn in again but the bottom line is is get right with God and then listen and obey and that's the bottom line cause this world is not what you really see everything is spiritual bro as lot of evil spirits have been manipulating behind the scenes and the truth will come out, peace

[@djshockafrica4330]

These guys are amazing, this leveo of organization is mind-blowing

[@peekaboo3968]

Fresh direct and costco are my favs right now. I love y'all

[@lisaschreiber2893]

they must have a killer logistic system, amazing!

[@petsgamesandrobots438]

This is so satisfying to watch, everything is so organized

[@davidng2699]

Can Business Insider do a documentary explaining how Fresh Direct succeeded where Web Van did not?

[@chrisgarciahostof-isitjust6697]

The Company Man yt channel would be good for that.

[@chrono-glitchwaterlily8776]

@@chrisgarciahostof-isitjust6697 I've heard of them :0

[@reynoldbyers5738]

I used to teach a case in business clases about Webvan and Homegrocer. Their downfall was a combination of insufficient demand density and over investment in expensive systems that dragged down profitability. Fresh direct has narrowed its service to a very high density area. That coupled with their good service is has likely been the key to their success. Would still be cool to see a documentary, though.

[@davidng2699]

@@reynoldbyers5738 Thank you Mr. Byers for sharing this. Do have a good day sir :)

[@mr.nmtrue5059]

Pixar wasn't wrong with people getting lazier soon needing floating chairs to carry everyone around

[@feihymemihaf2639]

Top 10 times Pixar predicted the future

[@djshockafrica4330]

Floating beds in some cases

[@johnl.7754]

But it might also be the opposite people too busy to “waste” time shopping and traveling to and from stores.

[@lucaslogan6998]

You guys are the best. May God almighty will reward this company.

[@jessicakai1542]

I part a night at my friend's house, when I woke up in the morning i saw food at the door, I called her to know if it was her that kept the food for me but i found out that the food was deliver to her

[@jessicakai1542]

@Rose academy indeed they're really helping. God will always bless them

[@markherringva2996]

Due to the pandemic I know a lot of things are not going as good as it were before. This company are God send

[@elisapablo6850]

I'm happy for their service. Food is very important for human. That's why people need to invest and make more money for their self's

[@donaldmark177]

@@elisapablo6850 I've been holding most stocks like TELSA but i really want to invest on Crypto. My friends are earning much money from it

[@Athrunwong]

I LOVE these kind of services, they are just a few clicks away and i hope more competition join in to drive down the prices.

[@Hendreh1]

How can Farmers contact this Platform to sell their Products? What Margin gets the Farmer from the customer price?

[@kas2388]

That’s what I want to know. I really wonder how much they pay the farmers. 🤔

[@Hendreh1]

@@kas2388 yes , a Statement or a source of information would be nice from the company.

[@VroomTech]

This is another greedy rich guy who had enough money to build a facility as big as 11 football fields, He probably doesn't pay if the profit margin is anything less then 100%

[@Spud17593]

This was actually amazing watching.

[@NZKiwi87]

The supermarket here in New Zealand does the same thing, online grocery shopping is so handy!

[@svenskayami]

I work with that. Handy yes. But my god are some customers a thorn in the side xD

[@raykusengsky2205]

One of the most amazing videos I have ever seen.

[@islandgirl3330]

Now that I can get some of my groceries delivered, I order certain items every month. No turning back on that one . I had no idea this is how it is done. Thanks.

[@LowellDelgado]

We need more of this

[@gleibancolita]

My family is using this method since the start of pandemic, kinda pricey but worth it.

[@HusravMahmudov]

Good job fresh direct wish you best luck. One day we will be doing like this

[@rajeshambekar9624]

Do you run any similar company as of this

[@peekaboo3968]

I got my delivery yesterday Thank y'all 😘😘🥰🥰💪🤑

[@enesimajebi2935]

I love how Americans be like "59 Degrees Farenheit" and just expect me to know what that is😂

[@hayaglamazonluxe]

😂😂 lol right while the world uses Celsius

[@davidgolf3245]

We need a Fresh Direct here in CO. Please let them know to come out west, thanks.

[@mattsimpson8930]

sooooo WHEN'S IPO?!?

[@reynoldbyers5738]

Unlikely, they need high density population for it to work.

[@KiLLJoYYouTube]

Don’t your supermarkets do home delivery?

[@davidgolf3245]

@@KiLLJoYKZbin I do, but they substitute a lot if they don't have your original item which sucks.

[@abag5772]

I really like your videos keep up the good work guys

[@jiros676]

Respect to these hardworking people.

[@jenm1336]

I’ve tried a multitude of delivery services and fresh direct is the best. Good produce, a wide variety of foods and good customer service.

[@travel9two557]

This is very impressive what fresh direct has done. The pandemic blew them up even more. But the logistics is outstanding! I never knew they had the headquarters in the Bronx though wow

[@ordinary_magician]

I was studying but this looks more important

[@feihymemihaf2639]

I see ur procrastinating, noice

[@jessicamccarrey3552]

Same

[@numairx6034]

Same

[@fredgalaxy7632]

I mean technically, this is a video containing informative data. So you could say it's educating you at some form.

[@crafael.]

the systematic of logistic. commitment of the CEO. passion of the team. all is inspiration

[@mike77752]

Been ordering for the for years, they are great

[@SanjitT]

What a great marketing video for FreshDirect.

[@namgyalchonzom8830]

great Idea and all the best to fresh direct and like services

[@lsutdw]

Wow! How cool. I need them in Houston!

[@jibrilmansur1320]

Glad I decided to watch this

[@Gazooo29]

Never heard of Freshdirect until this video

[@DTIVO16]

Next generation business here. Family farms delivering foods to homes.

[@Michael-yz4mc]

The quality looks really good

[@davey2487]

I work at a comparable bussines in the Netherlands, called PicNic. PicNic at has around 300,000 customers throughout a large part of the country. They'll open their first giant automated distribution center next year. It will be able to service 150,000 new customers. PicNic is growing so fast and becoming so popular, that it has a wating list of more than 100,000 people. customers usually order two or three boxes full of groceries at a time. One or two days later the groceries will get picked and subsequently delivered on the same day. The products come in from farms and food distributors. They arrive in the distribution centers, get placed on the right location and get picked during the day. The totes with groceries get placed in steel frames, which are put on trucks and delivered to local hubs. From there, the frames with totes are placed in the smalland recognizable electric PicNic vans and they bring it to the customers.

[@karinross66]

Fascinating!

[@curiouse]

FD entices you with $50 off $100, I even got offered free delivery for 2 months too on top of that. But their price is premium aka expensive. Better support the local small business in your neighborhood.

[@AverytheCubanAmerican]

“In Bronx” That’s *THE* Bronx to you

[@reggieangus5325]

who cares, arguing about what piece of land you don't own and pouting your chest over it is lol

[@malikes4591]

@@reggieangus5325 lololol

[@hhansanfranz]

@@reggieangus5325 damn how big is that stick up your ass? Lmfao

[@yazminavila8090]

Que shiinngon! Ojalá hubiera algo así en México!!👍

[@gregorysampson8759]

Amazing! Simply

[@jaamc99d99]

This needs to be a chain in every city

[@supermomHKVlog]

It's very nice keep healthy and safe driving always

[@MarketingFoodOnline]

Wow amazing this would be a great food business idea for our food CHANNEL

[@sydneyhenderson2014]

dude this is craaaaaazzzyyyy

[@TheNizoubizou]

god bless these workers 🙏

[@JD-ip4fs]

Mind blowing honestly..

[@jv122798]

Wow!!! Amazing company.

[@lukefairbanks8622]

this immediately struck me as genius idea, even if logistical nightmare, b/c cutting out so many middlemen & inefficiencies. Honestly can't wait to use service like this, rn don't have car so I usually order from grocery stores themselves...all the way at the end of the supply chain lol

[@hippopole9657]

Fresh Direct ..A very good informative video on Fresh Direct.

[@nicoletanis3703]

Fresh Direct is amazing! 😋

[@Krishilbun]

Claps* Nice storage setup ... Select and dry!

[@Shebacca6001]

I wish we had this in Wisconsin/ for people in the country. I always buy more than what I need when I go out to get grocery’s and the pick up service sucks at the Walmart’s by me..

[@nscaledelights]

I love Fresh Direct!!!!!

[@mahirylmaz8323]

Bravo.👏👏 great work and responsibility large organisation

[@posthocprior]

Totally fascinating.

[@saraconnor368]

Dannngggg, we need one on the west coast!

[@andymullarx6365]

This trend is kind of cool for those of us that remember the days of milkmen and dry cleaners that ice cream trucks and diaper services that filled the neighborhoods that diminished late in the twentieth century. It's good to see household delivery returning, Only the door to door salesmen and the knife sharpener guys are so far still not seen returning but stay tuned.

[@TaylorandDaddy]

Actually incredible

[@levizagata7400]

I wonder if they pay well and If they treat the employees good.

[@yliberal6355]

Are FreshDirect in San Francisco, California yet? If not, I can’t wait!!!

[@i4026]

Very informative video

[@Brahmdagh]

Perfect value for money service.

[@omreahmad4069]

Fantastic ,go on

[@PAN-AFRICANISM]

The Amazon of groceries. Awesome 👏

[@glennalexon1530]

Those "giant inventory walls" are called "shelves".

[@melissaanderson821]

Wow thats awesome 👌

[@iancascadden]

I work for FoodX in Canada and we do the same thing!

[@PaliBhangoo]

Amazing Supply chain management

[@lyn7424]

That's the future of retail stores. I cant believe that the market hasnt caught up yet.

[@granturismoKL]

One word - WOW

[@kathyandrew3357]

YOU WORK FOR 40YRS TO HAVE $1M IN YOUR RETIREMENT, MEANWHILE SOME PEOPLE ARE PUTTING JUST $10K IN A MEME COIN FOR JUST FEW MONTHS AND NOW THEY ARE MULTIMILLIONAIRES.......

[@solomonhulk8670]

A friend that I referred to her received $8000 profit after 10days of investing. became jealous lol 😂😆

[@Salisuadam7050]

@Dennis R, Casper You can communicate with Carol Brewster through her private whatz app details

[@Salisuadam7050]

+1520

[@Salisuadam7050]

428

[@Salisuadam7050]

4134

[@iiigraghu]

Excellent Enterprising Emerging Evolving Healthy Endeavour 🎉🙏

[@thomas_tk330]

This will seriously help fight global warming. This is awesome.

[@rogerdat9096]

how so?

[@dampaul13]

The logistics of the way we live our lives is fascinating.

[@MA-un1mj]

Mind blowing.

[@shoor3563]

sooooo WHEN'S IPO?!?

[@BOMBON187]

Kiss the quality of their items goodbye then.

[@wowJhil]

It is SO 2019 to go to a grocery shop!

[@feihymemihaf2639]

They do be making that Mulah lah during Quarantine!

[@ITsRezolute]

This is just like peapod by stop and shop they have huge amounts of facilities across the eastern seaboard used to work for them.

[@jonathanedward5062]

So interesting!