BWC Webinar: Neuromarketing

BWC Webinar: "Improving Effectiveness of Public Transportation Communication Messages and Materials Using Neuromarketing"
Date: 7/11/2024
Speakers:
Mahmooda Khaliq Pasha, Ph.D., University of South Florida, College of Public Health
Robert Hammond, University of South Florida, Assistant Professor, Muma College of Business, Director of the Center for Marketing and Sales Innovation
Moderator: Philip Winters, TDM Program Manager, Center for Urban Transportation Research
Host: Julie Bond, BWC Program Manager, Center for Urban Transportation Research