BYD's rivals are panicking after Shark pickup truck selling way below cost

[@electricviking]

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[@elbueno7728]

Bought one in mexico, brought it over and LOVE it. Best car I've ever had.

[@shaguge]

日本車を選ばないと10年後に後悔します。

[@neilsundberg]

@@shaguge brought it over ? To the USA ? How ? That is legal ?

[@erwin734]

@@shaguge You meant if he don't buy a car with tech from the 80s he will regret it in 10 years time? That doesn't add up.

[@sinoleao]

@@shaguge if you choose Japanese car, you and your wallet will regret right now. 🤣

[@Jean-di2ut]

BYD has mastered the total automation. Hence the cheaper price tag. Also, European and American car makers have it so good for so long, swindling with their huge profit margin. It is time they face the music.

[@snookmeister55]

@@Jean-di2ut . BYD has cheap China labor and plenty of it.

[@themiddlekingdom9121]

@@snookmeister55 No, BYD use automation and it has vertical businesses Most of the Chinese companies have vertical businesses, so their products and services are cheaper than Western and Japanese automakers..

[@Arewethereyet69]

not to mention the government subsidies for American manufacturers

[@SMJ-l6r]

Chinese people who can make for $2 an hour still can’t beat machines that work for more around 5 cents an hour. Automation is coming for all.

[@mateiasi1]

"... way below cost..." How the hell do you know that? Just because they sell them cheaper than the competition doesn't mean they sell them at a loss. Here's an example: in 2023, DongFeng sold its EX1 EV for 8-9,000 euro; Renault rebranded it and sold it as Dacia Spring for 20-21,000 euro. Does that mean DongFeng sold those cars at a loss? No, it means Renault sold them at a huge markup price.

[@Expedition_Tranquilo]

Exactly.

[@UCMpDwp7VEfKXRH3NyAW7kuj]

Exactly, Dacia Spring comes from Dongfeng factory with a Dacia logo then the price elevates to 20000 euro, Pretty much the same car of EX1 which is 9000euro.........

[@RogerSutton-ik9fj]

@@UCMpDwp7VEfKXRH3NyAW7kuj No you have to understand Chinese carmakers like BYD understand they have to make higher quality cars for export to Western markets with consumer protection laws in mind. Furthermore offering the warranties expected of them means higher retail prices and margins as well as copping Western retail and maintenance costs. China's domestic car market is still the wild west with buyer beware and whistle dixie once you own it.

[@dingyibvs]

The Shark is based on the Bao 5, which is more upscale and sells for about the same price in China. The cost of shipping it to Australia is probably offset by the cost savings of making it less upscale. Given the vast majority of BYD's sales are in China and they have a healthy profit margin, it's unlikely that they're selling the Shark at a loss. What the world is seeing is that for the first time BYD is selling their vehicles abroad at Chinese prices instead of with a gigantic markup (the price of the Shark in Mexico is ~15-20k USD higher). They'll be doing more of that as they build up their shipping, support, and eventually manufacturing networks around the world, Australia is just lucky that they're the first market to experience that.

[@SMJ-l6r]

@@RogerSutton-ik9fj where did you get this made up info from? China has way better warranties than canada and gets the work done fast. You go to any major car brand and you’ll get much longer warranties with much faster and better servicing.

[@Klint05]

Bought one also. Can’t wait. Don’t really care what the haters think. It’s worth giving it a go at that price IMO. the other brands are just taking the piss now.

[@idiot20099]

Don't buy products from authoritarian dictatorships! You're doing a disservice to our God!

[@SomewhereInTheSolarSystem]

What nobody is talking about: the smooth running, even the ice engine is one of the most efficient in the world, and it runs almost all the time at the same rpm - as a generator - what will give ten times longer life: for this, you will need to configure your SOC to above 30~50%. Ford and Toyota are really, really s c r e w e d. BYD: 👏👏👏👏👏👏

[@peterachilles9346]

@@SomewhereInTheSolarSystem yeah the 1.5L ice will charge a battery that give power to 321kw motors. Thats magical. An engine that makes more power than it receives. Absolute genius. BYD have basically created free energy and put it in a car

[@SomewhereInTheSolarSystem]

petersomething: It is genius, but it is nothing new. What brings power to the electric motors is the battery, not the ice, the function of the ice is mostly to charge the battery and keep SOC levels: it is the battery that will be delivering the full kW when needed. Absolutely no vehicle runs at top power all the time, not even during racing, the top power usage may never be used by an average vehicle. Only during hard accelerations the battery discharge could be over the generation capacity of the ice, but it will only last for few seconds, a very small percentage of the use, if ever. The battery of the Shark is half of the ones on an average large EV, and it is vastly sufficient, the combined range is beyond 800 km. Just to be clear that any conventional ice vehicle will have the range severely reduced by constant high power usage. Last but not least: this is possible because electric motors are much more efficient (95%) than ice engines and transmissions (20%).

[@peterachilles9346]

@@SomewhereInTheSolarSystem so youre saying the 1.5l engine can generate enough electricity to charge the battery enough to use the electric motors to move this 2700kg vehicle? Lets see what happens when its driven and reviewed in real world conditions by everyday drivers.

[@oliviercoulon5196]

There is absolutely ZERO evidence BYD is selling this car below cost. They are almost completely vertically integrated. I am certain there is still atrong margin at A$58k pre drive away costs.

[@qilu2004]

BYD is very likely making a profit on the shark. Its latest gross margin on cars is 25%, but they spend like crazy on r&d and expansion. I wish this were available for 40k in the states. I will grab one right away, even though i am never fond of pickups.

[@michaelnurse9089]

"Its latest gross margin on cars is 25%" Off the books the CCP is paying them and giving them free land, electricity, labour. Anyone can make a profit on the books, the real trick is to make an economic profit. This is why they sell more than Tesla and the market cap is 10% of Tesla. You can't fool the market as to your real margin.

[@ArmandBeute]

Go down south and by one in Mexico

[@oceanwave4502]

Also engineering and research are cheap in China (their salary is much higher than normal workers there, but still less than in western world). It's an increasing trend that the capitalists do R&D in China, carries out manufacturing there, and have a team in Europe just for sale and market research.

[@vinceliu1397]

I thought all Chinese EVs and those cars contain parts from China are banned in the US.

[@hanmeng4833]

EV innovation started in China many years ago. There has been fierce competition among the EV makers in China over the years. Many EV companies in China have gone bankrupt. The Chinese themselves can face bankruptcy. You who are still around have got to be the fittest in all sense. Hence, those still around are the fittest in the ruthless environment. Just think of rule of the jungle. If BYD technology can drive big buses in your cities day in day out for years, obviously they have no problem for cars or pickups. Some people (not all) in Europe say "people in Europe on their own would not buy China made cars". Well, why then put tariffs on them? Why not let the rest of the citizens there decide on their own? These EVs would therefore die a natural death!! The need for tariff speaks volume. It (the tariff) is advertising for the merchandise concerned, loud and clear. The best advertisement ever; that inadvertently tells the truth.

[@hitmanleo5378]

it's not that BYD's selling their products at price below costs, it's Ford, Toyota who have been selling their cars well above reasonable prices. and BYD has managed to achieve significantly lower costs on their vehicles than its competitors, simple as that.

[@thefrackman1]

Bought one, can't wait for delivery. I have driven Hilux vehicles for decades, this is my last!

[@gazafred2]

good luck with that.

[@badbad-cat]

Is there a tariff now? What's the rate at which you are buying?

[@andrewsackey5728]

Wow, congratulations🎉

[@MomoThamavong]

When is the delivery date of yours?

[@mixalis6168]

Hiluxe, most overrted ute ever made!!

[@shushi4614]

Before you make the claim that BYD sells Shark at loss, do you even know their best selling vehicle in China is a Corolla like sedan that lasts 1200+miles with one tank of fuel with a price tag just $10k, and they still manage to get 20+% gross margin?

[@timdissanayake1502]

Crazy 😮

[@SamuelSo1018]

shark's gross margin is 40+%

[@SMJ-l6r]

@@SamuelSo1018 is that from a source or estimate?

[@PG-ji6vq]

Welcome to the dirty dark side of PHEVs. ! My wife just ordered a BYD Seal U twin motor SUV PHEV, now on 3 month back order. It seems to have similar equipment and performance to the Shark. The Vehicle to Load performance is also remarkable. The continuous 230V output on the Seal is around 3.5KW. When the battery is discharged to 20% the engine will automatically recharge it. In a power outage this car can silently generate power for a week. A silent generator to do the same would cost thousands, and won’t do 0-60 in 5.9 seconds! p.s. Charge a PHEV from solar, drive locally and they’re greener than charging an EV off grid in the UK 😊.

[@dvader3263]

PHEV charged on solar is not as green as an EV charged on solar, especially if either is ever driven beyond a local area. Get off of the gas. Most people can, and millions already have.

[@Paul-b2s4j]

To use this as a silent generator costs thousands too, about $58 000 to be precise!

[@GDM22]

@@Paul-b2s4j It is clear he means backup power generator.

[@Kevin07-w9l]

@@dvader3263 some people can. Not everyone owns a houses and has 60 grand to drop on solar and battery set up. Most retirees maybe not the normal working Joe. Hybrid is the only option for 80 percent here in Aus

[@PG-ji6vq]

@@dvader3263 The UK charging network is still in its infancy. Drive by a motorway service station on a Bank Holiday and see EVs queuing 4 deep for each charging station is not great advert. In the UK most PV installations are around 4KW output meaning you have a good chance of fully charging a PHEV battery during a single day, so the generation to battery scaling is symmetrical. With an EV it can take days to fully charge with solar, ( probably a week in winter ) so the system becomes highly asymmetric. If the UK had Norwegian charging infrastructure I’d swap in a second. Until then unsurprisingly PHEVs are on back order and manufacturers can’t shift EV stock.

[@stizzygrayson5541]

BYD is smashing it outta the park!

[@Thakurbhai685]

Thanks for the advice! Got xAI42x, feeling bullish! 🚀

[@DALJ-f7h]

I saw this ute in one of the BYD showrooms in Canberra. The technology is amazing and interior quality/ lay out feels way more luxurious than its price tag. The 0-100 is between 5-6 seconds according to the company, even roof rails and tow bar come as standard included in the price. I added sport bars and electric cargo cover and deep blue paint and in total it costs around 65K! There are power outlets in the cargo for power tools and camping stuff. The ute itself is good looking and feels/looks very robust. If you have easy access to EV charger at home or work it is an ideal vehicle. Given that most of the ute owners only use them for daily urban commute and carrying/ towing stuff which weigh well below 2.5 tons I think it is a good vehicle for many ute fans. I'm not too sure how it stands the test of time given that it is uses a very different new technology. But, it would't be priced so well if it was already proven

[@johnhawkins2105]

I believe you can still use your rear view mirror when your cargo cover is up too!

[@DALJ-f7h]

@@johnhawkins2105 Absoloutely, it is an Ironman slide away cargo cover.

[@Raymond-h1s]

I agree with your comments. I am also Norwegian, US now. I currently live in China. I like BYD. Good Cars built by this company. In the US, I always drove GM as I worked 30 years for GM in US, Canada, Mexico, Ireland, Spain, Germany, Japan, and China.

[@BruzeGa4]

Bought xAI42x after watching your video, super excited!

[@itsdeetee]

Ordered mine. Cant wait. It’s such a good deal compared to what’s on the market

[@namcocece]

BYD sold over half million cars globally in the passing October, they sell like crazy

[@dartagnan71]

I bought one at the launch event and sold my Ford Ranger Wildtrak immediately. Looking forward to delivery.

[@peterachilles9346]

Wow those rangers sell quick hey

[@dartagnan71]

@@peterachilles9346 I cheated. My son wants it 😀

[@idiot20099]

Don't buy products from authoritarian dictatorships! You're doing a disservice to our God!

[@nyhammer1]

So you are taking the bus while waiting for your new car ?

[@ChickensAndGardening]

What country are you in, and out of curiosity, how much did you pay for the BYD?

[@pioshelby7611]

We need to allow BYD to bring innovation to the market.

[@glowwurm9365]

No we don’t…

[@snookmeister55]

BYD can't be stopped. Other than Blade batteries, are they innovative?

[@SHAKINGBELIEFS]

@@pioshelby7611 More like violated patents.

[@ericliume]

@@snookmeister55 Go check BYD's high-end brand YangWang U8 and U9.

[@shido8597]

US Government: 500% tariffs placed

[@JulesSch1]

I’ve been driving a Hilux for 5 years which has been a great truck, but am sick of waiting for the new model to come out and need to upgrade as kms getting high, so I’m seriously looking at buying one of these BYD Sharks..

[@Timocracy1]

Toyota for some reason have given up on innovation. They were the first to bring out hybrid with the Prius. They could have done this years ago but for whatever reason have fallen asleep at the wheel. The race is now on to bring out a full EV Ute.

[@vinceliu1397]

@@Timocracy1 I think Toyota is just too conservative.

[@SHAKINGBELIEFS]

Oh, these wumaos… Toyota is hands down one of the most innovative brands after Tesla. The agendas these people push are really something else.

[@raymondcanessa7208]

corolla pickup should be out 2027

[@PlumbBob-FGX]

​@@raymondcanessa7208 Like the old Datsun 1200 ute.

[@yc-tai]

Economy of scale, selling like hot cakes...

[@murrat]

Great news. I don't think US and Canada are serious about climate change because they talk tariffs on Chinese imports to protect their own auto industries. We need cheep transportation that is clean over here.

[@johnjohnson3370]

We don't support commis

[@jk9876]

Funnier, Canada doesnt even have an EV industry to protect. just trying to please their master at south.😂

[@AlternativPerspectiv]

They don't have an auto industry anymore... just dead companies walking.

[@AlternativPerspectiv]

@@johnjohnson3370 You are welcome to pay extra for less, mate. True capitalism right there.

[@Fldllse]

the big "climate change" push in the past 20 years were merely tricks the west had to restructure the world economy in the future, so that all developing countries aren't allowed to use fossil or has a cap of fossil fuel they can use, so they have to spend money to buy green energy tech which the west believe they will be controlling, so they can keep "economically colonize“ the whole world. However, what they didn't think of is that China ended up taking that spot of "green tech guru" that they thought they are going to 100% be holding. This is the core reason why you don't see the west pushing climate change agenda and green technologies as hard as before in recent 5 - 6 years.

[@Timocracy1]

2000 orders at $60,000. $120m, not bad for the opening night orders.

[@gregorymatthies5297]

Stupid will drive anything it appears.

[@rohankilby4499]

Just looking at selling my amazing BYD Atto 3 and my old Holden Colorado diesel 4x4 dual cab and buying a shark on a novated lease with FBT exemption seems a no brainer. I can’t wait for a fully electric shark but for now this PHEV shark will save me a ton of money and simplify my life so I’m in 😁👍

[@Emmanuhell_Roaddogs2018]

2:10, when you say ¨People will be using it using the engine¨, let me correct you as I own a BYD Hybrid. BYD´s hybrids are the opposite of a Toyota Hybrid (I owned a RAV 4 Hybrid before). A BYD Hybrid is design with a big battery and a big electric motor and a relatively small combustion motor compare to the car size and weight. Therefore a BYD Hybrid will run most of the time of the electric engine and the combustion engine will basically work as a charger for the battery. In rare cases when you need extra power, it will also be used for propulsion. A Toyota has a big combustion engine with a small electric motor and a small battery designed to help reduce strain on the main engine and reduce fuel comsumption. With my RAV4 Hybrid, I used to do 4,7l/100km, with my new BYD Hybrid, I am at 2l/100km... We are talking about more than 50% of economy on gasoline with a car that cost 30 to 40% less than a similar model from any other car makers... It is definitely a TRUE game changer in the car industry, no fake promises, no overpriced vehicles and an impressive quality in assembly and materials, the exact opposite of Tesla 😂

[@Countduk005]

As soon as Young Tradies get on board it's game over Ford Ranger ...it's like Facebook killing Myspace!!

[@johnemerson5383]

I'm going to wait for the Orange paint to arrive next year. Add a good roller tub cover and it's going to be a brilliant vehicle. The test in NZ showed it was capable of a genuine 88km's on electric only range.

[@AZ.BOT.]

I've been dreaming of a Ranger v6 since it came out..... not any more :-) BYD is the way forward gentleman

[@jimgraham6722]

Talked to a few tradies. They can't wait to get out from under high fuel costs. They are also keen to get V2L, goodbye Honda Genset. What they are looking for is good basic vehicle, cheap to operate.

[@neilstewart5060]

If they are going to tow a trailer and have a decent amount of payload then fuel will always be a factor for them. I think there are going to be some "not as advertised regrets" once they realise that they can't can't carry a decent payload and tow and use the V2L using the EV mode without using fuel. Not going to happen.

[@Jason-rs6co]

youre a dreamer

[@passby8070]

​@@neilstewart5060the thing is for every ute that tow anything substantial, there are about 50 utes that tows 0 things. Also vast majority are with very minimal loads in the trade. It is not a problem for 99% of use cases.

[@peterachilles9346]

@@jimgraham6722 have you seen the tradies comments and opinions on channel nines bit about this truck. Watch it

[@4-SeasonNature]

At cost, maybe. At a loss? I doubt. Volume speaks volume.

[@Truthstelling]

With the most vertical integrated manufacturing, I doubt that BYD is making a loss

[@Daikongekijou]

They just sold half million cars this October so they have massive volume. In their Q3 financial report that came out recently they made healthy profit while investing massively into R&D. They have 25% gross profit margin for their automotive business which is very good by industry standard

[@记录推广]

@@Truthstelling别闹他们一年制造几百万台。欢迎来到市场经济的社会😂

[@brewingtonnadine]

@@Truthstelling nah BYD is the one that make the most profit among car company in EV industry

[@fatdoi003]

also the more they make, the cheaper they get

[@xabiermorales7781]

Man, ngl, the byd shark looks very beautiful.

[@masterrpgs]

This would decimate Ford and Toyota if it were available in the US. People always talk about Tesla killers but every EV coming out of China are legacy auto killers.

[@scar5head]

What is terrifying for the Americans is how competitive it is even with their colossal import Tarriffs.

[@dvader3263]

Funny, isn't it. Would need to do 200% tariff, but not a good idea.

[@desmo8755]

What’s terrifying for the Americans is losing its automotive and other heavy industry to a country with a billion people in its workforce, communist control, and negligible wages. Clearly Australians weren’t very terrified about that and how many autos are produced there now? Any Holdens? Fords? Good luck with your reasoning.

[@tonypaca3015]

Byd is a profitable company they are definitely not selling the Shark at a loss, specially because of the way they are manufacturing it with all those robots

[@orionbetelgeuse1937]

🤣🤣 they are not selling at a loss because the state pays the difference

[@gelinrefira]

Yea, that doesn't make sense. They don't have to sell at a loss because their low input and high production efficiency will keep costs far below their competitors. A truck is not some sort of loss leader like a console. No way they will just burn money like that. The whole point of BYD being a threat to traditional car makers is that they can make everything cheaper and yet higher quality and loaded with features that customers want. It's like what the Ford CEO said, it's an "extinction event" for them.

[@fatdoi003]

i'd say they're break even....

[@ez3422]

⁠@@orionbetelgeuse1937clever as you are, why don’t you ask yourself these questions: who you are? What did you do for the Chinese government which makes it willing to pay for you?

[@mokulashi]

@@orionbetelgeuse1937 why would Chinese government pay for you to make Chinese suffer and benefit you ?

[@MarcoKremer]

The BYD shark drives purely on the electric motors. The gasoline motor is purely used as a generator. That also means it does not add horsepower to the driveline. No worries though, the electric motors deliver more than sufficient power

[@fatdoi003]

the turbo engine drives the front wheels (170kw), the electric motor drives rear wheels (150kw)..... combine = 320kw

[@John-p7i5g]

Apparently petrol engine will / can kick in over 70km/hr

[@MarcoKremer]

@@John-p7i5g Indeed in order to generate electricity to charge the batteries but not to drive the car

[@MarcoKremer]

@@fatdoi003 Not correct. both front and back are Electric motors. The actual driving is electric. The gasoline motor is in no way attached to the drivetrain. just a generator. This is different from other PHEV's

[@jaaklucas1329]

Yes thats what I understand also.

[@danstenis660]

What you call below cost is actually cutting profit. What you think is impossible applies to Western manufacturers, not to a totally vertically integrated company. No company would sell anything below cost because it wouldn't take long to go bankrupt. Fierce competition would cut profit, but no company is going to sell below profit because that is equivalent to suicide. To say selling below cost is falling to the Western propaganda of accusing China of government subsidy. Chinese EVs are already below Western EV prices. There is no need to subsidize and make the selling price even lower, especially at a loss.

[@lloydjoseph9166]

Exactly! Ford's Ranger is probably their most profitable vehicle...until now. BYD's vertical integration makes them very cost efficient. It will be great for consumers.

[@GDM22]

This is not strictly correct, they could choose to sell this car below cost, knowing they are making money elsewhere in their range of vehicles. Yes they are vertically integrated and their vehicles content is about 60% inhouse compared to 30% industry averages but it doesn't mean they are making money on this vehicle, like Sam you don't know.

[@Timocracy1]

Below cost is a massive grey area, if the Chinese government subsidise steel & offer grants to fund R&D. Is it below cost? In all likelihood it is below cost & BYD is still making a profit. The west is so busy trying to protect fossil fuels and ICE engines while the Chinese have focused on the next generation.

[@glowwurm9365]

China bots are strong…..

[@truelove3408]

@@GDM22 hahaha YOU also don't know. Nope. Logic says they make money from this car as well as their other cars. it's like the their seagull selling for US10k and still make some money.

[@lancer1993]

One of the big advantages BYD has is they make their own batteries, they started as a battery maker so they can afford to sell them at a loss. Also news just out they will be releasing a 3.5Ton version, no details on when or if it will be a higher model or replace this version. My guess is it could be a higher model so the 2.5Ton is the base, suitable for most people, the higher towing model might sell at a higher cost but still cheaper than the Ford or Toyota maybe with a more powerful drivetrain and a sun roof. JMHO

[@woodchip2782]

They will be taxed 100% at the border here in Canada😠

[@elthamtreehugger5320]

The flip side is you have been ripped off by Ford and Toyota… and this is the new watermark. Great news BYD. Now, if only you can rid of EVdirect and give us better value and service. This market is yours.

[@garyblizzard5266]

would love to see byd importing these cars. need more dealerships as well, nearest one to me is 350 km away

[@themoreyouknqw3555]

That's what I believe also

[@jeffreynichols803]

I bought an outlander PHEV, fantastic vehicle. I can get 80 kms from battery alone, can charge it off a standard 10amp plug at home. I told the Mitsubishi dealer that as soon as they do a dual cab PHEV I’d have my hand up for one. Sure is going to be hard to hold out now though. Shark attack.

[@deepseer]

Shark is similar in structure to Outlander PHEV, with better performance. It's called convergent evolution.

[@passby8070]

Range extender are better PHEVs with way less parts and most consistent engine load when it does come on. If I have to pick, BYD definitely the way to go due to better battery tech and better drive train architecture.

[@peterachilles9346]

How long does your mitsubishi take to charge?

[@jlai036]

That's very closed minded to say BYD is selling at a loss. Their manufacturing processes are more efficient which allows them to bring down prices is a major achievement. Giving consumers more for their money should be highly praised.

[@gregorymatthies5297]

Gosh what a load of BS.

[@timothylynham107]

U$37k for a "hybrid" BYD Shark is attractive. We just bought our 2024 "fully electric" Ford Lightning for U$42k. I suspect the Shark will be hit by tariffs in NA. We had to add the spray-in bed liner and tonneau cover for an extra U$1000. I prefer all-electric over a hybrid. Thanks.

[@Mike-bt3ki]

BYD is hiring 200,000+ new employees on average per year. The company definitely isn't selling at a loss.

[@shaun1900]

The profit margins in all other utes are stupidly high. Just look at driveaway prices of Toyota and ford in Australia 30-40k profits on top end rangers and hilux products. Ranger XLT has 15-20 profit in it.

[@rogerfroud300]

Why wasn't Cybertruck on your list of companies who ought to be terrified of the Shark? Cybertruck is never going to be deliberately sold below cost because that's not the way Elon Musk works. There are so many people who will never by the awful Cybertruck, but they want a modern, economical, truck with a fantastic range and the benefits of an EV.

[@miketodd5138]

Cybertruck is pretty much North America only. The Shark will be sold everywhere but North America so very little crossover

[@williamreese6642]

Because Tesla makes money even now on the cyber truck, Tesla has no debit and $ 33 billion in cash , no other auto manufacturers can say that.

[@joshowens2062]

Just a correction. The Ranger’s premium models are Wildtrak and Platinum. The Raptor is the sport, and doesn’t have half the features of the platinum

[@williammok3602]

I don't think this is even near their cost. This is essentially a repackaged Leopard 5 with is selling at about the same price in China. Leopard 5 is considered a premium brand in China. So there should be enough margin to cover the shipping cost to australia

[@zimuli3549]

Leopard 5 is more luxurious, more powerful, more off-road, and has a longer range than Shark,

[@hwyd]

U forget about the tariffs the shipping fee and the dealer's profits.

[@liuliwuyugmail]

​@@hwydShipping by ship is actually incredibly cheap. Also BYD has it's own ship and shipping company, so they will pocket the shipping cost as profits in their shipping sector anyway. Dealers in China make big cuts, so I don't think it will add much cost. So it's just tax, I guess. But Leo 5 has a very luxury finish, where Leo has crystal and metal buttons and real napa and massage and whatnot, shark has plastic and vegan seats. I think that more than covers the tariff. Also leo 5 has a pretty big profit margin.

[@redbrickize]

Not sure if you have ever checked and compared the price of sealion dynamic price both in China and Australia. Aus price is almost doubled. 4000aud to reach the double price. Went back to China for holiday 2 months ago, talked to a friend, and saying I wanted to buy a sealion, it was called differently in China anyway, he said to me that was those Uber driver’s car. So that might tell you something about the price of shark ure.

[@andyk9522]

In the US the government give a $7,500 tax credit for a new Tesla - yet they still sell above cost ?

[@KentBrono]

I converted my 401k to a Roth IRA to avoid higher taxes in the future. I'd rather pay taxes now than be stuck paying taxes on my retirement income when I'm 59 and living off my savings

[@Erikkurilla01]

Pre-tax contributions may help reduce income taxes in your pre-retirement years while after-tax contributions may help reduce your income tax burden during retirement.

[@MablePauls]

Both have their perks but you can also save for retirement outside of a retirement plan, such as an individual investment account or employing the services of a retirement planner/financial Advisor.

[@PajinakStanovska]

How can one find a verifiable financial planner? I would not mind looking up the professional that helped you

[@MablePauls]

My CFA Julianne Iwersen Niemann, a renowned figure in her line of work. I recommend researching her credentials further. She has many years of experience and is a valuable resource for anyone looking to navigate the financial market.

[@PajinakStanovska]

Found her online page by searching her full name, I wrote her an email and scheduled a call, hopefully she responds.

[@frankcoffey]

It's not just about taking market share when you enter a new segment. You have to get the trucks out there and let real people experience them and talk about them to their friends and family. Customers will sell more vehicles for you than anyone you can pay to do that job if the product is desirable and a good value.

[@timstirton8380]

We assume BYD is making a loss due yo the heavily over inflated prices of other cars. Its possible they are even or slight profit and ford is just milking us for everything we are worth.

[@TheAefril]

......And Toyota, with the Hilux? Milking Australian consumers for decades.

[@fatdoi003]

and then ford and toyota will blame china for their lost of profits

[@Ozee316]

I think the all in cost for this vehicle could not be more than $AU65k. There is a possibility it is being sold at cost. That is not predatory pricing or dumping.

[@zimuli3549]

BYD definitely made a profit selling Shark. If BYD sells Shark in China, its price will definitely be less than $30,000, because the Leopard 5, which is more luxurious, more powerful, more off-road, and has a longer range than Shark, starts at $33,000. But unfortunately, Chinese cities strictly restrict pickups from entering urban areas, so BYD does not sell Shark in China now.

[@remix-yy1hs]

It doesn't. Chinese are crying for it. You guys are lucky in Australia

[@themiddlekingdom9121]

I don't think BYD Shark sold below market price or below cost; if so, how the BYD is going to pay its employees.

[@joejimmy8088]

اعتقد هذه السيارة ستكون مفيدة جداً خصتا في المناطق التى تعانى من ضعف البنية التحتية و من قله إنتشار محطات الشحن السريع التى لا تسمح بانتشار السيارات الكهربائية هذه السيارة تساعد على تقليل استهلاك الوقود الباهظ الثمن في اغلب أنحاء العالم وتقليل الانبعاثات بشكل كبير

[@michaelw6173]

BYD Hybrid systems are being used by Toyota in the Corolla. Toyota always said that Hybrid was the future. BYD have aimed this at the camper and tradie, 3 230v 10 amp sockets and 1 230v 15amp socket. The ICE engine is just a generator and when the battery runs low whilst camping, you can turn on the engine and recharge it. Campers are going to love it. They 'read the room' and the fact that they sold 2000 units on the night of the official Aussie release says it all. I have always thought that 4x4 Utes were overpriced.

[@gregorymatthies5297]

4x4 test in NZ showed many difficulties and was bogged on the first attempt. Put a bit more thought into your vehicle selection

[@julianchung9215]

How do you not know it is well below cost?

[@michaelnurse9089]

How do you not not know it is well below cost?

[@dankshirt4085]

@@michaelnurse9089coz he made the claim??

[@peterachilles9346]

Its made in china

[@pcstar123]

@@michaelnurse9089 The one making the assertion needs to provide the data/proof, not the other way around!

[@julianchung9215]

@@michaelnurse9089 duh have some originality and come up with your own comment.

[@Marcos-f9l]

In my country Panama they are selling it (the shark) at 55k. The best selling pickup here is the toyota hilux that is at 40k

[@ankopainting]

Wish they had a 2 door. It’s a big Ute!

[@mylesgray3470]

This truck is similar to a Ford Maverick hybrid but with way more battery capacity for the same price. Not bad!

[@americannumber2]

You predicted all this 2-3 years ago! Amazing

[@sreville]

Holy frickin’ heck. That’s not just a warning shot, that’s a ricochet directly into the hearts of the other automakers 😮

[@888YangJi]

how do you know it is well below cost?

[@furikuri23]

Honestly, I would say its probably at the edge of what it costs to make, but then, uses their old tech battery which has bottomed out in value, uses a tiny engine, and electric motors which has also bottomed out in value. Everything else is mass produced parts from their other cars. And if you have configured one on the website, they have plenty of options to include, So my guess is that they are hoping to recoup the cost from those accessories. Adding options is a new frontier for BYD in australia. They are experimenting with that business model. Their other cars came properly equipped from the get go. Why the change? Its because a Ute is that important of a market for them to nail the price right from the beginning.

[@elthamtreehugger5320]

It is all speculation, but there’s a pretty good chance that we’d been ripped off by the legacy players.

[@michaelnurse9089]

The whole of China operates at a loss. They take most of the proceeds of exports and invest them into US bonds to keep their currency low. That is how they compete. That is why they must work 996 to rent a two bedroom flat over 99 years.

[@mindadou2784]

@@michaelnurse9089 but currently, Japan holds the largest share of US bonds, and China has reduced to half from the peak, which is a simliar amount of UK. Can you plz explain this fact with your theory?

[@furikuri23]

@@michaelnurse9089 If you hadn't noticed, they have been selling US bonds for over 2 years now. If you're so out of touch with reality, young Aussies are working day and night to afford rent in shoeboxes as well. and if they operates at a loss how is their trade surplus at over 800 billion in 2023.. People need to wake up and compete, not dismiss and shit talk your competitors while sitting back, sipping some wine and wait for them to collapse. The fact that they hadn't collapse for all these years should be a big wake up call for the legacy manufacturers.

[@InformedKiwi]

The BYD Shark is going to be a huge winner with all the advantages and power of Electric but with the range and independence having an ICE engine to primarily charge the batteries

[@Kelvin555s]

I am looking into BYD as well. Was not in favour of Chinese cars before, but I think the way Chinese are progressing and US and Europe trying to protect their dirty fossil fuel industry there can't be any loyalty. This could be my first hybrid UTE.

[@gregorymatthies5297]

You do understand it has a petrol engine fitted. That NZ test was all city driving zero load tyres pumped to 100psi no air, no lights, very economical driving. I saw it too. The 4x4 was crap too saw the test.

[@dylanthomas12321]

​@@gregorymatthies5297 Well that's interesting if true. So much poor information on the web one has to spend hours doing the research. I was a scitech and business geopolitical journalist/analyst for 35-40 years and it's to the point now I can't trust anyone. We had standards back in the day. Fact Checkers! They'd march into my room, I was editor in chief, she was a cute but fearless 25ish girl with two more master's degrees and say, you're wrong! On some ridiculous fact that wasn't a fact. Daniela. She's an old lady now. We cared back then. Not anymore. I thought you deserved a blast from the past . Wikipedia isn't accurate, either, by.the way. The whole damned world has become politicized.

[@gregorymatthies5297]

@@dylanthomas12321 the u tube footage was supportive of the vehicle as was the content creator but the footage speaks for itself self believe it or not. As for the rest it is pure hyperbole.

[@dylanthomas12321]

@@gregorymatthies5297 Thanks for getting back. I wish there were a Ministry of Truth (Orwell?) that one could absolutely trust. But there isn't. We're more into The Tower of Babel now. Given I'm so old, I worry for my children and grandchildren, and all the world's human enterprise. What will become of them? I was around for the creation of the Internet. It was all text-based, a file sharing system from research universities, DOD, etc. If you were in the loop, you could access it from home with a clunky low baud modem via phone through your connection (mine was Digital Equipment Corp.), very long ago. But it was text, complicated. Then in the early 90s, the GUI innovators came in. Long, complicated back stabbing story, and now we have social media, point and click. Kids in strollers using it! But it has raced far beyond our evolutionary capability to manage it. There's a very old Disney cartoon, The Magician's Apprentice. The first, not the later version. Watch it. That's where we are. Be well

[@ha1234]

2:09 I know a few people who own a Sealion6. They are very committed to running mostly on electric, otherwise they simply would have bought a RAV4. Yes in Europe the owners of phevs mostly used fossil fuels. The lack of chargers in australia and the vast distances means it is likely the phev owners in australia will run mostly on electric. Many for the first 3000 km are running on petrol so the ICE gets sufficient mileage before the first service, but after that many are filling their tanks to lass than half. Running on EV all the time means the petrol a sit for a long time and the petrol goes bad if not used in a few months. The discussion on how best to use the Phevs is a lot more nuanced Sam.

[@ghostofdre]

I doubt this is below cost, but they probably aren't making a typical profit on this, they even said this is an introductory price.

[@nomayor1]

It doesn't have horse car -type leaf springs at the back, it has fully independent suspension!

[@techlock-trading]

Bring an SUV version of the Shark 6 (aka Everest style) and REALLY hit the ball out of the park!

[@zhaolei6650]

Fangchengbao 5 similar platform SUV but more luxury and power was launched in China one year ago. Bao 8 will launch soon.

[@zuriel028]

Leopord 5 meets the need, coming to Australia in 2025

[@Expedition_Tranquilo]

@@zuriel028let’s hope so

[@Expedition_Tranquilo]

@@zuriel028let’s hope so

[@BlairPhillips-y2h]

Labour costs were very low(5-7%) in the middle 80's in North America. In China today they are probably 1-1. 5% of the retail price of a vehicle. UAW/ CAW & TCA / Unifor Local 199 Retired Canada

[@PeterPehi]

EXTREMELY HAPPY. ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️

[@tysonfinn1470]

Just bought 5!!!

[@喵队长]

QAQ, really?

[@Car-crazy]

Really is that so each year when they break you have 4 more spares for the next 5 years.

[@hoyks1]

I remember Hyundai, back in the early '90's when they first dropped in Australia and started selling the excel brand new for what you could buy a 5 year old corolla. It was a smart move as they got cars out the door and sold them to first car owners in the hope of converting them to lifetime hyundai buyers. I'll admit I dismissed them as cheap shitboxes, but they proved to be reliable and have a hyundai in the garage (when the kids aren't borrowing it). The wife has had a seal for 12 months and it has proven to be a great car. My ute is over 10 years old and I'm looking to update it, so a $60k shark has a lot of appeal when a poverty pack hilux is around the same money.

[@waycam77]

I'm waiting for the Leopard 5... 120km EV range, 1200km combined range, 0 -100km/hr in 4.8s, towing 2.5 tonne

[@MauriceOldis]

en.wikipedia.org/wiki/Fangchengbao_Bao_5

[@ProfBarkley]

There's no confirmation of the Fang Chang Bao vehicles in Australia even for 2025. It might be years away or never

[@zhaolei6650]

I am waiting for Bao 8.

[@jamesverdon1346]

We know already that a 3.5 t towing capacity Shark is coming. It will have the 2 ltr turbo motor and hopefully the 505 kw drivetrain.. it will be a beast.

[@peterachilles9346]

Im waiting for the BYD Crocodile 8. It floats and goes underwater. And eats sharks and leopards and chicken feet

[@twu905]

Holly shirt! Game changer. I think it has been on sale in Mexico for a while.

[@eddchan543]

BYD is a listed company there’s no way that they selling below costs 😂

[@gregorymatthies5297]

Funded by Chinese gov no doubt.

[@amjedali5164]

This is smart by BYD this the segment where most of EV nay sayers prefer to buy. Get them into this where they understand the plug in aspects then later on just put in a larger battery pack maybe an extra EV motor then sell them the next generation as a FULL EV. It's a good transitional UTE/PICK UP.

[@fatdoi003]

and wait till BYD gets into hybrid delivery van models.....

[@remix-yy1hs]

They already did. E-vali or something. It was shown in germany car show

[@邓超光]

Because BYD's core components such as batteries, semiconductors and electronic equipment are all produced by itself. BYD Electronics is the second largest mobile phone foundry in the world, and BYD battery is the second largest battery in the world. .BYD is not only an automobile manufacturer, but also the only automobile manufacturer in the whole industrial chain in the world. So the price will be so cheap and competitive. BYD sells more than 400,000 units a month in China.

[@jackgeng6504]

New number just came out, BYD had more than 500,000 vehicle sale in October

[@JS-rm2ws]

1.5litre engine; that's impressive, for a vehicle that big and heavy. The last car I owned was a year-2001 model Ford Fiesta; a small hatchback car with a 1.6 litre engine

[@DileepaRanawake]

Wish we had more quality / cheap Chinese cars in the uk. I don’t know why they sell them so expensively when they could completely smash the competition at the same quality, safety and half the cost

[@remix-yy1hs]

You cant trust the uk government. They might as well grt as much as they can begore they ban them because the usa tells them to. Like they did with 5g huawei. Cant trust the west.

[@yourtemp6135]

Tarrifics?

[@ZZGZBF]

Selling too cheap in the UK will mean the same high tariffs EU is imposing on Chinese cars.

[@NiejakiDD]

I never thought I would like a Chinese shark.😍🦈

[@PeterPehi]

THANK YOU. B Y D. ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️

[@copaloadofthis]

Please keep on featuring plug-in hybrids. Especially ones with V2L 👍

[@RicknMorty85]

BYD's website crashed when it launched from all the pre-orders in Aussie.

[@peterachilles9346]

@@RicknMorty85 wow the website must be crap

[@RicknMorty85]

@@peterachilles9346 You need help. Im not your therapist so go seek professional help. Your parents won't always be there to bottle feed you.

[@peterachilles9346]

@@RicknMorty85 wow that triggered you easily

[@RicknMorty85]

@@peterachilles9346 You're a grown ass man acting like this. Grow up.

[@peterachilles9346]

@@RicknMorty85 wow Ive never come across anyone so emotional over a website crashing. Whats wrong?

[@thyreason]

50 miles on battery only... which is great for a plugin hybrid

[@bobmorane4926]

If Rivian and Ford can sell at a loss, why not BYD ?

[@rogerfroud300]

Rivian and Ford don't want to do that, they simply can't avoid it. It's not the same thing at all.

[@Truthstelling]

​@@rogerfroud300it is then a smart move😂

[@backpackpepelon3867]

​@@rogerfroud300BYD is just levelling the playing field with them

[@michaelnurse9089]

The taxpayer must fund the loss. Taxpayers eventually revolt. If the Republicans win you will know that the in the US the taxpayers revolted.

[@lolocemoipopo7537]

Amazon used to do the same thing

[@simon-c2y]

I'm hopeful that they do get driven a lot in EV mode. They will largely be driven to the supermarket and back, city, short range and stop start slow city traffic. If you could do it, you would make the effort to plug in whenever you are parked - the truck would perform much better and of course be a lot less costly to run.

[@ulooqulg]

It shudders me the MAYHEM , college kids gonna do with this vehicle.....😂

[@patana256]

Byd shark premium car with innovatation unlike any other of the major brands. The price is the final nail in the coffin for the other old dogs in the race.

[@Anonymous------]

People who don't know about China don't know anything about the cost of living there. The cost of living in China is less than 25% of that in USA and other countries in the West. Most homeowners in China don't have mortgages and property tax, hundreds of millions of people were given free homes during the Mao communist era. Corporations such as BYD get free land use, special low tax rates and utility rates. There are no unions to extort money from BYD. Even if BYD sells its cars half of the prices in USA and other countries in the West, it still makes a lot of profit. Stop looking through your own limited view from outside, you need to live as an average working class person in China, or involved with the manufacturing business in China to know what's really going on. Simply viewing something you know little about from far away doesn't tell you the real situation.

[@FrankiePo89]

Well said

[@oceanwave4502]

Another aspect that is rarely known: in Europe, the government has to spend increasingly a large amount on pension and healthcare. No politicians dare say: we need more R&D, thus, reducing funding for pension/healthcare. But in China, Chinese government allocates funding in these areas "appropriately", and reserves a big chunk for R&D and subsidies for e.g. EV, and NO ONE can complain. In short, life in Europe may be good at first, but will lose out in the long term.

[@maschatolstoi6401]

China ist the Future of the Global South.

[@theredscourge]

Unless of course you didn't buy a home within the last 20 years, because anyone who bought after that paid top dollar for a tarpaper shack and now has massive negative equity because they cost 50x the average annual salary and they're all falling apart and the builders and their banks almost all went bankrupt. And of course let us not forget that a foreigner CANNOT buy a home there.

[@theredscourge]

@@oceanwave4502 China "solved" this problem by just not paying out a meaningful pension or providing health care to anyone unless they're a party member.

[@tyskigolf]

I have a 2018 Outlander PHEV and trimmed my fuel usage in 1/2. It only has about 25km EV range. My neighbor on the otherhand has a 2024 Outlander PHEV and I never see it plugged in.

[@JoseEduardoRuiz-m4x]

I have drive a Mitsubishi L200 for 8 years, still working good,just buy my shark,looking forward to the future

[@gregorymatthies5297]

Oh dear another shark bite victim hope you get better soon pal.

[@aussieman3582]

There is a upgraded version coming out in 2026. I would hold out for better towing capacity and other upgrades.

[@jsanders100]

Hate pickups but if people are going to buy them I’d prefer they drive this because a lot of the time they’ll be on batteries

[@yezih2694]

My Volvo have 75 km battery rang, surprisingly this cover 90% of my daily range.

[@ladygracienyc2029]

BYD Shark looks like a nicer, hybrid electric version of the Chevy Avalanche. Seems to be selling well in Mexico

[@jamesfederer5592]

In Mexico, Shark costs 60 - 70 k USD. Lucky for you Aussie.

[@fkvier5340]

False, here in Guadalajara the price is 45k and its the same throughout México

[@BL-wu9jw]

Trembling with fear...all carmakers will be screaming at their politicians to ban BYD soon. Mark my words.