CAC, nCAC or LTV: Which one should you use?

[@michaellewis2988]

I dont understand. How is that a lifetime value? the entire video doesnt make any sense. I like the question asked by the older guy. He is smart!

[@odobehave-jt6dn]

no logic to any of this - clutching at straws !!!! seriously zero sense is made of any of the breaking it down wont go into nitty gritty - get into that later! nothing was explained ZERO nothing made any sense you might as well made a video about baking cakes