Calculate Retention & Churn || Cohort Analysis || Data Analysis

In this tutorial, you will learn how to calculate retention rate and churn rate for a subscription-based business.
Please check out other videos on my channel and don't forget to comment, like, share, subscribe, and click the bell icon so you'll get a notification when the next video is uploaded. Thanks!
Content
00:02 Intro
00:08 What is a cohort analysis?
00:30 Definition of retention and churn
01:20 Formulas
02:01 Learning outcome
02:23 Group into cohorts
03:10 Active months
04:29 Cohort table
06:50 Understanding the result
08:02 Retention
09:53 Churn
Thank you!
Connect with me on:
👉Instagram / youexceltutorials
👉Facebook / youexceltutorials
👉Twitter / youexceltutor
👉 TikTok / youexceltutorials
👉LinkedIn / bunmi-sanusi
🎬Check these tutorials:
What is cohort analysis? • What is Cohort Analysi...
Excel functions • Excel Functions
Financial analysis • Financial & Data Analysis
⬇️Download the file here docs.google.co...
📢”Don’t worry-I am with you.
Don’t be afraid-I am your God.
I will make you strong and help you.
I will support you with my right hand that brings victory.”
(Isaiah 41:10) ERV
#cohortanalysis, #dynamicarrayformulas, #youexceltutorials,

[@ForNonwork]

Very informative. Please make more such videos on subscription based metrics.

[@GermanRodriguezqndq]

Another great video, cohort reports well explained, thank you

[@joshpeters813]

Very good job! Appreciate you

[@RajputRaaj786]

Hello. Can we get the excel file?

[@josephwang129]

Why did you not add in the active in retention rate table?

[@YouExcelTutorials]

Watch closely... only active customers were retained by the end of month 10.

[@ridohconcepts8868]

Welldone? Why did you turn off, structured referencing, I thought is a more better way of writing a formula in a table.

[@YouExcelTutorials]

Thanks, Ridoh Concepts. You're right... I turned it off to make the formulas shorter for ease of understanding the concept.