Can Drake Avoid a MASSIVE Downfall?

So Drake just took the biggest L in hip-hop history. What's next for the 6 God? The Drake vs. Kendrick battle is blowing up as the GOAT rap beef, but Drake's rep is in the gutter. ""Family Matters"" and ""The Heart Part 6"" deleted, ""Not Like Us"" going viral - it's rough out here for Champagne Papi. We're diving into how he might bounce back.
Rap Lore's breaking down some legendary rap beefs to see what Drake can learn. Remember when 50 Cent ended Ja Rule's whole career? We're talking ""Wanksta,"" ""Back Down,"" the works. Drake's gotta avoid becoming the new Ja at all costs. But is that possible?
We're also looking at some wild cards like Common vs. Ice Cube. Who knew Common had it in him to drop a bomb like ""The B*tch in Yoo""? Cube took the L but kept grinding - maybe Drake should take notes.
Of course, we can't forget the Jay-Z and Nas saga. ""Ether"" vs. ""Takeover"" is required studying for any rap beef historian. These two went from mortal enemies to collaborators. Could Drake and Kendrick ever bury the hatchet after ""Euphoria"" and ""Meet the Grahams""?
Last but not least, we're revisiting Drake's own battle scars from the Pusha-T beef. ""Story of Adidon"" was brutal, but Drake still dropped ""Scorpion"" and kept it moving. Can he pull off the same trick twice after Kendrick's ""Not Like Us"" knockout?
Don't sleep on this Rap Lore breakdown. We're connecting the dots between hip-hop's biggest beefs to figure out Drake's next move. Like, comment, subscribe - let's get into it!!
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[@Bobsam-m1p]

No. The downfall has been happening for years. He’s been losing fans already with low quality music for a while and the Kendrick beef accelerated the downfall.

[@MACMAMI]

Until the music consumption industry changes dramatically, though, Drake is still EASILY going to remain the #2 biggest entertainer in the world. Because Drake is hand-in-hand synonymous with the streaming industry. Regardless of how poor his respectability is in the rap/hip-hop community, he's not going anywhere unless the streaming industry collapses overnight and people suddenly consume music in a completely different way.

[@Bobsam-m1p]

@@MACMAMI I’m not judging it by streams…the Drake of 2015 ain’t coming back. But fair, he’ll push on for some time with the numbers, but the fact we’re having this conversation is a serious sign of a major downfall. There was a time we’re this wouldn’t even be a question it it’s getting more and more serious each year.

[@beautifullady4170]

I think some of the fans are just outgrowing him. His music never matures.

[@carlsamuel3087]

Your delusional

[@104copyTHAT]

He was already exhausted musically before the beef and this only puts more pressure on him to keep putting out music. It’s a lose lose at this point.

[@demofya]

I like how people overlook what happened after Pusha T won. Drake didn't recover... he doubled down on his leeching tactic and has been on life support since.

[@asavelakuse6865]

Life support 2018 Drake went on the craziest runs ever had hit records since even when he drops trash it becomes a hit. Bro is that's being on life support why is some rappers that are actually talented cancelling tours and not getting booked.

[@angel_of_rust]

@@asavelakuse6865 popularity =/= quality a lot of disney / star wars / marvel movies are slop now. a lot of popular video games are trash now. a lot of popular music now won't be remembered by next year.

[@asavelakuse6865]

@@angel_of_rust Alot sure but play look alive in a concert people are singing it. The Disney part they messed it up by fir themselves their best movie in recent years was Spider Man No Way Home. Drake has been commercial more than ever but it would be a lie to say he's been on life support. The type of motion he's been on since 2018 is by career standards the best most of his hits have came from this time, even had the whole world dancing to In my feelings. I'm not sure what are the merits of success in Hip Hop but other musicians would kill to have that motion.

[@user-mc3qv4pw1p]

all his recent hits are features. you're definitely correct

[@donmon808]

@@asavelakuse6865 Drake has universal and bots backing him while hes constantly putting out other peoples music. His peak was 2016 and that isnt debatable. hasnt been able to take any breaks since cause if he leaves the lime light hes done

[@damxn7303]

Man, we’ve never seen anything like this. It sorta just showed authenticity always win

[@lowlowseesee]

lol @ always. felt nice to say though I bet.

[@damxn7303]

@@lowlowseesee lol

[@VegabondMusashi]

Except when Kendrick lies also.

[@bethanyjohnson8222]

Exactly. This ain't the industry planned beef. This is a public execution 😂😂😂😂😂

[@jayshah9967]

Drake should have never battled Kendrick in the first place.

[@aferg76]

His ego go the best of him. Pride cometh before the fall.

[@songbird9444]

Nah, I'm glad he did. How could he not after "Like That"?

[@riddim]

This is HIP HOP this is Sparta! No backing down, drake did the right thing

[@Saglady]

The funny thing is when like that dropped, I was already saying drake shouldn't reply coz Kendrick is a whole different ball game. I knew what Kendrick would do to him

[@Saglady]

​@@riddimfrom the way things have turned out, he didn't. He should've ignored and just continued being shady in his next project

[@gerald.haywood.93]

Honestly, I'm not even surprised that Drake lost the beef with Kendrick Lamar. Not just because Kendrick is a much better lyricist, but because Drake made the same mistake in this beef that he made in the beef with Pusha T: mentioning the other rapper's significant other.

[@aeonsage]

Kendrick mentioned family first, accusing Drake of being a bad father, 'but you dont know nothing about daaat' so Drake clapped back.

[@chosen1afrique304]

​@@aeonsage Drake did it first in push ups by bringing up Kendrick's wife first!!!

[@driguesbarcellos]

​@@aeonsagewhat a clap

[@ebnest123]

@@aeonsagepushups came out before euphoria. why lie

[@TheMrcrazy711]

@@aeonsagealso a diss at not having a father in his life to show him the right way when he was young

[@jljl5449]

The problem with Drake is that he started to believe he was actually as skilled a lyricist as his ghost writers made him appear.

[@freedomm]

This is exactly it.

[@forevr]

I wonder how does he even memorized his lyrics when he himself didn't wrote it

[@wuthurer]

@@forevrbecause he writes his raps. It won’t stop him from getting bodied but only children fully believe that Drake can’t write just because he’s worked with other writers

[@hummusharmeson7921]

@@wuthurer Kanye West literally shouted out how well Drake writes lmfao these kids will eat up anything

[@theitfactorjameswheezer2852]

@@hummusharmeson7921Kanye also uses ghostwriters lol

[@RakelDaNell]

He lied to LeBron face about Mob Ties... he need that tattoo removed.

[@blackchuckstable]

Wym?

[@myra-yves]

@@blackchuckstablebasically lebron was saying how much he liked mob ties but just recently it turns out that track was mostly ghostwritten by Vory, drake made it seem as if that was genuinely his

[@Hybrid_vigour]

They can't even hold the criteria of what lie is properly

[@blackchuckstable]

@@myra-yves ah yeah I remember that happening but didn’t know the context of bron. Don’t watch anything with him in it

[@donmon808]

@@blackchuckstable Drake said he wrote the whole thing on lebrons show basically

[@kuruzyka8134]

No, you cant "settle your differences" about potentially being a pedophile, or any similar accusations. That's not just beef.

[@BeautifulEarthJa]

exactly!

[@starstrudel8417]

This.

[@authentictalkpodcast]

Exactly 💯

[@RichardJork]

Kendrick clenches fist and whitney runs

[@babyblueLEGEND]

Thank you.

[@ThatOneBrokeDude]

They didn’t think Kendrick was battle tested? Really? He literally started his career a BATTLE rapper 🤦🏾‍♂️

[@sketchdawgtv5629]

This is something I will never understand for the life of me. Just like Eminem, why would you get into a ring with an actual BATTLE RAPPER. They’re gonna annihilate you

[@Truthseek72563]

I know right. He’s beat up his wife a couple of times. He’s def tested

[@ThatOneBrokeDude]

@@Truthseek72563 your name is not fitting your statement 🤦🏾‍♂️

[@TopG_KnightofOne]

@@Truthseek72563 Facts

[@TopG_KnightofOne]

@@ThatOneBrokeDude Dont be mad the man is telling the truth😂😂😂

[@The.ARCHIT3CT]

Who TF ever said Kendrick wasnt a savage 😂 he’s been KNOWN as the boogieman for a reason. Also, Jay never apologized FOR supa ugly. He apologized to his own MOTHER for offending HER.

[@jonathanthompson7084]

His ma told him to apologize so he did it on BET I think during an interview. The clips out there somewhere

[@truthtorpedo4068]

Is it because the title of the song was about her looks?

[@The.ARCHIT3CT]

@@jonathanthompson7084 watch it again. He was apologizing to HER not Nas.

[@shiningforce9033]

​@The.ARCHIT3CT it dont matter regardless he still apologized

[@The.ARCHIT3CT]

@@shiningforce9033 are you slow or just willingly stupid?

[@kkrezagang4606]

Kendrick did drake worse than 50 did ja. There’s no coming back.

[@songbird9444]

Lol..Drake is the biggest artist in the country. Of course he will come back from this.

[@micvic83]

​@songbird9444 he will make a comeback but his star power won't have that much of a punch.

[@songbird9444]

@@micvic83 Possibly..time will tell. This loss was more of a massive blow to his ego..but he still has his fans.

[@kkrezagang4606]

@@songbird9444 it’s possible but you need extremely good quality music like illmatic or the chronic and more talent than he already has. drake has shown all his diversity and done himself up.

[@USFCpresident]

​@@songbird9444well if he does have fans they ain't shit letting him get ratiod on every music video he drops😂😂

[@chazspleen]

Aubrey is a tuna salad gangster😂

[@Cristina_504]

*Tuna bagel 😂

[@virginiawhidbee8393]

😂😆

[@glengaines4286]

You gotta include the bagel my guy.😂🥯

[@karenwatson5732]

LoL!

[@LarryDaLobstah]

Tuna sandwich on a bagel 😂😂😂😂

[@eddiebeasley6830]

Kendrick would never take an olive branch from drake. He rightfully believes that drake being part of hip hop is bad for the culture

[@flowrgrl779]

You can't call a man a pdf file and then accept an olive branch from him. If Kendrick did that, I'm sure all his fans would lose respect for him.

[@BeautifulEarthJa]

exactly

[@ReginaldWilliams-jc5rb]

Only thing Drake can do is give him PAC ring then they go their separate ways until Dot gone keep being disrespectful 🤷🏿‍♂️

[@sandrar6161]

I think this comment is true...kendrick sees drake is a culture vulture...he doesn't even seem to like the culture..he was sent in to take from true black artists and make money for that company he works for...

[@robhawkins4677]

Exactly what I thought when he mentioned that. Kendrick made it clear he doesn't want to work with him or accept him as part of the culture.

[@jamiek9780]

The issue is, even is Drake recovers, he’s on the clock. He will never gain Gen A as a fanbase. They’ll grow up and only know Drake for this controversy. Some existing fans may look past it, but he’ll have to mature with his fans now because they’ll age out of his music soon enough.

[@rishisahgal4529]

This is valid. I think people over 25 may still be ok with Drake because even if they give him an L, they might have grown up listening to some of Drakes music...but the 14 to 21 year Olds will see him as a clown. I think his only real move is to try to align himself with people with respect in the culture again...he still has some friends in Atlanta and NY

[@starstrudel8417]

Ima say most people over 25 have either outgrown Drake or will not accept him after hearing the predator allegations, whether they're aware of the rest of the beef or not 🤔 That's not somethin nostalgia can smooth over, I def agree w/u about his only chance though

[@_signcash]

@@starstrudel8417people over 25 didn’t grow up with Drake either. Think Kanye, see older Kanye fans still listen to him after what he said. They were young when Kanye got popular.

[@bobjimbobjim9006]

Doubtful. There is gen z fans of Michael Jackson who’s a confirmed pedophile

[@MK_ULTRA420]

@@_signcash They probably bumped Drake at college parties. CAKE CAKE CAKE

[@TheCompanyMan]

Only thing Kendrick will kinda respect is if he gives back Tupac's ring.

[@eperez9662]

Yeezus!

[@asavelakuse6865]

That's stupid to even consider if any of those rappers really valued Tupac the ring wouldn't have been for sale. Drake ain't gotta do a damn thing. Kendrick and all of the have the money even YG could buy that ring they just mad Drake has it.

[@nootnewt9323]

@@asavelakuse6865i was waiting for the Drake meatriders to come in.

[@asavelakuse6865]

@@nootnewt9323 It's not meat riding. If Tupac's ring mattered so much why didn't any West Coast rapper buy it when it was on sale being mad that Drake has it and demanding it like it was stolen is fool's work. It would make sense if it was being gambled on but it wasn't. So now where is this meat that I'm riding if it's all facts I'm saying.

[@BeautifulEarthJa]

@@asavelakuse6865 do rappers usually buy other rapper's memorabilia? asking fr. isn't it usually something fans do? a fan owning the ring doesn't appear to be a problem - Drake collecting these things like the colonizer he is - to put in a a museum - that is part of what shows he's not 'of the culture'

[@Sky_Blaze]

Real ones know Drake always was a joke.

[@goodfella1401]

Drake is not talented or respected enough to come back from this. Not even Ja Rule had this many opps. Ja Rule had 50 Cent, Busta Rhymes, DMX and Eminem against him but The Lox and Fat Joe publicly supporting him. No one who is very respected in hip hop has openly supported Drake in a way that they could inherit his beef with Kendrick. Not to mention unless Drake gets permission he will likely never be able to perform in California again

[@aeonsage]

It was 20v1...Drake stood his ground against all of them on his own. He didn't have a downfall, he's more powerful now than before cuz he's talked about more than any entertainer worldwide.

[@aferg76]

@@aeonsageyou Drake fan boys say anything

[@songbird9444]

Drake is very talented. You can only wish to accomplish what he has musically. Of course he'll be back from this. It's foolish to think otherwise.

[@aeonsage]

@@aferg76 you mean like you kbot fans?

[@gorgeouslyjen]

@aeonsage oh please he’s going to get 🤡 and every move musically he makes will be watched, he better go & ride a horse in Texas

[@darrylhall9503]

Drake trying to battle Kendrick is like Urkele trying to fight Mike Tyson 😂

[@cracc_baby]

or jake paul? another disney-boy who wanna be tough all of a sudden

[@LauraLancealot]

When you don’t write your own material you can drop drop drop like Aubrey

[@WaterUnderTheBridge24]

meanwhile he still at the top top top unlike kenny lmao

[@wedontagelikemilktho.7839]

@@WaterUnderTheBridge24 Well that aged like P Drizzy, all his songs and diss tracks and especially his career and his face at the all white party.🤣

[@CircumstancesNeverMatter]

I’ll say this going forward Drake doesn’t need to get involved in anymore beefs because he’s not gonna be able to live this one down anytime soon if ever. And “Not Like Us” was definitely Kendrick’s kill shot I loved Euphoria but when he dropped Not Like Us Drake couldn’t even say nothing else. And the Heart part 6 was straight up garbage 🗑️ 😂

[@marcroberts5251]

- Take some time off, Acknowledge taking the L. - take the P3do accusations seriously. - Quality over quantity, start writing your own music. - And please stop dragging rappers' love ones in the beef, you're 0-2

[@soviet_union1936]

1-2 he did body meek mill tho

[@marcroberts5251]

@@soviet_union1936 yeah

[@RayMetell]

Tbh the 2nd point doesn't make sense to me. How would he "take them seriously". I'm not sure what else he could do. He's already denied them and the women people constantly bring up like the girl on that stage basically said "yall doing too much". I think Drake just needs to apologize publicly to Kendrick and other people he has beef with and try to build the bridges back up. I think he also needs to take time off and come with a quality album. He's rumored to be working with Conductor I think, this NEEDS to be good. He also needs a real hit again too, I say collab with Tyla who's been wanting to work with him

[@badro4854]

These past few years Drake desperately rebranded to capture the younger under 22 group. He focused on going viral on tiktok than making music with substance. Now those same kids he was trying to gain as fans all look at him as a corny washed rapper. He's never coming back

[@khemenut1060]

Exactly

[@mandoloriansoju3841]

I want this to be the case but recently all the new nba draftees sat down for interviews and STILL chose Drake despite his getting washed by Kendrick 🙃

[@swaefr]

crazy how real life and the internet are always in conflict.

[@Victoryovertrump2024]

Drake should just stay in his huge mansion for the rest of his life and just be humble and sit down and go away cuz he ain't getting any younger and the internet ain't forgetting this anytime soon if ever..

[@Goyarxrd]

He should’ve just kept being himself it’s so many artists that are old that appeal to younger audiences PND is a perfect example good music is how you capture younger audiences not painting nails 😂

[@queenofbuttercream]

You'd think Curtis would have explained this to Aubrey... Seeing as he backed him

[@KyngD469]

50?

[@goodfella1401]

No he didn't. Curtis is on Team Dr. Dre and Kendrick is part of that same team

[@queenofbuttercream]

@@goodfella1401 just say you weren't keeping up with the beef...50 was clearly navigating for Drake. He didn't have any skin in this game, he never does. He's a troll, and maybe he did tell Drake, perhaps he didn't listen.... But either way, 50 was siding with Drake

[@chriskringle5191]

@@queenofbuttercream 50 was kinda siding with Drake because Rick Ross was siding with Kendrick..... Rick Ross is 50's enemy....

[@queenofbuttercream]

@@chriskringle5191 I can agree with that sentiment to a point, but even 50 had to know this was bigger than Ross.

[@chimezie7]

I think ppl are underestimating what Dot just did to Drake. This is only comparable to 50 vs Ja, the other comparisons in the video did not have an L at the scale of this one. I was there for all these beefs, I have never seen no shit like what Dot just did to Drake, a song calling someone a pdf? This is uncharted territory in beefs imo.

[@TheKidwonda]

HUGE DIFFERENCE BETWEEN JA/50 and this beef. For starters Ja was only a hand full of years into his career by the time 50 came out he was not some big, larger than life artist especially not on Drake’s scale. Remember Drake is damn near 40 with 8 albums and a plethora of other bodies of work under his name. The run was the run. Ja wasn’t even 30 yet when 50 took him out. This would’ve been more career ending in say 2013-14 compared to now. Also, something else that keeps getting lost is that Ja was technically declining in sales BEFORE the 50 beef. He was not at his Apex, his run was coming to an end whether he liked it or not. 50 just sped up the process

[@chimezie7]

@@TheKidwonda yes there is nothing to compare to this, I just said it’s the closest thing we have to compare among all the listed beefs. Also Drake sales are on the decline already, Scorpion did 7 mil, He hasn’t hit half of that since then. Also the fashion in which he was dissed was far more embarrassing than anything 50 said imo. We will never have any beef to compare to Drake if we go off his success bc he has had the biggest commercial run we have ever seen. My point is that the other beefs mentioned the other artist was not flat out embarrassed. Drake for the rest of his career if he disses anybody, will have to expect potential pdf claims. I don’t think ppl are really processing how detrimental this will be long term

[@TheKidwonda]

@@chimezie7 I hear you I think what keeps confusing me is people keep saying long term like the man is some young gun. He about to turn 38. He is wayyy older than anybody that was mentioned above when those beefs popped off. I think his contract with UMG is about to come to an end(part of why he’s released so many damn albums as of late). Rumors were that he was set to go on hiatus after this past tour.Like I keep emphasizing the run was the run. If you’re a Drake fan this beef not eliminating him from the rotation and if you were not a fan than more than likely you weren’t listening to Drake before so again nothing changes. I think people are projecting what they want to happen instead of giving realistic expectations.

[@chimezie7]

@@TheKidwonda I can agree with his run being unprecedented but one thing I think ppl put too much value on is raw numbers. I think that although his commercial run is crazy, the kind of fans he has cultivated thru his career are mostly casual music listeners. I think his true core audience is smaller than ppl think, artists who make very mainstream music tend to have mostly casual listeners as fans which is why when something like this happens, since they aren’t as invested in the artist, it’s easier for them to just drop them when it’s not “cool” to like them. Which is what happened to Ja. That’s why I compare the 2 not bc of their respective runs but bc the circumstances are similar. The other examples used in the video were not as mainstream as Drake musically so they have far less casual fans than someone like Drake. Which is why the loss in the beefs didn’t affect them as much. Plus, the content of the disses thrown at them was fairly tame compared to what we got in this beef. That’s why I’m saying ppl are greatly underestimating what happened here. I’m not saying Drake will not sell records, bc even Ja still went platinum after the 50 beef. But he will never be the same imo.

[@NoName-yy3wb]

Why didn’t he mention Em vs MGK either? Dude literally had to switch genres.

[@broaddusmarines]

I doubt Drake and Kendrick mend things. Kendrick legit hates Drake. I mean…..he said Drake should die. In any case, Drake should stick to pop songs for women. Battle rap and pretending to be a gangster definitely isn’t his thing.

[@BLOXKAFELLARECORDS]

Drake got kids scared. 😂😂😂 he done

[@BeautifulEarthJa]

for women? lol

[@georgiasweetpotato7170]

​@@BeautifulEarthJa🤣🤣 right ...Drake like lil girls not grown women 🤣🤣

[@EikshaBisht]

Who said we women want to listen to certified pdf file ??!! Don't generalise 😒 Let me pop your bubble and show you the mirror brother..... it's the Black men who let Aubrey Graham thrive, even now so many of them are trying to cover up for him.... don't kid yourselves 😑

[@onetimes1]

I think Drake will recover. There's no way he's done. It's Drake we're talking about.🤷‍♂️

[@xAfroMetalHead1990x]

He’s not gonna do any of those thing cuz at the end of the day he’s sensitive and his ego won’t let him

[@Victoryovertrump2024]

His ego will be the thing that destroys him cuz his fans keep feeding his huge massive ego with delusions of grandeur that he's the greatest thing to walk this earth when we all know he is not ...................like us..

[@gorgeouslyjen]

Nope & making a song with Camila Caracist ain’t gonna help…

[@BeautifulEarthJa]

CA-racist LOL

[@twizobuckley]

A lot of times History repeats itself but this isn't that time😂Drake got exposed more being a Colonizer and P*do and the proof is easily to find and also it's the biggest Rap Song in Amerikkka rn with #NotLikeUs Kendrick made it that way because he strategize and took notes for years before this battle Finally happened... All of the proof of what Kendrick said on ##Euphoria #MeetTheGrahams #616InLA are there to see about with Drake... When you can break someone down to science with all of their flaws and even exposed the lies of which they told,it makes honest people who have common sense take time to see what that person really is😂 Kendrick made it to where Drake can't go back to his music of features with Atlanta rappers without being in question of,is he still being a Colonizer of our Culture?,why he keep acting tough?,We thought he would go back to "Toosie Slide" and "Hotline Bling" type of songs😂 This won't be a career ender for Drake,just embarrassing for him and it will justify everything that Kendrick has spoken about

[@requiemxarrow9284]

Drake should just go into hiding and reinvent himself and drop a banger album with a fire narrative behind it to actually potentially have people behind him would do good at least

[@xZyvon]

He won't truly fall off, it's just that he will have negative credibility. Few people actually thought Drake was a good rapper, everyone knew he had ghostwriters. He's just the face & voice for a pop-rap collective pretending to be one person, and the people who listen to that shit don't know/care much if anything outside of how his shit sounds.

[@OlgaZuccati]

Outside that horrible fucking track everyone thought was AI, BLL Drizzy is laying low, people with big egos don't take humiliation lightly, we'll have to wait and see how much that got to him.

[@xZyvon]

@OlgaZuccati yeah but even shit like him rapping to bbl drizzy / wag wan Delilah is him "trolling" / being a cringe "meme lord" most people will forget that shit in a week

[@donmon808]

@@xZyvon Because his music is oversaturated with shit

[@Elliott_Elliott]

True, but you can't listen to Push Ups an Family Matters and claim he's a bad rapper

[@xZyvon]

@@Elliott_Elliott he didn't write most of either, so he deffo ain't good either. You gotta go way back in his discography or call half of the heart pt6 good if you wanna say he writes well

[@jl_4_preZz]

Common did NOT throw shade at "Gangsta" rap. They didn't understand the song or the metaphor. They confused the second verse and the third verse. If anyone should take it as a diss is Onyx and Das Efx... peep the last part of the third verse....

[@alonzosmith1544]

Every beef outside of 50 vs Ja are totally different… all them artists were authentic and for the culture not trying to steal it. Any rap song Drake drops there will be a lot of ppl looking at it sideways

[@amenx]

Ja was authentic too

[@alonzosmith1544]

@@amenx absolutely… I’m not speaking on authenticity for that battle I’m speaking on the outcome and backlash after the battles… Ja was definitely authentic plus 50 n ja’s beef was really some street shit that just so happened to play out over music and Drake was done worse than Ja

[@sjalusi1]

How is anyone in this beef trying to “steal the culture”?

[@Kronalord80jihjhl]

Difference between jay and has and Kendrick despises drake genuinely he wouldn’t make up for the good of the culture because he sees drake as a parasite to it

[@indylush3814]

Humble drake coming next? 😅 Amazing video 🔥

[@BasedWop]

No shot! Drake showing humility? That requires maturity and self awareness, no WAY, not BBL Drizzy.

[@cjjohnson3827]

He should have just followed the advice Wayne gave him from the beginning. “ keep it Canadian “

[@melo5303]

drake showed humility when he helped all their careers

[@cjjohnson3827]

@@melo5303 that was fake he didn’t help anyone’s career. His motive was to steal their style he didn’t do this out the kindness of his heart. Drake is a leach and it’s nothing original about him. We don’t know the real him because he’s busy cosplaying whatever is hot for the moment. He literally is an actor and playing a rapper is his role. That’s it!!!🤷🏾‍♂️

[@wedontagelikemilktho.7839]

@@melo5303 Damn 2nd hand embarrassment smh.

[@Chellz801]

Everybody needs to go back and listen to what common said about Drake: Mr Canada Dry 😂

[@WaterUnderTheBridge24]

Common who?

[@wedontagelikemilktho.7839]

@@WaterUnderTheBridge24 Common sense, which y´all ovhoes all lack.😂

[@the_wb]

Nah Kendrick put him in a nìcca moment a long cruel one

[@omgkthxbi]

The thing about cube is no one called him corny the way people called Drake corny throughout his entire career. And honestly he could've owned it and been a backpacker like Kanye. But no, he wanted to be HIP HOP's KING. Which is stupid af for him.

[@Victoryovertrump2024]

He wanted to be the.king of hip hop and a pop star at the same time and it doesn't work like that never has and never will ....his ghost writers who are locked in his basement should be set free from the slavery they had to endure ..

[@kevinjohnson963]

Drake had lost his way believing the hype the machine put behind him……sad thing is Wayne warned him🤦🏿‍♂️

[@timestamper9589]

I don't know if he can recover from this. The battle seems to have uncovered (for the whole public at least) that Drakes is most likely a terrible person with terrible habits for what a lot of people in the game have suggested, not just Kendrick. This beef just popped the bubble. When basically the whole hip hop industry hates you it is for a reason. Now everyone is looking at Drake with pity if they are not already just laughing at him. Not something good when your career is slowly going down for some years already.

[@soviet_union1936]

slowing down scorpions did more numbers than any drake sone before that and his 2020 and certified lover boy stuff went viral

[@timestamper9589]

@@soviet_union1936 Scorpion was probably Drake's peak, yeah. I don't really agree with your CLB take tho. but even if we were to take it as his last good album, just as you said, it still was released in 2020 man, four years ago.

[@TMK561]

Nas dropped Ether on Jay-Z’s birthday?! I didn’t know that!!

[@jayshah9967]

50 Career was built off the ja rule beef. Kendrick could care less about this beef

[@snowmontana2547]

Cap..

[@Coolrunnings007]

Kendrick definitely cares about this beef lol

[@Nooblet92Ca]

@@Coolrunnings007dude made a 4 diss tracks he definitely cared about it.

[@theninethrees8044]

50 career was built off backing of Em, Jimmy & Dre with back to back hits. He was a global success, which cannot be said about most other rappers

[@wedontagelikemilktho.7839]

@@Coolrunnings007 Kdot also started as a battle rapper lol so he did the right thing by removing this tumor called Aubrey from the culture.😂

[@MACMAMI]

He'll be fine as far as his overall career is concerned. The part of his career that will be affected specifically...............is with regard to his stature among the rap/hip-hop community itself. I wouldn't be surprised if some individual rap/hip-hop stations increasingly go rogue going forward and refuse to play or at the very least put in heavier rotation future singles of his and he has a hard time getting any more #1s on the rap/hip-hop charts that's not a feature. That said, he's going to continue to have hits in the broader scheme of things outside of rap and hip-hop radio. Because, after all, he's ALWAYS been a pop entertainer first and foremost masquerading as a rapper. He'll continue to collect some Billboard Hot 100 #1s and ultimately pass Michael Jackson for the all-time #1 tally on that chart because the streaming industry is sooooooooooo centered around entertainers like him, because of frontloaded first-week sales and streaming numbers barely any other established entertainer can replicate. Pretty much all of them will be frontloaded and lack any lasting cultural impact past their second charting week, but the point is because the streaming industry is sooooooooo synonymous with Drake, he's insulated to the point where his career is stabilized no matter how bad his respectability is in rap/hip-hop.

[@psyolytesaille]

He should go back to acting.

[@Nooblet92Ca]

@@psyolytesaille he has been acting as a MC for roughly 15 years I think that’s a good pivot.

[@angel_of_rust]

I won't be surprised if Drake just MGKs... switch genre like a pussy. That would be really hilarious.

[@donmon808]

They cant refuse hes pushed by universal

[@kaostarot8142]

What Drake should do is disappear for 2 years don’t post on social media at all, move to china, become a monk, learn the ways of the samurai & come back as sensei Drake & challenge kung fu Kenny for the lyrical slap title belt

[@squashmallow2006]

I hope he doesn't avoid it. I've hated this dude's music for so long. I'm so tired of hearing his grating autotuned mess playing in stores. Now the knowledge that he's a horrible person IRL just rubs salt on his horrible discography.

[@HomeGrownComics]

Cube went to the silver screen

[@beatrizsmith7293]

He's over stayed his welcome. All rappers have their following and dip.. but he milked it.

[@danielricardocorreamejia]

1:26 such a vibe 😂🔥

[@jl_4_preZz]

And Cube didn't respond because Louis Farrahkhan NOI got involved.

[@V.Elle.C]

Response to Title: No.

[@pwyll63627]

Drake def watchinh this rn, that mf is chronically online. Bro talking about" why is yo wife aint followin you on insta" terminally online insult.

[@swaefr]

ironic

[@helperboy5020]

Not a fan of Drake, nor do i like his songs ...... but ... watching trends over the past couple of years, i dont think Drake is going to fall. He's cemented his position in the industry too firmly. The fanbase hardly changes no matter what kind of atrocious act the celebrity is accused or convicted of.

[@Oceangrace90]

Rap battles have EVOLVED since the 'beef' between ja rule and 50 cent. Even though both events has the element of hatred, or jealousy, or competition trying to discredit or discourage the opponent by bullying, threatening and/or insulting. Hip-hop fans is more sensible, and have better understanding of good and bad conduct. Kendrick isn't a petty person outside of rap league, it shows in his work and conduct. He genuinely wishes the best for his culture and would wish the same for drake too if he wasn't a cancer exploiting his community and the future younglings. Kendrick still has love for his peers and would rather focus on other aspects of his life than go out of his way to kick a man when he is down i.e. what 50 did, perhaps trying to relive his glory days at the cost of hurting others. 50 talks a lot about other people's personal matters, seemingly to distract from his own, it's clever but schemy! Thank goodness kendrick came to the scene. He is fighting for morality, love and the future of his community and culture unlike 50 battling for god knows what, doing petty and unmanly stunts like he did ja rule.

[@kkrezagang4606]

Because calling him a certified pdfile definitely shows he wishes him the best. Wanting someone to have a good life by calling them a seggs offender. Try again.

[@Oceangrace90]

@@kkrezagang4606 No, Airhead.

[@ldubb2013]

Here’s what Drake needs to do. He needs to do a classic collaboration album with lil Wayne before the end of the year and perform it in the 2025 superbowl. Lil Wayne is the only one who can take Kendrick on lyrically, and it can be a father son collaboration that will repair drakes image to the culture.

[@hansiseymour9388]

I had this exact idea running through my head recently.its actually scary that u said the exact thoughts in my head lol

[@idkwhodidthis2990]

After being reminded of Drake's disrespect by having sex with lil Wayne girl when he was in jail, I don't see anybody speaking up for Drake besides Ak, and he is compromised. Fact is Drake did this to himself so as a male almost 40 years old he needs to fix this problem for himself. Relying on the ovo sweatshop writers and paying 'homage ' to even 1990s Erica Badu tracks in the end was his doing. Pride comes before the fall and he has been doing people dirty for too long. Times up, face what you did like a man, finally. And stop using Adonis for photo ops

[@EikshaBisht]

Didn't Aubrey smash his girl.....that will be a dent on Lil Wayne's reputation and honestly pathetic 🤮

[@EikshaBisht]

​@@idkwhodidthis2990 Well said 👏🏾

[@rulasmania]

No way in hell the nfl is gonna feature Drake in the superbowl

[@popnop2]

Hip Hop history? But the Disney Princess is nuthin but a Pop act. And nobody from the Culture wants him to avoid anythin. Crash & burn 🤡

[@Toosii2times]

it’s over for him unfortunately

[@SyteJackson]

If I’m Aubrey’s team..im making him set up a sit down to congratulate Kendrick and hand over that ring of Tupacs. That would have people give him a lil respect. Then i would have him go act in a few movies and make no music for a while. Only features

[@rahbeeuh]

UMG will not allow that. They've invested way too much money in Aubrey for him to not make more music

[@Predator-90]

*He has to release two "successful" albums a year according to his contract and he hasn't made one yet this year. IDK he's labeled a PDF, groomer, and according to the getting this is an uphill battle for him*

[@Jboooog18]

Dude WHAT lol. Have him sit down and hand back a ring!?! That’ll look insane, all he has to do is drop a banger and album.

[@dwaynejpeterkin]

@@Jboooog18drake doesn’t have a single that will get people back on his side drake has to take a break for awhile

[@Jboooog18]

@@dwaynejpeterkin I think we underestimate how fickle the average consumer is. Folks just want to hear Drake, they really don’t care.

[@mattmilliken1510]

No way Kendrick would accept an olive branch the way jay and nas made peace. You can hear the absolute pure undistilled hatred for drake at his very core in all of kendricks tracks, both in his lyrics and in his voice. To quote fd signifier, this wasnt a rap beef, this was a carefully calculated public execution.

[@daynebullion3231]

Well constructed and formulated video essay bro. You threaded some excellent examples in here... Subbed

[@thizisdez]

Bro you trippin’ if you think Common beat WestSide Connection 😂😂 HipHop started in the west, Ice Cube bailin’ through the east without a vest 💥💥💥🔫😎

[@tarheel-336]

drake has a minor problem

[@littlevictor4283]

Short answer:No Long answer: Hell no

[@stevekaufmann8109]

The best rap beef was definitely jay z and nas because of the level of competition. Yea nas won but people forgot how diabolical takeover was it was like the warriors vs cavs

[@backyardanimals777]

Excellent comparison and commentary. Great! Keep going strong, Bro.

[@RapLore]

Appreciate it! 💯🔥

[@bethanyjohnson8222]

Can't avoid what's already happened. He cooked. 😂😂😂😂💀💀💀💀

[@NKim-gj9vk]

I love his music so I hope he comes back. Go back to Toronto, drop the street dude costume and come back with hits that feel authentic. He’s going to be on the receiving end of a virtual tomato toss or giggles if he tries the street stuff again 😩 .

[@omgkthxbi]

good news is even if he disappears you still have yachty and the weekend lmao. like just listen to his ghost writers instead

[@love4ari676]

@@omgkthxbi his voice better

[@omgkthxbi]

@@love4ari676 not better than the weekend's

[@junior4992]

I think people are forgetting that he's been outed (and outed himself) as a pdf I don't think anyone is going to associate him with that both musically and commercially but let's see there's worse creeps in the hiphop/rap industry

[@aeonsage]

Nah, there's no downfall bruh. He wasn't even bruised. His business portfolio is still intact. His UMG deal, Nike partnership, OVO label, his streetwear line, fragrance line and his Toronto Raptors deal still holds strong. Teenagers constantly buy his streetwear from his stores in New York cuz they find it affordable with price ranges starting from 12bucks unlike Kanye's Yeezy line. He has other stores in LA, Toronto, Tokyo, London etc. He prolly didnt win the battle, but he won the war.

[@popthatbeep]

Drake can never step outside Canada acting like a boss anymore. He gotta be very, i mean very careful after this

[@Jovany014]

Excellent idea

[@carlsantayo]

100 billion streams but he has a downfall? kendrick glaze

[@jeffreybuffkin9108]

Amazing history dive thanks for the vid

[@BMWlifestyle925]

Downfall! Where? crazy how KZbinr won’t or don’t dedicate videos to Kendrick’s win and success, but focus on drakes. If you ask me Drake’s relevance keeps growing since all concerned and topics are about him. DRAKE MAKES BETTER MUSIC.

[@mthokozisimabaso5138]

They spreading this "it's over for him " narrative so hard and it's so obvious, that's exactly what they wish to happen not what is happening. They're so keen on seeing his downfall jut like the other artists on his case but let's have this discussion again this time next year and see who's going to have the last laugh

[@yasminehaddadmzoughi2216]

@@mthokozisimabaso5138Kendrick cause he doesn’t give a damn about fame

[@lilmakkyrov9448]

@@mthokozisimabaso5138 “We’ll see who has the last laugh” ☝🏽🤓 Nerdy ass comment bro that copium is still going strong. What I don’t understand is why yall still watch these videos if yall hate them so much. All ur doing is giving it more attention

[@lilmakkyrov9448]

There’s hundreds of videos of people talking about Kendrick’s success since this beef started. U just not a fan of Kendrick so u don’t see them

[@liathompson2332]

Drake does not make better music than Kendrick. Not lyrically, production wise, content, message, nothing. He's more popular bc the nigga releases 2 albums a year and it's pushed by a very large machine. He's no underdog, he's just less talented than Kendrick. I think he'll be fine, but it'll NEVER be the same

[@DMINISHED9]

Yall still gonna give this man a pass, buying is records, trying to be all in the videos… smh

[@miloligons25]

He can start by giving 2Pac’s ring to the proper custodian.

[@kevinkenobipius1557]

He didn’t steal the ring from anyone. Return?

[@miloligons25]

@@kevinkenobipius1557 I never said he stole it. I said he needs to return it to the proper custodian.

[@kevinkenobipius1557]

@@miloligons25 he IS the proper custodian because he BOUGHT it

[@eddekane]

😂😂 Drake can’t ease off making music , UMG has him shucking and dancing to for fill his big slave , I mean money contract.

[@CallumWatson-jp9xq]

Great channel

[@jonathancorea1]

Someone saw Drake illegally crossing the border into Mexico.😂 kDot has deported Drake with Not like us!

[@MatadorShifter]

This beef was nothing special but I'm glad that the rap game showed ANY signs of competing. It didn't even smell the exhaust fumes of No Vaseline, Real MF G'z, Ether or The Bitch in Yoo but it's good that it happened.

[@simplesolar1]

i know everyone wanna see him lose but unfortunately he never had a high percentage of the hood as a fan base to have to worry about what the culture thinks he had outside of the hood on lock and that side he gonna always have & still has…only ppl in the hood concerned about the culture and he never had the hood from the jump so you can’t stop someone who dominated and never needed the culture he gonna go back to his actual fan base music (but Kendrick got the culture back that’s it that’s all no L’s taken)

[@dysanmccray2900]

don’t think there’s any olive branch he can offer, Kendrick called him something there’s no coming back from + I just don’t think Drake is talented enough anymore to just drop good music for everyone to forget about this … he’s in a tough spot

[@donrane]

This is not a normal rap battle ending with an L and we move on. Not like us is a decade defining song and it and other diss tracks cut Drake so deep that he will always be a joke going forward. Drake also has legal troubles that won´t end before he is in cellblock 1. He might avoid prison with great lawyers and huge settlements. Drake will never be the same again and i don´t think he will ever get a top 10 song again.

[@TLHHE]

I THOUGHT THIS WAS TRAP LORE SPIN OFF U JUST USING LORE 4 THE CLICK BAIT TRAP MIGHT HAVE A PROBLEM WITH THIS I KNO I DO!!!

[@RakelDaNell]

10:51 No.... I guarantee you... Kendrick will not take that olive branch, at least not for at least a couple decades.

[@glengaines4286]

Common never threw shade at Cube or the West. “I wasn’t salty she was with the boys in the hood” saying it made hip hop better as well. Cube took offense and Common gave him a little spankin lol.

[@shalev441]

Unless he drops an album better than anything he's made before, no.

[@ShaamJones]

Drake has got to do something other than these recent lame pop features like Hot Uptown with Camila Cabello which is mid at best. He lacks the cultural currency to compete with KDOT and has made some huge missteps which could’ve been avoided if he was actually of the culture and not a brand ambassador for corporate SKUs.

[@Aleecya4433]

There's No Comparison between Drake and any of these real hip hop artist. Aubrey doesn't write his own ish, they do. He is Fake AF and Im glad Kemdrick buried him with "They not Like us" . He doesn't rep, hip hop, he needs to segway back to pop or Degrassi.lol

[@MulaudziAmu]

Man you supposed to be a podcaster. But ur a kendrick fan

[@Yohopez]

I mean drake got years of success n a pretty good looking net worth

[@cracc_baby]

he 4sure cant drop a studio album for at least 12 months.. nobody is gonna f with it

[@jaysouthmusic8230]

I lost all respect for drake fans at this point yall are the most delusional fans on planet earth

[@mishalewilson2058]

If Drake release another album 💿 everyone will clown him

[@rafaelk.8135]

Looks bad for Drake if youtube channels making about 20 min long Videos just advising drake how to overcome the defeat 😂

[@yoyo.3]

"HE CANT TOOSIE SLIDE UP OUT OF THIS ONE"

[@AFO_AnalyRics]

At this point, Drake is engineering his own downfall better than even Kendrick could have done. His arrogance has blinded him to the point where he thinks his recent antics and releases aren't affecting his brand even more.

[@EvonneLindiwe]

K dot told him "Keep makin' me dance, wavin' my hand, and it won't be no threat" So he should just be the pop artist that he has always been

[@smyamhd]

I dont listen to Drake but I personally think HE’LL BE FINE. 🤷🏾‍♀️ When you have pass for ghostwriting allegations, creepy attitude, blackface, a child exposed etc.. HE WILL BE FINE. 😬 people don’t care so. Even about the quality of his albums AGAIN people don’t care, because as much as people says it’s mid or what he still do number one so🤷🏾‍♀️.

[@otis3744]

Drake is counter culture… he isnt hiphop how hophop thinks hiphop is hiphop and i say thinks because all of hiphop is fake, so hiphop thinking its real is an illusion, its the illusion hiphop loves to impose on itself, and drake being exactly the difference between real and fake in hiphop’s delusion, dude isnt from compton he isnt even from america, but i can tell you… drake needs another the weeknd and if he looks deep enough he will find it because the music that makes drake a legend isnt the “hiphop” delusional nonsense people want to convince themselves is culture, drake has a sound and that sound can not be copied, everyone who tried failed, and Chicago freestyle is proof that

[@neos.4587]

I nearly had a stroke reading your comment, but I agree

[@shiningforce9033]

Anyone collabing with him are also flopping