Can Synergy Revolutionise The DIY Market With Their Inventions? | Dragons' Den

Matthew Page and Louise Craven are the owners of Synergy. A company that's designed all different brush bases for different purposes within painting and DIY. They're seeking £95,000 in exchange for 20% equity in their business.
Can Synergy paint a pretty picture of investment or will their plans be smudged?
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #DIY #BusinessPitch #Synergy

[@MsMaryPatricia]

This is one of those products that provides a solution to a problem that doesn't exist. It's easier to buy both a paint brush and a scrapper than to faff about changing handles.

[@BenjaminGoose]

Easier and probably cheaper too - you can get decent scrapers and brushes for next to nothing. If you lose or break something it's so cheaply and easily replaced.

[@MsMaryPatricia]

@@BenjaminGoose Whenever I'm painting, no matter how careful I am, the brush and handle end up covered in paint. I couldn't be bothered trying to take off the brush head and use the handle for something else. Deborah is right - whenever I paint my apartment about every two years, I buy a new brush and throw it out when finished. Professional painters will have multiple brushes etc. There's no market for this because it's way more hassle than it's worth.

[@jumble-1238]

If you were in the middle of painting and wanted to change the size of the head how would you take it off if it was covered in paint.

[@litigioussociety4249]

@@MsMaryPatricia This is the same reason I buy the cheap plastic putty knives when I need them; instead, of a metal one, because I'm not going to clean tar, spackle, sealant, etc. off the thing to try and reuse it. The only people I know who clean a paintbrush are people painting on canvas. Then they have to switch back and forth between colors often, but even then they don't swap heads, and it wouldn't even be practical in that case, because it would be a pain to try and swap a head while holding a pallette.

[@tucosalamanca5194]

Thats exactly what I thought

[@Iburn247]

Peter is 100% correct. It would be a pain to change the heads

[@davidmg1925]

yup

[@Midnight_Freefall]

It would take Mrs P forever to change them

[@ftr58]

Very true but you make those heads come off with a button press. Have all those heads mounted in a special clip the can attach to a paint tray and a can. Then you have a product.

[@briangerard2145]

Not really.For someone who is doing professional painting,they can easily buy multiple handles for how many brushes they need to use at the same time.Its a one time investment

[@JuliuszCovers]

This is like selling shoelaces that you can use with all your shoes, and claiming that you’re saving money, because you don’t need separate shoelaces for all your shoes. True, but the shoelaces are not the expensive part of the shoes. So in return for saving these 50 p., you have to rethread your shoes every time you change them. And in their product, even the 50 p. saving is questionable at best, since the head has to be more expensive when they add the mounting mechanism. I am amazed any dragon even considered it.

[@itszenbaby]

Quite a good analogy, I’m not a decorator and rarely do DIY, so initially I thought it seemed like an ok idea, but putting it that way it definitely sounds far fetched and inconvenient.

[@Nic0lasAn3lka39]

Honestly, That analogy is just perfect... I commend you!

[@dreadedkitty980]

Not a good analogy. Shoe laces last year's for most shoes. A painter changes brushes multiple times within an hour depending on what they're painting.

[@76-UVB]

Peter is absolutely right quality brushes cost real money and no professional painter would use that product.

[@thanumgaming]

This type of brush in the industry is what we call a one time throw away or a dust brush before our real brushes get used.

[@davicool4284]

You are correct. But a professional painter with 20 brushes may keep this a a spare for oil or alcohol paints. It is however perfect for the home owner who would buy anything

[@cruzaguilar6860]

Theo: “ you can’t crush someone just cause you don’t like them “ Duncan : (smirks )

[@NuttyJun]

“let’s crush them...... crush them like WORMS !!!!!!” ~ Dooncun Bananatime

[@beavis4763]

I've had the same brush for 20 years, it's had 3 new handles and 7 new heads.

[@AllsortPassport]

Wow you should definitely get an award for that 😃

[@BirthOfAnEmceeTV]

@@AllsortPassport I agree Dave

[@AllsortPassport]

@@BirthOfAnEmceeTV 😂

[@HardlyQuinn]

Got an award for that did you? 😉

[@beavis4763]

@@HardlyQuinn Yeah I have an award and a picture to prove it.

[@chrischarlescook]

Up there with the worst business ideas ever. Its not even a backwards idea, it's just mental.

[@RydalS]

It's worse than the flow signal

[@chrischarlescook]

@@RydalS (insert high pitched voice: TuRn RiGhT)

[@TheManInBlueFlames]

No, you are.

[@davidmellish3295]

@@RydalS no,I wouldn't go quite that far lol

[@BenjaminGoose]

Seems like it would add unnecessary time switching between heads when you could just pick up your regular tools and use them right away.

[@jumble-1238]

Plus you’d have to wash all the paint off before you switched the head.

[@getin3949]

I love how sharp Peter is pointing out the obvious.

[@benjaminelijah1537]

What are you talking about? A fucin potato could point that out mate 😂

[@drunkdunc8738]

This product even handles five different rejections with ease 👍🍻

[@RockyDave]

Like it.

[@sparks1545]

How do you know?

[@drunkdunc8738]

@@sparks1545 It kept its head and never lost its grip 🍻

[@thanumgaming]

I've done construction for almost 30 years now. This might work for weekend warriors or the DIY type, but this would never last in a professional construction setting. Main issues being durability, wasted time changing heads, and even more cleanup.

[@TheManInBlueFlames]

Good thing it's a 'DIY' product.

[@hannahframpton9235]

not sure it’s much good for the DIY market either though tbh…if the different heads snapped on and off with the press of a button and was near instant then possibly it would have a chance but the unscrewing is just annoying, inconvenient and time-wasting not to mention that most scraper/brush heads would have paint or plaster etc on them which would likely get all over your hands. Just seems to be fixing a problem that no-one has and more trouble than it’s worth 🤷‍♀️

[@2russo.phobic4u]

Thank god, I was starving...

[@Jamie_Winsh]

This isn't really a problem is it? Peters right. People, especially professionals, won't want to faff about unscrewing and replacing the brush heads. You just have all the brush sizes ready

[@TheManInBlueFlames]

But this is a DIY product.

[@sivaramakrishnang1477]

I also feel that the diameter of each holder is different for each size of brush, so much so that the professional painters who were earlier trained and accustomed to the joint handle-brush setup won't see a point to resort to these separate handle and brush head. DIY enthusiasts would want to emulate the perfection of professional painters, and hence they won't want the separate handle and brush head either

[@benjaminstevens4468]

You also don’t swap out the razor head multiple times with different sizes and shapes during a single job

[@khandadonb111]

Lmao Duncan was absolutely silenced at 9:21. He literally had nothing to say

[@jimbosaul3996]

dont forget this is edited

[@remchaill9898]

Incomplete product, untested in the market, zero sales, half million pound valuation. Yikes.

[@flick22601]

Their next invention. Training wheels for roller skates. I wonder if the Dragons will buy into that.

[@_7.8.6]

Account manager when you have no accounts 😂

[@jphenry3404]

A two-person company and she still only gets an entry-level job

[@RockyDave]

Good one.

[@EarlSquirrelsonn]

What were they trying to solve?

[@jaynebutler3342]

That's what I was wondering.

[@taranullius9221]

Their "temporarily inconvenienced millionaire" problem. You can see the thought process at work for a lot of people on DD. They don't have a lot of skill or imagination so they try to reinvent the wheel to make themselves their fortune rather than deliver a quality or new product.

[@taranullius9221]

You can almost see the brainstorming "Ok, what's popular what makes a lot of money? Kids? Hipster junk...oh DIY yeah. Lot of people doing DIY these days I mean look at all the shows on telly. OK what can we make in DIY to make us money? Hmmmmm."

[@drexlspivey5828]

The worst type of product you always see pitched: A solution where there was never a problem An idea purely for the sake of it

[@oxymoron02]

Not true in this case though. In theory it's a good idea, but Deborah and Peter highlighted the problems-- People. Tradespeople would find swapping heads a faff, and the average DIYer would just buy something cheaper, or even still just throw this away.

[@TheManInBlueFlames]

The thing is with people like you is that you are not open minded so you will never see people with this problem.

[@thephantom4661]

She's stunning.

[@samsschool3639]

Who? Hillary?

[@ihebaboubakerhamada7730]

No one : Duncan : they’re gonna crush ya like worms 😂

[@generalideer6421]

95kfor something not even sold or on the market yet.

[@villematiashaukia9633]

My family has 3 generation of painters. My grandpa, my father and now my little sister. Ridiculous idea.

[@Lulabella46]

Exactly. If the original idea isn’t broken, don’t try and fix it. Pointless product 🤦🏼‍♀️😂

[@TheManInBlueFlames]

Just because you've done the job doesn't mean you're right.

[@davicool4284]

Little sister painting 🖌️ congratulations 👏🎉

[@darrenbudgen966]

Wow! My besties only went and smashed it! Business now worth 80 mil! Aces!

[@boorhaave5880]

It's not a good product but she is gorgeous

[@game301]

Just in time for lunch IN THE US!!!!

[@skinnymac2411]

This is a funny lunchtime today

[@georgiaolivia91]

It’s not lunch time but I’m always eating

[@David-ve5iq]

Just like Nickocado Advocado.

[@adamrandles4055]

Thank you Theo, was thinking exactly that

[@obgprasa]

Looks like Bugs Bunny pitching for Fuzzy wuzzy brushes! 😆

[@JoeAyres]

I had to brace myself for this!

[@briangerard2145]

For a painting job which requires multiple brushes,buy multiple handles.Switching heads while doing a job isnt feasible and therefeore shouldnt be their selling point however the multiple handles u have purchased can be used for your next job.This idea would work if their handles were cost effective and if the bristles were a quality product

[@subricebersstores8097]

Video Sangat bagus

[@alistairmacgregor1456]

This is like the giant slipper, two feet in one slipper and hop around.

[@matty1597]

Needs to be a strong magnet

[@robbreedon6848]

They got given the brush off. 🤣

[@adamlunn3071]

I don’t paint straight after I fill. When I come back to paint I pick up the brush instead of the spatula.

[@dwaynelowery5808]

Hate painting, always get paint where it ain't supposed to be! Imagine spinning wet paint brushes off every time I want different size!

[@kathleenlock8963]

This brush is a solution in search of a problem.

[@namnack]

Good grief.. DIY? What's that.. that's people reluctantly deciding on repainting their living room every 6 or 7 years.., or maybe the exterior every 5 years. Who cares about the cost of brushes? The costs is in labour and paint. Sweet baby Jesus, this is the most ridiculous product ever pitched. Right up there with that tire cleaning contraption, the flow sign madness and Hilary's choice of wardrobe.

[@Britishbaptist]

If the heads would click in then they would be on to something , but at the moment complete useless

[@michaeloraghailligh4785]

They 100% came up with this idea after watching Trigger and his broom

[@noahbawdy3395]

The silence after Hilary Devey was deafening.

[@jakecooper5855]

Yeah it was but that felt very edited. I would bet it didn't happen that way in reality

[@heather77]

The reason why the bosses of company where they sell are not contesting them selling this product is because they know people won't want to change brush heads all the time. Very bad idea

[@neillchippett655]

What !! This is like Triggers broom !!

[@Technicallyimright]

No one wants to be fiddling about when doing DIY. There’s enough to think about. So it’s a bad idea. Then when we hear about their business acumen….shocking lol.

[@Ryanjoned163]

Tea time DD unusual time but Good.5 minutes from the snooker 😅

[@reconforsales7708]

What a remarkable idea

[@hamza361]

Duncan's questioning is so ridiculous. He's done this many times with other entrepreneurs.

[@bernardlaval6248]

They can't even comprehend what they are doing here

[@naiboz]

A solution to a problem that doesn’t exist

[@frederickbowdler8169]

I think. That dragons den made up their own pitches for the program these pitches are unreal..

[@noahbawdy3395]

I have to disagree on something Deborah said. She said you do the job and throw away the tools. Unless a tool breaks, I never throw one away. What planet is she from ?

[@matty1597]

Depends who's paying

[@hotaru8309]

Unfortunately, I've seen the casual homeowner just fixing one spot or painting one room just chuck it afterwards and buy new ones for a couple bucks a year or a few years later. A tradesman doesn't, but DIYers that wind up doing it one time do toss "cheap" items they are no longer enthusiastic to use.

[@daveryall5919]

Planet rich!

[@mauharley]

Planet earth. She's talking about paint brushes. Every DIYer buys the cheapest paint brush available and turfs it after use. Nobody stores a $1 paint brush in turps to use again.

[@b-dogs1038]

no one can display a combination scowl/incredulous face like Peter Jones

[@mattstevensms60]

I think premier Jones is right

[@zaidahmed9527]

I just don't get why or how they thought this idea was good.theos idea made more sense but that isn't what they intended

[@bluetimmy24]

This is far too late for my lunchtime Dragon’s Den watch

[@mattconnor1988]

So much this

[@David-ve5iq]

@@mattconnor1988 If only there were 50 floppity-jillion other dragon's den videos.

[@mattconnor1988]

@@David-ve5iq 😂to bad I've seen them all haha

[@katiegracemcfadden9530]

Hi Cliodhna

[@x_dolly666_x]

Excuse me did you fall asleep? No one had lunch today

[@jakehibbins6000]

Dinner time is it!

[@chris-vn6sw]

Duncan ever the optimist 🤔🤪

[@daveryall5919]

This product reminds me of triggers broom.

[@iancampbell9297]

😂😂😂

[@modelsteamers671]

Hilary buys her clothes at a furniture shop.

[@abomashi123]

The guy looks 90% like Peter

[@RyleeCoyote13]

Personally, I'm wondering what tf everyone's smoking making comments about what a disastrous idea it is to spin a wet brush head to change it mid project, blah blah blah. My first thought was oh I could see that, grab the brush with some painter's plastic while twisting the handle out. Not exactly the fuss everyone seems to be making it out to be. Now that being said, I don't expect itd be a viable undertaking to produce and sell this product and have to tackle marketing it while also teaching people how to use it.

[@macioluko9484]

“We don’t sell this product” - I’m out! All 5 dragons.

[@daveysmith266]

Hilary always looks and sounds so disgusted with people

[@YoutubeHero666]

The last thing I want to do is spend time changing heads pointless. These people are crazy

[@chrismarsh7138]

Surprised they got off so lightly tbh. What a dreadful product.

[@milkehs2561]

This is awful... anywork I do i get disposable brushes because I know sooner or later the paint will jam up the product; also changing the heads could have been simpler, but this an idea for a problem that doesn't exist.

[@KabbaModern03]

The user experience of the brush was so flawed.

[@techtitanuk5609]

One fork handle

[@jamiesmusic]

Kinda pointless, would have been better if it was a push and clip type mechanism, 2 things on the side to push in and release it.

[@eddieb7173]

Hilary Devey - the Polly Gray of the Dragon’s Den…. Don’t f**k with the peaky Dragons 😅

[@llindstad]

What hapens when the laws hinders retailers and productioncompanies sellig environmentaly damaging products? Its of course politics, but many products we see on the market should not be allowed to be put on the market to consumers when there are similar products that are much more sustaineble.

[@Dmrdecs]

I’m a professional decorator. This product is ridiculous.

[@chris-vn6sw]

Anyone else thinking “Trigger”

[@stevesalt9005]

I'm a professional painter and decorator I would never use this product, its awful on so many levels.

[@elizabethstatom4456]

Nucking futs.

[@thevexoffender8197]

This is a late upload

[@David-ve5iq]

Except channels can upload whenever the f**k they want.

[@0deepak]

@@David-ve5iq Yes, but this channel should be legally obligated to only upload during lunch times.

[@SpencerGD]

US lunch time 🤷‍♂️

[@benjaminelijah1537]

That product is absolute rubbish.. that's what I'll say sir

[@jimmorrison8203]

Deborah says: sod the environment I just want to get rich quickly. I’m out!

[@BenjaminGoose]

No, she simply said no one will buy the product, which is true.

[@taranullius9221]

@@BenjaminGoose Agreed.

[@Adam-M1]

What’s for lunch…. Oh wait.

[@David-ve5iq]

If you were Nickocado Advocado you'd probably still be eating.

[@filmtorres]

Louise is very beautiful.

[@TheAtticradio]

Ha ! I watch Dragon Den often. I watch at different time so shepherds pie for dinner ;) hmm the paint brush concept sounded good if it is a quick change from brush to brush … might have some market …

[@redrob6026]

They could have designed it with a quick release button, it's poor design on their part.

[@TheAtticradio]

@@redrob6026 definitely … could work well

[@michaelolson6982]

My current way of buying a paint brush is to go down to poundland.

[@Firedancer100]

Ethereum

[@Elldeeve]

Lasagna for tea tonight for me

[@carlt9265]

Just dont make any sense just fiddly sooner have separate tools 🤷‍♂️

[@themancalledx1342]

Thats a ridiculous product, but I’d throw Louise a few bucks😂

[@Karl-gx7rz]

i don't call this lunch break time but fine.

[@shaunohagan1491]

I just buy the cheapest brushes, use once then throw away.

[@2skyfullofstarss711]

That’s very wasteful

[@MrDorbel]

@@2skyfullofstarss711 and gets you a crap finish!

[@llindstad]

Why Shaun, do you argue that you do what most people do?

[@shaunohagan1491]

@@llindstad huh? why what?

[@Alec_Reaper]

LATE

[@samedz3966]

Synergy is an awful name for the product. Doesn't tell you at all what it is.

[@WinstonBuford]

or - - - just use the brush and scraper??? dumb product, its literally a plastic handle to put over the handle one size only. . . . . i didnt know the main issue with paintbrushes were the handles . . . . .

[@davidfaulkner2566]

She is a total bluffer

[@peterreber7671]

Green gone crazy.