Capsim Forecasting: How many units do we make? (advanced)

[@fapmedia4454]

Hi! Thank you so much! Your videos have been extremely helpful. I'm just wondering whether you can share the excel file you were using?

[@Oodgerooian]

Hi, I'm just wondering how you would best account for a price drop? So I made a mistake in pricing too high and therefore had low sales and was forced to lower my pricing. My product has the higher customer awareness and customer accessibility as well as the better overall product. What would be the best approach in this instance?

[@Profgarrett]

I look at the amount forecasted by the program. So, go to the screen with the marketing projections, drop the price, and see how it changes the number forecasted to sale. E.g., if you were forecasting 1000 units, drop the price, and see the forecast increase to 1200. Now, you can't rely on the actual amount of units the computer says, but you can get an idea of the % change. (1200-1000)/1000 = 200/1000 = 20%. So, by dropping the price, you would increase your forecast by 20%.

[@Oodgerooian]

profgarrett thank you so much for your advice. I'll definitely do that

[@hamishravindran2783]

Excellent! Thank you!