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Option 1 is all about handling those pesky form field variations. Imagine the form fields on your Pardot landing page don't exactly match the UTM parameters. No worries!
With some JavaScript magic, you can extract the UTM values from the URL and map them to the right hidden form fields. It's like connecting the dots, making sure you capture those first and last touch UTM parameters accurately.
See example and steps to setting this up in the video.
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