Рет қаралды 74
Carnaby Street is a pedestrianised shopping street in Soho in the City of Westminster, Central London. Close to Oxford Street and Regent Street, it is home to fashion and lifestyle retailers, including many independent fashion boutiques.
Over 600 sparkling 3D and 2D butterflies are fluttering through Carnaby this Christmas. Each butterfly is hand decorated with reflective wings and bright neon patterns. The Carnaby arch is shining bright in pink shimmer disks with brightly coloured 3D butterflies perched above.
The installation is in collaboration with our charity partner Choose Love, to highlight and support the urgent need to raise funds for refugees around the world, with an additional fundraising stream for Afghan refugees. Choose Love has a pop up at 3 Carnaby Street selling an amazing line up of limited edition products, with a constant stream of celebrity guests popping up to serve customers.
The unprecedented Christmas installation highlights butterflies' powerful representations of life as a metaphor exemplifying spiritual rebirth, transformation, change and hope. By definition, the meaning of Kaleidoscope is not only a term for a group of butterflies but also a constantly changing pattern or sequence of elements.
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