Рет қаралды 10,912
Today's topic is about space management. It is not tips on space management, because although my career started in space management, I'm definitely not an expert on technical functioning of the software. But I do appreciate the importance of understanding it -- unfortunately, many marketing, sales and category management professionals may think is not really a part of their job to think about -- the shelf. Leave it for the space planners, shelf analysts and planogrammers, right? Wrong!
In this tip, Sue Nicholls of CMKG walks you through a few basics about space management that will hopefully entice you to learn more about Space Management (if you don't already know). Not from a technical perspective, but from a strategic perspective. If you are involved with innovation, category reviews, business reviews or category tactics, you need to understand the shelf! Also learn why it's so important to include data in your planograms to make them more insightful and strategic, providing a competitive advantage for your organization.
I hope you enjoy the tip!
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No tip next week, but the following week's tip will focus on pricing analytics.
Have a great week!