CBS Logo History

REQUEST BOX: • REQUEST BOX!
Yet another video that I am extremely proud of! Inspired by ‪@TR3XProductions1stChannel‬ and ‪@CP1973_Productions‬
Note: The CBS Television Network logo from 1952-68 is not included in this video, because that was used as a closing logo for CBS Productions, not a national ident. I might do a logo history on CBS Productions in the future.
CBS is an American commercial broadcast television and radio network. It is the flagship property of the CBS Entertainment Group division of Paramount Global. They were first introduced to radio in 1927 as the United Independent Broadcasters, and they changed their names over the years. From the 1930s, they were experimenting with television, where they opened an experimental station in New York City called W2XAB. This was relaunched as WCBS-TV on 1st July 1941, and more CBS television stations followed afterward. The earliest known idents from CBS date from 1947.
My next logo history will be on BBC One.
This video was released for educational purposes only.

[@JontyMaster]

What are your favorite idents from CBS?

[@JontyMaster]

Mine would be the 1st, 2nd, 5:21, 6th, 7th, 8th, 9th, 10th, 11th, 12th, 13th, 14th, 15th, 16th, 17th, 18th, 19th, 20th, 21st, 22nd, 23rd, 24th, 25th, 26th (especially the John Madden variant), 27th, 28th, 31st, 32nd, 33rd, 34th, 35th, 36th, 38th, 40th, 42nd, 45th, 25:36, 47th, 48th, and 49th idents.

[@Tbose54]

@@JontyMaster 49th Logo.

[@CP1973_Productions]

@@JontyMaster I do not know. A lot of their idents are really great!

[@CP1973_Productions]

@@JontyMaster and I’m also very excited for BBC One Logo History, I’m pretty curious on what you will do with it

[@JontyMaster]

@@CP1973_Productions Glad to hear you're looking forward to my next video. I'm sure going to have a blast making it.

[@Hernandez_Jr_Productions]

The moment we all waited for! CBS!

[@missuniversenostalgia6945]

It's really interesting how the modern jingle evolved over time. It was only very recently perfected. I never even noticed it until watching this video

[@JontyMaster]

I agree.

[@EB3Rplus]

I think they got their current three-note jingle near the turn of the millennium.

[@CowboysNo1Fan]

So did ABC's 4-note jingle. NBC did it first, so ABC and CBS execs took a whole nigh-century to get theirs Fox needs to join the party with the last 4 notes of the 20th Century Fox fanfare

[@highway2heaven91]

@@EB3Rplus They got it in 1992

[@waybaydetel]

CBS Logo History of the day is good to hear 🎉from the family and I can go back and I will let him 1960-now the day is about the time I have the day and then I can do that to you 😂😘 😘 logopedia and a little more time as I can do that to you and your family will be there in about an hour or so beautiful day is good for you to be home with you in the morning and I can do it for the rest of the day is good to see him logopedia with you and your family and I will be logopedia

[@mimsredjelly]

It honestly kind of fascinates me how the major terrestrial US networks have had so little change to their logos. Other than NBC it's just been small tweaks over time, and even NBC's logo has barely changed in 40 years

[@JontyMaster]

Yeah. NBC is still proud as a peacock. Speaking of NBC, I've been thinking of doing a logo history on that after I complete the BBC channels.

[@Twin138956Productions2019]

CBS used to be one of the biggest television networks, but this logo history is amazing!

[@SpicyOSC]

Hi!!

[@bytearchives]

Used to?

[@seanvogt221]

It still is! They’ve been the top network for most of the 21st century. Both night and day. Hell they’re the only network with daytime games shows and multiple soap operas.

[@CP1973_Productions]

Wow, this was a pretty great logo history. CBS had an interesting selection of idents along with NBC and ABC. I’m kinda wondering if your going to do those 2. That was be kinda cool

[@JontyMaster]

Thanks, Connor! I agree with your comments, and I'm thinking of doing a logo history on NBC after BBC One, Two, Three and Four.

[@CP1973_Productions]

That would be pretty cool

[@c4rlinoficial]

ABC,BBC,BBC Woow it's much cool

[@munkiandtrunktvofficialchannel]

1st Logo (1947 - 1951) 0:15 2nd Logo (1951 - 1965) 2:30 3rd Logo (1965 - 1970) 6:20 4th Logo (1970 - 1971) 8:45 5th Logo (1971 - 1972) 9:15 6th Logo (1972 - 1973) 9:30 7th Logo (1973 - 1974) 9:50 8th Logo (1974 - 1975) 10:25 9th Logo (1975 - 1976) 10:40 10th Logo (1976 - now) 11:05

[@hayleywaalen2612]

Did you know that CBS aired a special based on Backyard Sports (A Humongous Entertainment game) in 2002? I hope CBS makes a Backyard Sports animated show based on the 1997 look and all the actors reprising their roles.

[@larissacosta2248]

Eu Gostei da CBS dos Estados Unidos da América Eu queria que Falasse Português Ok

[@bentheswitchsportsfan06]

I love how they still have the famous "eye" to this day. Plus the jingle for the final logo gives me nostalgic memories of hearing that famous Intel jingle!!!

[@ashiePrime]

17:36 maybe is the funniest one ever.

[@JontyMaster]

LOL It is quite humorous. David Letterman shrugging just tops it all off.

[@juanborrego7421]

My favorite part is for indent from Saturday morning programming block from the 80's and all the way to the 2013!

[@kennedyhopkins19]

Another awesome video jonty can't wait for the BBC one logo history

[@JontyMaster]

Thank you once again!

[@ArianesDrawingPH]

Yep,maybe it's because on October 18, the company itself (not a Tv channel) marks 100 anniversary.

[@screamy5268]

Hi ​@@JontyMaster my father just got Samsung Galaxy z fold 6

[@KINGkolbzz15]

I Like Movie Logo Intro

[@ManF3]

Awesome evolution of idents from CBS, Jonty! CBS does have a lot of memorable idents, like the other American networks (NBC and ABC)! Also, _wow!_ The Eyemark logo is one of the most iconic television logos along with NBC's Peacock logo, and it has been used for a long time since the 1950s! That's incredible!

[@JontyMaster]

Thanks, Man, and yes the eye has been used for a long time. Seventy one years!

[@highway2heaven91]

The longest of the 3 current logos

[@ConclusiveLionSecond]

1.NBC 2.CBS 3.ABC 4.PBS

[@spacegoblin-z2i]

6:22 5th logo was creepy. I'm just talking about the animation! Circles draws one-by-one, then the outlined CBS eyemark with the word "CBS" in the eye's pupil that has a IN-YOUR-FACE animation with the word fading out to a TV show or a film (similar to the start of commercials). It caught me off-guard when I wasn't expecting it, @JontyMaster

[@JontyMaster]

Yeah I can understand why it would make some first-time watchers jump out of their seats/bed

[@spacegoblin-z2i]

Let's give out the scare factor for the 5th logo and the variants: • Original Version: Medium to nightmare. The sudden in-your-face animation of the outlined eyemark can get to some. The opening theme of the show/film and the lack of color doesn't help and scare some. It can be raised higher if it reminds you of Viacom's "V Of Doom" logo! It can also annoy some people who are expecting the next logo • Color Versions: Medium to high. The in-your-face animation and the opening theme of the show/film is still there. But the color lowers the scare factor. • Closing Variant: Low to medium. The eyemark zooming out can scare some but it's tamer than the original version. However, the announcer speaking over the closing theme can surprise some. • Good Morning World Variant #1: Minimal to medium. The fast-pace of the zoom in will get to some but the stopping of the zoom-in and the pink text "Good Morning World" on the eye's pupil makes it easier to look. The music lowers the scare factor too but somewhat unnerve some. However, the announcer can catch you off-guard. • Good Morning World Variant #2: Low to medium. The music is still there. And the colors changing behind the CBS logo can cause epilepsy. I'm not going to describe many variants for the 5th logo today. Do you like it, @JontyMaster?

[@JuanZuñiga-u3n]

7:25 loud waning cbs 1967

[@screamy5268]

You spelled W A N I N G instead of warning. Warning your phone will explode

[@starfishorca2975]

8:31 Here comes the classic everyone knows in love ❤️

[@therealashanimator109]

I'm so glad you the CBS logo history! Good job!

[@screamy5268]

Good boy you are so funny😂😂😂😂😂😂

[@nxx99]

7:46 Funny thing is that this specific bit of footage is in B&W!

[@VideosdeHeOl]

Durante mucho tiempo acá los periodos 2005-07 y 2010-13 eran imposibles de encontrar.

[@Vinnytv7679]

The CBS's eyemark inspired many TV's in the world, like ATV Midlands, Band, Doordashan, the France 3 logo between 1973-1992, channel 4 of El Salvador, channel 10 from Uruguay, the 1992-2002 Frecuencia Latina logo, Televisa and many others

[@VinceSukmawati]

12:40 Dang It The CBS Interrupt T.A.T Communications Company

[@JuanZuñiga-u3n]

2:41 loud waning cbs 1951 🇦🇺

[@millertime97jm]

Ah yes, home of The Price Is Right. An instant classic.

[@woffandaniel]

That's right, since 1972!

[@petervance6777]

started on nbc in 1956🌜

[@screamy5268]

​@@woffandanielyou are lying

[@screamy5268]

​@@petervance6777and you are lying

[@woffandaniel]

@@screamy5268 Nuh-uh! You're the liar! Look it up.

[@marbleproductions6993]

7:25-7:28 𝐓𝐇𝐈𝐒 𝐈𝐒 𝐂𝐁𝐒

[@JuanZuñiga-u3n]

2:46 brown cbs 1951 eye 🇦🇺

[@BrianONEILL-qf2cs]

THISIZ-SEEBEE-ESS!

[@ArianesDrawingPH]

Hi!

[@Sheffield_Steve]

So, when did CBS care as Craig Ferguson used to say? 😉

[@AW336Lab]

Awesome! Now I’m gonna request this for another logo history: Avex Group

[@screamy5268]

It is 1990 my favorite on CBS.

[@ALN5HE]

26:30 CBS is rolling in colors

[@buggymama2201]

Jonty that was a great video and my ident was the 2020 ident

[@ArianesDrawingPH]

My next logo History would be... Question, You will upload on Oct 18? The 100th Anniversary of the British Broadcasting Company? The Company itself?

[@JontyMaster]

I'll probably get it done before that. I'm mostly doing it in memoriam of the Queen.

[@ArianesDrawingPH]

@@JontyMaster oh, ok

[@LtacyNauttpEntertainment]

Centeropolis Entertainment Logo History

[@ArianesDrawingPH]

@@LtacyNauttpEntertainment ????

[@ArianesDrawingPH]

@@LtacyNauttpEntertainment Check the description

[@Cleveland.Ironman]

There was a time in the mid 1960’s where the black all seeing eye CBS logo winked. It felt rather sinister! 😮

[@madbesthelogoremaker2375]

Request: Marv Films Logo History (2007-2022)

[@TinkyWinkyUK]

Big Hug 💜💚💛❤

[@hayleywaalen2612]

Eh Oh Tinky Winky

[@TinkyWinkyUK]

@@hayleywaalen2612 Eh-Oh

[@theartoftimelapsemore424]

I gotta say 1992 - 1995 is the big one for me. But some of the modern idents are nice too. Oh yeah, the "welcome home" ones are amazing too, and "the address is CBS" ones are just as astounding.

[@PickyPiggy_1234]

2:33 the eye has awakened 👁️

[@cub35guy]

I believe the ident at 23:39 was made specifically for the aftermath of 9/11.

[@JontyMaster]

I remember hearing something about that. A neat ident, might I add.

[@yourtimetraveleralara]

My phone was gone when this but im back and this is cool

[@guilhermepbeni]

Big hug

[@Juan-c8s9u]

CBS LOGO HISTORY CBS The Columbia Broadcasting System

[@IdentsProd.]

Request: NBC Logo History

[@Sheffield_Steve]

26:27 Reminded me most of ATV Midlands "Zoom 2" on the ITV network in the UK but now in computer generated form rather than mechanical!

[@theresabullock8738]

Me hearing the CBS old-timey saying: .... “COLUMBIA!?!?”

[@screamy5268]

THIS-IZ-SEEBEE-ESS

[@DeanOrbong]

20:42 Nash Bridges (Don and Cheech) 21:02 Family Matters (Jaleel)

[@ashitomarisu]

Their logo history seemed like a font identity crisis for a bit during the 70s and early 80s...switching between serif and sans serif before making up their minds. Even in the 2000s and 2010s, they were struggling on which font to stick with because it kept changing slightly between font weights.

[@marielromen814]

Hi JontyMaster, paki-upload na rin po yung SIC at RTP Networks ng Portugal, Rai Network ng Itaty at saka po yung Seven Network ng Australia, ok? Thank you po!

[@paullarue2010]

"The Price is Right" and "Let's Make A Deal", are still with CBS.

[@JFLOnYourSide]

Very good!!!

[@LtacyNauttpEntertainment]

Request: Filmdistrict Logo History [2010-2016] [Featuring Gramercy Pictures] [EP 253]

[@brianboy2151]

the old logos rеmind me of pbs old logos

[@allankelly2500]

"The Winners Circle" ... Sounds familiar but can't quite place it though

[@anonymoustvmedia]

80s and 90s are the golden years of all television network in the world!

[@shawnyonley6566]

Man, watching this made me cry! Seeing all the historic CBS logos… I took journalism in school and studied radio & tv history so this has a place in my heart…❤ share more historic information about stations and things… I would love to hear about it….

[@JontyMaster]

I'm glad you enjoyed it! More ident and logo histories to come :-)

[@shawnyonley6566]

@@JontyMaster that would be awesome!

[@Nightingale1000-z1m]

CBS (Columbia Broadcasting Service)

[@TheFordf100]

CBS and the first one is the registration number for sale in Lompoc and the boys are the best way to buy a new car and a good price for the rig to sell it for the rig

[@cosmingrecu7217]

Abc logo history Peace

[@abelhernadezgarcia]

Weiss Global Logo History

[@maylinsanabria5028]

1950-2025 2:33 CBS celebretes 75 Years of eye logo

[@wthrz]

1:18 is that an actual color logo?

[@JontyMaster]

Good question. I'm not so sure myself.

[@wthrz]

@@JontyMaster Also kinda curious where 1:34 came from. Must have been for the 1948 general or 1950 midterms.

[@JontyMaster]

@@wthrz That came from the "Wuthering Heights" episode of Studio One in Hollywood. The variant coincided with the 1950 Congressional election.

[@QuestionClues-wp5wh]

Can You do the Botany Bay Pictures Inc. Logo History

[@erikbunty2016]

26:45 or so...a recording of Lee Jordan (This is CBS).

[@nik3776]

Do Samsung Logo History (1973-2022)

[@screamy5268]

22:25

[@daviddyer3543]

CBS presents this program in colour!

[@screamy5268]

10:34

[@screamy5268]

11:04

[@screamy5268]

11:05

[@screamy5268]

13:10

[@screamy5268]

8:45

[@TimmyTheTinman]

17:36 David Letterman!

[@JontyMaster]

Yes!

[@AlgaAlghazali2]

I notice something it use vhs but is 2010s 26:03

[@joaquinm9148]

7:47 “CBS presents this program in color” CBS logo: * turns grayscale *

[@JontyMaster]

"It just _starts_ in black and white."

[@maylinsanabria5028]

4:51 2011 from the 50th Years of CBS eye logo

[@TremendousTyius26]

2020 to present Ident is Modern and Contemporary

[@hayleywaalen2612]

Humongous Entertainment logo history please?

[@JamesRobin370]

at 2:39 the cbs is about to earape🥴😵💀

[@spongebobvids1]

Tvp logo from the 1950's is lost

[@erikbunty2016]

16:41: The late, great John Madden!

[@simonbrown9418]

Thankyou for putting in all this hard work

[@LindaMerchant-bq2hp]

After Jack Benny or I love lucy

[@LindaMerchant-bq2hp]

At end of Gilligan's island cbs eye

[@JuanZuñiga-u3n]

2:39 loud waning cbs 1951 🇦🇺

[@EddieDisneyTheFansAndFriends]

I Remember CBS Old Logos

[@JohnSD778]

2:23 to CBS employees talk to each other

[@RoccoLagana]

2:00

[@2007skaterpunk]

There's not a lotta logos and promos of this magnitude for the CBC, CTV, and Global. Especially during the networks' early years through the 1970s and '80s.

[@bsdnmd]

the new logo rocks

[@jessdejessica1991oficial]

o SBT copiou a vinheta de 1991

[@jordanthomas7304]

CBS. Welcome home.

[@milesthepeacefulinkling286]

The spotlight ID was in color? I never knew!

[@stevieg7672]

It was colorized through some sort of AI software. America would not adapt color television until 1953. And CBS only aired a few color programs from 1955-65. 1965 would be the year they started airing and producing color content for the most part. By the way, the spotlight logo was in use from 1949-51.

[@Nightingale1000-z1m]

The Eye Is CBS! 👁️👀

[@jordanthomas7304]

This is CBS!

[@manuabousaid5683]

Preview 2 Little Disco

[@VictorsAnimations]

6:27 this is my favorite

[@knkjchannel55]

12:40 If you know, you know